Donald Trump accepted the Republican presidential nomination before a raucous audience of thousands on Thursday, the crowning event to a gathering of the party’s faithful just days after the former president survived an assassination attempt.
Here are takeaways from the Republican National Convention.
TRUMP THE UNIFIER?
On the stump, Trump typically paints a dark portrait of America, railing against political opponents he says are corrupt, depraved and bent on destroying the country.
But in his convention speech on Thursday, he tried out a new theme that he and advisers had hinted was coming: unity.
It is in some ways an unexpected strategy. Many of Trump’s opponents and even allies privately believed the attempt on Trump’s life on Saturday would only darken his rhetoric.
“The discord and division in our society must be healed. As Americans, we are bound together by a single fate and a shared destiny,” Trump said from the convention stage in Milwaukee. “We rise together. Or we fall apart.”
“I am running to be president for ALL of America, not half of America, because there is no victory in winning for half of America,” he said.
For most politicians, such rhetoric would be standard – even trite. For Trump, it represents a remarkable tonal shift.
One major question will be whether he sticks to the script or falls back to divisive rhetoric during his asides. Also to be seen is whether Trump is able to maintain a focus on unity in campaign events to come.
FAMILY MATTERS
Melania Trump, who has largely steered clear of Trump’s 2024 campaign, made a rare appearance in support of her husband on Thursday night.
She entered the arena to warm applause and waved to the crowd before taking a seat. Unlike at the Republican conventions in 2016 and 2020, she was not scheduled to speak.
The former first lady was joined in the family box by Trump’s daughter, Ivanka, and her husband, Jared Kushner, who also have stayed away from the trail unlike in past campaigns.
The display of family harmony underscored an effort by the party this week to portray its nominee as a caring family man and selfless public servant who has been unfairly maligned by Democratic opponents who warn he could become a dictator if re-elected. Trump’s teenage granddaughter, Kai Trump, spoke on Wednesday night, and a grandchild sat on his knee in the family box on Thursday.
It was also likely aimed at repairing the damage done to his image by his conviction in a hush-money trial in New York, where allegations of his affair with a porn star resurfaced and were the fodder of daily news reports.
Melania Trump recently participated in two fundraisers with the Log Cabin Republicans, a group of gay conservatives, but has otherwise barely been seen in public with her husband.
IMAGE MAKEOVER
Trump’s speech capped four days of an intense image makeover by the party.
A stream of speakers talked about his warmth and empathy and some spoke of their previous misgivings about voting for him before seeing the light. Many noted his call for unity and not retribution following last weekend’s assassination attempt.
Watching the proceedings from a seat in the arena, Trump smiled and nodded at the recent converts as they spoke. The intent of much of the televised event appeared to be to win over undecided voters who say they are not completely opposed to him but don’t like the drama that often surrounds him.
The image projected over the four days, however, was wildly at odds with how he is perceived by millions of Americans. Democrats and critics within his own party have condemned his often inflammatory and sometimes racist rhetoric, which includes threats of retribution against political opponents and deporting millions of migrants he says are “poisoning the blood” of the United States.
Such rhetoric, however, also delights his diehard supporters, raising the question of whether Trump can maintain the image that Republicans worked so hard to create this week when he holds his first rally on Saturday with his newly minted vice presidential pick, Senator J.D. Vance.
It was also likely aimed at repairing the damage done to his image by his conviction in a hush-money trial in New York, where allegations of his affair with a porn star resurfaced and were the fodder of daily news reports.
Melania Trump recently participated in two fundraisers with the Log Cabin Republicans, a group of gay conservatives, but has otherwise barely been seen in public with her husband.
IMAGE MAKEOVER
Trump’s speech capped four days of an intense image makeover by the party.
A stream of speakers talked about his warmth and empathy and some spoke of their previous misgivings about voting for him before seeing the light. Many noted his call for unity and not retribution following last weekend’s assassination attempt.
Watching the proceedings from a seat in the arena, Trump smiled and nodded at the recent converts as they spoke. The intent of much of the televised event appeared to be to win over undecided voters who say they are not completely opposed to him but don’t like the drama that often surrounds him.
The image projected over the four days, however, was wildly at odds with how he is perceived by millions of Americans. Democrats and critics within his own party have condemned his often inflammatory and sometimes racist rhetoric, which includes threats of retribution against political opponents and deporting millions of migrants he says are “poisoning the blood” of the United States.
Such rhetoric, however, also delights his diehard supporters, raising the question of whether Trump can maintain the image that Republicans worked so hard to create this week when he holds his first rally on Saturday with his newly minted vice presidential pick, Senator J.D. Vance.