Satya Nadella, Microsoft’s chief executive, testified on Monday that Google’s power in online search was so ubiquitous that even his company found it difficult to compete on the internet, becoming the government’s highest-profile witness in its landmark antitrust trial against the search giant.
In more than three hours of testimony in federal court in Washington, Mr. Nadella was often direct and sometimes combative as he laid out how Microsoft could not overcome Google’s use of multibillion-dollar deals to be the default search engine on smartphones and web browsers.
The internet was really the “Google web,” Mr. Nadella told the packed courtroom, adding that Google could now use its advantage and scale to build tools to dominate the emerging artificial intelligence industry.
The image of the chief executive of a leading tech rival — Microsoft is one of the world’s biggest public companies, valued at $2.4 trillion — saying it could not easily fight Google was striking. Mr. Nadella’s testimony underscored how entrenched Google has become in online search as the government seeks to prove that the company broke monopoly laws by striking anti-competitive deals to crush rivals.
Mr. Nadella’s appearance on the witness stand in the case — U.S. et al v. Google, which is the first monopoly trial of the modern internet era — was also a sign that the bitter rivalry between Microsoft and Google continues unfettered. Over more than two decades, the two companies have battled over online search, mobile computing, web browsing and cloud computing and dueled in multiple legal battles as they both became ever more powerful. Now the companies are locked in an increasingly intense fight over A.I.
“Despite my enthusiasm that there is a new angle with A.I., I worry a lot that this vicious cycle that I’m trapped in could get even more vicious,” Mr. Nadella said.
Regulators around the world have been working to rein in the power and reach of Google, Apple, Amazon and Meta, which owns Facebook, Instagram and WhatsApp. Last week, the Federal Trade Commission filed a lawsuit against Amazon, arguing it broke antitrust laws by squeezing merchants on its site. The F.T.C. has also filed an antitrust lawsuit against Meta, claiming it snuffed out nascent rivals, and the Justice Department has sued Google in a second case over its control of online advertising.
The 10-week Google trial is being closely watched as a referendum on whether the government can slow down Silicon Valley’s biggest companies. A Google victory could be a major rebuke of regulators who say the tech giants have too much sway over their customers, partners and start-up competitors.
At the heart of the government’s case against Google is the accusation that the company illegally cemented its monopoly in online search by paying to be the default search engine on browsers like Apple’s Safari and Mozilla’s Firefox, as well as on the home screen of smartphones. Google has argued that the default positions are not overwhelmingly powerful and that users can switch to a new search engine if they like.
But in court, Mr. Nadella said that argument was “bogus” because users generally don’t change their default search engine, even if they have the ability to do so.
“You get up in the morning, you brush you teeth and you search on Google,” he said.
Mr. Nadella said Microsoft had tried to win deals for the default positions on browsers and smartphones for Bing, its own search engine. But it had not been very successful, he said.
Microsoft introduced Bing to compete against Google in 2009. At the time, Microsoft began an aggressive public relations campaign against Google and both companies lobbied against the other with regulators in Europe and the U.S.
In 2016, the public mudslinging seemed to come to an end with Mr. Nadella and Google’s chief executive, Sundar Pichai, who were both new to their roles, declaring a détente. The rivalry had become a distraction, they said, and they had different priorities.
The testimony from Mr. Nadella showed their rivalry had continued. John Schmidtlein, Google’s lead litigator, said in his opening statement that the case was “really all about Microsoft.”
On Monday, Mr. Schmidtlein sought to undermine Mr. Nadella’s testimony by suggesting that Microsoft’s failure to compete with Google was the result of an inferior product and a lack of investment.
Mr. Schmidtlein hammered Mr. Nadella with questions about instances in which Bing had been the default on mobile phones only for users to switch back to Google. He noted that Mr. Nadella had referred to Google as “dominant,” and asked him if he could substitute for the word “popular.”
Mr. Nadella said that whether you “call it popular or dominant,” Microsoft was still competing against Google’s massive market share.
Source: https://dnyuz.com/2023/10/02/microsoft-c-e-o-testifies-that-googles-power-in-search-is-ubiquitous/
