Hailey Bieber has established herself as one of the most sought-after models of today, appearing in campaigns for brands like Versace, Miu Miu, and Saint Laurent. Adding yet another feather to her cap, last year she stepped into the world of beauty with the launch of her skin-care brand, Rhode.
“From a young age, the idea of looking after my skin was instilled in me—my mom and grandmother both had strong interests in skin care, so I grew up in a home where creams and beauty products were frequently discussed,” Hailey tells Vogue. “But the time when I became truly aware of the need to take care of my skin was when I was a teenager—because at that point your skin and body are changing fast—so when I was 15, I developed more of a regimen and had the patience to explore what worked best for me.”
Below, the model-turned-mogul shares her ultimate skin-care secrets.
Be Gentle With Your Skin
“I used to think drying out my skin and applying harsh products was going to help with breakouts, but I’ve definitely learned that you need to approach your skin in the most gentle way possible. Treat it like baby skin. You need to stay gentle before working your way up to stronger products, should you wish to.”
Less is More
“Less is definitely more, and that’s the approach that we take at Rhode. I don’t think it takes a lot to have a good skin-care routine—you just need to have a few products that you know work for you, and that are great at hydrating with simple, effective ingredients.
“When I started modeling at 17, I was traveling all the time. Since then—from working with different people in the beauty space, including makeup artists, aestheticians, and facialists—I’ve learned to hone my own skin-care philosophy. And because my skin used to get so disturbed when I was on the move, I’ve come to the conclusion that I have three products that I can’t live without: a great moisturizer, a hydrating serum, and a lip balm.”