KIM Kardashian has just announced a major new venture, but Taylor Swift fans are slamming the business partner she chose.
The reality star revealed she has teamed up with Jay Sammons on a new private equity firm focused on investing in and building consumer and media businesses.
She named the new venture SKKY partners.
But the decision seems to put Kim squarely at odds with old nemesis Taylor, 32, who has a unique connection to Jay.
And Swifties are speaking out.
It turns out, Jay was part of the group that financially backed Scooter Braun in buying Taylor’s record label, which led to a messy fight between the Grammy winner and the talent manager, and forced Taylor to re-record many of her greatest hits.
Now, as Jay teams with Kim, Taylor’s fans are lashing out.
“Kim hooking up w/ a Scooter Braun partner, it all makes sense now,” one fan tweeted, while adding a snake emoji.
“JAY SAMMONS????” another expressed. “His expertise and her fame, oh lord she’s about to unlock new levels of evil.”
The new company’s official Twitter account describes itself as a “private equity firm that focuses on both control and minority investments in high-growth, market-leading consumer and media companies.”
In unveiling the new venture, Kim welcomed Jay to the team.
“I’m pleased to announce the launch of @SKKYPartners with private equity veteran Jay Sammons as co-founder and co-managing partner,” Kim shared on Instagram. “Together we hope to leverage our complementary expertise to build the next generation Consumer & Media private equity firm.”