Legendary India cricketer Sachin Tendulkar spotted a deepfake video of him promoting an online game. The former captain took to social media to raise concern about misinformation being spread my manipulation of his voice.
Former Indian cricketer Sachin Tendulkar called out a fake video going viral on social media in which his voice has been manipulated to promote an online game. In the edited video, Tendulkar is seen promoting an online game, giving the example of daughter Sara earning Rs 1.8 lakh per day by making predictions in the game. Tendulkar has become the latest victim of identity fraud that is committed using deepfake.
After the clip surfaced, Tendulkar put on a post on his social media platform, clarifying that he had nothing to do with the said video and that it was manipulated.
The legendary cricketer said that he was disturbed to see “rampant misuse of technology”. He also appealed to stop the “spread of misinformation and deepfakes” and also asked people to be more alert and careful.
According to a study in December 2023, India is among the top countries in Asia affected by identify fraud using deepfake technology.
“These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers. Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes,” Sachin said in a social media post on X.
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In his post, Tendulkar also alerted Ministry of Electronics & IT, Rajeev Chandrasekhar, the Union Minister of State, and Maharashtra Cyber Crime.
These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.
Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM
— Sachin Tendulkar (@sachin_rt) January 15, 2024
Following Tendulkar’s social media post, Chandrasekhar took to ‘X’ to say that they will be implementing tighter rules under the IT Act to ensure compliance by platforms.
“Thank you @sachin_rt for this tweet. #DeepFakes and misinformation powered by #AI are a threat to Safety&Trust of Indian users and represents harm & legal violation that platforms hv to prevent and take down.Recent Advisory by
@GoI_MeitY requires platforms to comply wth this 100%. We will be shortly notifying tighter rules under IT Act to ensure compliance by platforms,” Chandrasekhar posted on ‘X’.