‘Milking On IIM Tag?’: Netizens Ponder On Use Of ‘IIM Alumni’ Endorsement On Milk Packet
With many mocking the idea of ‘flexing college name,’& ‘building brand trust by using name of a college’; some defended the strategy by asking ‘what’s wrong?’. Fuelling the incessant desire of Indians to get their children into IITs and IIMs, brands selling milk products seem to be using this as a marketing strategy. After a Twitter user took…
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