NBC‘s Sunday Night Football game featuring the Kansas City Chiefs vs. the New York Jets averaged approximately 27 million viewers, making it the most-watched Sunday show since Super Bowl LVII on Fox in February.
According to preliminary data across NBC, Peacock, NBC Sports Digital, and NFL Digital platforms, that’s a 22% lift from last year’s Week 4 game (22.2 million as the Chiefs faced Tom Brady and the Buccaneers). Last night’s game also registered a national TV household rating of 12.9/35 — up 15% from last year’s Week 4 matchup.
Viewership peaked at an estimated 29.4 million viewers between 9:30-9:45 p.m. ET as the Jets climbed their way within eight points of the Chiefs in the second quarter of the game. Though, Kansas City ultimately took home the win with a 23-20 final score.
With another appearance from Taylor Swift, who was joined by friend Blake Lively, amid romance rumors with Kansas City Chiefs player Travis Kelce, NBC’s “Taylor Made for Sunday Night” Sunday Night Football game promo was viewed approximately 8 million times.
Source: https://variety.com/2023/tv/news/chiefs-jets-nfl-taylor-swift-travis-kelce-ratings-1235742304/