Online education platform Vedantu — which was India’s fourth billion dollar edtech firm — is now looking to experiment with a hybrid model in order to enhance its presence.
The company’s founder and chief executive officer (CEO) Vamsi Krishna, in an interaction with Business Insider, revealed that these offline centres will be like a learning centre.
The company is still at an early stage with the plan and are currently brainstorming effective ways on how to take it forward.
“Since now the offline [sic] has also opened up, we are also exploring interesting options around hybrid models and stuff like that. Those are still in the experimental stage and we will see where we will land up with that… Imagine a centre offline where the child goes but there is a lot of technology and they can study in the [sic] combination of online and offline,” Krishna added.
Not just Vedantu, other edtech unicorns like Byju’s and Unacademy are also experimenting with a hybrid model. Unacademy launched its first offline centres last month. These stores are more like an experience centre for learners who want to experience and browse through the various platform offerings.
Byju’s anyway got access to Aakash’s network of over 250 offline centres when it acquired the company in 2021 for a billion dollars. It has now decided to open 500 physical tuition centres across 200 cities in 2022. Notably, Byju’s had started off with offline education centres and later entered the online space in 2011.
