You offer an amazing product or service, and you know there are people out there who are willing to pay money for your solution. But how do you connect with them and let them know you exist? The good news is that it’s actually relatively easy to find these people. They search for relevant keywords on Google,…
Be it sugar, social media or sex, the response in our brain is the same: It produces the “feel-good” neurochemical called dopamine, which brings on feelings of pleasure and motivation. “It may be even more important for motivation than for actual pleasure,” says Dr. Anna Lembke, a Stanford Medical School psychiatrist, researcher and author of the new…
If you want to see the best Buddha quotes in one place, then you’ll LOVE this post. I’ve personally gone through hundreds of Buddha quotes to pick out his top 100. In fact, this is the list of quotes that inspired my latest eBook, The No-Nonsense Guide to Buddhism and Eastern Philosophy. And you can filter through the…
Founded in May 2020 during the peak pandemic period, Mesh is a SaaS-based modern performance management and HR tech platform which counts a wide pool of modern soon-to-be unicorns and unicorns across sectors as its clients, including ShareChat, CRED, Groww, Pipefy and others. For all the flak social media receives in the modern world, it is undeniable…
By Larissa Martin I am going to be honest with you. I have never really been good at choosing people that choose you, especially in the friendship department. Up until a couple of years ago, my friendships were basically one-sided. I put more work into them than my friends did for me. Sometimes I would think it…
If you’re tired of feeling behind or scrambling to complete a task, here’s how to beat procrastination and boost productivity. Whether it’s putting off answering emails or waiting until the last possible minute to submit a project before its deadline, we’ve all procrastinated. For some of us, however, procrastination is a constant struggle–one that can have a…
“Entrepreneurship is all about creating opportunities where none exist. Networking allows an entrepreneur to explore the uncharted path,” says Vineet Toshniwal, Founder and CEO of BizzO. If one were to list down the essential skills a successful entrepreneur must possess, networking would definitely make it to the top five. Essentially, networking is the process of interacting with people in…
Winning as an entrepreneur depends on embracing certain best practices. The sports world is full of examples of athletes who credit their success to winning habits. They might be the first one to practice and the last to leave, for example. Or they might have a specific athletic trainer they work with in the off-season. Personal success…
What we learned from a 6 month “early retirement dry run” career break You know the feeling if you work a 9 to 5. It starts creeping in when your weekend has barely begun. Before you can properly recharge from the workweek, you’ll have to get up on Monday and continue the grind. Will I be doing…
Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, that was a silly question. Of course you do. We all know how easy it is to get distracted these days, and you want your online business ideas to stand out and reach the audience you’re aiming to serve.…
From CodeYoung to Tinkerly, these six startups are helping kids to gain the required technical skills and make them future-ready. Coding has become a modern-day toolkit to advance and ease our lives. It’s used everywhere – emojis, sharing memes, booking movie tickets, sending text messages, and even while you’re reading this article — almost everything is possible…
Having some initial anxieties about a new relationship is natural. However, having that anxiety linger is not fair to you or your partner. You want to have a happy relationship with no insecurities. Love and bliss can indeed go hand in hand, and it’s not complicated to get there. There are many ways to feel more confident…
Some keyboard shortcuts become so routine that you don’t even have to think about them. Your fingers just press the keys you need. But there are other keyboard shortcuts that aren’t so obvious, like those that help you perform tasks easier in Gmail. You might be familiar with a few Gmail shortcuts, but there’s more available than…
When you think of someone running three businesses, you probably imagine 80-hour work weeks, but Dawn Scott manages to do it without sacrificing her life. Here are the tools and practices that make it possible to juggle it all. Most entrepreneurs and small business owners are familiar with other people not understanding what the heck you do…
One of the advantages of a personal loan — a debt, usually unsecured, that you pay back in installments — is that unlike an auto, student or mortgage loan, it’s not allocated for a specific, limited purpose. Instead, you get a lump sum of cash, which you can use for just about any purpose you choose. So…
If you’re reading this, you’ve probably already been brainstorming online business ideas — and for good reason. We’re living in a time of heightened financial fear, and I’m sure many of you are struggling with insecurities about employment, as the pandemic and automation are pushing people out of the workforce. More so, we’re seeing inflation rates skyrocket…
As a digital marketer or business, standing out from the crowd has never been more difficult. How do you surprise and delight your audience when there are six ads out there just like yours, all vying for attention? At a time when people are watching, reading, and interacting with media across multiple devices, creating a new campaign…
With our dependence on smartphones and the internet, a world where ‘Big Brother’ is always watching is more probable than ever. In fact, the annual transparency report issued yesterday by the Office of the Director of National Intelligence revealed that the FBI “searched emails, texts and other electronic communications of as many as 3.4 million U.S. residents without a warrant” between…
You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking,…
Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions. It’s graduation season. For many college students, that means it’s time to get a job. There are plenty of open jobs in digital marketing – more than 20,000 jobs are listed for “digital media, entry-level” on LinkedIn right…
AN Etsy store owner has opened up about how she started her business with only $5,000 and made over a million dollars in a little more than a year. She now works as an online coach for small business owners who want to recreate the same success she had in such a short period of time. Hannah…
A nightly routine is a perfect opportunity to unwind from the day and focus on your overall wellness. Whether you make a to-do list for the next day, write in a journal about the day’s achievements and challenges or take time for screen-free relaxation, following the same practices night after night can help you set yourself up…
During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied: “It’s just so sleazy. Choosing that line of work says a lot about a person.” Since I was young and impressionable, that sentiment…
For many homeowners — especially Millennials and Gen Zers — the housing market has never been crazier. This can make things challenging for an entrepreneur to invest in certain real estate areas with limited risk. When the pandemic hit, the real estate situation changed overnight. The housing market heated up even as supply chains suffered. Many fled…
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Because stories are fundamental to how we communicate as human beings, and mastering the art of storyselling is an essential part of learning how to become a freelance writer. What’s a marketing story? When you tell the right story, you can capture attention,…
Find everything you need to know to build an SEO strategy that will get you found by search engines and increase organic traffic. Online shopping has taken over the world. While people still run to the store to pick things up, the allure of buying just about anything from the comfort of your home is unstoppable. From…
Do you have a friend who doesn’t own a microwave oven? Are you that friend? Here in the 21st century, more than 90 percent of U.S. households have microwaves, but though they offer speedy cook times and a lot of convenience and energy efficiency, some people eschew them with a firm hand. But why? Here are five reasons — some…
When I began my career teaching at-risk children, most of my students lived in poverty, suffered abuse, or were challenged by learning, emotional or physical disabilities. I wanted to find ways to help them succeed. As an educational psychologist, I learned a very important lesson: Thrivers are made, not born. Children need safe, loving and structured childhoods, but…
With backing from KKR’s Henry Kravis, Falguni Nayar has become India’s richest self-made woman thanks to her fast-growing fashion and beauty retailer. India’s richest self-made woman – Falguni Nayar, who founded Mumbai-based beauty and fashion retailer Nykaa – has advice for women entrepreneurs: “Let the spotlight of your life be on you.” That resonates with her own…
Everyone has a personal story to tell. Some people are just better than others at telling those stories. Learning to craft and share an origin story is a valuable communication skill that every entrepreneur and small business should strive to sharpen. Storytelling skills will help you differentiate your idea or the products and services you sell. An origin story means exactly…
Changes are coming to the internet, as they always have. This time, as you’ve likely heard, the buzz is around web3, which is set to overtake the current internet. It’s not a question of ‘if’ as ‘when.’ Which is why now is the time for creators of all stripes to think about how their current skills will…
Many employees are intimidated by salary negotiation, especially if they don’t have any prior experience with it. However, managers are more open to negotiation than you might think. In fact, 75% of managers expect to negotiate when making a job offer; however, workers often don’t take them up on the opportunity. To help professionals who have never done this…
You have just finished your meal at a fast food restaurant, and you throw your uneaten food, food wrappers, drink cups, utensils and napkins into the trash can. You don’t think about the trash again. On trash pickup day in your neighborhood, you drag your trashcans to the curb, and workers dump the contents into a big truck…
In the absence of school, playgrounds and a lot of other group activities during the pandemic – children accepted that as normal. Now as they start going back to school, we can see signs of social anxiety in them along with communication issues. Here’s how to handle their aggression and tantrums The lifting of the Covid-19 lockdown in the…
By Evan Nierman, founder & CEO of Red Banyan, an international crisis communications firm, and author of Amazon bestseller Crisis Averted. Businesses and brands that strive to reach new audiences must embrace the power of social media as influencer marketing continues to grow at a staggering rate. In my experience, it’s the quickest way to have the greatest impact…
Overcome the thought of quitting content creation every other day by practicing 5 simple techniques. As a content creator, publishing new content regularly is no joke. It’s creatively hard work. It’s hard enough for me that I think about quitting every other day. Yet, I am here writing this article and more in the future. Why does…
We’ve painted kitchen cabinets before. We’ve done Ikea kitchen cabinets before. But painting Ikea kitchen cabinets was a new combo move for us. And despite a nagging voice in our heads that asked if it was a bad idea (paint laminate? or slick factory finished cabinets?! can that even be durable?! ), we’re extremely happy with the final result. Plus, it was pretty easy…
To help ensure your resume stands out for the great information it contains, here are five things you can (and should) leave off your resume. Just like fashions change, so do resumes. And while making a fashion faux pas is generally not the end of the world (bell bottoms, anyone?), not keeping up on resume changes can…
“Small efforts lead to big results,” they all said. Ever since humans discovered fire, we’ve been trying to find ways to make our lives easier. Every day, there’s a new study or an article about building better habits, being more productive, and achieving our goals. But, some of the world’s most successful people have already shared the…
This outline breaks down a business plan pitch minute by minute so you can stay on topic and build the necessary interest and excitement. Delivering a good pitch is as much about conveying emotion as conveying information. If you get the opportunity to pitch in front of a live audience, both of those objectives should be top of…
Doing everything when you’re a scrappy startup owner can feel glamorous and exciting. So can jumping out of an airplane. But you shouldn’t leap without a parachute—and you shouldn’t lead without accepting the value of learning to delegate. Now, you may find delegation challenging. Maybe you’ve just always been a hands-on person and can’t stand the idea…
The alarm goes off, and the day begins. You stumble out of bed, bleary-eyed and barely awake. As the morning gears up, your mind is racing. You need to check the weather, get dressed for work, grab breakfast, and then head out the door. It’s hard to find time for everything you need to do in the…
In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. But the following year, the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and…
From a “Japandi” café to a video game-themed office, these are the interiors projects that have caught our attention. Brew92, by Liqui Group Liqui Group has tapped into the Japandi trend – a blend of Scandinavian and Japanese visuals – for its design of Brew92’s flagship space in Saudi Arabia. Home to a café and roastery, the…
Raise your hand if you remember Writely. A four-person company called Upstartle launched the online-only word processor in August 2005, taking advantage of a then-new browser technology called AJAX. It allowed users to instantly save and retrieve content generated in the browser but stored on the server. And it worked so well that Google bought Upstartle less than a year…
Wondering how to make money as a freelance writer? Well, buckle up, because everyone loves the part of the hero’s journey where our protagonist accepts the “call to adventure” and “crosses the threshold” from “the ordinary world” into “the extraordinary world.” It’s engaging. It’s hopeful. It pushes the plot forward. But we can’t forget about the challenges and struggles…
When you’re looking to impress potential employers and business peers, it can be difficult to show off your personality on the limited pages of a resume or job application. Thankfully, LinkedIn provides a great opportunity to get more personal with your network. With room for a summary that encompasses your career highlights and the option to write…
Branding is all about first impressions. Those impressions matter on a landing page. CXL highlighted a British study asking participants about their perception of health websites. When the people who took part gave feedback on the website, 94% of their comments related to design. The design elements you choose for your landing pages—including typefaces—affect your brand’s reception and recognizability.…
The second edition of the Hurun India Wealth Report reveals some fascinating insights about India’s wealthiest. After surveying 350 Indian millionaires that included 42 High Net worth Individuals (HNIs), the report used 50 data points to offer insights into the preferences of wealthy Indians. The report defines millionaires as individuals having a personal wealth of at least ₹7 Crore,…
When you’re learning how to write better content, it’s helpful to think of a friend who tells stories that never seem to get to the point. They sound okay at first, then they spins off into tangents about how they met their spouse, then we go into their first college dorm room, with a side trip to…
We know black and white is kind of our thing, but even we can’t resist the thrills of experimenting with color in our homes. Besides, color isn’t an all or nothing game. Even when used in small doses, bright and bold hues can instantly liven up a space and create a fun, joyful atmosphere. So if you’re…
It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into. That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of…
Bootstrapping your business means relying on your savings and income to launch operate and grow your startup, with no help from external investors. It can be financially challenging, but also incredibly empowering, and for many bootstrappers, it’s a startup funding option of choice. Sharpening your business skills Euan Davies launched Sliderfy, which sells branded sliders to businesses and sports…
To start one of these home-based businesses, you don’t need a lot of funding — just energy, passion and the drive to succeed. Looking to launch a successful business but don’t know where to start? You’re not alone. Today, tens of thousands of people are considering starting their own business, and for good reasons. On average, people can expect…
Because I’ve been driving back and forth from Corvallis to Portland so much lately to attend to my mother and cousin, I’ve had ample to time to listen to audiobooks. I find that I’m actually grateful for the opportunity to “read” in this fashion. (Like many folks, the past decade has destroyed my attention span and ability…
You had a great idea and started a new enterprise, but what concrete steps can you take to ensure that it’s successful? “A big business starts small.” – Richard Branson This legendary British billionaire seemed to grasp from the first that businesses are not all about ideas, but about making ideas happen. You’ve probably heard the saying,…
Since I was in college I have seen couples getting together and breaking up, falling out of love faster than I could change clothes. People were “trying each other on” like new dresses and collecting experiences. Many, if not most, of the couples I saw during my twenties were in such miserable relationships that I was grateful to be alone and to…
If you’re reading this, you’ve probably already been brainstorming online business ideas — and for good reason. We’re living in a time of heightened financial fear, and I’m sure many of you are struggling with insecurities about employment, as the pandemic and automation are pushing people out of the workforce. More so, we’re seeing inflation rates skyrocket…
Today’s consumer moves seamlessly across online and offline channels to find what they need. A person might discover a product through a digital ad, head to a brick-and-mortar store to check it out, and then use their phone for price comparison and further research. The path to purchase is complex, and it varies considerably by vertical and…
Is your brand in need of a makeover? While it may seem as simple as something like changing your company’s name, rebranding is a complicated process with many moving parts. After a time, many companies change or update their missions, and rebranding is an effective tool for signaling to customers that a company is undergoing major changes,…
Professional writers inevitably find themselves in social situations with non-writers, when the topic of discussion turns to careers and someone innocently asks the group: “What do you really want to be doing?” It’s a conversation-starter that the well-intentioned party guest thinks will be a fun question to prompt people to share their passions and dreams. The careers they’d like…
By Samuel Thimothy, VP at OneIMS.com, an inbound marketing agency, and co-founder of Clickx.io, the digital marketing intelligence platform. You can have the best logo, brand colors and fonts in existence but if your customers never have any emotional experience when interacting with you, then it won’t matter. Your brand is what makes you stand out. That said,…
The English language is awash with sayings and phrases that cover everything from new beginnings (“back to square one”) to endings (“kick the bucket”) and just about everything in between. Many reflect the development of the language over the course of history — the old saw about never looking a gift horse in the mouth can be traced back…
There are so many myths around us. And depending on which country or region we are from, it all differs. Some might end up being true, and some are just hoaxes, especially when people consume online content that doesn’t have a credible source. For example, some of us might remember reading “Einstein was bad at math.” Do…
People are tired of being pushed into something they don’t want. According to a study by Stackla, 90% of customers place a premium on authenticity when selecting which companies they like and support. But what exactly is authenticity? How can we show our customers that we’re human and relatable and not just a brand with an agenda? Here are…
If you are investing material dollars in marketing campaigns, more often than not, you have considered engaging, or have engaged, an advertising agency to assist you with those efforts. Those decisions whether or not to manage your marketing campaigns with in-house teams vs. third party agencies are typically not easy decisions. And, if you decide to outsource…
Many know Mahisha Dellinger, founder and CEO of CURLS, for dominating in the hair care industry. What they might not know is how she has been able to maintain her staying power for 20 years when most businesses fail within the first two. Dellinger doesn’t solely attribute her success to hard work as a leading businesswoman. She will tell…
Bored at work? Don’t fall into the trap of looking at the clock wishing you were somewhere else. Boredom can be a gift if you use it strategically. It’s okay to let your mind wander or not be into your work sometimes. You don’t need to hustle 24/7 or be productive every minute of every day. However,…
Storyselling helps you strategically deliver stories that get people to take action. It supercharges your content marketing and copywriting to increase sales. If you’re wondering how to make a living online as a writer who works in marketing, advertising, or another creative field, then you’re going to be thrilled to learn all about storyselling. Writers who provide services to…
Our monthly Featured Fonts Series is an opportunity to highlight some of our favorite typefaces, from hugely popular bestsellers to sometimes overlooked and hidden gems. This month, we have a classic text typeface with beautiful ornaments, a modern-day classic, a heavy-hitting display face, and a must-have brush script. ANZIANO First to bat is a text typeface that…
You know what they say: people leave bosses, not jobs. And the opposite is also true. “People will often stay for a great boss and the Great Resignation is a testament to that. People are leaving based on low pay, low growth potential, and poor leadership, yet a great manager can make all the difference,” says executive coach Carole…