Why people run from bears: Study explains how the brain takes action upon what we see

Coming upon a bear in the forest will immediately put your brain into fight or flight mode. (© Татьяна Макарова -stock.adobe.com)

From a menacing bear in the forest to a smiling friend at a party, our brains are constantly processing emotional stimuli and guiding our responses. But how exactly does our brain transform what we see into appropriate actions? A new study sheds new light on this complex process, revealing the sophisticated ways our brains encode emotional information to guide behavior.

Led by Prof. Sonia Bishop, now Chair of Psychology at Trinity College Dublin, and Samy Abdel-Ghaffar, a researcher at Google, the study delves into how a specific brain region called the occipital temporal cortex (OTC) plays a crucial role in processing emotional visual information. Its findings are published in Nature Communications.

“It is hugely important for all species to be able to recognize and respond appropriately to emotionally salient stimuli, whether that means not eating rotten food, running from a bear, approaching an attractive person in a bar or comforting a tearful child,” Bishop explains in a statement.

The researchers used advanced brain imaging techniques to analyze how the OTC responds to a wide range of emotional images. They discovered that this brain region doesn’t just categorize what we see – it also encodes information about the emotional content of images in a way that’s particularly well-suited for guiding behavior.

The brain is hard at work when we see emotional stimuli, (© Татьяна Макарова – stock.adobe.com)

One of the study’s key insights is that our brains don’t simply process emotional stimuli in terms of “approach” or “avoid.” Instead, the OTC appears to represent emotional information in a more nuanced way that allows for a diverse range of responses.

“Our research reveals that the occipital, temporal cortex is tuned not only to different categories of stimuli, but it also breaks down these categories based on their emotional characteristics in a way that is well suited to guide selection between alternate behaviors,” says Bishop.

For instance, the brain’s response to a large, threatening bear would be different from its response to a weak, diseased animal – even though both might generally fall under the category of “avoid.” Similarly, the brain’s representation of a potential mate would differ from its representation of a cute baby, despite both being positive stimuli.

The study employed a technique called voxel-wise modeling, which allowed the researchers to examine brain activity at a very fine-grained level. “This approach let us explore the intertwined representation of categorical and emotional scene features, and opened the door to novel understanding of how OTC representations predict behavior,” says Abdel-Ghaffar.

By applying machine learning techniques to the brain imaging data, the researchers found that the patterns of activity in the OTC were remarkably good at predicting what kinds of behavioral responses people would associate with each image. Intriguingly, these predictions based on brain activity were more accurate than predictions based solely on the objective features of the images themselves.

This suggests that the OTC is doing more than just passively representing what we see – it’s actively transforming visual information into a format that’s optimized for guiding our actions in emotionally-charged situations.

These findings not only advance our understanding of how the brain processes emotional information but could also have important implications for mental health research. As Prof. Bishop points out, “The paradigm used does not involve a complex task making this approach suitable in the future, for example, to further understanding of how individuals with a range of neurological and psychiatric conditions differ in processing emotional natural stimuli.”

By unraveling the ways our brains encode emotional information, the study brings us one step closer to understanding how we navigate the complex emotional landscape of our world. From everyday social interactions to life-or-death situations, our brains are constantly working behind the scenes, using sophisticated neural representations to help us respond appropriately to the emotional stimuli we encounter.

Source: https://studyfinds.org/why-people-run-from-bears-study-explains-how-the-brain-takes-action-upon-what-we-see/

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