Both companies are likely to steer two independent brands, while the M G brand will continue to build its presence with ICE and EV portfolio, a new brand steered by JSW Group will focus purely on EV and high-performance EVs.
As the negotiation between M G Motor and JSW Group reaches the final leg, a dual brand strategy is being mooted as part of the future growth prospects for the alliance.
Several people in the know say that M G Motor and JSW Group are exploring a twin-track approach – one to sustain with the M G brand which has established itself well in the Indian market – and the other is an all-new brand – which may be dedicated for EVs – something that JSW Group is keen on investing in.