Taplin, the educator, writer (Move Fast and Break Things), and film producer (Mean Streets, The Last Waltz), is director emeritus of USC’s Annenberg Innovation Lab. His peripatetic career includes stints as tour manager for Bob Dylan and the Band, VP of media M&A at Merrill Lynch, professor at USC, and founder of the pioneering video-on-demand company Intertainer.
Four very powerful billionaires—Peter Thiel, Elon Musk, Mark Zuckerberg, and Marc Andreessen—are creating a world where “nothing is true and all is spectacle.” If we are to inquire how we got to a place of radical income inequality, post-truth reality, and the looming potential for a second American Civil War, we need look no further than these four—“the biggest wallets,” to paraphrase historian Timothy Snyder, “paying for the most blinding lights.”
I call them the Technocrats, in recognition of the influence of the technocracy movement, founded in the 1930s by Elon Musk’s grandfather, Joshua Haldeman. The Technocrats make up a kind of interlocking directorate of Silicon Valley, each investing in or sitting on the boards of the others’ companies. Their vast digital domain controls your personal information; affects how billions of people live, work, and love; and sows online chaos, inciting mob violence and sparking runs on stocks. These four men have long been regarded as technologically progressive heroes, but they are actually part of a broader antidemocratic, authoritarian turn within the tech world, deeply invested in preserving the status quo and in keeping their market-leadership positions or near-monopolies—and their multi-billion-dollar fortunes secure from higher taxes. (“Competition is for suckers,” Thiel once posited.)
Indeed, they are American oligarchs, controlling online access for billions of users on Facebook, Twitter, Threads, Instagram, and WhatsApp, including 80 percent of the US population. Moreover, from the outside, they appear to be more interested in replacing our current reality—and our economic system, imperfect as it is—with something far more opaque, concentrated, and unaccountable, which, if it comes to pass, they will control.
I use the term techno-determinism to describe the path the Technocrats have dictated for our country because they have sold, and we have bought into, the idea that they are going to deliver us a bright future. The future they are now selling us, however—crypto fortunes, the merger of the human and the computer via AI, the prospect of spending our lives in the Metaverse or on Mars—is a lie. To quote Snyder once more, Donald Trump has shown that he “was lying not so much to deny the truth as to invite people into an alternative reality.” Such sleight-of-hand applies here as well. The alternative reality that these men are focused on is a world of technodeterminism, one in which AI may eventually do all the real work and a large number of humans may be rendered useless to society.
