Kylie Jenner planning ‘quiet lux’ brand to upend fashion — and challenge Kim

Kylie Jenner made headlines for wearing a very realistic lion’s head dress at the Schiaparelli Haute Couture Spring Summer 2023 presentation in Paris.
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It’s a fashion face-off between the most famous sisters in the world.

Kylie Jenner will go up against Kim and Khloé Kardashian and launch a new fashion range, sources confirm to Page Six.

The 26-year-old billionaire has signed on with Jens and Emma Grede, the husband-and-wife fashion team behind Kim’s hugely successful Skims and Khloé’s Good American denim range.

“All the girls each have their own vision,” one source told us. “They inspire and whip each other up. They’re all so different and independent, but they give each other a ton of advice.”

At the end of 2019, Jenner sold 51% of her cosmetics and skin care brand, Kylie Cosmetics, to Coty for $600 million, a price tag that valued the company at $1.2 billion.

Meanwhile, Kim’s Skims, the shapewear and lingerie brand, was valued at a staggering $4 billion last month — and she’s also in talks with Coty to buy back the minority stake she sold in her beauty firm, SKKN.

Kim Kardashian and her youngest sister Kylie Jenner wowed at the Vanity Fair Oscars party in February 2020.
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Jenner was barely in her teens when she and her older sister, model Kendall Jenner, released their own line, Kendall + Kylie back in 2012, in collaboration with the retailer PacSun.

We’re told that the license deal ended earlier this year.

“Kylie has always been in fashion, and she’s stepping up her game,” said a fashion insider: “She’s always had a very clear vision.”

Paris Hilton (from left), Kris Jenner, Emma Grede, stylist Rachel Zoe, and Jen Atkin at Zoe’s Fall 2018 fashion presentation in West Hollywood.

Indeed, Jenner — who recently modeled for famed French couturier Jean Paul Gaultier’s summer campaign — is taking on Kim as the style icon in the family.

She is also the new face of Dolce & Gabbana eyewear and handbags, and, Page Six is told, she has another fashion campaign coming this fall.

She stunned at Paris Fashion Week last September, channeling her inner Julia Fox and wearing a pair of white briefs and a tank to the Loewe Show.

Next, she turned up in a super-plunging Schiaparelli gown to the couture house’s presentation.

She then showed off in a sexy sheer lace catsuit at the Business of Fashion gala.

In January, the star — whose fortune has allowed her to splash out on a private jet, lavish homes including a $36million California mansion, Birkin bags, and sports cars — hit the headlines when she donned an eerily lifelike lion headdress at the Schiaparelli show, again in Paris.

Source: https://pagesix.com/2023/08/26/inside-kylie-jenner-kim-kardashians-big-fashion-face-off/

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