Ivanka Trump has been surfing. She’s posed in front of the Eiffel Tower, and attended a Formula 1 party in Miami in a race-car red dress. She’s hung out with her children in a hot tub, with Kim Kardashian in Malibu, and with her husband, Jared Kushner, at the Acropolis.
The one place Ms. Trump hasn’t been, however, is the campaign trail. And though she has been upfront about her absence, politically speaking, it remains somewhat mysterious. During former President Donald J. Trump’s last two bids for office, Ms. Trump appeared at rallies, in television ads and on national convention stages, often with the implicit role of appealing to female voters.
But nearly two years ago, as her father started a third run for the White House, Ms. Trump announced that she and Mr. Kushner would be stepping back from politics to prioritize their children and family life.
“While I will always love and support my father, going forward I will do so outside the political arena,” she said.
So it is in her father’s fiercest and potentially final campaign that Ms. Trump — his oldest daughter, one of his former top aides and perhaps his closest family member — has become a nearly silent observer, with seemingly no intention of boosting his candidacy in any public way.
That decision to separate herself from her father’s politics comes as Mr. Trump has faced the prospect of four separate criminal trials, including one in her — and his — former home of Manhattan, where he was convicted of 34 felonies in late May, and one in Washington, in connection with the Capitol riots of Jan. 6, 2021. One of Ms. Trump’s most prominent appearances during the 2024 race has been at her Mr. Trump’s civil fraud case last fall, when she testified that she wasn’t “privy” to her father’s finances.
Ms. Trump, 42, declined to be interviewed, asking instead that Mr. Kushner speak for her and her family. And when asked the chances that she might rejoin the campaign fray in the final stretch of the race, Mr. Kushner was blunt.
“Zero,” he said.
Mr. Kushner, 43, added that Ms. Trump “made the decision when she left Washington that she was closing that chapter of her life. And she’s been remarkably consistent.”
He went on to suggest that the outcome in the contest between Mr. Trump and Vice President Kamala Harris may change little for their family.
While “obviously the world is different for us over the next four years if her father is president,” Mr. Kushner said, he didn’t see “a major shift in terms of what we prioritize.”
“We’re rooting for him — obviously, we’re proud of him,” he said. “But, you know, either way, our life will just continue to move forward.”
Critics of the couple, however, said that even if Ms. Trump remains outside of the government, Ms. Trump and her husband could stand to benefit financially if her father is re-elected.
Mr. Kushner, who served as a senior adviser in the Trump White House, now runs a $3 billion private equity fund bankrolled by the governments of Saudi Arabia, the United Arab Emirates and Qatar, as well as by Terry Gou, the Taiwanese billionaire and founder of Foxconn, the world’s largest electronics contract manufacturer. It is an endeavor that has already earned his firm at least $112 million in fees.
If Mr. Trump returns to the White House, there will be a steady stream of questions about whether she and Mr. Kushner are getting special treatment in any new deals they are making, particularly when the transactions directly involve foreign governments, as is the case in several projects Mr. Kushner along with Ms. Trump are already working on.
“He says it sort of self-effacingly, but at the end of the day, he’s sitting there directing traffic all around the world,” said Vicky Ward, the author of “Kushner Inc.,” about the couple’s various businesses, who suggested Mr. Kushner could wield influence behind the scenes as a kind of “shadow secretary of state” or “Kissinger 2.0.”
“They don’t need to go into government,” she said. “They’ve already proven, in a way, that government is really good business for them.”
The Other Women for Trump
Ms. Trump’s low-to-no profile at other significant events in her father’s life has also been conspicuous: Unlike her brothers Eric Trump and Donald Trump Jr., she did not attend her father’s trial in Manhattan, where he was convicted of 34 felony counts. And though she did briefly appear at the last night of the Republican National Convention in July, she did not speak — a stark contrast with the two previous conventions, when she introduced Mr. Trump.
Ms. Trump was also not in the audience this month at an all-female town hall-style meeting held in Georgia and hosted by Fox News, nor was Melania Trump, the former first lady, who has also largely kept her distance, save for rare appearances, like at her husband’s rally at Madison Square Garden on Sunday.
In the past, the Trump women have tried to pitch Mr. Trump as a champion for women and framed his presidency as uplifting for women in the work force, particularly during moments when Mr. Trump’s comments and behavior were under scrutiny.
Susan Del Percio, a Republican political strategist, said it was unclear whether — after several political campaigns in which Mr. Trump has alienated and insulted women — either his daughter or his wife could be an effective surrogate in the race. Their absence, however, was telling, she added.
“The positives that she could make on the trail is marginal, but the fact that she and Melania are not on the trail could be significant,” Ms. Del Percio said, noting that issues like reproductive rights were motivating many voters.
Mr. Trump’s businesses — and political career — have always depended on and heavily involved his family. And in place of Ms. Trump and the first lady, Mr. Trump’s daughter-in-law, Lara Trump, has taken on a larger role, since he lobbied to install her as the co-chair of the Republican National Committee in March.
Lara Trump appeared at a “Team Trump Women’s Tour” event on Thursday, and has more scheduled in the final days of the race. Kimberly Guilfoyle, the fiancée of Donald Trump Jr., has appeared at campaign stops and fund-raising events.
He’s also occasionally been accompanied by more controversial female supporters, including Laura Loomer, a right-wing conspiracy theorist who was at the September debate with Mr. Trump, and Kristi Noem, the South Dakota governor who boasted about killing a dog in her memoir released in April, stood by the former president’s side during an awkward rally-turned-dance party this month.
Ms. Trump’s name periodically crops up in Mr. Trump’s public appearances and stump speeches, often in almost wistful ways. At a Moms for Liberty event in August, Mr. Trump suggested he had once wanted to make her the nation’s ambassador to the United Nations, but she had refused.
“She could have done anything,” the former president said. “Great student, great beautiful girl, beautiful everything.” (When reached for comment, Mr. Trump’s campaign directed a request for comment to Ms. Trump.)
Mr. Trump also mentioned his daughter in a segment at the women-focused Fox News event this month, praising her support for a larger tax credit for children.
“You never heard of Ivanka, right?” Mr. Trump said, drawing a laugh from the audience. “My daughter drove me crazy on this. We had the simplest, most beautiful time.”
Leaving Washington
Ms. Trump’s withdrawal from her father’s side has been discreet. She and Mr. Kushner left Washington, D.C., for the Miami area in 2021 with their three children — a move that some interpreted as a kind of a forced exile from New York City, where they had lost the affection of former friends and acquaintances because of their work in the Trump administration and in the wake of Jan. 6.
The family moved to an oceanside condo in Surfside, north of Miami Beach, before buying a mansion in Indian Creek Village, a gated island community in Biscayne Bay sometimes known as Florida’s “billionaire bunker.” The area consists of only a few dozen homes, including those reportedly belonging to Tom Brady and Jeff Bezos, and comes with its own private police force. Accessible only via boat or a single, well-guarded bridge — and with a country club at its center — the village is perhaps Miami’s most exclusive location.
The move there, Mr. Kushner said, was a result of New York’s schools being closed for Covid, adding that Miami is “a city on the rise,” and “it’s a lot safer than being in New York right now.”
Observers say that Ms. Trump and Mr. Kushner — or “Javanka,” for short — have also flourished financially, freed from governmental ethical rules.
“They’re much richer than they were before they went into government,” Ms. Ward said. “And now he’s got a Rolodex of world leaders who are on the phone to him. And when he puts the phone down, he can call his father-in-law.”
To be sure, some of Mr. Kushner’s deals have drawn intense scrutiny, including a $2 billion investment in his equity fund from an investment fund controlled by the Saudi government — known for its abysmal human rights record — shortly after they left Washington. Plans for two high-end developments in Albania — one of which Ms. Trump is helping to design — have also raised questions, with the couple facing accusations of benefiting from a government looking to curry favor with the former, and perhaps future, president.
