In today’s digital landscape, many customers will first turn to a company’s social media platforms even before researching customer reviews. However, navigating and managing multiple social media profiles can be tough to accomplish independently, which explains why so many businesses are turning toward reliable social media management tools.
Social media management solutions make it easier for businesses to stay connected with their audience while saving them valuable time. Not only do these software programs allow users to automate processes, but they also provide insight into how businesses can expand their reach to drive growth.
In this guide, we review some of the best social media management software of 2023 so you can decide which is best for your business. We also share which metrics to focus on when looking for a social media management platform that can help you increase your reach and craft more relevant brand messaging. Read on to find out more.
Our Top Picks for the Best Social Media Management Software
- Hootsuite – Best for Nonprofits
- Sprout Social – Best for Agencies
- Buffer – Most Affordable
- Sendible – Best for Customer Support
- Agorapulse – Best for Small Businesses
- SocialBee – Best for Solopreneurs
- Metricool– Best for Analytics
Why we chose it: We chose Hootsuite as the best social media management software for nonprofits for its wealth of educational resources and tools for small teams. It also provides discounts to non-profit organizations, allowing them access to helpful features like social insights and brand monitoring without breaking the bank.
For over a decade, Hootsuite has been the industry leader in social media management. As the world’s first platform of its kind, it has continued to stay ahead of trends by rolling out features such as ads analytics and reporting, a content and asset library, team productivity reporting workflows, research reporting and integration with over 150 tech platforms.
Some of Hootsuite’s standout features include mention alerts, an AI messenger and an easy-to-use dashboard for tracking customer conversations and interactions. Hootsuite Insights, powered by Brandwatch, provides users instant access to millions of online conversations in real time. Companies have the ability to search for any topic or keyword within those conversations and filter results by date, demographics, location and other geographical information.
Hootsuite’s data analytics features can help companies identify thought leaders within their industries and give them a better understanding of how they are perceived in the marketplace. Its mention alerts also allow businesses to react to comments on Twitter and Facebook without leaving Hootsuite, saving them valuable time.
Why we chose it: Sprout Social is our top pick for the best social media management platform for agencies due to its compatibility with multiple social networks, blog hosting sites and third-party applications. It offers a single unified solution for agencies managing numerous clients and brand partnerships, especially those that have an active presence on several different platforms and require one database to monitor KPIs.
Sprout Social is a powerful social media platform that provides brands and agencies with the tools they need to manage conversations and uncover useful insights through their Smart Inbox integration. This tool gathers messages across all social profiles into one community engagement workflow view. Agencies can also benefit from Sprout’s analytics capabilities, which provide insights on campaign performance, conversion rates, engagement and more.
Sprout integrates with all social media platforms and blog hosting sites as well as an assortment of third-party apps, making it an all-in-one centralized solution for social media management. It allows users to schedule posts in advance and track hashtags, mentions and content performance.
Sprout users can also measure engagement, identify publishing trends, monitor community participation and read customer feedback. With these features at users’ disposal, agencies can begin to make data-driven decisions to take their business operations to the next level.
Why we chose it: Out of the companies we reviewed, Buffer offers the most value for your money. Its introductory plan starts at just $6 per month and includes a 14-day free on any membership tier as well as a complimentary basic subscription — this makes them an ideal solution for independent creators with limited funds.
Buffer’s free plan allows users to connect up to three social media accounts and schedule a maximum of 10 posts. You can publish to all the major social media platforms, including LinkedIn and Pinterest, and access basic analytics capabilities to track the performance of your campaigns.
Those who need advanced analytics and insights or the ability to collaborate with team members will have to consider one of Buffer’s paid tiers. These also provide customers with additional features such as the ability to create, save, preview and schedule Twitter threads for their brand.
One of Buffer’s most advantageous features is its Composer tool, which enables users to draft and save ideas and create unique messages for each social network. Other Buffer features include a browser extension that allows you to quickly share content from any site and publish to multiple platforms simultaneously and integration with WordPress, Zapier and Canva, among others.