Micron begins construction of India’s first chip assembly plant, Tata roped in for $2.75-bn project in Gujarat

The plant is to be developed in two phases. Phase one will include a 5,00,000-square-foot clean-room space, scheduled to be operational by late 2024.

IT Minister Ashwini Vaishnaw said that Micron’s supply chain partners have visited the location and will soon set up shop there. (Photo/X/@Bhupendrapbjp)

US memory chip maker Micron Technology Saturday initiated the construction of its semiconductor packaging plant in Gujarat, India’s first such facility which is expected to spur the country’s chip manufacturing ambitions.

Micron has selected Tata Projects to build the semiconductor assembly and test facility in Sanand town, near Ahmedabad, with both signing a formal agreement during Saturday’s groundbreaking ceremony. Micron also said it has begun the recruitment process for the new plant.

Source: https://indianexpress.com/article/business/micron-begins-construction-of-2-75b-chip-packaging-plant-ropes-in-tata-projects-8952827/

An explosive Elon Musk biography is just hitting shelves. But the book’s acclaimed author is already walking back a major claim

Walter Isaacson’s highly anticipated biography on Elon Musk is hitting shelves on Tuesday — and he is already walking back a major claim.

Isaacson reported in his book that Musk had abruptly turned off Ukraine’s access to his Starlink satellite internet system last year just as the country was launching an underwater drone attack on a Russian fleet in Crimea, depriving the Eastern European country’s forces of critical communications for the assault and rendering the offensive a failure.

“He secretly told his engineers to turn off coverage within 100 kilometers of the Crimean coast,” fearing the sneak attack would lead to a “mini-Pearl Harbor” scenario and nuclear war, Isaacson wrote in the book, according to an excerpt obtained and first reported by CNN. “As a result, when the Ukrainian drone subs got near the Russian fleet in Sevastopol, they lost connectivity and washed ashore harmlessly.”

That explosive claim, which set off alarms and triggered a tsunami of questions about Musk’s role as a key figure potentially determining the fate of Vladimir Putin’s ruthless war, turned out not to be quite as Isaacson had told it. Musk pushed back last week, writing on X that Starlink was never activated over Crimea and that he had actually received “an emergency request from government authorities” to enable the service, with the “obvious intent being to sink most of the Russian fleet at anchor.”

“If I had agreed to their request, then SpaceX would be explicitly complicit in a major act of war and conflict escalation,” Musk wrote.

Perhaps more importantly, Isaacson subsequently walked back the bombshell claim, which had received significant media coverage and was published as an “untold story” book excerpt in The Washington Post.

Source: https://edition.cnn.com/2023/09/11/media/walter-isaacson-elon-musk-reliable-sources/index.html

Byju’s considering sale of Great Learning and Epic to settle $1.2 billion term loan

The company has put two of its group firms — higher education platform Great Learning and kids-focused digital reading platform Epic – on sale to raise immediate funds to meet the repayment obligations towards the $1.2 billion of Term Loan B it availed from a consortium of US-based creditors, sources close to the development said.

The capital will go towards completely paying off the term loan

Troubled edtech major Byju’s is engaging with potential suitors to sell two of its key assets, even as it awaits the long elusive fresh equity funding to pay off debts.

The company has put two of its group firms — higher education platform Great Learning and kids-focused digital reading platform Epic – on sale to raise immediate funds to meet the repayment obligations towards the $1.2 billion of Term Loan B it availed from a consortium of US-based creditors, sources close to the development said.

“They have been exploring many options, but the most feasible one at this point looks like an asset sale. They hope to make around a billion dollars from these two firms,” said one of the people on condition of anonymity.

Byju’s acquired Great Learning for $600 million and Epic for $500 million in cash and equity deals in July 2021. These deals were part of a series of acquisitions the company made in 2021 as digital education grew exponentially due to Covid-related restrictions. During the hyper-growth years of 2020-2021, the Bengaluru-based company made approximately $3 billion worth of acquisitions.

Though it raised significant amount of capital during the time, the equity capital wasn’t enough to fund the extravagant acquisitions, especially as it continued to burns cash on operations. Byju’s then turned to large debt providers in the US to raise a massive term loan.

The TLB, secured for a five-year period at a yield to maturity (YTM) of 6.78 per cent in November 2021, came back to bite the company in June of this year when it missed a $40 million loan repayment. It subsequently filed a lawsuit against its lenders, countering their legal actions, accusing them of using predatory tactics.

As per people in the know of the development, lenders were renegotiating the rate to be around 10-11 percent. This would mean that the company has to set aside $100-120 million dollars from its cash flow each year to meet these new terms.

Source: https://www.businesstoday.in/entrepreneurship/start-up/story/byjus-considering-sale-of-great-learning-and-epic-to-settle-12-billion-term-loan-397948-2023-09-11

PM says businesses need to think beyond the bottom line

India holds an important role in setting up an efficient and trusted global supply chain

With the emergence of newer challenges, Prime Minister Narendra Modi on Sunday said that businesses need to think beyond the bottom line and this can be done through focusing on supply chain resiliency and sustainability.

“B20 should think on new issues. Businesses have successfully gone beyond borders and boundaries. Now it is time to take businesses just beyond the bottom line. This can only be done by focusing on supply chain resilient and sustainability,” he said at the valedictory session of the B20 or Business 20 Summit India 2023, organised by CII which is the B20 Secretariat.

“Connected work is not just about connecting technologically…it is also about our shared purpose, shared planet, shared prosperity and shared future,” he underlined.

Noting that a number of global business leaders are attending the B20 Summit, the Prime Minister said that there is a need for cooperation on a number of issues such as climate change, energy sector crisis, water crisis, food supply chain imbalance, cyber security that have a big impact on businesses. Further, newer issues such as cryptocurrency and Artificial Intelligence require an integrated approach by businesses and governments across the world.

He called for an integrated approach to the challenge of cryptocurrency, where a global framework is needed and where all stakeholders are kept in mind. A similar approach needs to be followed for AI, he said highlighting ethical considerations regarding skilling and re-skilling, and concerns regarding algorithm bias and its impact on society and global business communities and governments have to ensure that ethical AI expands, he said.

“This is not the first time such challenges have come up. When aviation and financial sector were expanding, then also the world has found such frameworks. So I request the B20 to look at new issues,” the Prime Minister said.

He also highlighted that the future of global growth is dependent on the future of business. We all know business can transform potential into prosperity, obstacles into opportunities, and aspirations into achievements. Whether they are small or big, global or big, business can ensure progress for everyone. Therefore, the future of global growth is dependent on the future of global business,” he said.

Highlighting opportunities presented by India, he said India has become the face of a digital revolution in the era of Industry 4.0. With the pandemic bringing irreversible changes in the global supply chain, he further noted that India holds an important role in setting up an efficient and trusted global supply chain.

 

Source: https://www.businesstoday.in/latest/economy/story/pm-says-businesses-need-to-think-beyond-the-bottom-line-395816-2023-08-27

Best large US cities to start a business in 2023

Boise, Idaho, was the top fifth metro area, according to Mayflower. However, Idaho was the top state overall. (iStock) (iStock)

The decision on where to start a business in the U.S. can be a determining factor in a startup’s success given how greatly locales can differ when it comes to regulations, taxes and other factors.

WalletHub conducted a recent study ranking the nation’s major metros on 19 metrics to determine how they stack up and which are the best big cities to start a business in 2023.

Florida cities dominated the top of the list, and Orlando took the crown with a score of 65.34 on WalletHub’s scale, thanks to its business-friendly environment, ample access to resources and low startup costs.

Orlando, Florida, has been named the best large U.S. city to start a business this year. (iStock / iStock)

No. 2 Jacksonville was not far behind with a score of 62.25, followed by No. 3 Miami (60.78) and No. 4 Tampa (60.37).

A view of the downtown Jacksonville, Florida skyline. | iStock

Durham, North Carolina, notched a score of 60.15, coming in at No. 5 overall. Although the city was ranked #38 for its business environment, its ample access to resources pushed it up the scale.

Durham, North Carolina, ranked No. 5 on WalletHub’s list of best large U.S. cities to start a business this year. (iStock / iStock)

Idaho’s capital Boise landed sixth on the list with a score of 59.79. Although the city ranked lowered on access to resources, its business environment was determined to be the third best in the U.S.

Atlanta, Georgia, was able to grab the No. 7 spot in the ranking, notching a total score of 58.79, followed by No. 8 Charlotte, North Carolina, which scored 58.3.

Source: https://www.foxbusiness.com/personal-finance/best-large-us-cities-start-business-2023

Q4 likely to be modest for India Inc

With prices of raw materials softening, a range of user companies are expected to post better operating margins than they did in the December 2022 quarter.

The robust GST collections in FY23 with the March mop up coming in at Rs 1.6 trillion are a sign that India Inc is doing well even of some of this can be attributed to high inflation. (IE)

Corporate profits for the March quarter are expected to be modest with the year-on-year growth in high single digits. Earnings for the Nifty 50 set of companies are estimated to increase by 9% y-o-y and 8% quarter-on-quarter, according to an estimate by Kotak Institutional Equities (KIE).

With prices of raw materials softening, a range of user companies are expected to post better operating margins than they did in the December 2022 quarter.

Net profits for a sample of 3,311 companies, banks and financials had risen by just about 5% year-on-year in the December 2022 quarter even though revenues increased by a good 17.5% y-o-y since operating margins contracted 150 bps y-o-y.

Tesla to build Shanghai factory to make Megapack batteries

Tesla Inc is opening a factory in Shanghai, capable of producing ten thousand Megapack energy product per year, to supplement output of Megapack factory in California, the company said in a tweet on Sunday.

The news was first reported by Chinese state media outlet Xinhua.

Elon Musk’s automaker will break ground on the plant in the third quarter and start production in the second quarter of 2024, Xinhua reported from a signing ceremony in Shanghai.

Complementing a huge existing Shanghai plant making electric vehicles, the new factory will initially produce 10,000 Megapack units a year, equal to around 40 gigawatt hours of energy storage, to be sold globally, Xinhua said.

With the new Shanghai plant, Tesla (NASDAQ:TSLA) will take advantage of China’s world leading battery supply chain to ramp up output and lower costs of its Megapack lithium-ion battery units to meet rising demand of energy storage globally as the world shifts to use more renewable energy.

Tesla generates most of its money from its electric car business, but Musk has committed to grow its solar energy and battery business to roughly the same size.

Chinese battery giant CATL has also been deepening its collaborations with clients including Tesla in energy storage battery supplies, which its Chairman Robin Zeng expected to have a larger market than batteries powering electric vehicles (EV).

Tesla currently has a Megafactory in Lathrop, California, capable of manufacturing 10,000 Megapacks per year.

The company began producing Model 3 cars in Shanghai in 2019 and now is capable of producing 22,000 units of cars per week.

Tesla planned to expand the Gigafactory Shanghai, its most productive automaking plant, to add an annual capacity of 450,000 units, Reuters reported last May.

The U.S. company, however, had grappled with rising inventory in Shanghai as demand started weakening in the third quarter, leading to aggressive price cuts in its major markets globally in January.

Source: https://www.investing.com/news/stock-market-news/tesla-to-build-shanghai-gigafactory-to-make-energy-storage-product–xinhua-3051153

Sharad Pawar Backs Gautam Adani, Says Hindenburg Report ‘Seems Targeted’

Nationalist Congress Party (NCP) chief Sharad Pawar on Friday came in support of industrialist Gautam Adani on the Adani-Hindenburg row. The Opposition, especially the Congress is targeting Prime Minister Narendra Modi and Adani over the Hindenburg’s report.

NCP Chief Sharad Pawar (File Image)
Photo : PTI

New Delhi: Nationalist Congress Party (NCP) chief Sharad Pawar on Friday came in support of industrialist Gautam Adani on the Adani-Hindenburg row. Notably, Pawar’s views are contrary to the Opposition’s take on the issue. The Opposition, especially the Congress is targeting Prime Minister Narendra Modi and Adani over the Hindenburg’s report.
In an interview with NDTV, the NCP president said that undue importance was given to the issue. “Such statements were given by other individuals too earlier and there was a ruckus in parliament for a few days but this time out of proportion importance was given to the issue. The issues that were kept, who kept them, we had never heard of these people who gave the statement, what is the background,” Pawar told NDTV.

Taking a dig at other opposition parties, Pawar said that the ruckus caused over issue was “targeted”. The NCP chief told the media house, “When they raise issues that cause a ruckus across the country, the cost is borne by the country’s economy, we cannot disregard these things. It seems this was targeted.”

“An individual industrial group of the country was targeted, that is what it seems. If they have done anything wrong, there should be an inquiry,” Pawar added. When asked about the Congress demanding a Joint Parliamentary Committee (JPC) over the issue, the NCP president said that he had a different view from his Maharashtra ally.

Tata records highest-ever annual sales in FY2023 led by Nexon, Punch, Harrier

Tata Motors reported its highest-ever annual sales in FY2023 as the company sold 538,640 passenger vehicles between April 2022 and March 2023, growing by 45.43 per cent year-on-year when compared to 370,372 units sold in FY2022. The automaker continues to be the third largest player in the PV segment after Maruti Suzuki and Hyundai. Tata’s growth was driven by its SUVs – Nexon, Punch, Harrier and Safari – which recorded their highest-ever annual sales respectively, contributing over 66 per cent to the total volume.

Tata Motors’ domestic passenger vehicle sales (ICE + EV) stood at 44,044 units in March 2023, a growth of four per cent over 42,293 units sold in March 2022. Exports contributed 181 units to overall volumes last month, growing by 5 per cent compared to 173 units in March last year. Meanwhile, electric vehicle sales grew 89 per cent in the last month to 6,509 units, from 3,452 units in March 2022.

Speaking on ending the fiscal on a high, Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “FY23 has set a new record for passenger vehicle sales in India. The steep growth witnessed by the industry was driven by post-COVID pent-up demand in the early part of the year, the launch of several new vehicles and the easing of the semiconductor shortage. While SUVs and EVs led this growth, customers’ rising preference for safe vehicles and smart technology features was equally pronounced. Tata Motors scaled a new sales peak by posting its highest-ever annual domestic sales of 5,38,640 units, achieving a robust 45 per cent sales growth over FY22 and registering its third successive year of industry-beating growth. All four SUVs – Nexon, Punch, Harrier and Safari, recorded their highest-ever annual sales, contributing a substantial 66 per cent of the total volume.Haval H6 (HT Auto photo)

Tata Motors continued to lead the EV (domestic + exports) segment in FY2023 with 50,043 units sold, an impressive hike of 154 per cent in volumes over 19,668 units sold in FY2022. Sales grew by 70 per cent in the last quarter of FY2023 (January to March 2023) for EVs, up from 19,668 during the same period a year ago.

“Being the leader in the fast-growing EV segment, we continued to accelerate both its adoption as well as the development of its enabling ecosystem. Tata Motors crossed the significant landmark of 50,000 EV sales in FY23, its highest ever, to post a significant growth of 154% over FY22. In addition, we also recorded the highest-ever quarterly and monthly EV sales of 15,960 (Q4FY23) and 6,509 (Mar’23) respectively. EV penetration in our portfolio continued to increase from ~7 per cent (Q1FY23) to ~12 per cent (Q4FY23) of our total sales,” Chandra added.

Tata Motors expects the demand to remain strong for passenger vehicles in the new financial year with the demand for EVs growing rapidly as well. The automaker commands an 85 per cent market share in the passenger EV segment in India. That said, Chandra did say that the growth rate of the PV industry “may moderate due to a strong base effect as well as macro factors including interest rates, rising inflation, and the cost impact from progressive regulatory norms.”

For Commercial Vehicle (CV) sales, Tata Motors’ domestic volumes stood at 393,317 units in FY2023, growing by 22 per cent over 322,182 units sold in FY2022. CV exports stood declined by 42 per cent in the last fiscal to 20,222 units from 34,790 in FY2022. CV sales in March remained nearly flat at 45,307 units, up by 2 per cent from 44,425 units in March 2022. The passenger carrier segment showed the strongest growth for Tata Motors last month with 3,973 units sold, a hike of 47 per cent year-on-year over 2,703 units sold in March 2022. Meanwhile, the medium and heavy vehicle segment grew by 10 per cent with 10,963 units sold in March. CV exports in March 2023 stood at 1,516 units, a decline of 42 per cent over 2,625 units shipped in March last year.

Source: https://auto.hindustantimes.com/auto/cars/tata-records-highest-ever-annual-sales-in-fy2023-led-by-nexon-punch-harrier-41680341386660.html

Inside the Wild Claims Against Paris Hilton-Backed Tech Firm Everyrealm

Ex-staffers of the metaverse company have accused CEO Janine Yorio of ‘vulgar’ sex talk and harassment, but she says it’s all a big shakedown.

Photo Illustration by Luis G. Rendon/The Daily Beast/Everyrealm/Getty/Reuters

While Facebook founder Mark Zuckerberg appears to be retreating from his metaverse dreams, other entrepreneurs have their own visions for virtual worlds—including immersive media startup Everyrealm, which promotes members-only “ultra-luxury” spaces that will be sold as NFTs, and a “premier island community” on The Sandbox platform, called Fantasy Islands, where it sold a digital $650,000 superyacht that one writer once characterized as “comically hideous.”

In a recent video podcast, Everyrealm CEO Janine Yorio presented a transgressive vision for metaverse users. “People want a safe space to make bad decisions,” Yorio told Tech Snippets Today. “They want vice, they want unfortunately to destroy things, and to do things that are harder to do in real life or often carry a lot of consequences.”

Players on virtual platforms and games, Yorio added, “have to embrace the fact that oftentimes that comes with content that isn’t G-rated.”

But Yorio is facing some R-rated accusations herself.

Three former employees have filed lawsuits claiming she fostered a hostile and toxic environment, one where workers’ sex lives were fair game and where Yorio allegedly made advances on colleagues, telling one subordinate that she and her husband were “only married in the Metaverse.”

Former NFL player Teyo Johnson, who worked at the company for just three months, claims Yorio and her New York-based firm “used their positions of power to sexually harass, discriminate against, and retaliate against” him.

The court battle between former staffers and Yorio and her metaverse innovation fund—which has a range of celebrity investors including Paris Hilton, The Weeknd and Nas—has turned ugly, with the company’s attorneys filing lurid private texts to the public docket. They also revealed in court filings that one former HR director, who filed a suit against the startup and is represented by Johnson’s attorney, actually helped to terminate him.

The startup argues Johnson and three other former employees engaged “in a coordinated effort to shake down” the company for out-of-court settlements totaling $7.4 million. (Only three employees filed lawsuits, however, against Everyrealm.)

In a filed legal memorandum, Everyrealm called Johnson’s suit a “money grab” intended “to garner publicity—and to try to harm Everyrealm, especially in its relations with its investors.”

While the startup argued that Johnson must pursue his harassment and discrimination claims in arbitration as agreed upon under his employment contract, the onetime football player said his case belonged in court because of a landmark #MeToo law, the Ending Forced Arbitration of Sexual Assault and Sexual Harassment Act, which passed last year.

“I guess that was the culture. Just sit down, shut the fuck up, put your head down, no talking, do as I say, and endure all these like awful weird jokes.”

Everyrealm claimed Johnson “fabricated a new narrative involving allegations of sexual harassment” to sidestep arbitration. But in February, U.S. District Judge Paul Engelmayer disagreed and allowed Johnson’s case to proceed, ruling that he “pled a plausible claim.”

On Friday, Johnson filed an amended complaint adding claims of post-employment retaliation and alleging Everyrealm “leaked some or all of his employee personnel file” and private tax returns to journalists and other third parties.

Former Everyrealm employees told The Daily Beast that the allegations against Yorio didn’t surprise them and some were even aware of them at the time. “Generally inappropriate comments as a normal part of company culture was a ticking time bomb,” said one ex-staffer, adding, “There’s a lot of room for improvement.” (The lawsuits allege multiple instances of crude commentary, including Yorio supposedly saying, “all the men here are castrated,” that one of her co-founders was “an incel” who she hoped would “have gay sex” with someone at a tech conference, and a female executive was a “neurotic anorexic.”)

“It was an unhealthy workplace,” a second former employee said. “The way that she treated everyone, you know, there’s going to be unhappy people.”

Yorio, in a statement to The Daily Beast, called her ex-employees’ litigation “legal terrorism” and “a shakedown disguised as wrongful termination suits.”

“Against repeated advice, I remain staunchly opposed to ‘writing a check’ to make these baseless lawsuits go away,” Yorio said. “We didn’t do any of these things, and so I refuse to succumb to lies and terrorist legal tactics.”

— Janine Yorio

“These former employees worked at Everyrealm for only a few months each, one quit voluntarily and two were fired for poor performance. Since the beginning, we have refused to pay them a nickel—because that is what they deserve,” she said.

“The truth is that there was an obvious and non-discriminatory reason for the terminations and resignations: these people were really bad at their jobs. The harassment and hostile work environment claims are just smoke and mirrors to deflect from that central fact.”

Shane Seppinni, a lawyer for Johnson and three other former Everyrealm employees, said that the company’s response shows “what individual workers are up against when they decide to bring claims against their employers.”

“There’s no shakedown,” Seppinni told The Daily Beast. “They prodded us to make a demand with, I believe, the intent of leaking it to garner sympathy for themselves.”

Teyo Johnson, a two-sport standout at Stanford, was drafted by Oakland Raiders in 2003 before playing for the Arizona Cardinals and Buffalo Bills. He also did a stint in the Canadian Football League in 2009, when the Calgary Herald described him as “an entrepreneur who’s been part of two high-tech startup businesses,” “world traveler” and “good buddy of NBA star Yao Ming.”

“I love the concept of bringing a new product out, having something hot and selling it,” Johnson told the Herald. “You see these guys who make tons of money selling different things, and you ask yourself, why not me?”

In a resume submitted to Everyrealm, Johnson listed roles that included director of business development for Yao Family Wines, managing partner at a legal marijuana company in Washington state, and independent contractor for Caerus Investment Advisors. At Caerus, Johnson notes, he secured new clients including boxing legend Mike Tyson and NBA guard James Harden and raised $3 million for SpaceX. (On LinkedIn, Johnson indicates he’s a self-employed private equity specialist based in Las Vegas.)

Former NFL player Teyo Johnson invested in Everyrealm
Photo Illustration by Luis G. Rendon/The Daily Beast/Everyrealm/Getty

According to his lawsuit, Everyrealm recruited Johnson after he connected someone in his rolodex to the firm, leading to a $500,000 investment in the startup’s $60 million Series A round led by Andreessen Horowitz. Prominent investors included Coinbase Ventures, film producer Jeffrey Katzenberg, and Gene Simmons of KISS fame. (Yorio, however, told The Daily Beast that Johnson “never raised one dollar for the company” and that his first day at the firm came weeks after Everyrealm’s investment round closed.)

Yorio and executives were “impressed by this, Mr. Johnson’s professional network, his experience in commercial real estate, and his skills” and eventually made him Everyrealm’s Director of Strategic Partnerships in March 2022, the complaint says.

Two months prior, Johnson sent Yorio a glowing email. “This is a once in a lifetime opportunity,” he wrote, adding, “I would love to be a part of your team and I believe you are a leader that I can follow and will run through a wall for (pun intended).”

“I will give you my best, conduct myself as a professional and never embarrass the company,” Johnson added in the message, which was filed as a court exhibit.

His journey into the metaverse apparently didn’t go as planned.

Johnson claims the harassment began days after he was hired, when he and company executives attended the South by Southwest (SXSW) conference. His lawsuit says Yorio encouraged employees to play a “sex-related game” she called “KYP” or “Know Your Personnel,” which involved hooking up with colleagues. Johnson alleges that she told him there was an alternate version for romps with business partners: “KYC” or “Know Your Client.”

At their hotel at night, the complaint says, Yorio approached Johnson and suggested he “would cheat on [his girlfriend] if the opportunity arises.” From Johnson’s perspective, Yorio, a married mother of two kids, seemed to be “inappropriately ‘testing the waters’ with him” after telling him in his job interview that he was “more than just a pretty face.”

Back in New York, Yorio repeatedly asked Johnson if he had “done” or planned to engage in any “KYP,” the complaint says. (In a motion to dismiss, Everyrealm claimed the game was “a fabrication by Johnson” and “apparently an acronym used in football and one that is completely foreign to Mrs. Yorio.” They also say “Johnson brought a woman to various evening events with whom he was occupied during the times of the alleged conversations between Mrs. Yorio and Johnson.”)

Johnson claims his then-girlfriend also became a target. When the woman brought her service dog to a company party, the lawsuit says, Yorio and fellow executive Julia Schwartz gave them “dirty looks” and “refused to acknowledge” them.

“Mr. Johnson has described their behavior as being like a scene ripped from the movie ‘Mean Girls,’” the complaint says, with the women allegedly nicknaming his girlfriend “Dog in a Bag” and telling employees they thought she “was lying about her mental illness so that she could bring her dog around ‘like Paris Hilton.’”

The following day, Yorio allegedly approached Johnson, asking if he was late because he “hooked up with Dog in a Bag.” The complaint says that while Johnson “made it abundantly clear that he was uncomfortable” with the conversation, Yorio wouldn’t give up.

“They want vice, they want unfortunately to destroy things, and to do things that are harder to do in real life or often carry a lot of consequences.”
— Janine Yorio, on players in the metaverse
Johnson, worried about not being viewed as a team player, finally shared why he didn’t have sex with his girlfriend that night: she was menstruating. “After this exchange,” the filing states, “Ms. Yorio told multiple people in the Everyrealm New York City office that Mr. Johnson was ‘walking around telling people that ‘Dog in a Bag is on the rag.’”

The inappropriate talk also allegedly extended to partners of the company.

Johnson claims Everyrealm’s general counsel William Kerr referred to celebrity investor Paris Hilton—who performed a DJ set at a company SXSW event—as “A Night in Paris,” the title of the leaked sex tape which she has said was “extremely painful” and “humiliated” her.

Yorio, Johnson says in his complaint, also “made a habit of referring to” business partners’ genitals during private meetings with him and called one partner a “Big Swinging Dick.” Johnson claims the use of such language ultimately sabotaged a partnership he was cultivating.

After Johnson negotiated a deal with a marijuana and CBD firm, Cookies, he and Yorio held a celebratory meeting at SXSW. But during the get-together, Yorio allegedly called the weed company’s president Parker Berling a “dick” and “fucking dick,” in response to Berling’s questions about who Everyrealm viewed as their competition. “I’ve never seen someone react so hostilely to a basic question like this. Are you ok?” Berling allegedly asked, according to Johnson’s complaint.

Johnson claims this led to the arrangement falling through, and that Yorio demanded Johnson “fix it.” He says he was demoted after failing to revive the deal, placed on a retaliatory performance improvement plan, and ordered to hand his entire personal rolodex to Schwartz and another employee who replaced him.

The lawsuit also details allegations of racism and says that as “the only Black man” at the company at the time, he was afraid to challenge Yorio.

“I am aware of other Black men at Everyrealm who experienced pervasive sexual harassment at the hands of Ms. Yorio and Defendants,” Johnson said in a September court declaration, in which he claimed his unwelcome treatment “was likely caused, at least in large part, by Ms. Yorio’s improper fetishization of Black men.”

Paris Hilton, who invested in Everyrealm, poses with CEO Janine Yorio
Photo Illustration by Luis G. Rendon/The Daily Beast/Everyrealm/Getty/Twitter

According to the lawsuit, Yorio declared after Johnson’s job interview, “Teyo is the whitest Black guy I’ve ever met.” When the HR director confronted Yorio about her comments, Yorio allegedly responded, “No, I meant it in a good way.”

Yorio is also accused of telling Johnson, “[You’re] lucky that went well, now I don’t have to trade you” after he led a meeting with LeBron James’ entertainment company. The lawsuit says she “made this same, tired racist comment numerous times.”

Johnson’s complaint says “his qualifications and intelligence were frequently questioned and disparaged at Everyrealm due to the color of his skin.” In April 2022, Yorio allegedly told colleagues that Johnson “needs to go” and complained, “He isn’t smart, he doesn’t know asset management and he absolutely does not know our industry. He does not put our best foot forward.”

After Johnson was terminated in May 2022, the lawsuit says, Yorio told coworkers, “It’s worse to have a stupid Black person on the team because then you’re really just exploiting them and making it look like you’re trying to be diverse.”

Johnson, who was offered a $125,000 base salary, claims he was the lowest paid director in Everyrealm’s history; directors in similar roles had been paid hundreds of thousands more and granted millions in equity in Everyrealm and its then parent company, Republic. Yorio also allegedly called Johnson “expensive” to other employees.

“The way that she treated everyone, you know, there’s going to be unhappy people.”
Everyrealm, in a motion to dismiss, says that “contrary to Johnson’s claims, he was employed in a low paying manual labor job at the time of his hire.”

The company put forward accusations of their own, saying “it was Johnson who encouraged discussions regarding sexuality and promiscuity” and filed an exhibit showing a Slack message between Johnson and Kerr. “What’s the latest from Las Vegas?” Kerr asked, and in reply, Johnson shared a selfie and a photo of three women at a high rise overlooking a cityscape. “Who’s the chica in the hat?” Kerr asked. Johnson answered, “21 year old smoke show, her BF is older than me. Gonna snatch it up when they part ways. Gonna catch and release BK!!”

In another filing, the startup claims Johnson “openly and routinely disparaged the mother of his child and demanded that Everyrealm pay a portion of his wages in cash to avoid garnishment for child support payments (a request that was refused by Everyrealm).” The firm also claims Johnson referred to a company director as “that bitch” and Yorio as “that crazy bitch” and disparaged a junior female employee as a “rookie.”

Johnson, Everyrealm claims, was put on a performance improvement plan because “he visibly fell asleep as his desk in the company’s open pit-style office, failed to meet his business goals and violated the company’s expense policy by using his corporate credit card to pay for personal expenses and business expenses that were never approved.”

Everyrealm alleges in court filings that it fired Johnson over “a plethora of inappropriate misconduct” including “flagrant misogyny toward his female co-workers as documented by then-Human Resources Director Kathy Yost,” who also sued the startup.

Seppinni said in court papers that Everyrealm’s exhibits were “scrounged from a one-sided discovery process” and “lack context,” court papers reveal.

“Having failed to support their motion on the merits, Defendants insult Teyo for working a manual labor job over a decade ago … and now have twice divulged Plaintiff counsel’s confidential settlement demand, which was made upon Defendants’ request, in their bad faith attempt to discredit Teyo,” Seppinni said in one court filing.

“CEO Yorio admits that she revels in her use of ‘vulgar’ language at work,” Seppinni added, “and that ‘it won’t be the last time’ she refers to men in the office repeatedly and unabashedly by the sexually derogatory term ‘pussy.’”

Still, an exhibit filed by Everyrealm shows how friendly it all started out.

Source: https://www.thedailybeast.com/inside-the-wild-claims-against-paris-hilton-backed-metaverse-tech-firm-everyrealm

5 Tips I Wish I Knew Before Starting My Business

When I started my business six years ago, I didn’t know where to start. Here’s what I learned that can help other aspiring entrepreneurs.

At the very beginning of my entrepreneurial career, I remember wondering how to begin and what steps to take in order to kickstart my business. My niche was, and still is, software development and WordPress — while I had plenty of skills and knowledge in the field, I figured out I had to upgrade my business establishment education.

Now, six years into business ownership, I decided it’s time for me to share some useful tips on starting a small-to-medium enterprise. I hope this enlightens an aspiring entrepreneur’s path, making the whole process of running a business smoother and a lot less turbulent.

Establishing a business can be a lot trickier than you expect

Once we feel confident enough in our skills and expertise in any given business niche, it’s quite normal for the entrepreneurial planning to hit in:

  • What if I manage to deliver dazzling services and products for the customers?
  • What if I succeed at establishing a company that will quickly create a name for itself in the industry?
  • How hard can it be exactly?

Those are all common questions the majority of aspiring entrepreneurs have at the very beginning of their exciting yet challenging business journey. My job here is not to discourage you by stating that owning a business is tricky — quite the opposite, actually. The tricky part of the process makes it even more enticing and worth your time and energy. It all comes to having the proper mindset and a good plan, to begin with.

We must have in mind that sometimes the excitement can blur our judgment for a moment and make us underestimate the business establishment process. And while I believe the trial-and-error approach to things is quite valuable since we learn from our mistakes, I also think that having the fundamentals in mind can help us improve from the get-go and kickstart our company in the best way possible.

I often hear a rather peculiar misconception: A small business is easier to be maintained than a big one. But that’s not the case.

A business is a business, regardless of its employees or subdivisions count. You’d still have clients, interviews, projects, need for finding the perfect leadership style, meetings, workshops, workload distribution, etc. My advice would be not to fall victim to the idea that a small company does not require a lot of work — it does and, more often than not, it requires even more.

So, without further ado, let’s discuss five smart business tips that would help you establish your enterprise successfully.

1. Craft your name, purpose and mission first

Come up with a great business identity first. You’d want to start working on your brand’s credibility right from the start — that’s important so that clients would soon link your company directly to professionalism and success.

But in order for you to do so, you need to be very clear about what your company represents. So take a moment (or months) and come up with a detailed vision of your future company. Does its name tell the potential customer what this business is all about? Or is it short, precise and easy to remember? What your business’s message to the people would be? Have you thought about a logo? How would you communicate your brand’s identity with your potential customers?

Those are all questions you absolutely need to find the answer to prior to starting your business. It’s called business strategy.

2. Think in advance about your digital presence

Nowadays, almost every business establishes a place for itself online. Don’t miss your chance to receive all those likes, shares and mentions. Besides, the majority of clients these days look up a business online first — buy a domain, find an expert to build your website and hire marketing professionals to come up with a great social media plan.

3. Pay attention to your initial investments

Don’t forget that a business always requires investing: money, effort and energy. When we refer to the financial aspect of this, it’s important for you to prepare in advance — engage in thorough research so you know the money you’ll be needing, at least in the very beginning.

Source: https://www.entrepreneur.com/starting-a-business/5-tips-i-wish-i-knew-before-starting-my-business/435287

WORK WAYS I’m an etiquette expert – tacky things you should never say, do or wear at work & some are pretty common

THE time has come when many of us are returning to our cubicles and retiring our home offices.

With communal office spaces comes a certain expectation of behaviors.

etiquette expert Jacqueline Whitmore
Jacqueline Whitmore specializes in business etiquetteCredit: Amalie Orrange
Jacqueline Whitmore
She said to never send an email when you’re upset or worked upCredit: Getty

Etiquette expert and author Jacqueline Whitmore—who founded the business etiquette consulting firm The Protocol School of Palm Beach—spoke to The Sun about proper office conduct and what’s considered tacky.

EMAILS
In the workforce, the primary form of communication is via email.

Employees, especially young ones, often second guess their email writing skills and wonder whether they’re being too casual or too formal.

As for etiquette, Whitmore says the first email should always have a greeting like “Hello,” “Dear,” or “Good morning.”

“And 99.9% of the time, it’s ok to use the first name only,” Whitmore adds.

“Here in the US specifically, it’s much more casual and everyone is on a first-name basis with their bosses even.

“So, unless someone addresses you by Mr. or Ms. in their first email—which might mean there is a level of formality that should be maintained until you get to know one another—it’s fairly safe to say that you can use their first name.”

She says you can also pick up on certain cues—like if someone signs off their emails by including their last name, that’s a sign to address them by their surname.

Another email etiquette tip to remember: Never send an email when you’re angry.

“Don’t send off a hot email. You need to simmer down, think about what you’re writing, read it, reread it, print it out. Let it sit and maybe have someone else look it over first.”

She adds that it’s in poor taste to not return an email or neglect following up after you said you would.

CUBICLE TALK
Because most offices involve cubicles or open floor plans, your coworkers are privy to much of what you’re doing at your desk.

Whitmore says there are a few guidelines to follow.

Don’t eat smelly foods at your desk.

Don’t put people on speakerphone, even if it is a work call.

“And I know personal calls can’t be avoided all the time, but try to keep them to a minimum and don’t speak so loudly when on these calls because no one wants to hear your business.”

She also says she’s received complaints about employees removing their shoes at their desk. Don’t be that person.

Source: https://www.the-sun.com/lifestyle/5411809/etiquette-expert-tacky-never-say-do-work-common/

Exploring the Ten Habits of Being a Successful Entrepreneur

Winning as an entrepreneur depends on embracing certain best practices.

The sports world is full of examples of athletes who credit their success to winning habits. They might be the first one to practice and the last to leave, for example. Or they might have a specific athletic trainer they work with in the off-season.

Personal success can also benefit from winning habits as Steven Covey illustrated in his monster best-seller, The Seven Habits of Highly Effective People.

Successful Entrepreneur

The same certainly holds true in the world of entrepreneurs. Those who establish and maintain good habits will enjoy boundless success. I recently thought about the habits that have led to my success as well the success of other entrepreneurs and sought to put pen to paper. Here they are:

Take action: I’m sure no one is surprised that this is my opening salvo on the list, given my affection for the mantra of “Ready, Fire, Aim.” Nothing gets done or goes anywhere unless one acts. Make this a daily practice, not only when it comes to starting a business, but also in your daily execution – selling to prospects, identifying partners and expanding into new markets.

Use Google Docs or some other file-sharing service: Gathering all material from every imaginable source and placing it all in a Google Docs folder is a successful habit. This keeps one’s project(s) at “top of mind” and allows easy access to all pertinent material and info on one’s project(s). This is true collaboration at its finest.

Wake up early: Even if you don’t go to the office, assemble your thoughts in as peaceful an environment as possible over your morning coffee (or tea) and let your mind decide what your priorities should be for that day and beyond. If you can, partake in some morning sun before you go to work. Studies are increasingly showing that it can promote restful sleep later that night.

Prioritize: There are some tasks we are excited about and some we are not. It’s human nature. That’s why it is important to list them in order of priority, and go down the list in that order. It’s the perfect way to make your business a priority and not let unfounded fears or ego interrupt that success.

Be willing to listen and learn from others: This is especially true if they have experience in your industry or an area that you want to expand into. Too often, we reside in a bubble, thinking we have all the answers. We don’t. Everyone has something to offer, and we cannot remain isolated in our thinking. What’s more, I recommend that with everyone you meet by chance, consider what you might learn from them. This is a great practice that will serve you well down the road.

Read everything related to your industry: Whether it is The Wall Street Journal, or Entrepreneur, there is something for you to take from every issue that is relevant to your business. This doesn’t stop with traditional media, either. Track posts on LinkedIn and your competitors’ blogs, too. Get your hands on relevant information, so you can make the best possible decision.

Set up calls with other entrepreneurs you respect and can learn from, even if they are not in your business: You never know when one of their successful habits might work for you and make you a more polished entrepreneur. Act like you are a reporter, and ask them what has been the secret to their success.

Be nice to yourself: Spoil yourself with a walk in nature, or get a deep tissue massage or maybe a leisurely brunch. You work hard. If you don’t take care of your body and soul, no one else is going to do it for you. Take time to recharge your batteries. This is a great way to stay on track and take your business to the next level.

Bring your valued employees and contractors to you: As the pandemic has shown us, we can work remotely and execute as needed. But there is no substitute for bringing your team together every now and then. Some of the best ideas will emerge in face-to-face communications at the office, and even better, at a leisurely dinner. This also holds true for customers and clients. Create a gathering for them, and learn what makes them tick, so you can take those learnings and attract more such customers.

Use other people’s money, if you can: What I have found, is that you will run out of your own money long before you run out of great ideas that need capital. Money is cheaper than ever if you are willing to go the unconventional route or embrace the alternative funding community. Be open to it.

Source: https://www.entrepreneur.com/article/423658

Five Key Business Considerations When Stepping Into Influencer Marketing

By Evan Nierman, founder & CEO of Red Banyan, an international crisis communications firm, and author of Amazon bestseller Crisis Averted.

Influencer Marketing
Influencer Marketing, social media, business

Businesses and brands that strive to reach new audiences must embrace the power of social media as influencer marketing continues to grow at a staggering rate. In my experience, it’s the quickest way to have the greatest impact and reach the biggest audience with measurable results.

The impact of influencer marketing has skyrocketed over the last five years. What started as a trendy marketing practice has morphed into a $13 billion industry. In fact, a study by Pew Research Center found that 48% of U.S. adults get their news “often” or “sometimes” from social media.

Businesses and brands that strive to reach new audiences must embrace the power of social media as influencer marketing continues to grow at a staggering rate. In my experience, it’s the quickest way to have the greatest impact and reach the biggest audience with measurable results.

The impact of influencer marketing has skyrocketed over the last five years. What started as a trendy marketing practice has morphed into a $13 billion industry. In fact, a study by Pew Research Center found that 48% of U.S. adults get their news “often” or “sometimes” from social media.

How Influencer Marketing Works

If you aren’t already familiar, at this point you’re probably curious how influencer marketing works exactly. In most cases, a business will target specific social media personalities that have demonstrated an ability to grow and engage a particular audience, therefore influencing that audience’s purchasing decisions. Businesses can then sponsor an influencer’s online content in hopes that the influencer will subsequently endorse the business’s brand, product or service.

The goal is to increase sales by creating buzz about a product or service. The key to success is partnering with someone who could believably use the business’s product or service. If the influencer and the product or service are not compatible, the endorsements can fall flat.

Getting Started

Social media marketing overall provides a unique new way for businesses to communicate directly with customers and can be used to improve customer relations or an online reputation. If you’re interested in launching your own influencer marketing campaign, here are five key elements to make it a successful one.

1. Know your audience. Who is your target audience? Have a thorough understanding of the demographics of the customer base you are trying to contact, then reach out to them on the social media platforms that they use. Is your target audience composed of teens who spend most of their time on TikTok or older adults who would be more likely to surf Facebook?

2. Speak in a voice that will resonate. If you want to succeed, you must talk the talk and walk the walk or your words will fall on deaf ears. Is your message relevant to your target audience, and is it being presented in a way that is compelling and memorable? Finding a way to stand out is half the battle.

3. Identify influencers who align with your business’s core values. What does your company stand for? Not all influencers are equal, so do your research and make sure you know what you are signing up for. Are you comfortable with the content on your chosen influencer’s social media accounts? Is it appropriate for your target audience? Most importantly, is it believable for the influencer to endorse your product or service? Doing your homework ahead of time can save time, money and heartbreak.

4. Develop storytelling opportunities. The sky is the limit when it comes to content creation on social media, so explore the possibilities. Video storytelling can be hugely impactful, but the cost may not be in your budget. Explore your options and have fun finding new ways to draw attention to your brand or services.

Source: https://www.forbes.com/sites/theyec/2022/04/05/five-key-business-considerations-when-stepping-into-influencer-marketing/?sh=6794b86b2875

The Secret to Pitching Your Business Plan in Just 10 Minutes

This outline breaks down a business plan pitch minute by minute so you can stay on topic and build the necessary interest and excitement.

Business plan

Delivering a good pitch is as much about conveying emotion as conveying information. If you get the opportunity to pitch in front of a live audience, both of those objectives should be top of mind. The phrase, “They don’t care what you know until they know that you care,” is sage advice and is the basis for starting a 10-minute pitch.

Startups are hard work. If you do not particularly care about the market or the problem you are solving, you may bail out when the going gets tough. Investors need to know this is more than just a business.

Minute 1: Personal Introduction

Let the audience know that you, personally, care about the people and the problem you are trying to solve. Use the word “I” instead of “we.” I know you are representing your team and your company, but for now concentrate on establishing your passion and commitment. Tell a quick, personal story about how you stumbled upon the business you are pursuing and what made you realize it was where you wanted to focus most of your waking hours.

Your slide(s) should be simple. They are just there as a backdrop to your opening monologue and should make you look good. I, personally, like to show photos of me and/or customers experiencing the problem first-hand. The focus should be on you and your message.

Transition out of the personal introduction into the overview of the problem you are trying to solve. Your job is to describe the problem as one that goes well beyond just you and your experience. A nice phrase is, “When I started looking around, I realized that I’m not the only one with X problem. Lots and lots of other people have it too!”

Minute 2: The Problem

Remember to keep an emotional appeal included in your description of the problem. People with this problem are: struggling, irritated, angry, disenfranchised? Keep human emotions real. Break down the problem into its component parts accompanied by a diagram.

Your slides during this minute are simply visual aids that help explain the problem. Like in the introduction, photos can express the human factor, but diagrams can help explain how the problem is experienced by people.

Minute 3: The Solution

At this point, you are going to maximize the crescendo. Show excitement and passion for your businesses solution. Transition to “we” instead of just “I.” Walk the audience not only through how the solution works, but also through the great benefits of the solution.

You need to position your body in front of the room and make it as big and bright as you can with big arm movements, a bright smile, confident voice and lots of eye contact. The audience should begin to share your excitement for your business.

Your slides are visual aids and diagrams. They should contain little to no text. Keep them simple as possible as complexity will only suck the energy out of the room. You don’t have to explain everything your company does, just the main points. Remember, you only have 10 minutes.

It’s good to show images or screenshots of existing products or beta releases and other hard evidence of your execution, but overexplaining the solution will make the presentation less compelling, and it will take too long. You want to leave the audience wanting more.

Once you have your audience feeling great about the solution, it is time to talk money.

Minute 4: Business Model

There are several money-related topics you’ll need to touch on during your pitch, including how you’ll make money, how much money you will make and how much money you will need. Keep these parts separate so they are easier to digest.

Now is the time to tell the audience how you will make money. There are literally dozens of possible business models, including selling the product, selling a subscription, taking a processing fee, licensing and so on. Explain how you are going to charge people for the solution you are offering.

On your slide is an outline of the customer unit economics for your chosen business model — the price they will pay and basic terms of a typical contract. Explain how you will “do the deal” with customers. Whenever you show numbers, stand close to your presentation screen and point to the numbers you are talking about. Numbers are hard to follow. Pointing as you talk will help people stay engaged.

Minute 5: The Competition

There’s no such thing as a business without competition, and implying that you have none is a major red flag for investors and even potential partners or customers. Whatever problem you are going after is being addressed somehow, maybe not very well, but people experiencing the problem are trying to solve it, and the resources they access to cobble together a solution is where you will define your competition.

The key here is not to avoid the notion that competition exists, but how your company is different. The existence of competition validates the market. Do not talk about how you are “better,” focus on “different.” Your attitude towards the competition gives the audience a peek into your business soul. Are you dutifully respectful of their presences and power or are you arrogant and naïve enough to think your little startup will have no problem beating them? Err on the side of humility.

Your slides should depict your differences from the main competitors. Feature comparisons or positioning charts, for instance, can be effective tools. Many of the questions you will get from the audience will stem from what you say during this minute of your pitch.

Be clear and respectful before you transition to your sales and marketing plan.

Minute 6: Sales and Marketing

During you description of the competition, you struck a respectful tone. It’s now time to amp up the room again as you talk about how many potential customers are out there and how you’re going to get them. Show excitement and confidence as you walk the audience through the market data, your chosen point of entry and your communication strategy.

Slides will depict data, charts, and graphs which you will want to point to as you explain. Images of web sites, brochures, trade show booths in action, etc. are fair game here, too, and will help build excitement in room.

It is important to tie your sales and marketing plans together so it doesn’t look like you are shooting a scatter gun of one-off tactics. Show the logic and flow of lead generation to final sale and how your team plans to take the prospects through the buying process and into the customer experience.

End this minute by translating the marketing sizzle into numbers. It is time to talk about money again!

Minute 7: Money

Earlier, you explained how the business is going to make money. Now, it’s time to tell the audience how much money you are going to make. This is the good part. Your description of the deal shows the unit economics of a single customer (price), and your market description shows how many potential deals are out there (quantity). Armed with this information, you can describe how revenue builds over time.

Break it down for the audience. Show income and expenses in graphical format. Nothing beats a good bar chart, and pretty much anything beats a screenshot of a spreadsheet. Back up to your presentation slide and point to information like the weatherperson points to a weather map on TV.

Source: https://www.entrepreneur.com/article/421730

How to Make Money as a Freelance Writer: 15 Writing Business Essentials

Wondering how to make money as a freelance writer? Well, buckle up, because everyone loves the part of the hero’s journey where our protagonist accepts the “call to adventure” and “crosses the threshold” from “the ordinary world” into “the extraordinary world.”

It’s engaging. It’s hopeful. It pushes the plot forward.

But we can’t forget about the challenges and struggles that come next.

Freelance Writer

For new freelance writers:

You may have started off with a couple of great clients, but now you have to turn your passion into a sustainable writing business.

How to make money freelance writing

So, what’s the skill that enables a terrific content marketer and copywriter to offer premium services?

Time management.

Before you click away, disappointed that I brought up something as practical and boring as time management, hear me out. My intent is not to poop on your party as you learn how to become a freelance writer.

In fact, it’s the exact opposite.

When our freelance-writer heroes accept calls to adventure to cross over into the extraordinary world, they still need to be equipped with the real-world abilities that make their service businesses possible.

And part of that transformation involves balancing client work with their own marketing and marketing education.

Time management is the core of your strong business and content strategy, because how you spend your time directly affects the:

  • Health of your business
  • Types of clients you attract
  • Value you have to offer those clients

You don’t quickly learn how to make money as a freelance writer and then get to sit back and eat bonbons while clients who pay competitive rates flock to you.

The challenges and struggles of the hero’s journey exist for a reason: They help you and your business grow.

How to be a freelance writer and make money

But here’s an often overlooked scary thought that might happen on your way to earning money freelance writing:

What if your content marketing actually works? What if you get all of the clients you want? Will you be able to handle them?

Every service provider needs to answer those questions honestly because there is often a disconnect between what we say we want and the actions we take.

Fear of success can prevent us from crafting the bold, strategic plans that will truly teach us how to make money as a freelance writer.

Without realizing it, self-doubt causes us to make weak and safe moves that limit our potential — because we’re unsure if we’re capable of managing a full roster of clients.

The path to make money freelance writing

Self-doubt will arise in any business journey, but if you prepare for the healthy, sustainable relationships you want to have with clients, you’ll be one step closer to attracting and winning over prospects with confidence.

Check out these 15 service business essentials, so that you’ll feel nothing but proud when your content marketing dreams come true.

1. Get serious

Before you offer services, you’re used to operating as a non-business person. You likely perform favors for others — whether it’s reviewing a friend’s resume or sharing their content on social media.

Once you start offering services to make a living online, part of you becomes your “business self.”

It’s the foundation for the rest of these pointers about how to make money as a freelance writer.

While in your personal life “wanting” to do something might be a reason to do it, in your business life, you need to consider favors or discounts with care.

Your service is a business now, not a hobby.

2. Treat your business like … a business

Successful freelance writers establish the healthy boundaries all businesses (and especially service businesses) need.

Working extremely long hours every day of the week might seem exciting at first, but it always leads to burnout.

And when you’re burned out, you only have scraps of energy to offer new clients who might want to work with you at that time. You may even be so absent-minded that you forget to invoice your existing clients on time, which can be a strain on your cash flow.

To avoid those unfortunate scenarios, schedule your work and leisure hours. Creative people know the uncanny benefits of spending time away from work.

3. List goals

To reinforce your new business-centric mindset, list out your professional goals in a document you keep handy near your workspace.

A digital file on your computer desktop works well because you can easily add to it over time. The items in the list will ideally help both you and your clients.

They’ll be especially useful when you’re faced with a tough decision. You’ll already have clear intentions for the services you offer, so the choice you make should always help you reach one or more of those goals related to your online business ideas.

You might have to say “no” sometimes.

4. Protect your time

Service providers often work at all hours throughout the day and night, and give the excuse “that’s just my lifestyle.” (Been there, done that, wasn’t worth the indigestion.)

Skip that path to burnout and don’t reinvent the wheel just because you have the freedom to make your own schedule.

You can have a creative work life and borrow wisdom from tried-and-true practices, like designated office hours.

Give yourself time for:

  • Work responsibilities
  • Personal responsibilities
  • Meals and breaks
  • Leisure
  • Sleep

Like your list of goals, here you need to have clear priorities and agree to activities only if they realistically fit into the schedule for your work time or the schedule for your personal time.

5. Market to the right prospects to make money as a freelance writer

A part of your work time needs to be dedicated to marketing your own business.

One of the reasons why freelancers often experience the “feast or famine” cycle is because they overbook themselves with client work and don’t have time to market themselves.

If you only spend time serving current clients, when you finish those projects you won’t always have new prospects on the horizon.

It might seem scary to turn down extra work because you need to set aside time for your own marketing, but it’s an important step in learning how to make money as a freelance writer and building a long-term healthy business.

6. Be friendly, not friends

That non-business side of you will keep popping up if you’re not stern with it.

You can have friendly, professional relationships with your clients without crossing over into “friend territory.”

I’m not saying that a friendship with one of your clients can’t or won’t develop organically over time.

But a “I’m friends with all my clients!” attitude does not establish boundaries that enable you to take care of your business, your clients, your actual friends, and yourself.

Source: https://copyblogger.com/make-money-as-a-freelance-writer/

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