Gmail will start displaying a familiar-looking blue checkmark next to a sender’s name to verify their identity. In a blog post, Google says the feature is supposed to help users figure out whether the email they’ve received is from a legitimate source or a scammer.
The verified checkmark builds upon Gmail’s existing Brand Indicators for Message Identification (BIMI) feature. This requires companies to authenticate that the brand logo they’re using as their email avatar is supposed to let users know that the logo actually belongs to them. Companies that have already adopted BIMI will automatically receive the checkmark.
As shown in the image provided by Google, hovering over the checkmark says that “the sender of this email has verified” that they own the domain and profile image that they’re using to send the email. Google notes that email authentication can help both users and security systems “identify and stop spam” while also allowing senders to “leverage their brand trust.”
Twitter’s verification mess has grabbed headlines recently, but everyone from Tinder to Pinterest to YouTube has some version of the icon, and recently, Meta started a test selling verification for Facebook and Instagram accounts.