TAYLOR Swift and Travis Kelce are on course to become the richest power couple in entertainment after his win at the Super Bowl.
Experts believe they could become worth more than £4billion eclipsing the fortunes and influence of Jay-Z and Beyonce or David and Victoria Beckham.
Entrepreneur and former NFL star Evan Oglesby, 42, said there is “no cap” on their earning power given the “connection to the fans in sports and showbusiness.”
He said: “In modern times. I mean, Travis is not the first person to date a celebrity, but he is one right now that’s capturing the attention of America and the world. It’s a great storyline.
“They brand at £4 billion. I don’t even think that’s the cap on that really. That’s the minimum.
“Travis is a professional and for one, I mean he’s one of the greatest that ever played that position. It is highlighting who he is as a person.
“This will elevate him no matter what happens. Travis Kelce is favoured by so many.
“Taylor helped out with a lot of that, and I mean, everybody wants to have that big name, and I think this is what’s going to help him really set that in concrete for years to come.”
Oglesby, spoke at the Sports Illustrated Invitational golf outing, hosted by NFL Pro Bowler and Las Vegas Raiders star Maxx Crosby, golf Influencer Paige Spiranac, MMA and UFC Ringside Announcer Bruce Buffer, and the Country Club Adjacent Podcast and produced by Authentic Brands Group (Authentic), in partnership with ENTER.
The Anti-Hero singer flew 5,530 miles by private jet from Tokyo to Nevada to attend Sunday night’s Super Bowl, which saw Travis’ team, the Kansas City Chiefs, beat the San Francisco 49ers.
Taylor was seen chugging beer in the stands at the Allegiant Stadium alongside pals including rapper Ice Spice and singer Lana Del Rey.
Later on, she joined Travis to celebrate his win at XS Nightclub at the Wynn Las Vegas.
They ate chicken fingers and fries in a VIP section of the club and partied until 5.15am.