Three in four Gen Z Americans are putting the blame on social media for having a negative impact on their mental health.
The survey, commissioned by LG Electronics and conducted by Talker Research, offers compelling insights into the digital habits and emotional responses of 2,000 Gen Z social media users. In a startling revelation, 20% of Gen Zers cite Instagram and TikTok as detrimental to their well-being, followed by Facebook at 13%.
Despite these concerns, social media remains an integral part of Gen Z’s daily life. The average user spends a whopping five-and-a-half hours per day on social media apps, with 45% believing they outpace their friends in usage time. Boredom (66%), seeking laughter (59%), staying informed (49%), and keeping tabs on friends (44%) are the primary motivators for their online engagement.
However, this digital immersion comes at a cost. Nearly half the poll (49%) report experiencing negative emotions from social media use, with stress and anxiety affecting 30% of respondents. Even more alarming, those who experience these negative feelings report that it takes only 38 minutes of scrolling before their mood begins to sour.
“We spend a significant portion of our lives online and often these experiences may leave us feeling drained and not mentally stimulated,” says Louis Giagrande, head of U.S. marketing at LG Electronics, in a statement. “We encourage everyone to be more conscious about the social media content they choose to engage with, bringing stronger balance, inspiration, and happiness to their lives. If we focus on optimism, we will be better equipped to deal with life’s challenges and build a happier life.”
The study also uncovered a desire for change among Gen Z users. In fact, 62% wish they could “reset” their social media feeds and start anew. Over half (53%) express frustration with content misalignment, feeling that their feeds don’t reflect their interests. Moreover, 54% believe they have limited or no control over the content populating their feeds, with only 16% claiming total control.
Yet, it’s not all doom and gloom. Four in five respondents (80%) associate social media with positive impacts on their mood. Comedy (65%), animal content (48%), beauty-related posts (40%), and prank videos (34%) are among the top mood boosters. Two-thirds of users say that social media has turned a bad day into a good one, and 44% believe it positively impacts their outlook on life.