Many know Mahisha Dellinger, founder and CEO of CURLS, for dominating in the hair care industry. What they might not know is how she has been able to maintain her staying power for 20 years when most businesses fail within the first two. Dellinger doesn’t solely attribute her success to hard work as a leading businesswoman. She will tell you that building a millionaire’s mindset is key. Dellinger also often shares, “To whom much is given, much is required.” Her willingness to give back in the form of mentorship, sage advice, and business coaching are what make her wealthy – in addition to being a loving wife and mother.
Since launching in 2002, CURLS’ mission has been to provide natural hair care solutions for its customers. Over the years, Dellinger and her team have continued to align themselves with that mission resulting in CURLS products being sold at Target, Walmart, CVS, Amazon, and other major beauty retailers. So, how has Dellinger been able to make millions after starting her business with $30,000 in personal savings two decades ago and stay on the shelves?
She has a concrete business plan, continues to learn, and makes strategic business decisions.
There’s No Way Around Creating A Business Plan
When many entrepreneurs and business owners can become millionaires overnight selling products or services in the e-commerce space or on social media, it is essential not to skip the foundational step of creating a business plan.
When forming a business plan, Dellinger says,” Entrepreneurs should focus on ‘The Four P’s of Marketing: Product, Price, Placement, and Promotions. You also need to know your competition and exactly who you’re going against in the market. That has to be part of your marketing plan, as well.”