‘Take Franchise To Some Northern State’: RCB Faces Backlash From Fans For Launching Social Media Handle In Hindi Featuring Message From Virat Kohli

RCB introduced the Hindi page by sharing a video of Virat Kohli

Image: X

Royal Challengers Bangalore (RCB) has faced online criticism after creating a separate social media handle for Hindi-speaking fans or those who don’t understand English. The new X (formerly Twitter) account, named “Royal Challengers Bengaluru Hindi” with the handle “@RCBinHindi,” has stirred controversy among Kannada speakers.

Many have accused the Bengaluru-based IPL team of promoting “Hindi imposition” and are calling for the account to be removed. RCB introduced the Hindi page by sharing a video of Virat Kohli speaking in Hindi, accompanied by English subtitles. The page, that the IPL franchise launched on November 24.

The caption of the post when translated read, “Listen to your favourite player Virat Kohli in his favourite Hindi language, where he shared his thoughts on the joy of being associated with RCB for years and the auction. Now all RCB videos are available in your favourite Hindi language too!

Fans express anger over Royal Challengers Bengaluru Hindi handle

Source: https://www.freepressjournal.in/sports/take-franchise-to-some-north-state-rcb-faces-backlash-from-fans-for-launching-social-media-handle-in-hindi-featuring-message-from-virat-kohli

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