Pallavi Joshi, who starred in and co-produced this year’s most successful Hindi film The Kashmir Files, opens up on why Bollywood films aren’t succeeding at the box office.
Pallavi Joshi has an enviable record at the box office this year. Her film The Kashmir Files is the highest-grossing Hindi film of the year despite being a ‘small film’ with no big stars. In comparison, some of the much bigger films featuring much bigger names crash-landed at the box office, leading many to ask what has gone wrong with the Hindi film industry. In a recent conversation with Hindustan Times, the veteran actor opened up on where Bollywood is lacking and the changing trajectory of her own career. Also read: Argument that ‘boycott Bollywood’ would affect poor technicians is wrong, says Pallavi Joshi
The Kashmir Files was made on a budget of ₹15 crore and ended up grossing over ₹350 crore worldwide, largely due to strong word of mouth. The film, directed by Pallavi’s husband Vivek Agnihotri, dealt with the exodus of Kashmiri Pandits from the Valley over 30 years ago. The film beat out several big releases like Ranbir Kapoor’s Shamshera, Aamir Khan’s Laal Singh Chaddha, and Akshay Kumar’s Samrat Prithviraj in the box office race.
When asked what Bollywood seems to be doing wrong, Pallavi says, “I am not an expert in Bollywood so I don’t know what went wrong with Shamshera or Dobaaraa and other films. But I can certainly tell you what worked in favour of our film. I have always believed that the audience realises the intent with which you put across your subject or performance. In theatre, there were days when I lost focus and wouldn’t get the same reaction from the audience. And those were the most miserable days. And the same applies to films as well. Through the screen too, people realise your honesty.”