Tanvi Shah has been a full-time content creator for four months after deciding to quit her job at a Big Four accounting firm in May.
“People often look at what I do and think ‘oh, she’s just an influencer’,” she told Insider. “But what I’ve managed to do is learn how to deliver a message, create campaigns for brands and come up with the whole concept, strategy, and deliver content across four platforms.”
Shah says she fell out of love with the corporate world because of the impact it was having on her mental health. She launched her platforms on Instagram, TikTok, YouTube and LinkedIn as a side-hustle and started to monetize them last year.
“The first step for me was just building a personal brand,” Shah said. “I started talking about the things that other people weren’t and made use of areas that I had expertise in.”
The 26-year-old spoke about the reality of the corporate world in TikTok videos and shared her experience of working as an auditor and consultant.
“I shared the highs, lows, lack of work life balance and how working 16-hour days negatively impacted my mental health,” Shah said. “These were things that a lot of people were going through, but no one was creating content about it.”
The British-Indian influencer found gaps in the market where she could add value and built her brand around other areas including the lack of representation of women and ethnic minorities in sport.