“When you are half-naked or even sometimes completely naked, it allows for deeper discussion,” said Mikko Hautala, the ambassador of Finland to the United States. “You talk in a way that doesn’t happen when you are sitting around a table with a tie on or at some formal thing.”
Diplomacy takes shape in different ways: formal meetings in the Oval Office and state dinners in the White House’s grand East Room; casual receptions at embassies; and one-on-one meetings over martinis in the lobbies of five-star hotels.
And then there is the way the Finnish government prefers to conduct business. They like for their networking and meetings to happen in the sauna and, for the most part, in the nude.
“We have a golden rule that whatever happens in the sauna stays in the sauna,” Ambassador Hautala said. “We try to make sure there is full trust and confidence.”
In Finland, the sauna is part of everyday life, the ambassador explained. “There are 5.5 million people and three million saunas,” he said. “Even a small flat has a sauna.”
The Finns use it multiple times a week in the evenings or mornings before their day begins, in a ritual that involves showering, sitting in extreme heat and cooling off in cold water. That practice, which is traditionally performed without a bathing suit, is repeated multiple times before saunagoers sit down for a healthy meal. It is a social experience.
Sixteen years ago the Finnish Embassy in Washington, D.C., decided to invite influential people — politicians, diplomats, journalists, civil servants and academics — to experience the sauna together as a means of networking.
The Diplomatic Sauna Society, as the gatherings are now called, is now a coveted invitation in the Beltway, thanks to Finland’s growing influence in international affairs and the desire of busy professionals to live healthier lives.
“There are a lot of people trying to get a ticket, and it is very sought after,” said Robbie Gramer, 33, who writes about diplomacy and national security for Foreign Policy magazine. After he wrote about his experience, “I got a flood of people from the state department, Pentagon, congressional staffers, other reporters all asking me how I got in and ‘Can you put in a good word for me?’”
“I get inquiries from congressmen or congresswomen to come to the sauna,” Ambassador Hautala said. The embassy estimated that it fielded several requests a week.
In Washington, there are two types of Diplomatic Sauna Society events. (Similar setups exist in Finnish embassies around the world, including in Berlin and London.) In the first, the Finnish delegation gathers a group of 15 to 20 people at the embassy about once a month. The evening starts in a dark downstairs bar, lit by a neon sign that reads “Sauna.” The attendees are separated by gender, and each group is taken into a fitting room stocked with Marimekko robes and Lumene bathing products.
Participants undress — nudity is encouraged, but bathing suits are allowed — and then go through the sauna ritual: shower, heat, cold, repeat. After a few rounds, everyone changes and heads back into the bar area. Drinks and traditional Finnish snacks are served, including salmon on rye bread with dill sauce and meatballs.
The ambassador also hosts weekly sauna diplomacy sessions in his private residence. His sauna is smaller (it can fit about 10 people), and it’s located outside, with a pool to cool off.
All attendees receive a diploma that says, “Membership in the Society is awarded only to individuals who have demonstrated extraordinary sisu (grit) by conversing effortlessly and eloquently in the 180-degree Fahrenheit heat of the embassy’s diplomatic sauna.”
“I posted a photo of mine on Twitter. It was an honor,” said Marie Royce, who was an assistant secretary of state under the Trump administration.
Mr. Gramer, the journalist, said the sauna gatherings were a welcome change from other events in the nation’s capital. “Embassies in D.C. always have different events, and oftentimes they are buttoned-up and pretty boring,” he said. “The sauna is different,” he said. “It’s a lot warmer. It’s a lot more welcoming.”
