pantone picks mocha mousse as its color of the year 2025

Pantone announces its eagerly awaited Color of the Year 2025: PANTONE 17-1230 Mocha Mousse, a soft brown shade that embodies the warmth and indulgence of the simple pleasures in life. Inspired by the textures of cacao, chocolate, and coffee, this progression from last year’s Peach Fuzz signals an evolution in the wish for comfort, moving into a more grounded dimension.

‘Underpinned by our desire for everyday pleasures, Mocha Mousse expresses thoughtful indulgence,’ says Leatrice Eiseman, executive director of the Pantone Color Institute. ‘A flavorful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth.’ Described as a ‘warming rich brown hue,’ Mocha Mousse reflects a growing global need for balance, comfort, and a deeper connection to nature. In a world-first partnership, the unveiling will be marked by a light show on the London Eye, bathing the London skyline in the tones of Mocha Mousse, Pantone’s color of the year 2025.

global celebrations for the 26th anniversary of the initiative

This year marks the 26th anniversary of Pantone’s Color of the Year initiative, and for the first time, the celebration will span multiple global cities, including New York, Shanghai, and Mumbai. Events and installations will allow the public to experience the color in imaginative and interactive ways, making it accessible to people across the world.

The unveiling at the London Eye is just the first stop in Pantone’s worldwide tour. Tonight, the London Eye will be illuminated in Mocha Mousse, creating a stunning visual representation of the hue’s warmth.

‘The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us.’ adds Laurie Pressman, vice president of the Pantone Color Institute. ‘With that in mind, for Pantone Color of the Year 2025 we look to a color that progresses our embrace of the feeling of our Pantone Color of the Year Peach Fuzz into another dimension, extending further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others.’