Google Year in Search 2024: Google’s search trends in India reveal a year dominated by cricket, politics and influential personalities like Ratan Tata.
The Indian Premier League (IPL), T20 World Cup and the BJP are among the most-searched keywords in India in 2024, reflecting the nation’s intense interest in cricket and politics, according to data released by Google.
Searches for the keyword “Indian Premier League” peaked in May 12 and 18, days before the final match of the cricket tournament. Users in India also Googled “T20 World Cup”, which took the second spot in the overall Google Search in 2024 data in India.
In politics, the most-searched keyword was “Bharatiya Janata Party”, whose searches on Google shot up between June 2 and 8, around the date (June 4) when the results of the seven-phase mammoth Lok Sabha election 2024 were declared.
“Election Results 2024” is another related keyword that dominated Google Search this year, taking the fourth spot.
The Paris Olympicss 2024, Pro Kabaddi League and Indian Super League also had significant search volumes this year, highlighting the growing interest in India for sports beyond cricket.
Environmental and weather-releated concerns also resonated with Indians, as searches for “excessive heat” surged in 2024, reflecting the impact of rising temperatures in summer.
Among personalities, Ratan Tata emerged as a notable figure in searches. The industrialist and philanthropist died in October at the age of 86, leading to an outpouring of tributes both online and offline.
Google has also released separate data for various categories, such as most-searched movies, shows, songs, sports events, matches and people. Interestingly, Radhika Merchant, who married billionaire Mukesh and Nita Ambani’s younger son Anant Ambani in July this year, is among the most-Googled people in India. India’s top political leaders, Bollywood stars and business leaders attended the grand wedding festivities.
