AS tariffs threaten to drive up prices of international goods, one option has emerged to save on affordable products.
Chinese brands will be heavily impacted by the tariffs.
E-commerce retail brands from China like Shein and Temu are among those that will be affected by new tariffs.
As these tariffs begin to affect the pricing of international goods, one American fast fashion brand appears to be a rising favorite for its low prices.
Old Navy, the California-based division of Gap, Inc., will not see price increases due to tariffs, as it is a US company.
TARIFFS EXPLAINED
On Wednesday, President Trump signed an executive order ending a widely-exploited trade loophole.
The loophole had allowed inexpensive goods from China to enter the U.S. without tariffs.
The 78-year-old president contended that the “de minimis” exemption enabled shippers from China and Hong Kong to conceal illegal substances within packages and products.
“These shippers often avoid detection due to administration of the de minimis exemption,” Trump wrote.
He claimed that duty-free imports from China “play a significant role in the synthetic opioid crisis in the United States.”
Packages qualifying for de minimis treatment are those valued under $800.
Chinese e-commerce platforms like Shein and Temu have previously taken advantage of the exemption to sell extremely low-cost products to U.S. shoppers.
Now, they face significant impacts from the new tariffs.
A RISING ALTERNATIVE
Old Navy features products at similar prices to those of Shein and Temu.
However, it will be exempted from international tariffs as a US-based company.
The brand offers dresses for as little as $12 for girls and $14 for women, according to its website.
Additionally, rewards members can receive free shipping on orders over $50.
Members can also receive exclusive offers through text alerts by entering their mobile number on Old Navy’s website.
RETAIL IN THE NEWS
Many retail chains are set to close next month temporarily, including Aldi and Sam’s Club.
The closure is due to the upcoming holiday season.
Meanwhile, shoppers at JoAnn Fabrics were puzzled after finding signs indicating that the company was hiring.
Source : https://www.the-sun.com/money/13934770/millions-shoppers-price-hike-discount-shein-temu-old-navy/
