Toyota Kirloskar Motor has struck off Urban Cruiser sub-compact SUV from its product lineup in the country and has said it is focusing now on driving out models based on customer preference. Urban Cruiser was the rebadged version of the highly-popular Maruti Suzuki Vitara Brezza.
First launched in the Indian car market in September of 2020 at a starting price of ₹8.40 lakh (ex-showroom), the Urban Cruiser was Toyota’s bid to find some space in the packed and highly-competitive sub-compact SUV segment. The model was offered with a a 1.5-litre 4-cylinder petrol engine and produced 103 hp while offering 138 Nm of torque. While the model did fare reasonably well in the initial few months, the response was gradually getting lukewarm and it is reported that the company was unable to sell even a single unit of the model in October. This despite some very lucrative discounts through the festive period. Overall, Toyota reported cumulative wholesales of around 65,000 units of Urban Cruiser with a majority of the buyers coming in from Tier 2 and 3 cities and towns.