AN Etsy store owner has opened up about how she started her business with only $5,000 and made over a million dollars in a little more than a year.
She now works as an online coach for small business owners who want to recreate the same success she had in such a short period of time.
Hannah Gardner, who dubs herself an entrepreneur after starting her own brand on Etsy and running a full-time YouTube channel, revealed she started her journey with one credit card that had a $5,000 limit.
“I started my e-commerce brand in my grandma’s spare bedroom and with a $5,000 limit on a credit card that I lied about my income to get,” she said in a YouTube video, warning others to never do this.
“But that $5,000 credit card limit allowed me to start my business.
“My closet was in the trunk of my car and my grandma let me use her spare bedroom as an office and I slept on her couch before I could afford to put a payment on a two-bedroom condo.
“But I took that credit card and I turned into $1.1million with my e-commerce brand.”
BUT HOW DID SHE DO IT?
The first thing that Gardner did when she started her store was to research the products she could potentially sell.
If you decide to sell something that not a lot of people are looking for, you’ll want to spend a few bucks on advertising and marketing.
“Before you launch, you want to see what your competitor is doing,” she explained.
“When Etsy sees you are a user and you are serious and making constant edits to your content, Etsy will reward you for it by giving your their stamp of approval.