Tag: Facebook
Facebook wants to bring back young adults on its platform but they say there’s nothing much it can do to win them
In its July-September 2021 quarterly earnings conference, Meta’s cofounder Mark Zuckerberg seemed a little worried. He was vocal about it, too. He wants to see a shift. A shift that would take years.
“We are retooling our teams to make serving young adults their North Star rather than optimising for the larger number of older people,” Zuckerberg said.
Meta’s social media firm Facebook is losing its popularity among teens and young adult users across its key markets, according to numerous studies.
They are jumping to other social media platforms. This slow departure of young users, increasing data privacy concerns and rising cost per impression threaten Facebook’s advertising business, as it could lose its grip on social media ad spend. Business Insider India spoke to content creators and young internet users born between 1997 and 2012, who are also known as Generation Z, and social media experts, who believe Facebook has lost its fame to the perception war and might not see a revival.
To pique the young audience’s interest again, Facebook has replicated various social media formats that have worked for other platforms. It is almost like Joey from popular sitcom Friends believing that he can pass for 19 by simply replicating what young people wear.
Facebook owner defends policy on calls for violence that angered Russia
Facebook owner Meta Platforms (FB.O) said Friday that a temporary change in its content policy, only for Ukraine, was needed to let users voice opposition to Russia’s attack, as Russia opened a criminal case after the company said it would allow posts such as “death to the Russian invaders.”
Russian prosecutors asked a court to designate the U.S. tech giant as an “extremist organisation,” and the communications regulator said it would restrict access to Meta’s Instagram starting March 14. The company said the decision would affect 80 million users in Russia.
The committee reports directly to President Vladimir Putin. It was not immediately clear what the consequences of the criminal case might be.
“If we applied our standard content policies without any adjustments we would now be removing content from ordinary Ukrainians expressing their resistance and fury at the invading military forces, which would rightly be viewed as unacceptable,” Clegg wrote.
Facebook temporarily allows posts on Ukraine war calling for violence against invading Russians or Putin’s death
Meta Platforms (FB.O) will allow Facebook and Instagram users in some countries to call for violence against Russians and Russian soldiers in the context of the Ukraine invasion, according to internal emails seen by Reuters on Thursday, in a temporary change to its hate speech policy.
The social media company is also temporarily allowing some posts that call for death to Russian President Vladimir Putin or Belarusian President Alexander Lukashenko in countries including Russia, Ukraine and Poland, according to internal emails to its content moderators.
The calls for the leaders’ deaths will be allowed unless they contain other targets or have two indicators of credibility, such as the location or method, one email said, in a recent change to the company’s rules on violence and incitement.
The temporary policy changes on calls for violence to Russian soldiers apply to Armenia, Azerbaijan, Estonia, Georgia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, and Ukraine, according to one email.
In the email recently sent to moderators, Meta highlighted a change in its hate speech policy pertaining both to Russian soldiers and to Russians in the context of the invasion.
“We are issuing a spirit-of-the-policy allowance to allow T1 violent speech that would otherwise be removed under the Hate Speech policy when: (a) targeting Russian soldiers, EXCEPT prisoners of war, or (b) targeting Russians where it’s clear that the context is the Russian invasion of Ukraine (e.g., content mentions the invasion, self-defense, etc.),” it said in the email.
Last week, Russia said it was banning Facebook in the country in response to what it said were restrictions of access to Russian media on the platform. Moscow has cracked down on tech companies, including Twitter (TWTR.N), which said it is restricted in the country, during its invasion of Ukraine, which it calls a “special operation.”