The report judged Mumbai Indians to be the most valuable franchise brand in the Indian Premier League, valued at $87 million.
The total brand value of the Indian Premier League (IPL) grew a whopping 28% after the 2023 season, reaching $10.7 billion (roughly ₹89,232 crore), brand valuation consultancy Brand Finance has said in a report. The brand value of India’s flagship sports event has grown 433% since its launch in 2008.
The report credited massive spectator strength in stadiums, more consumption of IPL matches on the internet and other modes, and mega-media partnerships for this year’s upsurge in the brand value of the annual cricket tournament.
The consultancy judged Mumbai Indians to be the most valuable franchise brand in the Indian Premier League, valued at $87 million.
Mahendra Singh Dhoni-led Chennai Super Kings is second on the list with a brand value of $81 million. Kolkata Knight Riders (KKR) and RCB follow CSK at $78.6 million and $69.8 million respectively.
Gujarat Titans is the biggest gainer as far as the brand value is concerned — it jumped from 8th position last year to 5th this time. Its brand value increased 38% this year.