Hero MotoCorp is all set to launch Harley Davidson’s X440 in India. Hero and Harley collaborated in the development of a motorcycle at Hero’s R&D Centre in Jaipur, with assistance from the Harley Davidson teams in the motorcycle’s design process. Bookings for this motorcycle have already opened up.
Sources have told Business Today TV that as per the distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell parts and accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India.
In 2020, Hero MotoCorp and Harley-Davidson formed a partnership following Harley Davidson’s decision to withdraw from the Indian market. Hero MotoCorp took over the role of the sole distributor for Harley motorcycles in India and both companies agreed to collaborate on the development of motorcycles together.