Spiritual leader Jagadish Vasudev, more popularly known as Sadhguru, and his non-profit organisation Isha Foundation spent ₹8 lakh per day on Facebook and Instagram advertising between April 27 and July 25.
According to a recent report released by Hyderabad-based enterprise digital marketing agency Pyrite Technologies, Sadhguru and Isha Foundation are India’s largest advertisers on Meta platforms. They spent a total of ₹99 lakhs on Facebook and Instagram.
Sadhguru Jaggi Vasudev is an Indian yoga guru and a self-proclaimed mystic. He has more than 8.5 million followers on Instagram, 5.2 million fans on Facebook and 3.9 million followers on Twitter.
Sadhugurs’s Isha Foundation, according to its website, is also associated with a bouquet of business enterprises such as Isha Raiment, Isha Foods and Spices, Isha Crafts, Isha Naturo Organic Solutions, to mention a few.
Following Sadhguru on the largest advertisers list is micro-blogging platform Koo. It spent almost ₹87 lakh on Meta in the 90-day period.