By Vikas Agrawal is co-founder at Infobrandz, an elite team of visual communication experts taking content marketing to the next level.
The metaverse can take branding to a whole new reality, and innovative virtual experiences will be your ticket.
The concept of a metaverse may seem too ambitious, extravagant and contemporary. But economists know it’s going to be big. Bloomberg Intelligence analysts predict that it may be an $800 billion market opportunity.
Here are three things you can do to build your brand (and make it stand out) in the metaverse.
Plan Branding Experiences For The Metaverse
Branding opportunities in the metaverse aren’t exclusively for big-name brands with virtually bottomless pockets.
Small businesses—from startups to individual content creators—can build their “metaverse footprint” by planning rich, immersive digital experiences for their audience.
Mary Spio, the founder of Ceek, told Forbes that the metaverse “will enable content creators to connect with audiences in a whole new way.” For example, in an immersive virtual reality metaverse, you can join friends and step into a movie, feel the rush of your favorite team running by you, spend time up close and personal with your favorite bands and enjoy live concerts, sports and more.
With some creativity, the opportunities for brands, regardless of size, are virtually limitless. You can do presentations and events in a virtual space; do one-on-one virtual consultations; take online courses to new, virtual heights and more. And if you’re doing Facebook Live auctions, think metaverse auctions with NFTs—using cryptocurrencies as payments.
There are no rules when it comes to the virtual experiences you can create. But as the global launch of the metaverse grows closer, the spectrum between good and bad branding ideas is becoming more clearly defined.