Why Japan's 7-Eleven is on a rival retailer's shopping list

7-Eleven is the world’s biggest convenience store chain

When the owner of 7-Eleven announced this week that it had received a buyout offer from a Canadian rival it triggered shockwaves in Japan.

A Japanese company of this size has never been bought by a foreign firm.

Historically, companies from Japan were more likely to buy overseas businesses.

7-Eleven is the world’s biggest convenience store chain, with 85,000 outlets across 20 countries and territories.

And it’s been especially successful at selling itself as an option for a quick and cheap yet tasty meal, and in places where there is already an abundance of that, such as Japan and Thailand.

“We have more stores than McDonald’s or Starbucks,” the chief executive of Seven & i Holdings, Ryuichi Isaka, told BBC News before the firm received the buyout offer.

Around a quarter of those 85,000 shops are in Japan, while there are roughly 10,000 in the US.

A big player

In comparison, Quebec-based Alimentation Couche-Tard, which operates the Circle K chain, has almost 17,000 stores in 31 countries and territories. More than half of its outlets are in North America.

The approach valued Seven & i at more than $30bn (£23bn) before news of the preliminary offer emerged.

7-Eleven’s shares jumped by over 20% on Monday, before giving up some of those gains the following day.

Analysts point to the Japanese yen’s weakness against the US dollar and other major currencies for helping to make Seven & i affordable.

Along with the weakness of the yen, efforts by the Japanese government to promote mergers and acquisitions appear to be working, said Manoj Jain from Hong Kong-based hedge fund Maso Capital.

However, the proposal is still at the preliminary stage and given the potential size of any deal it could face scrutiny from competition authorities.

Alimentation Couche-Tard operates the Circle K chain

7-Eleven has been keen to capitalise on the popularity of the food it sells – a wide range, including rice balls, sandwiches, cooked pasta, fried chicken and dumplings.
While in much of the world convenience stores are where people grab a bar of chocolate or a bag of crisps in an emergency, in Japan, shops like 7-Eleven are popular with visitors searching for culinary delights.
These 7-Eleven dishes have turned the chain into a social media sensation in Asia.
Dropping into a 7-Eleven store has even been touted as one of the top things to do in Thailand, where its ham and cheese toastie has become a TikTok hit.
British singer Ed Sheeran is among the celebrities who have helped raise 7-Eleven’s profile – a video of him trying snacks from a store in Thailand went viral.

Mr Isaka has been aiming to repeat that success in the US and European markets as the company came under pressure from investors to sell some of its businesses and focus on the 7-Eleven brand.

The firm has been updating its strategy so more stores could follow the approach of its Japanese shops.

“What we found is that stores which sell fresh food are attracting many more shoppers,” Mr Isaka said.

“We want to grow with high quality – not just increase the quantity. We want to make sure customers are happy, and increase sales of each store whilst increasing the number of stores,” he added.

American roots

Seven & i has also been on a shopping spree. In January, it bought more than 200 stores in the US from petrol station chain Sunoco for around $1bn (£770m).

In April, it bought back more than 750 stores from a franchisee in Australia.

For most of its almost century-long history 7-Eleven was an American brand.

Starting out in 1927 selling blocks of ice that were used to keep fridges cool, it later stocked essential items like eggs, milk and bread.

At the time, the stores were open between 07:00 and 23:00 – hence the name.

Source: https://www.bbc.com/news/articles/c72829pl8z4o