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Storytelling

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4 Basic Elements of Great Storytelling Knowing how to craft an origin story is a fundamental skill for entrepreneurs.

Everyone has a personal story to tell. Some people are just better than others at telling those stories. Learning to craft and share an origin story is a valuable communication skill that every entrepreneur and small business should strive to sharpen. Storytelling skills will help you differentiate your idea or the products and services you sell. An origin story means exactly…
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Five Key Business Considerations When Stepping Into Influencer Marketing

By Evan Nierman, founder & CEO of Red Banyan, an international crisis communications firm, and author of Amazon bestseller Crisis Averted. Businesses and brands that strive to reach new audiences must embrace the power of social media as influencer marketing continues to grow at a staggering rate. In my experience, it’s the quickest way to have the greatest impact…
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