‘Shocked’ Bella Hadid addresses ‘lack of sensitivity’ in controversial Adidas ad: ‘I should have done more research’

Bella Hadid has spoken out about her controversial Adidas campaign.
Adidas

Bella Hadid has spoken out about her involvement in Adidas’ controversial Munich Olympics-themed ad that sparked outrage.

On Monday, the model and activist posted a message to her Instagram Story, expressing her “disappointment in the lack of sensitivity that went into this campaign.”

“I would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind,” she wrote.

The model shared her thoughts in a statement on her Instagram Story Monday.
Bella Hadid/Instagram
Hadid claimed she had “no knowledge” of the ad’s connection to the deadly 1972 Munich Olympics.
GC Images

Earlier this month, the brand unveiled an ad featuring Hadid holding a “coveted classic” sneaker from the ’70s to honor the 52nd anniversary of the Munich Olympics.

Those summer games were marred by tragedy when 11 Israeli athletes and one German police officer were killed by a Palestinian militant group.

Hadid — who said she was “shocked” and “upset” by the parallel — claimed to have “no knowledge of the historical connection to the atrocious events in 1972.”

“I would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind,” she wrote.
GC Images

“My team should have known, adidas should have known and I should have done more research so that I too would have known and understood, and spoken up,” the Vogue cover girl added.

Adidas has already apologized for the campaign and the “negative impact” on Hadid, 27, and the other models involved.

“Connections continue to be made to the terrible tragedy that occurred at the Munich Olympics due to our recent SL72 campaign,” the shoe brand said in a statement on Adidas Originals’ Instagram Story.

A German police officer and 11 Israeli athletes were killed at the Munich Olympics.
Getty Images

“These connections are not meant and we apologise for any upset or distress caused to communities around the world.”

Bella — whose father, Mohammed Hadid, is Palestinian — has long been an outspoken activist for Palestinian causes and denounced the campaign’s connection to the “liberation of the Palestinian people.”

“Palestine is not synonymous with terrorism,” she wrote on Monday, “and this campaign unintentionally highlighted an event that does not represent who we are.”

Source: https://pagesix.com/2024/07/29/celebrity-news/bella-hadid-addresses-controversial-adidas-ad/

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