Centre Issues New Rules For Influencers, Up To ₹ 50 Lakh Fine If Not Followed
The new guidelines named ‘Endorsement Know Hows – for celebrities, influencers and virtual media influencers (Avatar or computer generated character) on social media platforms’ has been issued by the Department of Consumers Affairs. The government on Friday made it mandatory for social media influencers to disclose all “material” interest such as gifts, hotel accommodation, equity, discounts and…
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