As a digital marketer or business, standing out from the crowd has never been more difficult.
How do you surprise and delight your audience when there are six ads out there just like yours, all vying for attention? At a time when people are watching, reading, and interacting with media across multiple devices, creating a new campaign can seem like a losing battle.
However, just when you think it’s time to give up, a new trend pops out of the shadows and reminds us that creative advertising still thrives.
But what exactly makes an advertising campaign creative? And why does creativity matter?
Let’s talk about creative advertising, how it can inspire your campaigns, and check out seven examples of creative advertising that made a strong—and often hilarious—impression.
What Is Creative Advertising and Why Is it Important?
Creative advertising is a way of creating and distributing an ad that’ll engage its intended audience. Successful creative ads tend to do one or more of the following:
- Stand out.
- Be memorable.
- Provoke an emotional response or convey a clear message.
Consumers are constantly flooded with commercial messages, and those messages are often ignored. In a social media world where commercial messages are increasingly being tuned out in favor of user-generated content, the challenge for marketers is to create ads that really stand out and cut through the noise.
A creative advertising campaign connects with consumers on an emotional level. It’s more than just an ad—it’s the whole experience, which leads to increased sales and brand loyalty. The ultimate goal of creative advertising is not just to sell more of a product, but also to get consumers to think differently and change their perceptions of a brand.
7 Examples of Creative Advertising to Inspire You
The following creative ads are great examples of innovative and impactful ways to reach your audience that will leave you wondering, “Why didn’t I think of that?”
An all-in-one social media management tool, Heropost lets you easily track, manage, and post content on social media. And the folks at Heropost know how to get creative with their ads while taking a gentle jab at their competitors.
This ad highlights Heropost’s attractive price point in a funny meme. Everyone loves a good meme, and it’s a clever way to communicate the brand’s point.
Even during the pandemic, dating must go on—and Bumble gives us a light-hearted play on this.
Quarantine is something we can all relate to. Getting locked up with your date, sharing take-out in sweats, and watching Netflix…it’s romantic, right? This ad campaign reflects a good-humored approach in the face of a changing world (and dating landscape).
Promo is a video maker platform for businesses.
And instead of using the usual “look at all our amazing features” advertising, they took a slightly different approach:
The Instagram ad showcases a video of flying cheeseburgers to show off the platform’s video creation capabilities (and to make you crave a cheeseburger). It’s a fun way to highlight what makes Promo different from the competition, and it shows that they’re willing to take risks.
Leanplum is an app marketing platform that helps marketers target their promotions, monitor engagement, and optimize user retention.
This billboard creatively advertises Leanplum by revealing as little as possible: