It’s believed to be the first time a big luxury brand has branched out into pet perfume, with the company offering to make “every walk a fragrant and fashionable affair”.
Luxury Italian brand Dolce & Gabbana has released a perfume for dogs named after the co-founder’s own pet.
Fefe is alcohol free and the firm says it has been safety-tested and approved by vets.
The €99 (£85) fragrance is described as an “olfactory masterpiece” featuring ylang ylang, musk and “creamy undertones” of sandalwood.
The bottle features a 24-carat gold-plated paw print and is said to be inspired by “the unwavering love for Domenico Dolce’s loyal companion, Fefe”.
The company’s marketing says it offers “a touch of opulence, making every walk a fragrant and fashionable affair”.
Domenico Dolce co-founded D&G with Stefano Gabbana in 1985, turning it into one of the world’s most famous luxury brands.
Other companies, such as pet grooming firms, also sell dog perfume at a much cheaper price but it’s believed to be the first time a big fashion house has released one.
Source: https://news.sky.com/story/dolce-gabbana-launches-dog-perfume-named-after-founders-pet-13191433
