Sex as a subject on its own receives a lot of taboo from our society and addiction continues to receive stigma, with both often being approached with moral policing, writes Rashikkha Ra Iyer
Image for representation. Credit: iStock
Sex is good for us, in a plethora of ways. It supports healthy relationships and improves our well-being both physically and psychologically. It can help an individual connect at a deeper level with one’s partner and help with stress relief because of the oxytocin that is released during sex. Improved sleep, enhanced immunity and better cardiac health are among the other benefits.
“Did you just say sex? Goodness me.” Talking about sex, pre or post-marriage, is still considered a moral interdiction in Indian society. Sex, a perfectly natural and normal biological drive and urge in living beings is seen as something debased and grim. When seen as something so inflammatory and pejorative, most people shy away from speaking about sex and any related aspects. “Would I be seen as characterless if I spoke about sexual dissatisfaction? Is the purpose of marriage merely gametic? As a woman, if I speak about my difficulties with an orgasm, would I be societally proscribed? Would I be considered adulterated and immoral if I spoke about having a sex addiction?”
Sex as a subject on its own receives a lot of taboo from our society and addiction continues to receive stigma, with both often being approached with moral policing. When they converge and manifest as sex addiction, it becomes only harder for an individual to speak about this and thus procure help.
Often sex addiction and porn addiction are used interchangeably. Although there are similarities, there are some key differences to be mindful of. Shrouded in complete misconception and obscurity, sex addiction goes beyond urges and desires.
Understanding the intricate nuances that differentiate it from porn addiction can help one in getting the right treatment which can inform the course of recovery.
Sex addiction also referred to as hypersexual disorder or compulsive sexual disorder manifests as sexual behaviours that impair a person from leading a normal life and engaging in activities that they would otherwise have. Obsessive use of pornography in isolation makes up a porn addiction. When this manifests adjunct with other symptoms such as excessive masturbation and persistent preoccupation with thoughts about sex, it then is classified as sex addiction. There is nothing stigmatic about having different sex partners over time, which is entirely an individual’s choice. However, if an individual engages in frequent, reckless casual sex, putting themselves at risk of contracting sexually transmitted diseases and other dangers, it could be because of sex addiction. Like any other form of addiction, sex addiction could also have effects in other areas such as infidelity leading up to relationship problems, and financial difficulties when paying people to engage in sex.
Having sexual fantasies or wanting to explore new things within the scope of sex with the consent of your partner is perfectly normal. Suppose an individual, however, finds themselves perennially preoccupied with sexual fantasies and sees sex as the only respite or escape from stress, loneliness, or anxiety. In that case, it may be worth thinking about talking about this to a professional. Although it may serve as an immediate respite, feelings of guilt or resentment coupled with shame could often follow when you don’t have a sense of control over your sexual behaviours. It may be worth it for you to ask yourself some questions before seeking help from a doctor.
It probably hasn’t crossed your mind recently. You can’t see it – not early on. You also can’t feel it. You can’t even tell that it’s putting you at risk for painful fractures that can substantially reduce your quality of life. It’s osteoporosis. The good news is it’s preventable and treatable. Here’s how to get a grip on it before it grips you.
Osteoporosis is a bone disease in which bone loses density and strength. Your bones become brittle, leading to a growing risk for fractures, especially in the spine, wrists, and hips.
According to estimates from the National Osteoporosis Foundation, the disease affects more than 10 million Americans. Another 43 million have the precursor to osteoporosis – low bone mass. Those numbers are expected to increase 30% by 2030. That means that these conditions will be present in 71 million Americans.
One reason for the increase is that people are living longer, with insufficient attention paid to the prevention of osteoporosis. Lifestyle issues also contribute to the development of the disease, including decreased physical activity, smoking, and alcohol misuse.
Osteoporosis is not inevitable, so don’t be discouraged. The key is simple preventive measures — the earlier, the better.
The most common consequences of osteoporosis are fractures – roughly nine million annually. These injuries lead to hospitalizations, disabilities, chronic pain, loss of quality of life, and even death. Fractures may be the first sign someone has osteoporosis.
Are you getting shorter?
The cause may be a compression fracture in the spine, a common complication of osteoporosis. It’s typical for everyone to lose one to 1.5 inches in height in their later years. You can lose two to three inches in height rapidly with multiple compression fractures. Persistent back pain is also common among spinal compression patients. A hunched-over posture can also mean you’re losing spinal bone density and strength.
Osteoporosis can’t be completely reversed, but lifestyle measures can help you preserve bone density and lessen your risk for complications. Calcium and vitamin D are essential.
Vitamin D enhances calcium absorption, keeping bones strong. Women over the age of 50 and men over 70 need at least 1,200 milligrams of calcium per day from food or supplements.
Dairy products are the easiest way to consume calcium, especially milk, yogurt, and cheese. A cup of milk contains about 300 milligrams of calcium. For vegans, calcium is plentiful in some plants, including soy, cruciferous vegetables, beans, peas, lentils, oranges, and almonds.
Vitamin D can be easily obtained from supplements and sunlight. Ten to 30 minutes of sun two or three times a week on your arms is all you need. However, fon’t forget sunscreen on your face. Also, sunlight through a window doesn’t have the same impact. People with darker skin may need more exposure. For those not reaching these recommended targets, you may need calcium and vitamin D supplements.
Regular exercise is one of the best ways to avoid osteoporosis. You need weight-bearing exercise – brisk walking, dancing, or whatever gets you moving, which will help increase bone density. Strength training with weights helps with stability and flexibility, decreasing the risk of falls. Try for 30 minutes of weight-bearing exercise four to six days a week, and weights twice a week. This is especially critical for women during and post-menopause. Also, avoid smoking and alcohol, which weaken bones.
In what might be the medical equivalent of a plot twist, researchers from the United Kingdom have discovered that some of the very psychiatrists who diagnose autism in others are themselves autistic – they just haven’t realized it yet. Perhaps of greater concern, however, is that those who are unaware of their own autism may fail to recognize the condition in their patients.
Published in the journal BJPsych Open, the study explores the experiences of eight experienced psychiatrists in the UK who identify as autistic. Their stories reveal a fascinating journey of self-discovery that often begins with diagnosing autism in others before recognizing it in themselves. This “hidden in plain sight” phenomenon highlights how traditional medical training and stereotypical views of autism may be preventing healthcare professionals from recognizing the condition.
The eight psychiatrists consisted of six consultants and two senior associate specialists. Their specialties ranged from child and adolescent psychiatry to old age and general adult psychiatry. Only three had formal autism diagnoses, while the others self-identified as autistic. This might seem surprising, but consider that these are professionals who regularly diagnose autism in others – they’re uniquely qualified to recognize it in themselves.
The paths to self-recognition varied dramatically among the participants. For some, the realization came after their own children were diagnosed with autism. Others had their “aha moment” during encounters with patients who reminded them of themselves. One participant had known since childhood, having received a diagnosis at age 5 or 6.
What makes this study particularly intriguing is how it challenges our preconceptions about autism. These are highly successful medical professionals who have managed to navigate the complex social demands of psychiatry while being autistic – a far cry from the stereotypical image of autism that many people hold.
The study revealed three major themes in the participants’ experiences. First, the process of recognizing oneself as autistic often involves overcoming significant mental barriers, including the very diagnostic criteria they used in their professional work. Second, once they recognized their own autism, many began to notice potentially autistic traits in their colleagues, particularly in neurodevelopmental psychiatry. Finally, and perhaps most critically, many reported that before recognizing their own autism, they had difficulty identifying it in patients who were similar to themselves.
“Knowing that you are autistic can be positively life-changing,” says study author Dr. Mary Doherty, a clinical associate professor at the University College Dublin School of Medicine, in a statement. “However, the situation worsens if psychiatrists, unaware of their own autism, misdiagnose patients. Recognition could benefit both psychiatrists and the patients they serve.”
(Credit: Prostock-studio/Shutterstock)
Traditional medical education about autism often focuses on deficit-based models and stereotypical presentations, making it harder for professionals to recognize the condition in high-functioning individuals, including themselves. Imagine looking in a mirror through a distorted lens: you might see something that looks vaguely familiar, but you can’t quite make out your own reflection. This was the experience many participants described when trying to reconcile their understanding of autism with their own experiences.
If psychiatrists who are themselves autistic struggle to recognize their own autism, how many patients might be missed in the diagnostic process? The study suggests that moving away from a deficit-based view of autism toward a more nuanced, neurodiversity-affirming approach might help both professionals and patients recognize and accept their autistic identity earlier.
The participants reported that recognizing their own autism actually improved their ability to identify it in others and develop better rapport with autistic patients. It’s like finally getting the right prescription for your glasses – suddenly, you can see details that were always there but previously blurry.
“This research not only sheds light on the experiences of autistic psychiatrists but also demonstrates the unique advantages they bring to the field,” notes Dr. Sebastian Shaw, senior author and Lecturer in Medical Education at Brighton and Sussex Medical School. “Through self-awareness, their ability to connect with autistic patients greatly improves.”
The research also highlights the ongoing stigma surrounding autism in the medical profession. Many participants expressed reluctance to formally disclose their autism status, even while being open about it informally with colleagues and patients. This reflects a broader challenge in medicine, where professional culture often struggles to accommodate neurodiversity among its practitioners.
Life in the digital world can be rewarding. It’s convenient to order groceries for pickup, share photographs or music, and keep in touch with family and friends, no matter the distance. However, it can also be draining. The feeling of being constantly “on” and productive has driven people to reconsider their balance in the saturated digital world.
More than 70% of American adults are concerned about how technology affects their mental health and personal relationships. This worry is reinforced through media that point to people’s unhealthy habits with social media and phones.
What to do? There is a fuzzy line between healthy and unhealthy digital consumption. Some folks feel the need to fully disconnect from the digital world to understand this boundary. The idea of digital detoxing is gaining popularity. This practice involves intentionally unplugging from digital technologies in the pursuit of balance and digital well-being. Nearly half of Americans report that they are making a conscious effort to regularly step away from their screens.
But is this attempt enough? It’s no surprise that 62% of Americans confess to feeling addicted to their devices and the internet. Despite people’s best efforts to unplug and strike a balance, research indicates that digital detoxes often fall short.
Digital well-being is subjective. We research technology and consumer behavior. Our recent research studied the digital detox journey, where people take a much-needed break from digital consumption, aiming to uncover what supports or sabotages those seeking digital well-being. Our findings highlighted four key strategies to improve the outcome of this journey toward achieving a healthier digital balance: replacement practices, social bonds, mindfulness, and digital well-being as a journey.
1. Finding replacement practices
We found that feelings of withdrawal during a digital detox are quite common. For many, reaching for their phones and scrolling has become such a ritual that they often don’t realize they are doing it. Many turn to their devices when bored or stressed, much like an adult pacifier. As a result, finding an alternative to distract your mind and occupy your hands can be crucial during a digital detox.
These replacement practices often involve hobbies or activities that result in play. As adults, people sometimes forget what it feels like to have fun. By separating fun from your task list and engaging in play for its own sake, you can significantly reduce stress levels and boost your digital well-being.
2. Shoring up social bonds
Humans are inherently social creatures. Indeed, tools such as email, text messages, and social media offer ways to enhance social connections. This innate desire for connection, however, combined with people’s reliance on technology, can lead to feelings of FOMO – fear of missing out – and anxiety during a digital detox.
The average adult now spends 70% less time with friends than they did two decades ago. Digital devices offer connection, but pieces of the experience are missing, such as the joy of in-person contact and trust in others that can be difficult to get online. So, while we’re a more connected society, relationships suffer and people are more lonely than ever.
Therefore, during a digital detox, it is vital to fill your cup with community, whether through existing friendships or by creating new ones. We recommend engaging in a digital detox alongside others because FOMO may rear its ugly head if your friend pulls out their phone during a night out.
3. Emphasizing mindfulness
In today’s fast-paced environment, finding a moment to pause can feel nearly impossible. Many experience solitude deprivation, meaning people often don’t have moments to be alone with their own thoughts. Yet, the ability to just be can allow time for reflection, helping you consider what makes you happy and healthy. Finding moments where you can step away – to be still and silent – can provide a much-needed recharge.
With adults spending about 90% of their time indoors, breaking the routine and heading outside can offer a more holistic perspective on both personal and global well-being. In our study, yoga and meditation were common ways that detoxers found moments to become more aware of their own thoughts, which helped foster more intentional behaviors.
4. Viewing digital well-being as an ongoing journey
Ultimately, digital well-being is a journey. It is not a checklist that, once completed, means you are fulfilled.
Unfortunately, a single detox isn’t enough to cure digital imbalance. Instead, a successful detox often leaves people feeling introspective and curious. Our research participants shared that relapses are common, especially if they don’t set and monitor ongoing goals. Importantly, your needs change and evolve over time. In other words, what works now might not be what you need in the future.
Willpower just isn’t enough. We recommend identifying specific goals for yourself related to your own digital well-being. These aren’t productivity goals but goals to be unproductive. The aim is to unplug in more fulfilling ways. Whether planning a weekly game night with friends or taking a 10-minute walk without your phone, making time to unplug is worth it in the long run.
Researchers still have more to learn to help support digital wellness. We should remember, though, that individual differences play a crucial role in this equation, meaning that the journey to achieving digital harmony is uniquely personal. Thus, as people navigate their tech-saturated lives, it’s clear that finding the right balance is a complex, highly individualized process.
A recent study indicates that reducing sugar intake from early in life can lower the risk of chronic diseases like type 2 diabetes and hypertension.
Sugar restrictions from conception through the first two years of life lead to long-term health benefits.
A new study suggests that reducing sugar intake in early life can have a lasting impact on health, potentially cutting the risk of chronic diseases like type 2 diabetes and hypertension by as much as 35% and 20%, respectively.
Type 2 diabetes is a chronic condition where the body becomes resistant to insulin (hormone) or doesn’t produce enough, causing high blood sugar levels and increasing risks of heart disease and other complications.
Hypertension, or high blood pressure, on the other hand, is a condition where blood flows through arteries at higher-than-normal pressure, straining the heart and blood vessels, and raising risks for heart disease and stroke.
The research published in the journal Science reveals that sugar restrictions from conception through the first two years of life lead to significant long-term health benefits.
Researchers from the USC Dornsife College, McGill University, and UC Berkeley used data from the UK Biobank to study adults who experienced rationed sugar in early childhood during World War II.
In the UK, sugar rationing began in 1942 and continued until 1953, meaning children conceived or born during this period grew up in an environment with limited sugar access.
By comparing health outcomes for those born just before and just after the end of rationing, researchers could assess the impact of early sugar restriction.
The findings showed that people exposed to lower sugar intake in their first 1,000 days, counting from conception, were not only less likely to develop diabetes or hypertension but also experienced a delay in disease onset when they did.
Those who developed diabetes saw it delayed by an average of four years, while hypertension onset was delayed by two years.
“Studying long-term effects of sugar is challenging, but the end of sugar rationing provided a natural experiment to observe different nutrition environments,” explained lead author Tadeja Gracner from USC Dornsife.
Following the end of rationing, sugar intake doubled from an average of 8 to 16 teaspoons daily, allowing researchers to compare health outcomes in those who had higher early-life sugar exposure.
As high school seniors head back to class this fall, one eye is obviously fixed on their college futures. If you’ve got the grades, we’ve got the list of the best institutions to start applying to in 2025.
In a comprehensive study of over 800 higher education institutions, Ivy League powerhouses have once again proven their mettle, with Princeton University clinching the top spot as the best university to attend in 2025. The annual ranking, conducted by WalletHub, evaluated schools across 30 key measures, from student selectivity to career outcomes.
Princeton University secured its position at the summit with an impressive overall score of 79.24 out of 100. However, if you want to get into Princeton, you need to be one of the best students in the world. The New Jersey-based institution boasts a mere 4% acceptance rate, with a staggering 93% of incoming students hailing from the top 10% of their high school graduating classes.
“Princeton has one of the best student-to-faculty ratios in the country, with one faculty member for every five students,” notes WalletHub analyst Chip Lupo in a statement, adding that this personalized attention contributes to Princeton’s nation-leading 97% graduation rate.
The financial payoff for Princeton graduates is equally remarkable. On average, alumni earn approximately $1.05 million more than high school graduates over a 20-year period post-graduation – the sixth-best return on investment among all institutions in this year’s rankings. Moreover, the average salary for Princeton graduates a decade after enrollment exceeds $110,000, ranking sixth-highest in the study.
Hot on Princeton’s heels is Yale University, securing the second spot with a score of 79.01. Yale’s 5% acceptance rate and stellar faculty compensation (averaging over $172,000 for full-time instructional staff) contribute to its high ranking. The New Haven, Connecticut institution also shines in diversity, ranking as the 24th most racially diverse campus nationwide, with nearly 14% of its student body hailing from abroad.
When it comes to colleges (which differ slightly from universities), Swarthmore College emerged as the top-ranked college and 11th-best institution overall, with a score of 75.58. Despite its steep annual cost of around $49,000, Swarthmore graduates see a significant return on investment, earning approximately $750,000 more than high school graduates over two decades – the 41st-best ROI in the country.
Hamilton College in Clinton, New York, secured the second-best college spot and 21st overall ranking. With a 12% acceptance rate and top-10 standing in SAT and ACT scores for incoming students, Hamilton proves that elite education isn’t confined to Ivy League campuses.
The study also revealed interesting trends in student debt and post-graduation salaries. The University of the Incarnate Word in Texas boasted the lowest student loan debt, while Harvey Mudd College in California tied with MIT for the highest post-attendance average salary.
If school safety is important to you, the College of the Ozarks in Missouri is the place to go. Meanwhile, if you’re looking to meet more people from all around the world, the Rhode Island School of Design surprisingly topped the list with the highest percentage of international students on campus.
Midwest Region
Northwestern University (IL) – Rank: 1, Score: 76.62
University of Notre Dame (IN) – Rank: 2, Score: 74.71
Washington University in St. Louis (MO) – Rank: 3, Score: 74.48
University of Chicago (IL) – Rank: 4, Score: 73.83
Carleton College (MN) – Rank: 5, Score: 72.32
University of Michigan–Ann Arbor (MI) – Rank: 6, Score: 71.57
Grinnell College (IA) – Rank: 7, Score: 71.5
Case Western Reserve University (OH) – Rank: 8, Score: 70.17
University of Illinois Urbana-Champaign (IL) – Rank: 9, Score: 68.8
Macalester College (MN) – Rank: 10, Score: 68.64
DePauw University (IN) – Rank: 11, Score: 67.32
Kenyon College (OH) – Rank: 12, Score: 67.19
Oberlin College and Conservatory (OH) – Rank: 13, Score: 66.29
St. Olaf College (MN) – Rank: 14, Score: 66.05
Illinois Institute of Technology (IL) – Rank: 15, Score: 65.89
University of Wisconsin–Madison (WI) – Rank: 16, Score: 65.61
College of the Ozarks (MO) – Rank: 17, Score: 65.48
Top Inspirational Quotes by Ratan Tata: Life, Education, and the Power of Positive Thinking.
* “ I don’t believe in taking right decisions. I take decisions and then make them right.”
* ”None can destroy iron, but its own rust can! Likewise, none can destroy a person, but their own mindset can.”
* ”Never stop learning. Keep challenging yourself to grow and evolve.”
* ”Do not let the fear of failure hold you back from pursuing your dreams.”
* ”In the end, we only regret the chances we didn’t take.”
* ”Ups and downs in life are very important to keep us going because a straight line even in an ECG means we are not alive.”
* ”If you want to walk fast, walk alone. But if you want to walk far, walk together.”
* ”The greatest failure is not to try.”
* ”Never forget your roots, and always be proud of where you come from.”
* ”Never compromise on your values and principles, even if it’s the hard way.”
* ”The value of an idea lies in the using of it.”
* ”Leadership is not about being in charge. It is about taking care of those in your charge.”
* ”Empathy and kindness are the greatest strengths a leader can possess.”
* ”Don’t let success get to your head, and don’t let failure get to your heart.”
* ”The best way to predict the future is to create it.”
* ”The best leaders are those most interested in surrounding themselves with assistants and associates smarter than they are.”
* ”Be humble in victory and gracious in defeat.”
* ”The only limit to your success is your own imagination.”
* ”Be a person of integrity, and always do what is right, even when it is difficult.”
* ”Be the change you wish to see in the world.”
* ”Do not let the behavior of others destroy your inner peace.”
* ”You may not always have a comfortable life, and you may not always be able to solve all the world’s problems, but don’t ever underestimate the importance you can have, because history has shown us that courage can be contagious, and hope can take on a life of its own.”
About Ratan Tata
Ratan Naval Tata was born on December 28, 1937, in Mumbai, India, and he passed away on October 9 2024 at the age of 86. He was a prominent Indian industrialist and philanthropist. He served as the Chairman of Tata Sons, the holding company of the Tata Group, from 1991 to 2012, during which he steered the conglomerate to new heights of success and global recognition. Under his leadership, the Tata Group expanded its global presence, diversified its portfolio, and became synonymous with innovation and excellence across various industries, including steel, automobiles, telecommunications, and hospitality.
Ratan Tata’s illustrious career is adorned with numerous accolades, including the Padma Bhushan and Padma Vibhushan, two of India’s highest civilian awards, in recognition of his exceptional contributions to industry and society. His visionary leadership, strategic acumen, and unwavering commitment to social responsibility have not only transformed the Tata Group into a global powerhouse but also left an indelible mark on the landscape of Indian business and philanthropy.
Those were the words of former Apollo 8 commander Frank Borman, speaking as chairman of Eastern Airlines in the United States in the early 1980s.
That company later entered Chapter 11 bankruptcy itself in an attempt to deal with a staggering amount of debt.
We all know what it means to run out of money, but what exactly is bankruptcy? It’s certainly been in the news a lot.
Tupperware filed for it last month. Two Australian airlines have become insolvent this year, and other Australian businesses have been going under at record rates.
So how do companies go bankrupt – and what is bankruptcy protection under the law? What’s the famous Chapter 11? And is bankruptcy the end of the road?
What exactly is bankruptcy?
Sometimes, a person or company can’t pay all of their debts as they arise. In legal terms, we call this being “insolvent”.
Receiving a large bill (such as a large tax bill) that you can’t pay on the day doesn’t necessarily make you insolvent. The law allows for a reasonable time to pay bills after receiving an invoice.
But if large numbers of bills remain unpaid weeks or months after their due dates, it begins to suggest a person or business isn’t paying them because they actually can’t.
Being unable to pay all of your debts makes you an insolvent debtor. Bankruptcy is the legal process that allows insolvent debtors to fairly resolve these debts.
In Australia, insolvent individuals can file a bankruptcy petition with the Official Receiver in bankruptcy, a statutory office that is part of the Australian Financial Security Authority.
A creditor who is owed at least $10,000 can also force another person into bankruptcy by suing them in court and obtaining an order to make them bankrupt.
For companies that can’t pay their debts, there are several options, including liquidation, voluntary administration and restructuring. More on these later.
We let an expert take control
When a person or company goes bankrupt, an independent external expert (or team of experts) is appointed to manage their assets and debt.
For individuals, we call this person a registered bankruptcy trustee. In the case of corporate bankruptcies, we call them a registered liquidator.
In both cases, the expert will take control of the debtor’s assets and affairs. They’ll be looking closely at why the debtor needed to declare bankruptcy in the first place, and whether anything can be sold to generate cash so at least some of the debt can be repaid.
When a person goes bankrupt, not everything is up for grabs. The law allows them to retain some basic essentials, such as clothes, furniture, tools of their trade, and a car valued at less than $9,400.
In the era of social media, validation comes in the form of metrics like likes or shares, so everyone’s in a race to match up, which leads to feelings of inadequacy.
If you have been on any social media platform, chances are you have by now seen #impostersyndrome and related hashtags every time you randomly scroll through your feed. On Instagram, there are over 400k posts (and counting) with the #impostersyndrome hashtag. On the professional social networking site LinkedIn, posts on the topic are ubiquitous, with job seekers and working professionals offering insights on how they beat Imposter syndrome.
So, what exactly is Imposter syndrome and why do so many people on social media refer to this feeling?
Explains Bengaluru-based Kashmira Lad, a professional certified coach (PCC) from the International Coaching Federation (ICF), “Imposter syndrome is the internal belief that you are not as competent as others perceive you to be. You often end up feeling like a fraud despite evidence of your achievements and abilities. It’s characterised by persistent self-doubt and fear of being exposed as a “phoney”. Another Imposter syndrome trait is to attribute one’s success to external factors like “luck” rather than one’s skills or efforts. Perfectionism is often a side-effect.”
In the era of social media, validation comes in the form of metrics like likes or shares, so everyone’s in a race to match up, which leads to feelings of inadequacy, observes Kashmira. “It is not as if these feelings have not been there before (pre-digital age) but social media increases the need for validation from others,” she notes.
According to a 2023 collaborative study published in the Psychology and Marketing journal, professional social network site usage heightens “professional self-focused attention, triggering imposter thoughts.”
For Jaipur-based ESG and sustainability consultant Chitranjali Tiwari, who has been an active user of professional networking site LinkedIn to write articles and posts on issues that matter to her, the platform may trigger imposter thoughts more than other social networking sites simply because the focus is on professional matters. However, she observes that LinkedIn also sometimes has the opposite impact of the Imposter syndrome. “When I see professionals with a not-so-stellar background take up new roles or responsibilities, it actually boosts my confidence and I feel I can pull it off as well.”
It’s intuitive. When you’ve got an important decision to make, and the stakes are high, you want to gather as much information as you can about the issue, right? You may have to rethink that strategy. If you want to make better decisions, stop the exhaustive research! A study published in Cognitive Research: Principles and Implications reveals that most people’s decision-making skills actually drop off as more and more facts enter the equation.
“It’s counterintuitive, because we all like to think we use information wisely to make smart decisions,” says Samantha Kleinberg, a computer scientist and the Farber Chair Associate Professor at the Stevens Institute of Technology, in a media release. “But the reality is that when it comes to information, more isn’t necessarily better.”
Kleinberg and her research team created simple diagrams, called causal models, during their study. The diagrams show how different factors interact to yield desired outcomes. She described one hypothetical scenario – how aliens square off at a dance party. Most people can reason effectively about such models because they do not have any biases or preconceptions about alien dance-offs. People make good decisions because they focus on the information that they are given, she explained.
The researchers’ working hypothesis was that in everyday scenarios, such as how to make healthy decisions about nutrition, people’s ability to reason effectively escapes them.
“We think people’s prior knowledge and beliefs distracts them from the causal model in front of them. If I’m reasoning about what to eat, for instance, I might have all kinds of preconceptions about the best things to eat — and that makes it harder to effectively use the information that I’m presented,” Kleinberg continues.
To verify that hypothesis, Kleinberg and co-author Jessecae Marsh, a cognitive psychologist at Lehigh University, investigated how people’s decision-making varies when presented with different kinds of causal models of real-life issues. Some of these included buying a house, managing body weight, picking a college, and others. Their experiments quickly demonstrated that people know how to use causal models, but even a very simple model was useless when nonessential details were added to the essential facts.
“What’s really remarkable is that even a tiny amount of surplus information has a big negative effect on our decision-making,” Kleinberg says. “If you get too much information, your decision-making quickly becomes as bad as if you’d gotten no information at all.”
For example, if a causal model shows that eating salty food raises your blood pressure but also shows unrelated information, such as drinking water makes you less thirsty, it is harder for people to make effective choices about the best way to manage their health. When Kleinberg’s team removed the extraneous details and highlighted the vital information, the participants quickly recovered their ability to make good decisions.
“That’s significant because it shows that the problem isn’t just that people are overwhelmed by the sheer quantity of information — it’s more that they’re struggling to figure out which parts of the model they should be paying attention to,” Kleinberg explains.
These findings have significant implications across all aspects of life. It means there may be a need to reconsider the process of critical thinking and education in general.
“If you’re giving people a laundry list of things to consider when they’re deciding whether to wear a facemask or get a COVID test, or what to eat or drink, then you’re actually making it harder for them to make good decisions,” the researcher adds.
LONDON — We’ve all been there before; something drives us to write an angry and vengeful email so everyone involved gets a piece of our mind. Unfortunately, this blind fury often ends up backfiring and might even get you in trouble. So, how can you let everyone know you’re angry and still look like a professional at the same time?
Before you hit send on that fiery email to your co-workers, take a deep breath. StudyFinds spoke to an expert when it comes to digital communication who says a well-written email can be a powerful tool, but letting rage get the best of you can be disastrous. With that in mind, Mads Singers, owner of virtual assistant company Aristo Sourcing, shared five keys to writing the perfect angry email that won’t ruin your professional relationships.
1. State Your Desired Outcome
First, clearly state your desired outcome of this email so the recipient understands the next steps. Do you need the person you’re angry at to resend a document or apologize for missing a deadline? Be very clear about what you want to achieve when sending an angry email.
2. Cool It Down
There’s a reason emails give you an option to “unsend” something! Sometimes, we act before we think.
A 2021 study published by the National Library of Medicine explored the role of the amygdala, the brain’s emotional center, in processing anger. The study found that when people are sent into a rage, the amygdala clouds judgment and leads them to act impulsively. Singers recommends waiting at least 24 hours so you can properly cool down — paving the way for a more rational response.
3. Avoid Using “I” Statements
You might be really mad, but continually talking about yourself in an email can be unhelpful.
“Forget all that ‘I feel frustrated’ stuff at work! It might make you sound weak or like you’re complaining more than helping. Instead, focus on the problem itself. Is the budget messed up again? Be clear and strong about what needs to happen. That’s how you get things done,” Singers explains in a statement to StudyFinds.
4. Proofread, Proofread, and Proofread!
This might sound like the simplest tip, but how often do you actually proofread your work when you fire off an angry text? You never know when your fingers will betray you, and typos in any email (especially an angry one) look incredibly unprofessional.
“Even just taking a step away from your email for a moment, then trying to re-read it with a fresh pair of eyes, can make all the difference,” Singers says.
5. It’s Good To Talk
Crafting the perfect email can be anxiety-inducing even when you’re not angry. Singers recommends talking to close colleagues or even someone in the HR department if you’re having trouble responding to a frustrating situation. They may offer a fresh perspective or help get your message across in a constructive way. An email may not even be the best response to the problem. The problem may require a phone call or a face-to-face meeting.
Remember, your goal is to resolve an issue that’s angering you, not make things worse. By cooling things down and using clear and respectful language, you can express your concerns effectively — without resorting to f-bombs.
Have you ever walked into a room and then wondered why you went there?
If you’ve experienced this phenomenon, you’ve had a prospective memory lapse.
Memory usually means remembering things that have already happened. But prospective memory is the ability to remember to do something in the future – such as stopping to get milk on the way home from work, calling your mom on her birthday or remembering to take your casserole out of the oven. Sometimes, errors lead to heartbreaking results – such as forgetting to take your toddler out of the car on a hot day.
I am a clinical neuropsychologist and a professor of psychology and neuroscience. For the past 30 years, my research has focused on this phenomenon, measuring prospective memory and looking for treatments to help those having problems.
Carrying out future intentions
Prospective memory is the ability to remember to remember or to remember to carry out a future intention.
A future intention can be retrieved in two different ways. One is in response to something in your environment, such as a sight or a sound, that serves as a cue to do an intended action. Researchers like me call this an “event.” For instance, you see your co-worker and remember you have a message for them; you hear the timer go off and remember to turn off the sprinklers.
The other way is in response to time. Your dental appointment is scheduled for 2 p.m., but you plan to exercise for 30 minutes first.
One possible explanation for how people retrieve a prospective memory is known as the multiprocess theory.
According to this theory, sometimes you have to put forth effort to remember, such as checking the time repeatedly until it gets to be 2 p.m. Other times, the memories come to you without effort, such as when you hear an alarm. As the above examples suggest, memories that have time-based cues, like 2 p.m., are usually more difficult to remember than those that have event-based cues, such as an alarm.
Brain regions at play
Older adults tend to lose prospective memory as they age. This may be because of brain changes in the aging prefrontal cortex.
But it’s not all bad news. Older adults actually seem to do better than younger people in some situations when they are asked to remember things in their daily lives. We call this the age-prospective memory paradox.
The part of the brain that seems most responsible for prospective memory is an area of the frontal lobes, referred to as Brodmann’s area 10. This area is involved with holding information in mind while doing a different simultaneous task.
But prospective memory is complicated. You have to form an intention and then remember to do it. This is the role of the prefrontal cortex, which is the part of the brain responsible for planning and organizing.
You have to recognize when it occurs, which involves the parietal lobe. You have to recall what the intention was – a form of retrospective memory that involves the hippocampus, a brain structure that is important for remembering facts, events and spatial routes, such as directions and locations.
Finally, in the case of time-based prospective memory, you need to keep track of time, and this likely involves a group of different brain structures. Thus, prospective memory can be impaired from problems in any of these regions.
Medical conditions, alcohol, culture
Over the past 30 years, my team and I have found that many medical conditions can affect prospective memory.
Excessive alcohol use seems to contribute to a decline in prospective memory. One study found that college students who drink heavily showed lower scores on prospective memory that is time-based. Also, those who experienced blackouts from drinking displayed deficits with event-based prospective memory.
Research on people with schizophrenia showed a correlation between poor prospective memory and lack of adherence to their medication regimen. While there are many reasons why someone might not take their medication, the study suggests some patients are simply not able to remember.
People with a brain injury often have prospective memory problems. They may sincerely intend to do a task but just are unable to remember. This may frustrate their families or healthcare providers, who may think the person is choosing not to follow instructions.
Parkinson’s patients have particular trouble with time-based prospective memory. They know they have to do something but have difficulty judging the passing of time and miss the window to get it done.
People with multiple sclerosis also can have difficulty remembering their appointments. Our study measured 110 multiple sclerosis patients who had 1,600 unique appointments. About 3% of those appointments – roughly 50 of them – were no-shows that were related to prospective memory performance.
It may surprise you to learn that culture can also affect prospective memory. In a 2023 study, our team measured prospective memory in people who speak Spanish. We found that the differences in performance were affected by the degree of acculturation into U.S. culture. This may reflect the fact that the tests were created in the U.S. and so have a cultural bias, or it may be due to cultural differences, such as in the perception of time.
Prospective memory hacks
My colleagues and I have also been interested in studying techniques that might help improve prospective memory functioning.
We have had success in improving the amount of time someone with brain injury can hold an intention in mind using rote repetition and visual imagery.
left guys everywhere with two options to prevent pregnancy: use condoms or get a vasectomy. Now, however, researchers from the Baylor College of Medicine believe they’ve finally found the gene that will help scientists produce reliable birth control pills for men.
Their findings published in the journal Science reveal that the gene STK33 plays a key role in creating functional sperm. Knocking out that gene, at least temporarily, could keep fertile men from impregnating their partners in a similar way that female birth control has done for decades.
“Although researchers have been investigating several strategies to develop male contraceptives, we still do not have a birth control pill for men,” says corresponding author Dr. Martin Matzuk, the director of the Center for Drug Discovery and chair of the Department of Pathology and Immunology at Baylor, in a university release. “In this study we focused on a novel approach – identifying a small molecule that would inhibit serine/threonine kinase 33 (STK33), a protein that is specifically required for fertility in both men and mice.”
Using mice, the Baylor team was able to deactivate the STK33 gene, causing the creation of abnormal sperm and inducing poor sperm motility. Essentially, this left the mice sterile.
In men, scientists have found that having a mutation in this gene can cause infertility. However, a STK33 mutation does not cause any other side-effects, such as smaller than normal testis size. Simply put, a problem with STK33 doesn’t lead to visible symptoms like having smaller testicles.
“STK33 is therefore considered a viable target with minimal safety concerns for contraception in men,” adds Matzuk, who has been on faculty at Baylor for 30 years and is Baylor’s Stuart A. Wallace Chair and Robert L. Moody, Sr. Chair of Pathology and Immunology. “STK33 inhibitors have been described but none are STK33-specific or potent for chemically disrupting STK33 function in living organisms.”
Imagine a world where you could bring your dead laptop battery back to life in just one minute. What about fully charging an electric vehicle for a long road trip in the time it takes to grab a snack? It might sound too good to be true, but cutting-edge research from the University of Colorado Boulder could help make virtually instantaneous charging of electronics and electric cars a reality.
In a study published in the Proceedings of the National Academy of Sciences, chemical engineers discovered crucial new insights into how charged particles called ions move through the tiny pores inside a supercapacitor — an energy storage device with the potential for much faster charging than conventional batteries.
“The primary appeal of supercapacitors lies in their speed,” says Ankur Gupta, an assistant professor of chemical and biological engineering, in a media release. “So how can we make their charging and release of energy faster? By the more efficient movement of ions.”
Gupta’s team analyzed the movement of ions through a complex network of minuscule interconnected pores, modeling how they flow in a matter of minutes across thousands of pathways. Their findings modify a scientific law that has governed electrical currents for over 175 years.
The Kirchhoff circuit law, taught in high school physics classes, describes the flow of electrons in a simple loop of wiring. However, Gupta found that ions, which are physically larger than electrons, move in a fundamentally different way at the intersections of tiny nanoscale pores compared to the motion of electrons.
The researchers explain that, unlike electrons, ions move due to both electric fields and diffusion. They determined that this movement at pore intersections was different from what Kirchhoff’s law describes. While Kirchhoff’s principles are still valid for conventional electronic circuits with electron flows, Gupta’s updated model is critical for understanding and optimizing the performance of supercapacitors and other energy storage systems that work by shuttling ions through porous materials.
Clean water is essential for the survival of all people on Earth. Unfortunately, not everyone has access to clean water, and many more don’t even have access to any water at all. Now, a new study is warning that this crisis could soon get much worse.
Researchers at Utrecht University note that roughly 55 percent of the global population currently lives in regions that lack clean water for at least one month per year. Their projections find that this number will soon rise to 66 percent by the year 2100. Simply put, as conditions worsen around the globe, two in three people won’t have a dependable source of water all year long.
What’s driving these life-threatening changes? According to the study published in Nature Climate Change, socioeconomic and current climate trends will continue to make life harder for people, especially in the Southern Hemisphere.
“Climate change and socioeconomic developments have multi-faceted impacts on the availability and quality of, and demands for, water resources in the future,” says lead author Dr. Edward Jones in a media release. “Changes in these three aspects are crucial for evaluating future water scarcity.”
The team’s state-of-the-art water quantity and quality model projects that global water scarcity will continue to increase throughout the 21st century. However, these changes won’t occur evenly throughout the world. In Western Europe and North America, water scarcity will likely make things harder for people a few months per year. In developing countries, however, the problem will likely affect more people over a longer period of time each year, according to the team’s projections.
“Increases in future exposure are largest in the Global South. These are typically driven by a combination of rapid population and economic growth, climate change and deteriorating water quality,” Jones explains.
Researchers at Utrecht University note that roughly 55 percent of the global population currently lives in regions that lack clean water for at least one month per year. (pexels.com)
Although it may sound strange, quality has become a forgotten factor in recent fears about water availability. Dr. Jones explains that many studies on water scarcity only focus on the amount of drinking water people have available to them — not the actual quality of that water.
“Previous assessments still predominantly focus on water quantity aspects only,” Jones notes. “Yet, the safe use of water also depends on the quality.”
Here are just a few of the dangerous consequences of drinking dirty water:
Waterborne Diseases: Dirty water can contain pathogens such as bacteria, viruses, and parasites, leading to diseases like cholera, typhoid fever, and giardiasis.
Diarrheal Diseases: Contaminated water is a leading cause of diarrhea, which can be particularly dangerous for children and the elderly, leading to severe dehydration and even death.
Hepatitis A: This liver infection is caused by a virus that can be transmitted through contaminated water.
Intestinal Parasites: Water that has not been properly treated can host parasites, such as hookworms and roundworms, which can cause a range of gastrointestinal problems.
Chemical Poisoning: Dirty water may also contain toxic chemicals from industrial waste, agricultural runoff, or natural sources, leading to acute poisoning or long-term health issues like cancer and organ damage.
We’ve all felt neglected from time to time. Maybe your friends are busy with work, or perhaps your romantic partner did not give you the time or attention you hoped they would. However, these day-to-day squabbles are nothing compared to the seriousness of the long-term emotional neglect some children experience in their own homes. And the consequences of this mistreatment won’t end when they move out, either. In most cases, the effects linger long after they’ve left their childhood home.
Of course, hostile parenting comes in all shapes and sizes. One recent study reports that parents who are verbally abusive to their kids have the potential to quite literally to shrink the size of their children’s brains. Yet another study finds that overbearing “helicopter parents” can end up causing shorter lifespans for their children. But regardless of what it looks like, many of these bad examples of parenting all have one thing in common — ignoring the child’s emotional needs.
Researchers also note that one of the best predictors of a teenager’s willingness to obey their parents was how much trust and autonomy that parent awarded to the teen. This indicates that trust and emotional validation go hand-in-hand with one another and are crucial determining factors for the quality of the parent-child relationship. However, what happens when the child’s emotional needs are ignored rather than validated? How does this emotional neglect affect the child, both while they are still in the abusive or neglectful situation and for the rest of their life?
To answer all of these questions and more, StudyFinds sat down with Michael Menard, the inventor-turned-writer who details his experience growing up in an abusive home as the second-oldest of fourteen children and the work he has done in the decades since then to heal, grow, and forgive. Menard’s expertise on trauma (and how it is normalized to the people who experience it) has been captured in his upcoming book, “The Kite That Couldn’t Fly: And Other May Avenue Stories.”
In his conversation with StudyFinds, Menard addresses eight signs that a person’s emotions were ignored as a child.
1. Depression
Spending the formative years of childhood with a lack of emotional support can cause significant damage to a person’s mental health for years to come. When a child is not equipped to understand their feelings, work through them, and move forward, they may retreat inward and struggle with emotional repression and loneliness. Without the tools they need to manage the ups and downs of life, a child who was emotionally neglected may develop depression that requires proper treatment to address the root of the problem.
2. Battling An Eating Disorder
Emotional trauma takes an undeniable physical toll on the body, and in some cases, this may manifest in disordered eating habits or a diagnosed eating disorder. Whether this manifests in undereating, overeating, or any other disordered behaviors surrounding food, an emotionally neglectful background heightens the risk of a troubled relationship with eating. While these disorders can touch anyone regardless of age, gender, or background, they are particularly prevalent in young girls and those with a history of trauma.
3. Emotional Unavailability
When children grow up without the necessary space for their emotions, they are likely to struggle with sharing their burdens in adulthood. Suppose a parent allows their child to believe their feelings are burdensome, inconvenient, or unimportant. These sentiments become the inner monologue that will follow them into their family life, friendships, and relationships. Similarly, if healthy bonds were not modeled in the home, the neglected child may struggle to build and maintain open, honest, and emotionally vulnerable relationships with others.
4. Poor Self-Esteem
For most of us, the thoughts, opinions, and words of the people closest to us resonate most deeply. From the very beginning of childhood, we look for affirmations from our parents or caregivers to assure us that we are good, worthy, and loved. In the absence of such reassurance, an emotionally neglected child is highly likely to struggle with low self-esteem. Every negative thought or comment becomes a tightly held insecurity, while every compliment is disregarded as lies or flattery. A child with this type of trauma is likely to carry the belief that they are deeply personally flawed despite any evidence to the contrary.
5. Feelings Of Emptiness
Years of waiting for your needs and desires to be met would leave anyone struggling with feelings of emptiness. For the emotionally neglected child, these feelings may have never been resolved. As an adult, this sense of longing for something more, something different, something better may persist, regardless of how otherwise happy and satisfying life may be. This can look like frequently changing jobs, relationships, hobbies, or locations in an attempt to meet that longing.
6. Difficulties With Self-Discipline
If emotional needs aren’t being met, other areas are likely slipping through the cracks. Self-discipline is a principle typically taught to children by their parents, and those who were emotionally neglected likely missed this important lesson. This can lead to struggling at work or school, needing more self-hygiene or care, and failing to make or achieve goals set for them. Without an intrinsic sense of self-discipline, the neglected child can struggle to stay on a path toward personal success, regardless of how badly they may want to.
In the high-stakes world of heart surgery, failure can be a matter of life and death. But for the surgeons who hold their patients’ hearts in their hands, failure is also an opportunity to learn, to improve, and to push the boundaries of what’s possible. However, a groundbreaking new study by researchers Sunkee Lee and Jisoo Park reveals that we aren’t always able to learn from our mistakes.
Their study finds that even the most dedicated surgeons can cease to benefit from the knowledge that comes out of their own mistakes.
Imagine you’re a cardiac surgeon. Each time you step into the operating room, you carry with you the weight of your past successes and failures. Every patient lost is a tragedy, but also a chance to reflect, to analyze, and to ask yourself what you could have done differently. This process of learning from failure is a crucial part of your growth as a surgeon. But what happens when the failures start to pile up? At what point does the well of learning run dry, and the burden of repeated failures become too much to bear?
This is the question that Lee and Park set out to answer in their study of 307 cardiothoracic surgeons performing coronary artery bypass graft (CABG) surgeries in California over a 16-year period. The researchers were interested in understanding how a surgeon’s performance – measured by their patient’s risk-adjusted survival rate – changed as a function of their accumulated failures over time.
The results, published in the open-access Strategic Management Journal, were striking. Initially, as expected, surgeons’ performance improved as they experienced and learned from failures. Each patient lost provided valuable information that could be applied to future surgeries. However, this learning effect was not linear. Instead, the researchers found an inverted-U-shaped relationship between a surgeon’s accumulated failures and their performance.
In other words, there was a tipping point. Up to a certain number of failures, surgeons continued to learn and improve. But beyond this threshold, the learning effect tapered off and eventually reversed. Surgeons who had experienced a high number of failures actually performed worse than those with fewer failures under their belt.
Picture this: You’re hopping into your car on a sweltering summer day, ready to crank up the AC and hit the road. But did you know that as you sink into your seat, you might be exposing yourself to a group of chemicals called flame retardants? A new study suggests that these compounds, often added to vehicle interiors to meet safety standards, could be silently seeping into the air you breathe inside your car.
The researchers found that the levels of harmful chemicals in the car’s air were significantly higher in the summer compared to the winter. (Photo by William Krause)
Flame retardants are a bit like the unsung heroes of fire safety. They’re added to all sorts of products, from electronics to furniture, with the intention of slowing down or preventing the spread of flames in the event of a fire. In vehicles, they’re used to comply with the Federal Motor Vehicle Safety Standard (FMVSS) 302, which has been in place since the 1970s. The problem is that many of these chemicals don’t stay put in the materials they’re added to.
You see, a lot of flame retardants are what scientists call “semi-volatile.” This means that they can easily transition from a solid state (like the foam in your car seat) to a gas that ends up in the air. According to this new research, led by scientists at Duke University and the Green Science Policy Institute, the hotter it gets, the more these chemicals are released.
The researchers recruited 101 vehicle owners from across the United States to participate in the study, which is published in Environmental Science & Technology. Each person received a special silicone sampler, which they attached to their car’s rearview mirror for a week. Think of these samplers as chemical sponges – they’re really good at soaking up the compounds floating around in the air. Some participants also collected a small piece of foam from their car seat and sent it to the lab for analysis. All car models in the study were from 2015 or later.
When the scientists analyzed the samplers, they found a wide range of flame retardants, with a class of compounds called organophosphate esters (OPEs) being the most common. One OPE in particular, known as TCIPP, was detected in a staggering 99 percent of the vehicles sampled.
StudyFinds reached out to the Green Science Policy Institute to find out just how concerning this discovery is for drivers. Moreover, is this an issue affecting all major car manufacturers or just the small portion that was tested?
“It’s safe to assume that all makes and models have one or more of these chemicals. We did not test all manufacturers, but we tested a wide variety and every car had flame retardants. Plus, in our conversations with car and foam manufacturers, we have confirmed that flame retardant chemicals are used to meet the NHTSA flammability standard,” co-author Dr. Lydia Jahl, a senior scientist at the Green Science Policy Institute, tells us.
But here’s where things get interesting. The researchers found that the levels of OPEs in the car’s air were significantly higher in the summer compared to the winter. In fact, the average concentration of TCIPP was about four times higher in the summer samples. It’s like these chemicals were having a heat-induced party, releasing more and more of themselves into the air as the temperature climbed.
And remember those foam samples? It turns out that vehicles with TCIPP in their seat foam had much higher levels of the compound in their air – about four times higher in the winter and nine times higher in the summer compared to cars without TCIPP in their foam. This suggests that your car seat could be acting as a reservoir, slowly releasing these chemicals over time.
Dr. Jahl also addressed how concerned motorists should be, particularly those who face longer commutes or who live in warmer climates. The team’s findings are dire.
“Most flame retardants are associated with cancer, brain harms, developmental problems, and reproductive issues. Our study shows that cars are a significant source of our exposure to these chemicals, and those who live in warmer climates, have longer commutes, or who drive as part of their job will have higher exposures. Children are also especially vulnerable as they are still developing and breathe more air pound for pound than adults,” Dr. Jahl explains.
“What makes this especially concerning is that not only are the flame retardants harmful, but the flammability standard that drives their use in cars is outdated and likely ineffective. In other words, there are known health risks for potentially nonexistent fire safety benefits.”
Typically, unhealthy environments affect kids more than adults. They are still growing, with greater exposure to air, food, and water relative to their weight. They will have more years of exposure to climate change than people who have already grown up. Today’s children are the people who will have to create ever-more-effective solutions to these problems in the future.
Adults have a responsibility to teach children the scope and consequences of climate change while we try to limit its impact on their health. Kids are experiencing increasingly destructive disasters fueled by climate change, like hurricanes and wildfires. It can be disheartening, frightening, and overwhelming. So, what should kids learn about climate change that is developmentally appropriate and action-oriented while also instilling hope?
Young children (ages 1-5 years)
Parents can watch their child’s delight as they show them the joys of nature. Take nature walks. Talk about the weather and changing seasons. Teach them about birds, wild animals, and their habitats. Talk about the need for healthy air for both plants and creatures.
Gardening is also fascinating for kids. Buy seeds for a garden or herbs to plant in kitchen boxes.
Parents of children under 5 can watch their child’s delight as they show them the joys of nature. (Photo by Phil Goodwin on Unsplash)
School-age children (ages 6-12 years)
Parents and educators can ask kids about what they already know. They can do research together to fill in the gaps. Use simple scientific terms. NASA has online resources to help parents go through each aspect of climate change.
Discuss how personal choices can affect the environment. Calculate your family’s carbon footprint together and ask children for their suggestions on lessening it. Try walking, biking, taking public transit, or carpooling instead of driving with just one or two people in a car. Eat a more plant-forward diet. Parents can impress on their kids that they have the power to protect the environment and that the choices people make can help make the planet healthier.
Teenagers (ages 13-18 years)
Teens are aware that climate issues influence their lives. That means adults can now discuss how climate change affects our economy and culture. Parents and educators can choose a recent or ongoing event and discuss how climate change may have influenced the event and its economic consequences.
Talk about climate change causing more severe and prolonged destructive weather events and wildfires, resulting in the loss of homes and businesses. Discuss how it causes air pollution, forcing people indoors. Consider the mental health effects on families. Explore how climate change does not affect everyone equally and the ways some communities experience more health risks.
The exponential growth of artificial intelligence over the past year has sparked discussions about whether the era of human domination of our planet is drawing to a close. The most dire predictions claim that the machines will take over within five to 10 years.
Fears of AI are not the only things driving public concern about the end of the world. Climate change and pandemic diseases are also well-known threats. Reporting on these challenges and dubbing them a potential “apocalypse” has become common in the media – so common, in fact, that it might go unnoticed or may simply be written off as hyperbole.
Is the use of the word “apocalypse” in the media significant? Our common interest in how the American public understands apocalyptic threats brought us together to answer this question. One of us is a scholar of the apocalypse in the ancient world, and the other studies press coverage of contemporary concerns.
By tracing what events the media describe as “apocalyptic,” we can gain insight into our changing fears about potential catastrophes. We have found that discussions of the apocalypse unite the ancient and modern, the religious and secular, and the revelatory and the rational. They show how a term with roots in classical Greece and early Christianity helps us articulate our deepest anxieties today.
What is an apocalypse?
Humans have been fascinated by the demise of the world since ancient times. However, the word apocalypse was not intended to convey this preoccupation. In Greek, the verb “apokalyptein” originally meant simply to uncover or to reveal.
In his dialogue “Protagoras,” Plato used this term to describe how a doctor may ask a patient to uncover his body for a medical exam. He also used it metaphorically when he asked an interlocutor to reveal his thoughts.
New Testament authors used the noun “apokalypsis” to refer to the “revelation” of God’s divine plan for the world. In the original Koine Greek version, “apokalypsis” is the first word of the Book of Revelation, which describes not only the impending arrival of a painful inferno for sinners but also a second coming of Christ that will bring eternal salvation for the faithful.
The apocalypse in the contemporary world
Many American Christians today feel that the day of God’s judgment is just around the corner. In a December 2022 Pew Research Center Survey, 39% of those polled believed they were “living in the end times,” while 10% said that Jesus will “definitely” or “probably” return in their lifetime.
Yet, for some believers, the Christian apocalypse is not viewed entirely negatively. Rather, it is a moment that will elevate the righteous and cleanse the world of sinners.
Secular understandings of the word, by contrast, rarely include this redeeming element. An apocalypse is more commonly understood as a cataclysmic, catastrophic event that will irreparably alter our world for the worse. It is something to avoid, not something to await.
What we fear most, decade by decade
Political communications scholars Christopher Wlezien and Stuart Soroka demonstrate in their research that the media are likely to reflect public opinion even more than they direct it or alter it. While their study focused largely on Americans’ views of important policy decisions, their findings, they argue, apply beyond those domains.
If they are correct, we can use discussions of the apocalypse in the media over the past few decades as a barometer of prevailing public concerns.
Following this logic, we collected all articles mentioning the words “apocalypse” or “apocalyptic” from The New York Times, The Wall Street Journal, and The Washington Post between Jan. 1, 1980, and Dec. 31, 2023. After filtering out articles centered on religion and entertainment, there were 9,380 articles that mentioned one or more of four prominent apocalyptic concerns: nuclear war, disease, climate change, and AI.
Through the end of the Cold War, fears of nuclear apocalypse predominated not only in the newspaper data we assembled but also in visual media such as the 1983 post-apocalyptic film “The Day After,” which was watched by as many as 100 million Americans.
By the 1990s, however, articles linking the word apocalypse to climate and disease – in roughly equal measure – had surpassed those focused on nuclear war. By the 2000s, and even more so during the 2010s, newspaper attention had turned squarely in the direction of environmental concerns.
Anger is one of those intense emotions — and it’s no secret that it just doesn’t feel good. Whether it’s a sudden flash of road rage or blowing up at a co-worker or family member, anger can be hard to control. However, did you know that angry outbursts may be damaging your heart and blood vessel health?
According to researchers from Columbia University, experiencing an intense moment of anger actually causes temporary damage to the lining of your blood vessels, known as the endothelium.
To understand why the endothelium is so important, we first need to explore what it is and what role it plays. The endothelium is the inner lining of all of your blood vessels, including the arteries, veins, and tiny capillaries. It acts as a gatekeeper, helping to regulate things like:
Blood clotting
Plaque buildup
Inflammation levels
Vessel relaxation and constriction
A healthy, properly functioning endothelium helps keep your vessels flexible and smooth, allowing blood to flow freely. If the endothelium suffers damage, however, it can set the stage for plaque buildup, hardening of the arteries (atherosclerosis), clots, inflammation, and other problems that increase heart disease risk.
During the new study, published in the Journal of the American Heart Association, researchers took 280 healthy young adults without any heart disease risk factors and randomly assigned them to different groups. One group did an eight-minute “anger recall” task where they had to vividly relive and describe a memory that had provoked intense anger. The other groups did similar tasks to provoke anxiety, sadness, or neutral emotions.
Before and at several points after the tasks, the researchers measured each participant’s endothelial function using a test that measures how well the blood vessels can relax and allow increased blood flow (a marker of healthy endothelial cells). They also measured levels of cell debris and endothelial repair cells circulating in the blood, which reveal if damage or healing is occurring.
In what seems like it came out of “Star Trek” or a Marvel movie, scientists have discovered that tomatoes essentially live in a “parallel universe.” This discovery was made as Michigan State University researchers watched what happens among the roots of tomato plants.
In the new study, published in the journal Science Advances, researchers found that tomato roots produce a unique class of metabolites called acylsugars. These compounds were previously thought to be made only in the fuzzy hairs on the surface of tomato leaves and stems, known as trichomes.
Acylsugars are specialized molecules consisting of sugar cores decorated with fatty acid chains. In tomato trichomes, these metabolites help defend the plant against pests. However, the root acylsugars turned out to be quite different from their aboveground counterparts.
Using advanced analytical chemistry techniques, scientists determined that the most abundant acylsugar in tomato roots has a sugar core made of glucose linked to inositol, rather than the sucrose core found in trichome acylsugars. The root compounds also had distinct fatty acid chains attached.
“What’s so remarkable about these specialized metabolites is that they’re typically synthesized in highly precise cells and tissues,” says first study author Rachel Kerwin, a postdoctoral researcher at MSU, in a media release.
“Take for instance acylsugars. You won’t find them produced in the leaves or stems of a tomato plant. These physically sticky defense metabolites are made right in the tip of the trichomes.”
This raised the question — are the root and trichome acylsugars made by the same metabolic pathway? To find out, researchers did some molecular sleuthing. They identified genes in tomato roots that are very similar to the known trichome acylsugar biosynthetic genes. One gene in particular, dubbed ASAT1-L, was the root-expressed cousin of the trichome gene ASAT1.
Scientists then used CRISPR gene editing to knock out ASAT1 and ASAT1-L function. Strikingly, tomato plants lacking ASAT1-L produced no detectable acylsugars in their roots, while trichome acylsugar levels were unaffected. The reverse was true when ASAT1 was knocked out. This strongly suggests that tomatoes have evolved two separate acylsugar metabolic pathways — one for the trichomes, and a second one for the roots.
Digging deeper, the research team found that the trichome and root acylsugar genes are clustered close together on the tomato genome. This type of genomic organization, known as a biosynthetic gene cluster, is thought to allow the genes to be co-regulated and co-inherited.
“Alongside the aboveground acylsugar pathway we’ve been studying for years, here we find this second parallel universe that exists underground,” explains study lead author Robert Last, a researcher at MSU.
Evolutionary analysis revealed that ASAT1-L likely emerged when the ancestral ASAT1 gene got duplicated. The two genes then diverged and specialized for trichomes and roots. The story got even more intriguing when scientists looked at other tomato relatives. They discovered that ASAT1-L and root acylsugars are found in some wild tomato species but not in more distant cousins like eggplant. This implies that the ability to make root acylsugars evolved relatively recently in the tomato family tree.
We’ve all seen plastic trash littering beaches, parks, and roadsides. But have you ever wondered where all that plastic is actually coming from? Thanks to a massive global citizen science effort, researchers can now point the finger at some of the world’s biggest corporations most responsible for manufacturing this environmental scourge. In fact, the new report estimates that just five companies produce the items responsible for a quarter of the world’s plastic pollution.
The study, published in the journal Science Advances, analyzed data from over 1,500 litter surveys conducted by volunteers in 84 countries between 2018 and 2022. During these “brand audits,” the volunteers picked up over 1.8 million pieces of plastic pollution found in parks, beaches, streets, and other public spaces around the world. They also noted the brands and labels on every piece of litter.
By linking the brand names to their parent companies, the researchers were able to quantify how much of the global plastic pollution stream is attributable to major corporate producers of plastic packaging and products. The findings? Just a handful of major brands and companies are responsible for a shockingly large amount of the world’s plastic waste problem.
Who are the top plastic polluters?
The single biggest corporate source of branded plastic pollution was the Coca-Cola Company, which accounted for a whopping 11 percent of all branded plastic waste recorded in the global survey. PepsiCo came in second at five percent, followed by Nestlé (3%), Danone (3%), and Altria — one of the world’s largest producers and marketers of tobacco, cigarettes, and related products (2%).
In total, those five companies were responsible for nearly one-quarter (24%) of all the branded plastic pollution documented worldwide over the five-year study. Taking a deeper dive into the world’s litter problem, just 56 companies produced over half of the plastic pollution identified in the audits.
However, with much of this trash not carrying any brand names or labels when volunteers picked it up, the study’s authors say the true percentage of global plastic waste originating from these major brands and companies is likely even higher. They say the findings highlight a critical need for more transparency and accountability measures for plastic production and labeling.
While companies across many industries contributed to global plastic waste, food and beverage producers tended to be the biggest culprits. The international team found a clear trend – companies that produce a lot of single-use packaging and products designed to be consumed on the go were disproportionately represented in the branded pollution data compared to companies selling longer-lasting packaged goods.
Have you ever watched a group of birds flying in a perfect V-shaped formation through the sky? They say, “Birds of a feather flock together,” but how the heck do they know how to do all this flocking and togetherness with such precision? Scientists have been studying this gift for collective motion, and they may finally have an answer.
Researchers at New York University gained new insights into the flow physics of flocking by using a unique experimental approach. They built robotic “mock flocks” of 3D-printed flapping wings. Their ingenious study, published in the journal Nature Communications, reveals the surprising dynamics that emerge from the interplay between individual wing motions and the air flows they generate.
At the heart of their experiments was a clever rig featuring up to five flapping wings connected to a central rotating shaft. This contraption mimics birds arranged in a line during flight. As the shaft flapped up and down, the individual wings were able to freely rotate and move in a circular path around a water tank, interacting only through the fluid flows their flapping produces.
What the researchers discovered upends some conventional thinking about bird formations. Initially, the robotic wings organized themselves into strikingly regular, crystalline structures spaced about one wavelength apart – the best position for a follower to “ride” the wave-like wake left by the wing ahead of it.
However, this tidy configuration concealed a natural instability. The experiments and simulations revealed the existence of coherent “flonon” waves spreading through the flock. These oscillating disturbances grew more amplified with every follower’s position down the line. Eventually, the flonons became so large that they triggered collisions, causing the orderly formation to disintegrate.
They say, “Birds of a feather flock together,” but how the heck do they know how to do all this flocking and togetherness with such precision? (Photo by Gary Bendig from Unsplash)
“If a flyer is displaced from its position, the vortices or swirls of flow left by the leading neighbor help to push the follower back into place and hold it there,” explains Leif Ristroph, the director of NYU’s Applied Mathematics Laboratory, in a university release. “This means the flyers can assemble into an orderly queue of regular spacing automatically and with no extra effort, since the physics does all the work.”
“For larger groups, however, these flow interactions cause later members to be jostled around and thrown out of position, typically causing a breakdown of the flock due to collisions among members. This means that the very long groups seen in some types of birds are not at all easy to form, and the later members likely have to constantly work to hold their positions and avoid crashing into their neighbors.”
There’s an upside to this, however, as the destabilizing resonance can be disrupted by introducing diversity across the flock. Inserting a “vacancy defect” into the pattern or varying the phases of the flapping motions was enough to quell the amplifying waves and promote longer-lasting formations.
“Compared to the identical-phase flock, groups with random phases tend to have lower fluctuations,” the researchers write in their study, noting that dissimilarities between each bird’s wingbeats may be crucial for sustaining stable flocks over long migrations.
So, why does this matter beyond satisfying scientific curiosity? An improved understanding of flock dynamics could eventually inspire new designs for coordinated groups of drones, underwater vehicles, or other swarms of robotic devices. It may even shed light on the potential advantages of flying in tight formations.
It’s one of the most common questions adults ask children: what do you want to be when you grow up? Although childhood is supposed to be fun, kids also find themselves discussing some very important topics regarding their futures. Now, a new study finds children who set big goals in terms of their future prestige and education often set themselves up for success as they get older.
“Adolescents who endorsed higher levels of prestige and education goals tended to have higher educational attainment, income, occupational creativity, occupational prestige and job complexity after 12 years,” notes Rodica Damian, an associate professor of psychology at the University of Houston, in a media release.
The findings, published in the Journal of Personality and Social Psychology, are the first to reveal a connection between life goal development and future success in school or the workplace.
Damian and other researchers discovered that as children grow up, their goals naturally begin to change. However, as some childhood goals fall away, other goals that are more related to family stay strong. These include being close to relatives, building more friendships or finding a romantic partner, and even becoming more involved in your community or helping others.
“Life goals are expected to change over time and these changes are expected to have consequences for future life outcomes, including occupational outcomes,” Damian explains. “By understanding how changes in life goals relate to educational and occupational outcomes (above and beyond adolescent levels), we show how changes within individuals may also predict desired educational and occupational attainment.”
During the study, researchers compared how these goals evolved as children moved from adolescence to adulthood and how a person’s goals impacted their success in school and as a worker later on. To do this, the team examined two youth groups from Iceland who were followed for 12 years.
“For educational attainment, the strongest effects were found for education goals. Both initial levels and slopes of education goals were positively associated with educational attainment in both samples,” Damian reports. “This indicates that adolescents with higher education goals, and those who showed a more positive change pattern in education goals, had higher educational attainment in young adulthood.”
Imagine planning your dream escapade to Spain but are perplexed by the exhaustive options shown online. And your Spanish dreams turn into travel stress!
Even the thought of it makes us want to run away, isn’t it?
Now envision a platform that not only resolves this perceived hiccup but also gives a GOLDEN OPPORTUNITY to effortlessly fund your next adventure. Sounds interesting, right?
Let us introduce you to Alike, the brainchild of innovators Ashish Sidhra and Saurabh Bhatnagar. Alike is a marvel that emerged from a strategic alliance with Dubai Tourism. Residing at the heart of Dubai, this D2C platform is on a mission to revolutionise the travel landscape by empowering both content creators and adventurers.
Meet Ashish Sidhra, not just any co-founder, but a visionary with an MBA from the prestigious Indian School of Business. With a strong background and extensive experience in working with Dubai Tourism, Ashish’s academic and professional journey plays a pivotal role in the saga of Alike. And alongside Ashish is Saurabh Bhatnagar, the dynamic other half of this innovative team. Saurabh brings his distinct expertise from Du, formerly Emirates Integrated Telecommunications Company, to the table, driving Alike with equal measures of passion and strategy, ensuring unforgettable travel experiences for all.
Travel dreams are often ignited by mesmerising online tales and visuals. A staggering 86% of individuals are enthralled by influencers, leading them to embark on new adventures. Yet, the underlying challenge for influencers is converting their digital reach and influence into sustainable earnings, often hinging on sporadic brand sponsorships.
Conversely, travellers thirst for custom-tailored itineraries but find themselves adrift in a sea of generic options or incomplete AI-generated plans, leading to frustration and wasted effort.
Herein lies Alike’s distinctive advantage. It provides creators with no-code personal studios, where every shared story paves the way for future tours, thanks to an innovative, first-of-its-kind revenue-sharing model.
Alike transforms into an evolving travel guide for you, eradicating the hassle of endless browser tabs. Instead, it ensures a smooth sail from dreamy inspiration to stepping foot in your dream destination.
Alike embarked on its journey with a suite of bookable experiences and a novel revenue model, quickly gaining the attention of globetrotters and marquee brands. Its expansive mission fosters deep connections worldwide, inspiring every individual encountered.
“Alike is more than a platform; it embodies innovation, serving as a canvas for creativity, a bazaar of dreams, experiences, and voyages. We’re determined to redefine the essence of sharing and travelling, fostering growth along the way,” Ashish Sidhra shared with Startup Pedia.
From working out to meditating, here are 10 ways that can help promote a healthier and smarter brain.
A study shows that in adults aged 65 and older, those who exercise four times a week cut their risk of dementia in half. Photo: Getty Images
How many times have you watched ‘The Big Bang Theory’ and wanted a photographic memory like the lead character, Sheldon? Well, you’re not alone.
Now you might not be able to get a photographic memory like him, but what if we told you that there are ways by which you can train your brain to be smarter?
Read ahead to find out.
1. Engage in regular physical exercise
We know that regular workouts are beneficial for our bodies. However, throughout the years, several studies have shown that regular working out can also benefit your brain.
For instance, a 2017 study shows that in adults aged 65 and older, those who exercise four times a week cut the risk of dementia in half. The study also shows that exercise improves memory, concentration and other cognitive functions at every age.
A study shows that exercise at every age improves memory, concentration and other cognitive functions. Photo: Unsplash
Dr Ashish Bansal a consultant psychiatrist and co-founder of House Of Aesthetics in Mumbai also agrees. He explains that physical activity increases blood flow to the brain, promoting the growth of new brain cells and enhancing the connections between existing neurones.
“Aim for at least 30 minutes of moderate-intensity exercise, such as brisk walking or cycling, most days of the week,” he adds.
2. Balance Omega-3 and Omega-6
Did you know that your brain is the fattiest organ in your body, consisting of a minimum of 60 per cent fat?
That’s why a good balance of Omega-3 and Omega-6 fatty acids is vital for the brain and overall body health.
Brandon Brock, DCM, a chiropractic neurologist and the medical director of Innovative Health and Wellness in Dallas, USA, told Reader’s Digest (November 2019 edition), “Fat stabilises the cell walls in the brain and carries, absorbs and stores fat-soluble vitamins in your bloodstream. It also reduces inflammation and helps the immune system function properly.”
How to do it? Make sure to incorporate foods like fatty fish like salmon, mackerel, sardines, anchovies, arctic char, trout, eggs, flaxseeds, chia seeds, walnuts, kiwifruit, papaya, avocados, berries, oranges for Omega-3 and foods like corn, grapeseed, soy, peanut for Omega-6.
3. ‘Me time is important’
Dr Roshan Mansukhani, a music therapist and counsellor from Mumbai, says that spending 10 minutes a day with ourselves will help us bounce back with ‘all the solutions we were looking for, with clarity’.
To do so, according to him, we have to shut down our Internet and sit with our thoughts or pick one hobby that we like.
“I still have my coin collection treasured with me, and I take them out of the box once a week and just gaze at them, which gets me to the good old days, getting me to smile,” says Dr Mansukhani.
4. Choose your friends wisely
In a study, scientists looked at the brains of a group of graduate students who were close friends.
They found that when these friends watched short videos, their brains reacted in similar ways.
They showed similar levels of paying attention and getting distracted, similar highs in feeling rewarded, and similar signs of being bored.
Conclusion? A good friend might be good for your brain.
Dr Bansal also mentions that engaging in social activities and maintaining strong relationships with family and friends can help reduce stress and improve cognitive function.
“Try joining a club, volunteering, or taking a class to meet new people and stay socially active,” says Dr Bansal.
5. Get enough sleep
There’s no problem that a good nap cannot fix, and all jokes aside, if you want to take care of your brain’s health and make it function better, getting sleep is really important as it helps in memory consolidation, learning, and overall brain health, according to Dr Bansal.
To achieve this, aim for 7 to 9 hours of quality sleep every night, and establish a consistent sleep schedule to help regulate your body’s internal clock, says Dr Bansal.
6. The brain-gut connection
Your gut health can be a good indicator of your brain health.
“Animal studies indicate that gut bacteria may affect everything from mood to our response to stress,” says fitness expert and dietician Erin Palinski-Wade to Reader’s Digest (November 2019).
“A diet rich in prebiotics and probiotics may help alter gut health to fight depression and anxiety,” he adds.
7. Meditate
Try setting aside 10-15 minutes each day to practice mindfulness meditation, focusing on your breath and observing your thoughts without judgement, says Dr Bansal.
Why? Mindfulness meditation improves focus, attention, and emotional regulation, all of which can contribute to better cognitive function, according to him. 8. Train your brain to be happy
A happier brain is a sharp one.
What if we told you that you can train your brain to be happy?
You see, our brains have something called ‘negativity bias’ that might have helped our ancestors recognise threats to their survival.
However, this negativity bias always makes us think negatively (umm, hello overthinking).
However, in today’s world, according to experts, our brains benefit from a more positive outlook.
A 2011 study found that participants who practised being mindful of positive experiences increased the amount of grey matter they had in the brain regions involved in learning, memory, and emotion regulation. 9. Manage stress
Chronic stress can have negative effects on your brain health and cognitive function.
“Try stress-reducing techniques such as yoga, deep breathing or long walks,” says Dr Shyam Sharma, a physician from Assam.
Dr Rohit Garg, Consultant, Infectious Disease, Amrita Hospital, Faridabad, busts a few misconceptions
eggs and chicken, bird fluEggs are safe for consumption if cooked thoroughly. (Image by Couleur from Pixabay)
Is it a good idea to stop eating eggs and poultry during an outbreak of bird flu, like the kind reported in the US recently? Questions on safety are being asked amid concerns that infected hens could lay eggs infected with the avian flu or H5N1 virus, or that milk from sick cows could be harmful. So let’s address some misconceptions.
COOK EGGS THROUGH AND THROUGH
Eggs are safe for consumption if cooked thoroughly. While it’s true that high temperatures can deactivate the avian influenza virus, the risk associated with inadequately cooked eggs remains. Undercooked eggs may not reach the requisite temperatures to neutralise the virus entirely. So boiled and fried eggs are a green tick, half-boiled and runny ones are not.
HOW TO HANDLE EGGS?
Another fallacy revolves around the appearance of eggshells—a belief that clean shells mean eggs are safe. However, research indicates that the avian influenza virus can contaminate the surface of eggshells, emphasising the importance of thorough egg handling, hand hygiene and cooking to eliminate risks. Keep raw eggs separate from other foods, especially those that are consumed raw, such as salads or fruits. Use separate cutting boards, utensils and plates for raw poultry to prevent cross-contamination.
Similarly, if you have fears about the transmission of bird flu through contact with egg cartons from grocery stores, know that the risk of contracting the virus from packaging is exceedingly low. Still, wash your hands thoroughly after such a contact.
Contrary to popular belief, not all eggs on the market are susceptible to bird flu contamination. Eggs sourced from regions unaffected by the outbreak are generally considered safe. Besides, commercial egg producers often implement stringent biosecurity measures to safeguard their flocks, minimising the risk of disease transmission.
PASTEURISED EGGS AND MILK
An undue alarm has been raised about the safety of pasteurised egg products, which are gently heated in their shells, just enough to kill the bacteria but not enough to actually cook the egg. Pasteurization, a standard process used to eliminate pathogens by heating products to specific temperatures, negates the risk of virus transmission too. Pasteurised milk from dairy majors and their products like cheese are safe for this reason.
ARE EGGS FROM VACCINATED BIRDS SAFE?
Vaccines administered to poultry are rigorously tested and approved by regulatory agencies to protect against diseases, including avian influenza. There is no scientific evidence to suggest that consuming eggs from vaccinated birds poses any health risks to humans.
Ms Alagh revealed that she applied the “100-hour rule” mindset when starting out, which enabled her to acquire abilities she never thought possible.
Ghazal Alagh, along with her husband Varun Alagh, launched Mamaearth in 2016.
Beauty brand Mamaearth’s co-founder Ghazal Alagh frequently shares insightful tips on X (formerly Twitter) with her followers. Recently, she took to the microblogging site to discuss the effectiveness of the “100-hour rule” in rapidly acquiring new skills. In her post, she explained how this rule can help someone develop a skill out of their comfort zone. She revealed that she applied this mindset when starting out, which enabled her to acquire abilities she never thought possible.
“The most common question I keep getting is: ‘How do I learn something that is not in my niche?’ The answer? Apply the 100-hour rule. Commit 100 hours of deliberate practice to any new skill, and you’ll master it,” Ms Alagh wrote on X.
The most common question I keep getting is: “How do I learn something that is not in my niche?”
The answer? Apply the 100-hour rule. Commit 100 hours of deliberate practice to any new skill, and you’ll master it.
This mindset allowed me to rapidly acquire abilities I had no…
In the following lines, she explained how following this rule helped her. “This mindset allowed me to rapidly acquire abilities I had no idea about when I was just starting out. If you work hard and give enough time to something, you can conquer any domain,” she said.
Ms Alagh shared the post on Wednesday and since then it has accumulated more than 5,000 views and several reactions. “That’s impressive! The 100-hour rule is a game-changer. Cheers to mastering new skills through dedication and practice!” wrote one user.
It’s hard to walk around medical clinics, schools, restaurants, or even general office buildings these days without seeing hand sanitizer stations attached to wall after wall. Germ awareness is more prevalent than ever before — and for good reason. Hidden beneath the sheen of the ordinary, lies a teeming world of bacteria—microscopic tenants that inhabit some of the most unsuspecting places. As we go about our daily routines, little do we know that we’re brushing shoulders, quite literally, with an invisible menagerie of microorganisms. And yet despite this heightened awareness, there are still so many places we overlook when it comes to staying sanitized. Perhaps even more concerning is that so many of still fail to wash our hands regularly and properly.
To that end, we wanted to remind you about seven common spots where bacteria are not just visitors; they’re thriving locals, places you might never suspect are hotbeds for microbial life.
The journey through our bacterial compatriots’ favored haunts is as surprising as it is enlightening. From the sleek surfaces of our tech gadgets to the cozy corners of our handbags, bacteria make themselves at home in spaces where cleanliness appears to reign. The revelation of these microbial metropolises challenges our conventional wisdom on cleanliness and sheds new light on the ubiquitous nature of these organisms.
But fear not—this exposé is not a call to arms (or antibacterials) in a war against the microscopic. Instead, it’s an invitation to marvel at the resilience and ubiquity of bacteria, and perhaps to rethink our strategies for cohabiting with them. Or quite simply, the act of washing your hands can go a long way considering how much bacteria you unwittingly bathe them in. Here’s a look at seven places you might not realize are crawling with bacteria:
1. Smartphones
If you’re like, well, pretty much everyone, your phone constantly finds its way into your hands. Experts estimate that people who use their phone frequently wind up touching the screen 5,000 times per 24 hours! Research shows that smartphones harbor bacteria like Staph and E. coli. A report from the American College of Allergy, Asthma and Immunology warns our handheld gadgets also contain elevated levels of cat and dog allergens.
Most people rarely clean their phones. Considering how devices sit on so many different surfaces, then go into pockets or handbags, join many of us in the bathroom, and then get pressed firmly onto your face — it’s no surprise our smartphones are very likely a key source of bacteria entering the body.
2. Kitchen sponges
Kitchen sponges are moist and contain nutrients for bacteria. Consider this: the average kitchen sponge carries more bacterial species than a lab Petri dish, according to one study.
The structure of the sponge makes it a very friendly place for microbes to live Sponges often sit at room temperature allowing bacteria like E. coli to thrive. Are you cleaning your sponge off with soap before and after use, and replacing your sponge frequently?
3. Water bottles
Reused water bottles can contain mold and bacteria especially if they are not washed thoroughly. Letting them air dry after washing promotes more bacteria growth. According to WaterFilterGuru.com, the average reusable water bottle carries 40,000 times the amount of bacteria as a toilet seat!
Different types of reusable water bottles can also harbor different levels of bacteria. Spout-top and screw-top lids carry the most bacteria of all water bottle types, with 30 million CFUs each.
A squeeze-top water bottle had 6,000 times the bacteria of a toilet seat. Experts recommend washing your bottle daily and sanitizing it at least once a week.
“This is very exciting because right now, there isn’t a blood marker for disorders affecting the brain.”
BALTIMORE — A pioneering new blood test is being developed to detect mental health disorders. Johns Hopkins Children’s Center researchers are hoping this blood test can identify psychiatric and neurological issues, including postpartum depression, schizophrenia, and epilepsy. This research illuminates a novel method of detecting disease-associated changes in the brain by analyzing genetic material found in human blood.
The study, published in the journal Molecular Psychiatry, centers on the analysis of extracellular vesicles (EVs) in the blood. EVs are tiny, fatty sacs filled with genetic materials like messenger RNA (mRNA), which play a crucial role in cell communication. These vesicles are released by all tissues in the body, including the brain, carrying specific pieces of mRNA that reflect the gene activity within their tissue of origin.
This research builds upon a previous Johns Hopkins Medicine study from September 2022, which observed altered EV communication in pregnant women who later developed postpartum depression.
“We only detected placenta-specific EVs during the pregnancy, and not after birth. This was a proof of concept, that we can detect EVs that are coming from a specific tissue or organ,” says study senior author Dr. Sarven Sabunciyan, an assistant professor of pediatrics at the Johns Hopkins University School of Medicine, in a university release.
By examining EVs containing mRNA from lab-grown human brain tissue and comparing these findings to known brain functions and disorders, the team has identified specific mRNAs in the blood that are linked to various brain disorders. These mRNAs serve as potential biological markers for conditions that are currently diagnosed primarily through clinical interviews, thus representing a significant advancement in the field.
“This is very exciting, because right now, there isn’t a blood marker for disorders affecting the brain,” explains study co-author Dr. Lena Smirnova, an assistant professor in the Department of Environmental Health and Engineering at the Johns Hopkins Bloomberg School of Public Health. “Essentially, these conditions are diagnosed by clinical interviews between patients and providers.”
The development of a blood test to detect these disorders would be a monumental step forward, allowing for early intervention and potentially preventing severe outcomes such as suicidal behavior.
The study’s methodology involved identifying brain-specific mRNAs in blood EVs and verifying their association with brain functions and disorders through extensive genetic pathway analysis. This led to the discovery of 13 mRNAs linked to postpartum depression, showcasing the potential of EV mRNAs as indicators of brain activity and pathology.
The ultimate goal of this research is to create a straightforward blood test that can detect changes in blood EV mRNA levels indicative of mental disorders, thereby providing a non-invasive, accessible diagnostic tool. Future directions for the team include applying this technique to develop tests for other conditions, such as autism spectrum disorder.
However, researchers have noted that their findings, particularly those related to depression, might be specific to postpartum depression, as the study was conducted with samples from female participants only. This highlights the need for further research to validate these biomarkers across a broader spectrum of brain disorders.
Bipolar Disorder Blood Test Under Development
Scientists have long been working to use blood tests as an easier way to diagnose various conditions. Researchers at Cambridge University have developed a novel approach to diagnosing bipolar disorder by combining an online psychiatric assessment with a blood test. The study, published in JAMA Psychiatry in October, aims to address the frequent misdiagnosis of bipolar disorder as major depressive disorder, which can lead to inappropriate treatment and potential harm to patients.
Bipolar disorder affects approximately 80 million people worldwide and is characterized by extreme mood swings, including periods of low mood and mania. However, patients often seek medical attention during depressive episodes, leading to misdiagnosis in nearly 40 percent of cases. Distinguishing between bipolar disorder and major depressive disorder is crucial, as the two conditions require different pharmacological treatments.
The research team utilized samples and data from the UK’s Delta study, which involved over 3,000 participants diagnosed with major depressive disorder within the past five years and currently experiencing depressive symptoms. Participants completed an extensive online mental health assessment and provided dried blood samples for analysis of over 600 metabolites.
A woman applying a sparkly face mask (Photo by Monstera on Pexels)
It might be time to put down the glitter and find a new way to sparkle. Researchers at the Federal University of São Carlos (UFSCar) in Brazil found a hazard posed by glitter: its detrimental effect on aquatic life.
Glitter, a common embellishment in apparel, makeup, and holiday decorations, is known for its brilliant shine. However, its environmental footprint is far from glamorous. Classified as an emerging pollutant, glitter contributes to the microplastics (tiny plastic fragments less than 5 millimeters in length) that evade wastewater treatment and pollute rivers and oceans. These microplastics interfere with the well-being of aquatic organisms in various ways.
The UFSCar study uncovers an additional threat. Beyond its plastic composition, glitter contains metals, such as aluminum, which can block sunlight underwater, impeding the photosynthesis and growth of aquatic plants.
The research focused on the Large-flowered waterweed (Egeria densa), an aquatic plant native to Argentina, Brazil, and Uruguay. Macrophytes, like E. densa, are crucial for aquatic ecosystems, providing food, shelter, oxygen, and serving in biofiltration projects to cleanse water bodies. These plants are also popular in aquariums and artificial lakes for their oxygenating and aesthetic benefits.
A new study from the Federal University of São Carlos (UFSCar) in Brazil found a hazard posed by glitter: its detrimental effect on aquatic life. (Photo by Sharon McCutcheon on Unsplash)
Using laboratory experiments, the team studied the impact of glitter on E. densa. The plants were incubated in water mixed with common retail glitter, comparing their photosynthesis rates under various conditions: with and without glitter, and in the presence and absence of light.
The findings were telling. Photosynthesis rates in E. densa were 1.54 times higher without the presence of glitter. The microplastic particles diminished light availability in the water, affecting the plants’ ability to photosynthesize and respire.
“These findings support the hypothesis we began with, which was that glitter interferes with photosynthesis, possibly owing to the reflection of light by the microplastic particles’ metallic surface,” says study first author Luana Lume Yoshida, a master’s degree student in ecology and natural resources at UFSCar, in a media release.
The study emphasizes the ecological implications of glitter pollution. Not only does it physically interfere with specific aquatic species, but it also contributes to broader ecosystem disruptions and affects the food chain.
“In this experiment, we specifically observed the physical interference of glitter in a species of macrophyte, but there are better-known references in the scientific literature to water contamination and consumption of these particles by other aquatic organisms,” notes study last author Marcela Bianchessi da Cunha-Santino, principal investigator in the Bioassay and Mathematical Modeling Laboratory (LBMM) in UFSCar’s Department of Hydrobiology.
The findings prompt a call for more sustainable practices, particularly during celebratory events like Carnival, where glitter use is rampant. The study suggests that public policies should encourage the adoption of eco-friendly alternatives to mitigate these environmental impacts.
“With a robust ‘database’, we’ll be able to think about public policy to foster more conscious consumption of this type of material, but for now it’s important to warn society that changes in photosynthesis rates, however remote they may seem from our lives, are linked to other changes that affect us more directly, such as the decrease in primary production by food chains in aquatic environments [i.e. organisms at the bottom of the food chain]. If there are more sustainable alternatives to glitter, why not switch to these right away?” says study co-author Irineu Bianchini Jr., a principal investigator at LBMM.
People with diabetes may soon have a new way of dealing with their blood sugar issues. Importantly, the solution doesn’t require injections or drugs — it uses red light.
Researchers in London discovered that applying 670 nanometers of red light to the skin increased energy production within mitochondria, the “powerhouses” of the cells. What does that have to do with lowering blood sugar levels? Study authors explain that mitochondria break down sugar to create chemical energy for cells to use.
Their study showed that the red-light stimulation increased mitochondrial function, leading to a 27.7-percent drop in blood glucose levels. Additionally, it lowered maximum glucose spiking by 7.5 percent.
“It is clear that light affects the way mitochondria function and this impacts our bodies at a cellular and physiological level. Our study has shown that we can use a single, 15-minute exposure to red light to reduce blood sugar levels after eating,” says Dr. Michael Powner, a senior lecturer in neurobiology at the School of Health & Psychological Sciences at City University London and co-author of the study, in a media release.
Previous research has shown that long-wavelength light between 650 and 900 nanometers (including the visible to near-infrared range) can increase mitochondrial production of energy. This, in turn, would require more oxygen and glucose to create energy molecules called adenosine triphosphate (ATP). According to the authors, the increase in ATP production would cause signaling changes throughout the body that would improve one’s health and lifespan.
Researchers in London discovered that applying 670 nanometers of red light to the skin increased energy production within mitochondria, the “powerhouses” of the cells. (Photo by Hooga on Amazon)
The use of radiation light has been effective in other medical treatments. Take cancer radiation, for example. When doctors use radiation therapy to shrink a tumor, secondary tumors in other parts of the body also shrivel in size. Additionally, experiments have shown that shining a 670-nanometer light on the backs of mice with Parkinson’s and diabetic retinopathy can improve ATP production.
In the current experiment, the authors enrolled 30 healthy participants to study the impact of 670-nanometer red light on blood glucose. The participants were randomly placed in two groups: a 15-minute exposure to 670 nanometers of red light and a placebo group (15 minutes under no light). The participants were all healthy and had no metabolic conditions or taking medication.
The volunteers had to complete an oral glucose tolerance test and record their blood sugar levels every 15 minutes over the next two hours. Those exposed to red light 45 minutes before consuming glucose had a reduced peak blood glucose level and lower total blood glucose during the two-hour timeframe.
Girls drinking water on a tennis court (Photo by Mary Taylor on Pexels)
DENVER, Colo. — If you have a reusable bottle, you might want to wash it out right away. While these bottles are a staple in society and keep us hydrated (without creating plastic waste), an eye-opening new study reveals that millions of harmful bacteria could be tagging along with every sip.
The investigation conducted by researchers with WaterFilterGuru.com sent samples from everyday reusable water bottles to a professional lab, revealing surprising levels of bacterial contamination. The study identified two main types of bacteria: gram-negative rods and bacillus. The former is particularly concerning due to its increasing resistance to antibiotics, posing a significant infection risk. Meanwhile, bacillus bacteria could lead to uncomfortable gastrointestinal issues.
In terms of sheer numbers, the average reusable water bottle was found to contain a staggering 20.8 million colony-forming units (CFUs) of bacteria. To put this into perspective, a sink faucet had around 30 million CFUs, indicating that the bottles are as germy as items directly interacting with water sources.
The study went further, comparing the bacterial load of water bottles with other household objects, and the findings might make you rethink your cleaning priorities. Surprisingly, reusable water bottles harbored more germs than a toilet seat, pet bowls, and even the notoriously dirty kitchen sink, known as one of the germiest places in a home. The comparison showed that an average bottle could be 40,000 times dirtier than a toilet seat.
The research also delved into the cleaning habits of Americans regarding their water bottles. While the majority claimed to wash their bottles daily, a significant portion admitted to less frequent cleaning, potentially allowing bacteria and mold to flourish.
Only 13 percent of Americans admit to only cleaning their water bottles a few times a month. The study emphasizes the importance of daily washing and weekly sanitizing of water bottles, especially under certain conditions like illness or when using the bottle for drinks other than water.
Beyond the bottle itself, the survey highlights the critical aspect of the water quality being consumed. Even the cleanest bottles can’t protect against contaminants in the water, underscoring the need for home water testing and filtration to ensure the water filling these bottles is safe and clean.
Make these changes to eliminate your time-wasting habits.
If you seem to waste time each day, even if you’re ambitious and want to get lots done, you’re not alone.
Here are 8 tiny habits of people who always achieve their goals:
1. They focus on their next three.
You’re holding the things you think you need to get done in your head all at once. This overwhelms you. But it’s in the mind. In reality, all we ever have is the one thing right in front of us. So pay attention to the delicious beauty of the present moment. Identify your next 1–3 priorities. Don’t think them. Write them down. That’s all you need to know to have a fighting chance of being one of the most productive people you and I know.
2. They make friends with boredom.
So many of us get one whiff of boredom, break into a sweat, and immediately throw on Netflix. Then we proudly shout from the rooftops: “I’m rarely bored! Look at me! I’m living my best life!’ But you’re missing out on creating marvelous things for the world to enjoy. Boredom is vital. It’s the beginning of insight if you have the balls to sit with it for more than a second. Breathe through the boredom, then watch as your creative juices transform from a crawl to a torrent.
3. They reconfirm their macrovision.
A big issue with time-wasting is that we don’t know what on God’s Green Earth we’re supposed to be doing with our time. Newsflash: neither does anyone else. That isn’t coming to your door, gift-wrapped with a personal note from Jeff Bezos. You need to design your vision and check in with it daily. So consider this: What are five super-dope, awesome things you’d love to create within the next five years? Now you’re tapping into some soul stuff. This is nourishment. Return here often, and you’ll grow to love that little rush you get behind your belly button because you’re working on something meaningful.
4. They optimize their minds.
I’m talking about becoming a king at getting out of the way of our thoughts. It’s insane how much time we waste worrying. Too many of us are continually bombarded by our lies, our stories, and our insecure thoughts. To optimize your mind means understanding you can’t do anything about the stuff you can’t control. It means getting into the habit of letting go of pesky thoughts that aren’t serving you and revisiting the flow of the moment.
5. They maintain steady blood sugar.
I dumped most of the carbs from my diet, including gluten, donuts, and sugar. It’s amazing how this has impacted my energy levels. Carbs that spike blood sugar make us all kinds of agitated and sleepy. These ups and downs throughout the day aren’t conducive to productive and sustained output. It makes a huge difference. Know what you’re eating and what it’s doing to your insulin levels. Now, for the most part, I have a steady flow of energy that enables me to do more without grinding my teeth. Reduce the bad carbs at least and see what this does for your energy.
6. They optimize their environment for focus.
When we optimize the mind, our energy goes up, and we use our time better because we’re not wound up. In the same way, we can make significant changes to our environment to improve our focus. Turning off all notifications is one tiny example of many. If it’s too hot, for example, I end up procrastinating and feeling agitated. List out five things in your environment that take away from your effectiveness. You might be surprised at how much can improve by subtracting those things that throw you off balance.
A Rao’s Intermediate Golden-backed Frog (Indosylvirana intermedia) with a Bonnet Mushroom (Mycena sp.) sprouting from its left flank found on 19 June 2023, at Mala, Karkala, Karnataka, India. Photographs by Lohit Y.T.
In a fascinating discovery that sounds like it’s straight out of a fairy tale, scientists in Karnataka, India have discovered a rare phenomenon: a mushroom growing from the side of a living frog. Researchers made this unusual observation in June 2023, sparking curiosity and wonder among the scientific community and beyond.
The frog, spotted in the lush landscapes of Mala Karkala, Karnataka, appeared to be healthy and active despite its unique condition. The mushroom, identified as a Bonnet Mushroom (Mycena sp.), typically thrives on rotting wood, not living creatures. What makes this truly special is that this is the first recorded occurrence of a mushroom sprouting from a living amphibian, presenting a curious intersection between the animal and fungal kingdoms.
“We encountered about 40 Rao’s Intermediate Golden-backed Frogs in a small roadside rainwater-fed pond. One individual perched on a twig had a dis-tinct outgrowth on its left flank. A closer examination clearly revealed a mushroom sprouting from its side,” the team writes in the journal Reptiles & Amphibians.
Fungi, including mushrooms, play essential roles in ecosystems, from breaking down organic matter to forming symbiotic relationships with plants. However, some fungi can be parasitic. In amphibians, the notorious fungus Batrachochytrium dendrobatidis has caused widespread disease and decline in populations. Yet, the discovery in Karnataka offers a more benign, if not bewildering, example of fungal-animal interaction.
“Recent studies have shown that this amphibian killer is present in low levels in all of the frog hotspots across India,” the team adds.
Athletes, entertainers, and bodybuilders have used anabolic steroids for decades to build up levels of muscle mass that just wouldn’t be possible by simply eating right and working out often. While the use of such substances has long been associated with health issues, particularly of the cardiovascular variety, new research from the University of Birmingham is adding yet another reason to take an all-natural approach to fitness: heart health.
Scientists say that among individuals with an existing predisposition, taking testosterone may increase the risk of atrial fibrillation, or an irregular heartbeat. An interdisciplinary consortium of clinicians and researchers led by the University of Birmingham, in addition to a team of collaborators in Germany, conducted this project.
The research team uncovered that male sex hormones (like testosterone), also referred to as androgenic anabolic steroids (AAS), appear capable of increasing the risk of atrial fibrillation in individuals genetically predisposed to heart disease. Steroids are frequently abused to build large muscles, especially among young men.
“Our study can significantly contribute to understanding the impact on the heart health of young men who misuse anabolic steroids to increase muscle mass. Recent reports have shown that young men in particular are being targeted on social media such as TikTok being sold testosterone products, but we have shown how the misuse of steroids carries a specific risk that many people will not be aware of,” says lead study author Dr. Laura Sommerfeld, Postdoctoral Researcher at the UKE Hamburg, who completed her PhD at the Institute of Cardiovascular Sciences at the University of Birmingham focusing on this work, in a media release.
“Heart muscle diseases like ARVC affect young, athletic individuals and can lead to life-threatening heart rhythm disturbances. Atrial fibrillation is a common condition in the general population. Elevated testosterone levels can result in an earlier onset of these diseases,” adds Professor Larissa Fabritz, Chair of Inherited Cardiac Conditions at UKE Hamburg and Honorary Chair in the Institute of Cardiovascular Sciences at the University of Birmingham.
Study authors worked to examine any and all potential effects on a condition called arrhythmogenic right ventricular cardiomyopathy (ARVC), which is primarily attributed to disruptions in the formation of cell connections critical to the stability of heart muscles.
A huge chunk of remote, undeveloped land off the western coast of Chile is seeking a new owner — and an adventurous one, at that.
The pristine property, known as Virgin Island, offers the chance to be a steward of a sprawling expanse of land and sea in the stunning Patagonian Archipelago.
The private island — which, at more than 110,000 deeded acres, is half the size of Hong Kong, more than seven times larger than Manhattan and bigger than all the Florida Keys combined — is listed with Jeff Buerger of Hall and Hall, and seeks $35 million, Mansion Global first reported.
“While islands in general aren’t for everyone, to find an island this size, featuring an abundance of coastline, freshwater, raw beauty, privacy and seclusion is rare,” Buerger told The Post of Virgin Island, adding that the area is entirely untouched, thus presenting a great “opportunity to build.”
Indeed, the swath of Andean wilderness boasts a wide variety of topography, including more than 150 miles of coastline, 80 lagoons, three large lakes, “high mountains dipping into deep valleys,” lush jungles and low sandbanks. But it does not yet feature a single house.
There are, however, peatlands (or, “turba,” as they’re known locally), wetlands and numerous native forests.
The property’s topography varies from jungle to peatland and wetland. Hall and HallThe island has never been developed. Hall and HallThere are more than 80 lagoons in the expanse. Hall and Hall
In addition to being stunning, the diverse ecosystem serves to protect the area from environmental change, as do the neighboring islands, fjords and canals of calm waters that surround it.
“The Andes Mountains — the longest mountain range on the planet — extend across the entire length of the Virgin Island, acting as a climatic screen and the territory’s natural insulator,” the listing describes, noting that the “Wildlife exists untouched as it was thousands of years ago.”
Have you ever experienced that moment when you make eye contact with someone in a crowded place? It’s a fascinating phenomenon that happens in just a fraction of a second. But have you ever wondered what actually goes on in our minds during that eye contact? Well, researchers at the University of Würzburg, led by Professor Anne Böckler-Raettig are studying this and have uncovered some intriguing information about how we process gazes and facial expressions.
“We were able to show that the emotional expressions of faces influence how their gazes shape our attention,” explains Dr. Christina Breil, the first author of the study, in a university release.
For instance, joyful and angry expressions, which both signal an approach-oriented emotion, draw our attention when there is eye contact. On the other hand, expressions associated with avoidance-oriented emotions like disgust or fear attract more attention when the gaze is averted.
In a previous study, the team discovered that neutral faces looking directly at observers are particularly attention-grabbing. Participants were presented with images of faces on a screen and had to react quickly when specific letters appeared on those faces. The results showed that participants recognized the letters faster when they appeared on a face looking directly at them, demonstrating the power of eye contact in capturing attention.
So, what happens when emotional facial expressions are combined with gaze direction? The researchers hypothesized that congruence between the expression and gaze direction in terms of approach or avoidance would have a strong impact. For example, a happy face looking at you is congruent because joy is an approach-oriented emotion, while a disgusted face looking away is also congruent.
Making eye contact with someone at random sparks a boom of activity in the brain. (Photo by cottonbro studio on Pexels)
To investigate this further, the team modified their study. They changed the facial expressions from neutral to approach or avoidance emotions such as anger, fear, joy, or disgust. The results were clear: participants reacted fastest when happy faces followed neutral ones and made direct eye contact. However, when the facial expression changed to disgust, the reaction time was faster when the gaze was averted.
To gain a deeper understanding, the researchers also measured participants’ eye movements. The eye movement patterns confirmed the previous results, showing that participants looked faster and longer at faces expressing joy and making direct eye contact, while disgusted faces that looked away attracted quicker attention.
In the digital world of endless comparisons, a thought-provoking study by a team at Ruhr University Bochum reveals a startling truth: materialism on social media fuels stress and diminishes happiness. This research, conducted through an online survey of over 1,200 participants, highlights the unique way social media perpetuates materialistic attitudes and the subsequent impact on mental health.
Led by Dr. Phillip Ozimek, the study defines materialism as the importance people attach to worldly possessions. On social media, this is often manifested through posts showcasing expensive items, luxurious vacations, or a seemingly perfect lifestyle. Facebook and Instagram have become breeding grounds for showing off. As users incessantly compare their lives with others, showcasing clothes, cars, and luxurious lifestyles, they fall into a trap of materialistic desire. This constant comparison, especially through passive use, spirals into a relentless pursuit for more, igniting a cycle of dissatisfaction.
Conducted with a diverse group of participants, the survey analyzed the social media behaviors and psychological states of individuals, focusing on their materialistic posts. The study employed six questionnaires to understand the participants’ materialistic attitudes, social media habits, stress levels, and life satisfaction. The participants, averaging over two hours a day on social media, revealed a clear pattern: higher levels of materialism on social media are associated with lower life satisfaction, increased stress symptoms, and a higher risk of social media addiction. This suggests that the pursuit of material wealth, when displayed on social media, can have detrimental effects on mental health.
Researchers found that higher levels of materialism on social media are associated with lower life satisfaction. (Photo by Kicking Studio on Shutterstock)
“The data showed that a stronger materialistic approach goes hand in hand with a tendency to compare oneself with others,” Ozimek explains in a media release. “By this we mean, for example, that users are constantly thinking about the respective channels and fear that they are missing out on something if they are not online.”
The study’s implications extend beyond numbers and charts. It suggests a worrying trend where individuals seeking validation through materialistic displays on social media might be sacrificing their mental peace and happiness.
Social media addiction is characterized by compulsive use of social media platforms, often at the expense of other activities. Stress symptoms can range from anxiety to physical manifestations like headaches or fatigue. What’s clear is that social media may cause far more harm to users than good.
“Social media is one of six stepping stones to unhappiness,” says Ozimek.
Fasting may help reduce inflammation – creating a potential cure-all for multiple diseases, a new study explains. Inflammation, while a natural response to injury or infection, can also erupt due to a multiprotein known as inflammasome. Researchers in the United Kingdom now warn that inflammasome has a link to chronic diseases like Alzheimer’s, Parkinson’s, and Type 2 Diabetes.
Experts from the University of Cambridge, in collaboration with the National Institute for Health, reveal that fasting or calorie restriction can decrease the activity of inflammasome. This reduction occurs by increasing levels of arachidonic acid in the blood, which acts as an anti-inflammatory agent.
“What’s become apparent over recent years is that one inflammasome in particular – the NLRP3 inflammasome – is very important in several major diseases such as obesity and atherosclerosis, but also in diseases like Alzheimer’s and Parkinson’s disease, which mostly affect older age people in the Western world,” explains Professor Bryant from the University of Cambridge’s Department of Medicine in a media release.
“Our research provides a potential explanation for how changing our diet – in particular by fasting – protects us from inflammation, especially the damaging form that underpins many diseases related to a Western high-calorie diet.”
The study involved 21 volunteers who consumed a 500-calorie meal, fasted for 24 hours, and then ate another 500-calorie meal. Results indicate that calorie restriction elevated arachidonic acid levels, thereby diminishing the activity of the NLRP3 inflammasome. However, these levels decreased once the participants resumed eating, leading to less protection against inflammation.
Researchers say people who eat a lot of high-fat foods tend to have higher levels of inflammasome activity in their bodies. (Credit: Photo by HamZa NOUASRIA on Unsplash)
This research sheds light on the longstanding knowledge that a high-calorie Western diet can heighten the risk of inflammation-related diseases.
“There could be a yin and yang effect going on here, whereby too much of the wrong thing is increasing your inflammasome activity and too little is decreasing it,” says Prof. Bryant. “Arachidonic acid could be one way in which this is happening.”
The researchers caution it is premature to claim that fasting is a preventative measure for diseases like Alzheimer’s and Parkinson’s.
“It’s too early to say whether fasting protects against diseases like Alzheimer’s and Parkinson’s, but our work adds to a growing amount of scientific literature that points to the health benefits of calorie restriction,” Prof. Bryant notes. “It suggests that regular fasting over a long period could help reduce the chronic inflammation we associate with these conditions. It’s certainly an attractive idea.”
The World Economic Forum’s Global Risks Report 2024 has issued a stark warning: misinformation and disinformation, primarily driven by deepfakes, are ranked as the most severe global short-term risks the world faces in the next two years. In October 2023, the Innovation council of Québec shared the same realization after months of consultations with experts and the public. This digital deception, which leverages artificial intelligence and, more recently generative AI, to create hyper-realistic fabrications, extends beyond being a technological marvel; it poses a profound societal threat.
In response to the gap in effectively combating deepfakes with technology and legislation alone, a research project led by my team and I sheds light on a vital solution: human intervention through education.
Technological solutions alone are inadequate
Despite ongoing development of deepfake detection tools, these technological solutions are racing to catch up with the rapidly advancing capabilities of deepfake algorithms.
Legal systems and governments are struggling to keep pace with this swift advancement of digital deception.
There is an urgent need for education to adopt a more serious, aggressive and strategic approach in equipping youth to combat this imminent threat.
Political disinformation concerns
The potential for political polarization is particularly alarming. Nearly three billion people are expected to vote in countries including Bangladesh, India, Indonesia, Mexico, Pakistan, the United Kingdom and the United States within the next two years. Disinformation campaigns threaten to undermine the legitimacy of newly elected governments.
Deepfakes of prominent figures like Palestinian American supermodel Bella Hadid and others have been manipulated to falsify their political statements, exemplifying the technology’s capacity to sway public opinion and skew political narratives.
A deepfake of Greta Thunberg advocating for “vegan grenades” highlights the nefarious use of this technology.
Meta’s unveiling of an AI assistant featuring celebrities’ likenesses raises concerns about misuse and spreading disinformation.
Financial fraud, pornographic harms
Deepfake videos are also, unsurprisingly, being leveraged to commit financial fraud.
The popular YouTuber MrBeast was impersonated in a deepfake scam on TikTok, falsely promising an iPhone 15 giveaway that led to financial deceit. These incidents highlight vulnerability to sophisticated AI-driven frauds and scams targeting people of all ages.
Deepfake pornography represents a grave concern for young people and adults alike, where individuals’ faces are non-consensually superimposed onto explicit content. Sexually explicit deepfake images of Taylor Swift spread on social media before platforms took them down. One was viewed over 45 million times.
Policy and technology approaches
Meta’s policy now mandates political advertisers to disclose any AI manipulation in ads, a move mirrored by Google. Neil Zhang, a PhD student at the University of Rochester, is developing detection tools for audio deepfakes, including advanced algorithms and watermarking techniques.
The U.S. has introduced several acts: the Deepfakes Accountability Act of 2023, the No AI FRAUD Act safeguarding identities against AI misuse and the Preventing Deepfakes of Intimate Images Act targeting non-consensual pornographic deepfakes.
In Canada, legislators have proposed Bill C-27 and the Artificial Intelligence and Data Act (AIDA) which emphasize AI transparency and data privacy.
The United Kingdom adopted its Online Safety Bill. The EU recently announced a provisional deal surrounding its AI Act; the EU’s AI Liability Directive addresses broader online safety and AI regulation issues.
The Indian government announced plans to draft regulations targeting deepfakes.
These measures reflect growing global commitments to curbing the pernicious effects of deepfakes. However, these efforts are insufficient to contain, let alone stop, the proliferation of deepfake dissemination.
Research study with youth
Research I have conducted with colleagues, funded by the Social Sciences and Humanities Research Council (SSHRC) and Canadian Heritage, unveils how empowering youth with digital agency can be a force against the rising tide of disinformation fueled by deepfake and artificial intelligence technologies.
Our study focused on how youth perceive the impact of deepfakes on critical issues and their own process of constructing knowledge in digital contexts. We explored their capacity and willingness to effectively counterbalance disinformation.
The study brought together Canadian university students, aged 18 to 24, for a series of hands-on workshops, in-depth individual interviews and focus group discussions. Participants created deepfakes, gaining a firsthand understanding of easy access to and use of this technology and its potential for misuse. This experiential learning proved invaluable in demystifying how easily deepfakes are generated.
Participants initially perceived deepfakes as an uncontrollable and inevitable part of the digital landscape.
Through engagement and discussion, they went from being passive deepfake bystanders to developing a deeper realization of their grave threat. Critically, they also developed a sense of responsibility in preventing and mitigating deepfakes’ spread, and a readiness to counter deepfakes.
Students shared recommendations for concrete actions, including urging educational systems to empower youth and help them recognize their actions can make a difference. This includes:
teaching the detrimental effects of disinformation on society;
providing spaces for youth to reflect on and challenge societal norms, inform them about social media policies and outlining permissible and prohibited content;
training students in recognizing deepfakes through exposure to the technology behind them;
encouraging involvement in meaningful causes while staying alert to disinformation and guiding youth in respectfully and productively countering disinformation.
Educational systems have an important role empowering youth and helping them recognize their actions can make a difference. (Allison Shelley/EDUimages), CC BY-NC
Based on our research and the participants’ recommendations, we propose a multifaceted strategy to counter the proliferation of deepfakes.
Deepfake education needs to be integrated into educational curricula, along with nurturing critical thinking and digital agency in our youth. Youth need to be encouraged in active, yet safe, well-informed and strategic, participation in the fight against malicious deepfakes in digital spaces.
We emphasize the importance of hands-on collaborative learning experiences. We also advocate for an interdisciplinary educational approach that marries technology, psychology, media studies and ethics to fully grasp the implications of deepfakes.
Research has soundly disproven the persistent myth that kids with attention deficit hyperactivity disorder (ADHD) “grow out of it.” Now, new research is revealing an alarming aspect of ADHD – adults can “grow into it.” It’s looking like the culprit causing this is man-made – a product of the technological extravaganza we currently live with. Simply put, you can acquire ADHD.
ADHD is a mental health disorder that usually begins in childhood, with a short attention span, compulsive and impulsive activity, and social problems being the typical symptoms. Most kids with ADHD will still have impairments as adults and will need some form of supportive management.
ADHD in adults looks different from the condition in children, including issues like:
Concerningly, diagnoses of ADHD are becoming more common among adults. The number of adults with ADHD has spiked from 4.4 percent in 2003 to 6.3 percent in 2020.
A study published by the Journal of the American Medical Association shows that frequent digital media use involving social media, gaming, texting, and streaming movies, music, or TV increases an adult’s risk of developing ADHD symptoms by about 10 percent. Other research supports that finding.
“It is legitimate to look at the possibility of acquired attention deficit,” says John Ratey, a physician, neuropsychiatrist, and an associate clinical professor of psychiatry at Harvard Medical School, in an article in National Geographic.
Ratey notes that people today feel pressure to multitask and are bombarded by constant technological stimulation and screen addiction.
“These could potentially lead to a shorter attention span,” Ratey adds.
The link between using technology and attention problems could also be attributed to the fact that people who constantly use technology take fewer breaks to allow their brains to rest in their default mode.
“For a long time, the association between ADHD and heavy online use was a chicken-and-egg question in our field: Do people become heavy online consumers because they have ADHD and online life betters suits their attention span, or do they develop ADHD as a result of excessive online consumption?” explains Elias Aboujaoude, a behavioral psychiatrist and chief of the Anxiety Disorders Section at Stanford University School of Medicine.
In an era where financial management is key to achieving financial goals, the search for the best budgeting apps has become increasingly crucial. As individuals strive to take control of their finances, these apps offer user-friendly interfaces and powerful features to help users track expenses, set savings goals, and gain valuable insights into their spending patterns. From intuitive budgeting tools to expense categorization and real-time transaction tracking, this article explores the best budgeting apps that empower users to navigate their financial journey with ease and efficiency.
It happens to all of us: we spend and soon wonder where our money went. It’s as if our bank account has a slow leak. It’s helpful to see where the money goes but relying on our mind’s eye isn’t ideal. Mental tracking isn’t a reliable form of budgeting. This is where the use of a budgeting app is helpful.
The ability to create and separate expense categories and to see down to the cent where money is going allows for better money management. A good budgeting app will set up multiple expense categories so that you can better direct your funds. Not only that, but you may want an app that connects to your financial institutions so that numbers are updated in real time giving you an accurate financial picture each time you open the app.
Ready to strategize your spending? Here is the list of the consensus best budgeting apps most recommended across 13 financial expert reviews. Of course, we want to hear which app works best for you. Comment below to tell us which budgeting app has helped you master your money!
Budgeting (Photo by ADragan on Shutterstock)
These Budgeting Apps Will Save The Day… and Your Money 1. YNAB (You Need A Budget)
YNAB aims to “change your money mindset” according to their website. Their philosophy is based on four rules:
Give Every Dollar a Job
Embrace Your True Expenses
Roll With the Punches
Age Your Money.
Their website explains each of these rules in detail, but they tout their app as being like no other budgeting app. Investopedia likes how you can sync the app to your bank accounts, import from a file, or manually enter each transaction you make. They provide video courses, live workshops, and guides to help you get started. This may be a good option if you want to plan ahead rather than see your financial picture after the fact.
If you’re looking for an app to download and start using right away this may not be the one. The Ascent warns that there is a greater learning curve and more of a time commitment required for YNAB. That is for a reason, though. It is geared for people who truly want more control over their money. If you struggle with debt or living paycheck to paycheck, the reward may be worth the initial effort.
2. Personal Capital by Empower
If you’re looking for an app that, in addition to budgeting, also focuses on investments and saving for retirement, this may be the one.
Forbes thinks highly of this app, writing, “Personal Capital earns the top spot on our best budgeting apps list for its outstanding reporting options, desktop capabilities, investment management platform and spending tracking. Owned by Empower Retirement, Personal Capital gives a holistic view of customers’ entire financial picture, from day-to-day spending to tracking portfolio performance.” And for more about the investment features of the app, they write, “it also has excellent advisory tools, including an investment checkup, investment fee analyzer, financial planning, cash flow tracking, education cost planning and real time net worth tracking.”
Not all budgeting apps will connect to brokerage or retirement accounts, but not to worry with this app. ZD Net loves the exclusive Retirement Planner tool that helps you view your 401K, IRAs, and any debt you have. With this app, everything is in one place.
So, with this app you can be sure that bills are covered while also paying down debts and saving for retirement. Not too bad for a free app that also offers a desktop version.
3. PocketGuard
According to their website, PocketGuard is the top budgeting app for college students and over-spenders. If you’re a person that gets hit with overdraft fees, this may be a good app to consider. The free version of this app offers basic budgeting, but if you want more features you’ll have to upgrade to the paid premium version.
And how does the app work? It takes you estimated income, expenses, and saving goals into account. Then with the “In My Pocket” feature, it shows you how much you should be spending everyday, according to CNBC.
If you’re looking for plug and play, this may be the app. The Balance likes how easy it is to set up and connect to your accounts. And for some great features: “PocketGuard even has a feature to help you track each individual bill and find opportunities to save. It looks out for recurring bills from phone, TV, and Internet companies, which may help you to find cheaper options. It can also help you find subscriptions you forgot you had and give you ideas of what you might want to cancel,” writes The Balance.
4. Goodbudget
This app brings an old school method into the digital age. It uses an “Envelop Budgeting” method where your money gets divided among different expense categories or “envelopes.” This way you have money set aside for specific expenses and the money in those envelopes can only be used toward the expense for which they were created.
And according to Money, this app links to saving, checking, or credit card accounts, loans, or investment accounts, making it effortless. You can even share your budgets and upcoming bills with friends.
There is a free and paid version of this app. Nerdwallet writes, “Goodbudget offers a free version that allows one account, two devices and limited envelopes. Its paid version, Goodbudget Plus, allows unlimited envelopes and accounts, up to five devices and other perks.”
So, if you’re a little old fashioned but not too old fashioned to use an app, this one may appeal.
It’s the small, everyday wins that can motivate us to do bigger things—so long as we take stock of them
Samantha Duenas’s plans for a busy Monday last fall went sideways from almost the minute she woke up. First she discovered the dog had been sick inside the house. Then she missed an appointment to tour a preschool for her daughter while tending to her sick pet.
Later, she took a moment to do something to help feel less overwhelmed: write down all that she’d gotten done that day. Her list soon totaled more than two dozen minor feats, among them walking the dog, making breakfast, running 3 miles, washing her hair and doing dishes.
Viewed that way, her day seemed wildly productive. “As a mom, I think that every day, you just don’t know what’s going to happen,” said Duenas, 39, a DJ in Los Angeles who also writes a newsletter about motherhood.
Few of us start the day without a to-do list, but they can hurt as much as they help. For every item checked off, another hits an unexpected obstacle and two more tasks get added. By the end of the day, our to-do list is often longer than it was in the morning, deflating any sense of progress.
Taking the opposite tack—a “done” list—can give you that burst of motivation that to-do lists sometimes fail to inspire, die-hard practitioners say. Instead of obsessing over what you still have to do, take an inventory of everything you’ve already done.
The idea is to recognize small wins, no matter how mundane. Together, they can add up to a greater sense of achievement, says Gretchen Rubin, who has written books about happiness and forming good habits.
Rubin calls hers a “ta-da” list. At the end of every year she and some friends gather to write them. They get out pads of paper, review their calendars, and compare notes about progress they’ve made toward their goals.
“You remind yourself of how much you’ve already accomplished, which is often really surprisingly easy to forget,” she says.
Small wins drive performance
Often we try to motivate ourselves by focusing on a big, long-term goal like getting a new job or a new place to live. Trouble is, big accomplishments don’t happen every day, says Teresa Amabile, a Harvard Business School professor who co-wrote “The Progress Principle,” a book about finding joy in small victories at work. And long-term goals can leave room for discouragement to set in.
Smaller doses of progress can motivate us to do bigger things, she says, adding that managers can harness the principle, too. In a study, Amabile and her co-researcher, Steven Kramer (who is also her husband), asked more than 200 white-collar workers to write daily diary entries about the work they did, their emotions and other details about their workdays. The diaries showed that making progress on a meaningful goal was the most common factor when people reported feeling happy in their work lives, which, in turn, is a key performance driver. Even an incremental step forward counted.
“People love to make progress,” Amabile says. In her own life, she takes a couple minutes each night to jot down a few examples of progress she’s made in a journal, whether it’s working on a book manuscript or writing a note to a former teacher.
Amy Colbert, 52, a professor of management and entrepreneurship at the University of Iowa’s Tippie College of Business, has been working on a research project with a graduate student for almost two years. To keep it from feeling like an endless slog of surveys and data-crunching, she has broken the project into smaller phases for each semester, and notes in her paper planner when she makes progress on each one.
“It’s much easier to get up the next day and start again when you can see the progress that you’ve made, even on busy or not ideal days,” she says. She has been tracking her daily work for much of the past decade.
At some point, everyone has been ambushed by the sudden and uninvited hiccup. The involuntary contraction of the diaphragm causes your vocal cords to close briefly, producing the telltale “hic” sound. While hiccups are usually short-lived, they often strike at inconvenient times. Many cures have been handed down for generations, ranging from quirky folk remedies — like thumping someone on the back — to more science-backed techniques, such as raising carbon dioxide levels in your blood. To help battle these annoying occurrences, StudyFinds has compiled a list of the best cures for hiccups.
Growing up, I was always told to drink from a glass upside-down (something some people still can’t figure out), have someone scare me, or hold my breath. While no “cure” works 100 percent of the time, there are self-treatments that seem to work more consistently. Researchers at The University of Texas Health Science Center in San Antonio created the first device designed to cure hiccups, according to a recent study. First known as FISST (forced inspiratory suction and swallow tool) and now known as the HiccAway Hiccup Straw, the tool successfully treated over 90 percent of hiccup cases much better than the traditional paper bag method!
Which hiccup remedies are the most prevalent? We’ve put together a list of the best hiccup cures that 12 medical experts believe work better than others. Some may be familiar, while others may seem a little unconventional. Did we miss one of your favorite remedies? Let us know in the comments below!
If your hiccups last longer than 48 hours, please contact your doctor.
The List: Best Cures for Hiccups, According to Experts 1. HiccAway Hiccup Straw
HiccAway Hiccup Straw
The HiccAway Hiccup Straw is the first straw-like device ever designed to cure the hiccups. Developed by San Antonio doctor Ali Seifi, the tool was formerly known as a Forced Inspiratory Suction and Swallow Tool or FISST. The company behind the straw says it works by “activating the two main nerves responsible for the hiccups.” But does it do what it says it does? According to Prevention, users can’t get enough of it. “Yes! Scientists and TikTok users agree the HiccAway is an effective way to get rid of hiccups instantly.”
A research letter published in the journal JAMA showed that 90 percent of people who have used it favor it more than other home remedies. Many home remedies “lack clear, standardized instructions and can be cumbersome to perform, and there are few, if any, scientific studies of their effectiveness.” Essentially, people are unable to perform physical-type maneuvers to stop their hiccups.
One Amazon reviewer called the HiccAway Hiccup Straw one of the best things to ever happen to them, since they no longer suffer hiccups for hours on end. “It works within moments to stop the spasm, you can feel the cool wash through your chest and throat.”
2. Alter Your Breathing
A woman breathing while tilting her head back (Photo courtesy Pexels.com)
There are many variations on this piece of advice to cure the hiccups. Healthline recommends those dealing with hiccups to breathe in for a count of five and then out for a count of five. You can try inhaling a big gulp of air and hold it for 10 to 20 seconds before breathing out slowly. Another potential remedy is using the good-old paper bag trick by putting a lunch bag over your mouth and nose and slowly breathe in and out. Make sure to never use a plastic bag while trying this.
Medical News Today also suggests something similar but slightly different. Their experts say people should try inhaling and holding your breath for 10 seconds and gradually release the air. Do this three to four times. If the hiccups still occur, try it again in 20 minutes.
WikiHow has another maneuver to use to alter your breathing. They say people should take a deep breath by inhaling slowly. After doing so, make sure to plug your nose, close your mouth and hold your breath. Start gently breathing out like you were filling up a balloon. Doing so triggers your diaphragm and muscles to think you’re breathing. Lastly, open your mouth and slowly exhale. Hopefully that stops your annoying hiccups.
3. Hug Your Knees
Statue of a man hugging his knees (photo by K. Mitch Hodge on Unsplash)
Many experts suggest “hugging your knees” to stop the vicious cycle of the hiccups. Verywell Health notes that pulling your knees up to your chest puts pressure on the diaphragm. Doing so may cause it to stop contracting. You should use this technique while lying on your back with your knees bent. Pull your knees toward your chest and “hold for up to a minute.”
Healthline also endorses this method. However, they suggest sitting down in a comfortable place, bringing your knees to your chest and leaning forward. “This also compresses the chest by putting pressure on the diaphragm.”
As far as how long you should do so, Your Tango recommends hugging your knees to your chest for two to three minutes.
4. Eat Certain Foods
A spoonful of sugar makes the hiccups go down! (Photo by Alexander Grey from Unsplash)
Does a spoonful of sugar help the hiccups go away? According to Insider, it does! A study conducted in 1971 found that eating a small amount of granulated sugar cured the hiccups in 19 out of 20 patients — a whopping 95 percent. Swallowing sugar stimulates the vagus nerve, which stops hiccups.
Another method is eating a spoonful of peanut butter. Because both sugar and peanut butter don’t go down easily, they require suction to gradually go down your throat, CNN.com explains. The forceful suction activates the swallowing muscles and the vagus nerve.
Verywell Health says sucking on a lemon also stimulates the vagus nerve. WikiHow notes, “The sudden sour taste of the lemon can cause a similar startling reaction as someone scaring you.”
In an era where financial management is key to achieving financial goals, the search for the best budgeting apps has become increasingly crucial. As individuals strive to take control of their finances, these apps offer user-friendly interfaces and powerful features to help users track expenses, set savings goals, and gain valuable insights into their spending patterns. From intuitive budgeting tools to expense categorization and real-time transaction tracking, this article explores the best budgeting apps that empower users to navigate their financial journey with ease and efficiency.
It happens to all of us: we spend and soon wonder where our money went. It’s as if our bank account has a slow leak. It’s helpful to see where the money goes but relying on our mind’s eye isn’t ideal. Mental tracking isn’t a reliable form of budgeting. This is where the use of a budgeting app is helpful.
The ability to create and separate expense categories and to see down to the cent where money is going allows for better money management. A good budgeting app will set up multiple expense categories so that you can better direct your funds. Not only that, but you may want an app that connects to your financial institutions so that numbers are updated in real time giving you an accurate financial picture each time you open the app.
Ready to strategize your spending? Here is the list of the consensus best budgeting apps most recommended across 13 financial expert reviews. Of course, we want to hear which app works best for you. Comment below to tell us which budgeting app has helped you master your money!
Budgeting (Photo by ADragan on Shutterstock)
These Budgeting Apps Will Save The Day… and Your Money 1. YNAB (You Need A Budget)
YNAB aims to “change your money mindset” according to their website. Their philosophy is based on four rules:
Give Every Dollar a Job
Embrace Your True Expenses
Roll With the Punches
Age Your Money.
Their website explains each of these rules in detail, but they tout their app as being like no other budgeting app. Investopedia likes how you can sync the app to your bank accounts, import from a file, or manually enter each transaction you make. They provide video courses, live workshops, and guides to help you get started. This may be a good option if you want to plan ahead rather than see your financial picture after the fact.
If you’re looking for an app to download and start using right away this may not be the one. The Ascent warns that there is a greater learning curve and more of a time commitment required for YNAB. That is for a reason, though. It is geared for people who truly want more control over their money. If you struggle with debt or living paycheck to paycheck, the reward may be worth the initial effort.
2. Personal Capital by Empower
If you’re looking for an app that, in addition to budgeting, also focuses on investments and saving for retirement, this may be the one.
Forbes thinks highly of this app, writing, “Personal Capital earns the top spot on our best budgeting apps list for its outstanding reporting options, desktop capabilities, investment management platform and spending tracking. Owned by Empower Retirement, Personal Capital gives a holistic view of customers’ entire financial picture, from day-to-day spending to tracking portfolio performance.” And for more about the investment features of the app, they write, “it also has excellent advisory tools, including an investment checkup, investment fee analyzer, financial planning, cash flow tracking, education cost planning and real time net worth tracking.”
Not all budgeting apps will connect to brokerage or retirement accounts, but not to worry with this app. ZD Net loves the exclusive Retirement Planner tool that helps you view your 401K, IRAs, and any debt you have. With this app, everything is in one place.
So, with this app you can be sure that bills are covered while also paying down debts and saving for retirement. Not too bad for a free app that also offers a desktop version.
3. PocketGuard
According to their website, PocketGuard is the top budgeting app for college students and over-spenders. If you’re a person that gets hit with overdraft fees, this may be a good app to consider. The free version of this app offers basic budgeting, but if you want more features you’ll have to upgrade to the paid premium version.
And how does the app work? It takes you estimated income, expenses, and saving goals into account. Then with the “In My Pocket” feature, it shows you how much you should be spending everyday, according to CNBC.
If you’re looking for plug and play, this may be the app. The Balance likes how easy it is to set up and connect to your accounts. And for some great features: “PocketGuard even has a feature to help you track each individual bill and find opportunities to save. It looks out for recurring bills from phone, TV, and Internet companies, which may help you to find cheaper options. It can also help you find subscriptions you forgot you had and give you ideas of what you might want to cancel,” writes The Balance.
Breastfeeding children for more than six months may lead to them having less body fat when they turn nine years of age. A recent study finds that delaying the introduction of sugary drinks until young children are at least 18 months may decrease the risk of childhood obesity.
The results reveal that children breastfed for six months or longer had a significantly lower percentage of body fat nearly nine years later compared to those breastfed for shorter durations or not at all. Similarly, children who did not consume sugary beverages until after 18 months showed a lower fat mass at age nine.
The research team from the University of Colorado’s Anschutz Medical Campus analyzed data from over 700 mother-child pairs participating in the Healthy Start study. This U.S.-based study examines how a mother’s lifestyle and environment during pregnancy can influence her child’s growth and development.
At the outset, the mothers’ average age was 29, with 51 percent of their children being males. During interviews conducted when their children were six and 18 months-old, respectively, the mothers provided details about their feeding practices. This included the duration of breastfeeding, when they introduced formula, and the age they began giving their children complementary foods and fizzy drinks.
Most infants (65%) were breastfed for at least six months. Almost three-quarters (73%) began eating complementary foods at five months or later, and over four-fifths (86%) first tasted fizzy drinks after 18 months.
“In this study, we aimed to expand on this prior research by examining associations of infant feeding practices with a more precise measure of childhood adiposity (percent fat mass),” says Dr. Catherine Cohen, the study’s lead researcher from the University of Colorado, in a media release.
Researchers assessed the children’s body fat percentage twice during the study, first at an average age of five and then at nine. Their findings indicate that although infant feeding patterns didn’t correlate with body fat percentages at age five, those introduced early to sugary drinks and breastfed for shorter durations had a more rapid increase in body fat between the two assessments.
By age nine, infants breastfed for under six months exhibited 3.5 percent more body fat than those breastfed longer. Similarly, those introduced to fizzy drinks before 18 months had about 7.8 percent more body fat by age nine than those who first had these drinks at 18 months or later.
“Our findings add to the larger body of evidence supporting the potential health benefits of breastfeeding for both mothers and their children. Additionally, it stresses the importance of delaying a child’s introduction to soda, a high-calorie beverage with no nutritional merit,” says Dr. Cohen. “They also support the potential importance of delaying a child’s introduction to soda – an energy-dense beverage with no nutritional value during this vulnerable life stage.”
Researcher presented their findings at the Annual Meeting of the European Association for the Study of Diabetes (EASD) in Hamburg, Germany.
Looking for an effective AI-powered productivity app? Know how Trevor AI can help manage tasks effectively.
Know all about Trevor AI and the AI-powered productivity app can help you stay on track. (Trevor AI)
Trevor AI app: We are now transitioning to a world, where we are getting heavily reliant on the tools which are integrated with artificial intelligence. Be it our normal manual work, or improving our productivity, there is an AI tool for all of our needs, making it quick and easy to complete our day-to-day tasks. If you are looking for such a tool for improving productivity and staying on track, then we have found just the right app for you. Trevor AI is a to-do list app which makes task scheduling easy with the power of AI. Know all about the Trevor AI app and how it can benefit users in real time.
What is Trevor AI app?
Trevor AI is a to-do list and a task scheduling app which enables users to manage their everyday activities effectively. The app harnesses the power of AI to provide users the suggestions and adapts to users’ planning sessions. The AI tool auto-assigns a standard duration for each of your tasks and forecasts the best times for scheduling them. Furthermore, the app also comes with a time blocking feature which enables users to reduce distraction and focus on one task at a time.
The Trevor AI app can be your one-stop solution for managing your schedule effectively and focusing on tasks which actually matter. This app will not schedule tasks for you but keep you on track by time blocking each task scheduled on the app. Now, check out how the AI-powered productivity app can help users manage their tasks effectively.
How does the Trevor AI app benefit the users?
Trevor AI is more than just a to-do list app, therefore, it makes scheduling tasks easier and more efficient with the help of artificial intelligence.
It enables users to create a comprehensive daily plan with easy task organisation and it can be integrated with apps such Todoist, Outlook, Google Calendar, and others. Therefore, users can also keep track of meetings and events
It provides a simple drag and drop feature to schedule tasks along with Trevor’s AI suggestions. It AI tool adjusts schedules when it notices any changes and reschedules tasks, therefore, users can always stay on track and focus on their goals.
Its time blocking feature helps minimize distractions and keep the user’s flow state of deep work intact without any interruptions. With time blocking, users can effectively save adequate time for all the other necessary tasks.
It AI tool provides automated scheduling suggestions while predicting the optimal times to schedule them. Additionally, users have the power to accept, ignore or auto-schedule tasks suggested by the AI.
Teenagers who use smartphones for over four hours a day are at a “serious” risk for certain health issues, a new study warns. Researchers say that increased smartphone use has been linked to psychiatric disorders, sleep disturbances, eye problems, and musculoskeletal issues.
The study found that adolescents with more than four hours of daily smartphone use exhibited higher rates of stress, suicidal thoughts, and substance use compared to those with less usage. They also had a significantly higher rate of obesity.
“Smartphones have become essential platforms in the lives of young people,” says Professor Jong Ho Cha from Hanyang University Medical Center, in a media release. “Adolescents’ daily lives are connected to smartphones for various purposes, and this trend has been accelerated by school closures and social distancing due to the COVID-19 outbreak. As smartphone usage time increases, growing evidence suggests that the smartphone is related to many adverse health effects among adolescents.”
Interestingly, the study suggests that moderate internet use, between one and two hours per day, may be associated with better physical and mental health in adolescents, compared to those who do not use smartphones at all. The researchers also note the possibility of a reverse relationship between phone usage and health risks.
“Excessive smartphone usage was related to adverse behavioral health outcomes, which were overt when the usage time exceeded four hours a day,” Prof. Cha explains. “This relationship could also be in the opposite direction, as previous studies have shown that adolescents with emotional regulation difficulties may be more prone to excessive smartphone use.”
Single Mode Fibers (SMFs) play a crucial role in modern optical communication systems, enabling the efficient transmission of data over long distances. However, one common challenge that arises in these systems is pulse spreading, where the transmitted optical pulses tend to broaden as they travel through the fiber. To comprehend the root cause of this phenomenon, it’s essential to delve into the various dispersion effects that come into play.
Dispersion in Single Mode Fibers: Single Mode Fibers are designed to propagate a single mode or ray of light, minimizing modal dispersion. However, other types of dispersion can still impact the transmitted signal. The two primary types are chromatic dispersion and polarization mode dispersion.
Chromatic Dispersion: Chromatic dispersion occurs because different wavelengths of light travel at different speeds through the fiber. This phenomenon leads to temporal spreading of the optical pulses. The dispersion is typically characterized by the dispersion parameter, indicating the rate of pulse broadening per unit length and per unit bandwidth.
Material Dispersion: Material dispersion is a subset of chromatic dispersion and is primarily caused by the wavelength dependence of the refractive index of the fiber material. As a result, each wavelength component of the pulse travels at a different speed, leading to temporal spreading.
Waveguide Dispersion: In addition to material dispersion, waveguide dispersion comes into play in SMFs. It is associated with the waveguide structure itself and is influenced by factors like the core size and refractive index profile. Waveguide dispersion contributes to the overall chromatic dispersion in single mode fibers.
Polarization Mode Dispersion (PMD): PMD is another dispersion phenomenon affecting single mode fibers. It occurs due to the birefringence in the fiber, causing different polarization states to travel at different speeds. PMD is a random phenomenon and can lead to varying pulse broadening effects for different optical pulses.
Mitigating Pulse Spreading: Overcoming pulse spreading in single mode fibers is crucial for maintaining the integrity of transmitted signals. Various mitigation techniques are employed, including dispersion-compensating fibers, which introduce an opposite dispersion to counteract the effects of chromatic dispersion.
Advancements in Fiber Optics: Ongoing research and technological advancements aim to minimize dispersion effects in single mode fibers. This includes the development of dispersion-shifted fibers and specialized fiber designs to reduce or eliminate certain dispersion phenomena.
Conclusion: Understanding the dispersion phenomena responsible for pulse spreading in single mode fibers is vital for optimizing the performance of optical communication systems. As the demand for high-speed and reliable data transmission continues to grow, ongoing research and advancements in fiber optics will play a pivotal role in overcoming these challenges and enhancing the efficiency of single mode fiber-based communication networks.
Explore strategies to address a partner’s excessive phone use. Emphasize communication, understanding their perspective, setting phone-free times, leading by example, and enjoying screen-free activities together. Aim for a balanced, tech-wise relationship.
Image credit – Freepik
It’s not uncommon to find ourselves or our companions addicted to our smartphones in today’s digital world. The temptation of that small screen is strong, whether it’s scrolling through social media, responding to numerous notifications, or catching up on emails. When your partner’s excessive phone use begins to strain your relationship, it’s time to confront the elephant in the room. Let’s speak about how to deal with this current quandary without igniting World War III in your living room.
Understanding the Implications
First and foremost, it is critical to comprehend why this is an issue. Your partner’s excessive phone use can make you feel ignored, irrelevant, or even invisible. It’s not just about how much time you spend on the phone; it’s also about what that time signifies. Your partner may be physically present, but their focus is elsewhere, which can be uncomfortable.
Communicating Your Emotions
Communication is essential. But here’s the kicker: it’s not so much what you say as it is how you say it. Approach the subject while you’re calm, not when you’re angry. To convey how you feel, use “I” phrases. “I feel a bit sidelined when you’re on your phone during our movie nights,” sounds a lot better than “You’re always on that phone!”
Understanding Their Point of View
It’s a two-way road. Perhaps your companion is using their phone for work or to unwind. Understanding their point of view can make all the difference. Inquire sincerely about their activities. Show interest rather than annoyance.
Setting Boundaries
This is the point when the rubber meets the road. Determine and agree on phone-free zones or periods in your home. It could be during meals or the last hour before bed. These mini-retreats from technology can do wonders for your relationship.
Walking at a brisk pace could significantly decrease the risk of Type 2 diabetes, new research explains. The study points out that increasing walking speed by just one kilometer per hour (0.62 mph) can correlate with a nine-percent drop in the risk of developing the most common form of diabetes.
The research suggests that walking at a moderate pace of 3-5 km/h (1.86-3.1 mph) results in a 15-percent lower risk of Type 2 diabetes compared to a leisurely pace of less than 3 km/h (1.86 mph), regardless of the total walking duration.
Moreover, a fairly brisk pace of 5-6 km/h (3.1-3.7 mph) is linked with a 24-percent reduced risk, while walking at speeds over 6 km/h (3.7 mph) is associated with an approximate 39-percent lower risk of the disease.
“The staggering global number of adults with Type 2 diabetes, currently at 537 million and projected to rise to 783 million by 2045, underscores the need for simple, cost-effective preventative measures. Walking briskly, which also confers various social, mental, and physical health benefits, could be an accessible intervention to combat this trend,” says the study’s lead author, Dr. Ahmad Jayedi from Semnan University of Medical Sciences, in a media release.
Maintaining a brisk walking speed is associated with a 24% decrease in risk of Type 2 diabetes. (Credit: Photo by Daniel Reche on Pexels)
In their research, the team analyzed data from 10 studies, covering periods of three to 11 years and involving 508,121 adults from the United States, Japan, and the United Kingdom. The findings suggest that the lower incidence of diabetes in fast walkers may be due to their generally higher physical activity levels and better overall health.
“Walking speed is not just an indicator of overall health but also a marker of functional capacity. A faster pace indicates better cardiovascular fitness and muscle strength, factors known to be inversely associated with diabetes risk,” Dr. Ahmad elaborates. “Thus, while it’s beneficial to increase the total time spent walking, encouraging people to walk faster could amplify the health benefits of this activity.”
In the heart of Hindu mythology, Lord Krishna emerges not just as a divine figure but also as a symbol of compassion and charity. His life, rich with teachings and anecdotes, showcases a profound sense of giving and caring for others.
One of the most revered texts in Hinduism, the Bhagavad Gita, serves as a guide to righteous living. Lord Krishna imparts wisdom about selfless action and devotion, emphasizing the importance of charity and kindness.
Krishna’s charitable deeds are woven into the fabric of his tales. The story of Sudama, his childhood friend, is a poignant example. Despite Sudama’s humble circumstances, Krishna welcomes him with open arms and bestows upon him abundant wealth. This gesture reflects not just material charity but also the generosity of the heart.
The city of Dwarka, ruled by Lord Krishna, is said to have prospered under his benevolent leadership. He ensured the well-being of his subjects, highlighting the essence of a ruler’s duty to the welfare of the people.
The Govardhan Puja, another significant episode, portrays Krishna lifting the Govardhan Hill to protect the villagers from a storm. This selfless act underscores the importance of safeguarding and providing for others in times of need.
Lord Krishna’s teachings extend beyond mere material charity. He emphasizes the concept of ‘yajna’ or selfless sacrifice, encouraging individuals to contribute to the greater good without attachment to the results. This philosophy forms the core of his charitable outlook.
In essence, Lord Krishna, with his divine wisdom and compassionate actions, exemplifies the spirit of charity. His teachings inspire millions to embrace a life of selfless giving, fostering a world where kindness and compassion reign supreme.
Dhoom director Sanjay Gadhvi, 56, passed away while he was out for a morning walk. Here are factors that may lead to heart attack during physical activity.
When it comes to heart health, not just physical health but stress management and mental health are of utmost importance. (Unsplash)
Dhoom director Sanjay Gadhvi, 56, passed away today reportedly due to a heart attack while he was out for a morning walk. According to reports, Gandhvi was rushed to Kokilaben Ambani Hospital after he started sweating profusely; he was declared brought dead. Experts say that it’s important to safeguard cardiovascular health with appropriate lifestyle adjustments and a set of healthy habits. When it comes to heart health, not just physical health but stress management and mental health are of utmost importance. Introducing mindfulness, meditation, Yoga, and self care strategies can keep stress and anxiety issues at bay and at the same time support heart health. (Also read: Young pilot’s death due to cardiac arrest: Experts on reasons behind poor heart health in young)
When it comes to heart health, not just physical health but stress management and mental health are of utmost importance. (Unsplash)
Lifestyle factors that could be raising risk of heart attack
“The tragic incidents of young individuals experiencing fatal cardiac events during physically demanding activities are deeply concerning and highlight the importance of understanding what could potentially be weakening young hearts. Various factors could contribute to such unfortunate events, and while it’s difficult to pinpoint a single cause without specific medical reports, here are several possible factors that can affect the cardiac health of young people, says Dr. Indranill Basu Ray, a renowned cardiologist and electrophysiologist.
⦁ Poor diet and obesity: A diet high in processed foods, sugars, and unhealthy fats, combined with low physical activity, can lead to obesity, high cholesterol, and hypertension, even in teenagers and young adults.
⦁ Inactivity: A sedentary lifestyle, which is increasingly common due to technology use and urban living, can lead to poor cardiovascular conditioning, making sudden intense physical activity more straining on the heart.
⦁ Smoking and vaping: Young people who smoke or vape expose their hearts to nicotine and other chemicals that can damage heart tissue and blood vessels, leading to increased heart rate and blood pressure.
⦁ Substance abuse: The use of tobacco, alcohol, and illicit drugs (such as stimulants), can have severe acute and chronic effects on the heart.
Medical conditions
⦁ Undiagnosed heart defects: Some young individuals have congenital heart defects that go unnoticed until a sudden cardiac event occurs, often during physical exertion.
⦁ Hypertrophic cardiomyopathy: This genetic condition, characterized by thickened heart muscle, is a common cause of unexpected cardiac death in young people.
⦁ Myocarditis: Viral infections can lead to inflammation of the heart muscle, weakening it and making it more susceptible to failure under stress.
⦁ Arrhythmogenic Right Ventricular Dysplasia: A rare type of cardiomyopathy that affects the muscle of the right ventricle of the heart.
External Factors
⦁ Extreme physical exertion: Engaging in sudden, intense physical activity like dancing for long hours, especially without regular conditioning, can put unexpected strain on the heart.
⦁ Intense physical activity: While exercise is generally beneficial for heart health, intense physical activity can sometimes trigger a cardiac event, especially in those with undiagnosed heart conditions.
⦁ Dehydration and electrolyte imbalance: These can occur during prolonged physical activity, especially in hot climates, leading to cardiac arrhythmias.
⦁ Stress: High levels of emotional and physical stress and lack of proper sleep can increase the risk of heart problems. Stress hormones can increase blood pressure and heart rate, leading to a greater strain on the heart.
Societal Changes
⦁ Stress and mental health issues: Young people today face significant stress and mental health challenges, which can have physical effects on the heart.
⦁ Lack of regular health check-ups: Preventive health check-ups are less common among the younger population, which means potential heart issues may not be diagnosed until it’s too late.
Dr Indranill says that mental health is intricately connected with heart disease and it’s high time individuals should look at overall well-being for taking care of their cardiovascular health.
Mental health tips to reduce heart attack chances
Here are the mental health tips that can help reduce heart disease incidence as suggested by Dr Indranill.
Deep breathing: Chronic stress is associated with heart disease. Techniques for stress management, such as mindfulness, meditation, and deep breathing exercises, can improve cardiovascular health.
Self-care: Anxiety and depression have been linked with heart disease. Seeking professional help and practicing self-care strategies are essential for maintaining both mental and heart health.
Yoga: Research has shown that yoga can reduce stress levels, lower blood pressure, and improve lipid profiles. The combination of physical postures, breathing exercises, and meditation in yoga can contribute to cardiovascular health and help in the prevention of heart diseases.
Mindfulness and relaxation: The meditative aspect of yoga promotes mindfulness and relaxation, which can positively affect the autonomic nervous system and reduce stress-induced inflammation, a contributor to heart disease.
With heart disease being a leading cause of death, these measures are not just recommendations; they are essential components of a healthy life.
How to maintain cardiac health
“Amid the rising cases of heart attack, it’s important to take measures for safeguarding cardiovascular health. Maintaining good cardiovascular health is a critical concern given the rising incidence of heart disease and cardiac deaths globally. The prevention of heart diseases requires a multifaceted approach that encompasses lifestyle modifications, medical interventions, and alternative practices such as yoga,” says Dr Indranill.
You’re pressed for time and have a zillion emails sitting in your inbox. You also need to send your boss the weekly sales report ASAP. You quickly shoot a message to your team:
Hi,
Please send me your individual sales numbers for this week. I need them pronto, no later than 10 am.
Thanks
Your work BFF later says she saw the message, and thought it was a tad rude.
You don’t agree with her assessment, but the feedback is not entirely new. Last week, during a brainstorm meeting, someone pitched an idea you thought would never work. You said: “Your idea isn’t going to work because of X, Y, and Z. You haven’t considered those roadblocks. I highly recommend we go in another direction.” Afterward, your manager said that you came across a little too strong.
Even your intern once said that your communication style is frustrating. That confused you because you value clarity and try to be direct.
Do any of these scenarios resonate with you?
Many people are great at “telling it like it is” and may even find pride in doing so. If you’re one of them, this communication style has likely worked well throughout your education and career. You’ve probably found it’s an efficient way to get things done sans all the fluff and small talk. When you have a problem to solve, why beat around the bush?
You’re not wrong. “Telling it like it is” can be a big asset, especially for people leading teams. It’s best not to camouflage critical feedback, provide people with vague guidance, or set unclear expectations. Clearly communicating what you want and need from your people, and why, makes everything more efficient. The issue arises when leaders toe the line between being direct and being abrasive. This can be incredibly difficult for new managers, who are trying to show authority while also forming a trusting relationship with their team.
Here’s the thing: If you come across too harshly, you can end up doing more harm than good, and irrevocably damage your relationships and the opportunity for positive collaboration. When you move from honesty to inconsideration, people end up feeling frustrated and hurt, leading to a disengaged and demotivated team who doesn’t respect, like, or trust you.
So, how do you find a healthy balance? How do you be honest, direct, compassionate, kind, and clear — all at the same time?
Here are some simple strategies you can use to make your point without being disrespectful.
Doing something useful when you feel least like doing anything almost guarantees a productive day.
Westend61 | Getty Images
What do successful people do differently? For one thing, they typically wake up very early. Long before they hit the office, they’ve been up and active, performing tasks that will set them up for success throughout the day.
By waking up early, you can get an edge on the day ahead. You’ll clear your mind and schedule so that you can focus on your work, which can help you reach your goals faster. Curious about how to make the most of your morning? Here are 6 things successful people do before 9 am, and how you can incorporate them into your routine.
1. Get physical
You’ve probably heard the phrase “healthy body, healthy mind.” It’s important to take care of yourself physically. For most people, early on in the day is the best time to exercise, before the responsibilities of the day kick in. Whether it’s a brisk walk with your dog, an early run or a bike ride, get your body moving. Not only will it make you feel good, but studies have shown that exercise can improve brain function, so it might even make you smarter at work.
2. Eat something
If you’re a busy person, chances are that eating a healthy breakfast is the last thing on your mind. But in terms of the day’s productivity, skipping breakfast can be a huge mistake. If you don’t eat something, chances are you’ll be hitting a vending machine or gorging on donuts at 10:30 am. How productive will you be, and how clearly will you be thinking at work, after that? If you want to be thinking and working at your best, make time to eat a balanced meal in the morning.
3. Take care of the necessary stuff.
Picking up the dry cleaning. Walking the dog. Packing school lunches. Everyone has things that they have to do. To get a leg up on the day, get these things out of the way early. When you wake up early, you have time to attend to these quotidian tasks that can take up valuable mind space during the workday. If you get them out of the way, then you can focus solely on work, and your day will be far more effective. It’s a small change that can have a massive impact on your career.
4. Cross off the most annoying to-do list item.
Everyone procrastinates on one thing or another. Start the day right and get at least one of those hard to tackle tasks off of your to-do list. In the morning, you’re at your most energized and refreshed, and best prepared to take on a difficult task or project. You’ll be amazed at how much lighter it makes you feel for the rest of the day. Not only will you have the sense of accomplishment at having completed that task, but it won’t be looming ahead and causing stress all day.
5. Learn something
To truly be successful in the long run, you must make a lifelong commitment to learning. There is never a point at which you’ve learned “enough”. Learning keeps the mind elastic and allows you to remain nimble in your work. This is important, as the landscape of every business will change over time.
Every day, make a point of spending some early AM time learning something. This might be by reading the newspaper, learning a new skill, or it might be by listening to podcasts relevant to your work. It might be a self-imposed study routine on a certain sector of your business. There are many ways to continue educating yourself. You never know what might give you your next great idea.
Vanderbilt University researchers have made a startling discovery in the human brain — recording a forceful and unexplained signal in the brain’s white matter.
The human brain is composed of two distinct types of matter: gray matter and white matter. Gray matter, home to nerve cell bodies, is responsible for processing sensation, controlling voluntary movement, and enabling speech, learning, and cognition. On the other hand, white matter serves as a vast network of connections, linking cells to each other and projecting signals throughout the body.
Scientists have predominantly focused their attention on the gray matter of the brain, considering it the hub of activity while overlooking the significance of white matter, despite it constituting half of the brain’s composition. Researchers at Vanderbilt University are determined to change this narrative.
For several years, a team led by Dr. John Gore, director of the Vanderbilt University Institute of Imaging Science, has been employing functional magnetic resonance imaging (fMRI) to detect blood oxygenation-level dependent (BOLD) signals, a critical indicator of brain activity, within the brain’s white matter.
In their latest study, researchers have revealed a remarkable finding: when individuals undergoing brain scans using fMRI perform tasks such as finger wiggling, BOLD signals in white matter across the entire brain increase.
“We don’t know what this means,” says study first author Dr. Kurt Schilling, research assistant professor of Radiology and Radiological Sciences at VUMC, in a university release. “We just know that something is happening. There truly is a powerful signal in the white matter.”
The researchers say findings show inflammation stops some neurons from maturing in the developing brain, which could open the door to new treatments. (credit: Photo by Robina Weermeijer on Unsplash)
This discovery is significant because various disorders, including epilepsy and multiple sclerosis, disrupt the brain’s “connectivity.” This suggests that white matter plays a crucial role in these conditions, prompting the need for further investigation.
To unravel the mystery, researchers plan to continue examining changes in white matter signals previously observed in conditions like schizophrenia and Alzheimer’s disease. Through animal studies and tissue analysis, they aim to uncover the biological underpinnings of these changes.
In gray matter, BOLD signals signify an increase in blood flow and oxygen consumption in response to heightened nerve cell activity. It remains to be seen whether axons (long projections of nerve cells) or the glial cells responsible for maintaining the protective myelin sheath around them also consume more oxygen during brain activity. Alternatively, these signals may be linked to what’s transpiring in the gray matter.
Even if there’s no biological activity occurring in the white matter, “there’s still something happening here,” notes Schilling. “The signal is changing. It’s changing differently in different white matter pathways and it’s in all white matter pathways, which is a unique finding.”
One of the reasons white matter signals have received less attention is their lower energy compared to gray matter signals, making them harder to distinguish from the background “noise” in brain scans. Vanderbilt scientists overcame this challenge by having individuals undergoing brain scans repeat visual, verbal, or motor tasks multiple times to establish patterns and by averaging the signals across various white matter pathways.
In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your offerings. That’s where business storytelling comes in. By crafting an interesting narrative that conveys your brand’s values and mission, you can build trust, loyalty, and a competitive edge that sets you apart.
Once upon a time, in a world full of competition and noise, there was a business owner who struggled to stand out from the crowd. She had a great product, a talented team and a passion for what she did. But in a marketplace full of lookalike brands and forgettable messaging, she knew that something was missing. That’s when she discovered the power of business storytelling.
By crafting a narrative that conveyed her brand’s values, mission, and unique selling proposition, she could build a loyal following that went beyond the features and benefits of her offerings.
In this article, we’ll explore the art of business storytelling and how you can use it to create a brand narrative that inspires and engages your audience.
The art of business storytelling
The art of business storytelling involves using narrative techniques to create an interesting brand story that resonates with your audience. You can create a brand narrative that not only captures your audience’s attention but also inspires them to take action. A well-crafted story can help you stand out from the competition, build trust with your customers, and create a loyal following.
How to find your brand’s story
To create a compelling brand narrative, you need to start by identifying the core values, mission and vision that drive your business.
What makes your brand unique? What impact do you want to make in the world? Answering these questions will help you uncover the story that will resonate with your audience.
One way to do this is to use the hero’s journey framework, which is a time-tested narrative structure that people have used in myths and stories throughout history. By applying this framework to your brand’s story, you can create a narrative that engages and inspires your audience.
But to be truly effective, your brand story needs to be authentic. It is crucial that you include your values, mission and vision in every aspect of your business, from your marketing messages to your customer interactions. Customers can sense when a brand is being disingenuous or inauthentic, and that can lead to a loss of trust and loyalty.
Crafting your brand’s story
Once you’ve identified your core values, mission and vision, it’s time to craft a narrative that resonates with your audience. Let’s look at the hero’s journey framework.
The hero’s journey is a narrative structure that involves a protagonist who faces challenges, overcomes obstacles and emerges transformed. By applying this structure to your brand’s story, you can create a narrative that engages and inspires your audience. Here’s how to do it:
Start with the call to adventure: This is when the hero is called to action and sets out on their journey. For your brand’s story, this might be when you first realized the need for your product or service.
Introduce the challenges and obstacles: No hero’s journey is complete without challenges and obstacles. For your brand’s story, these might be the setbacks and struggles you faced along the way.
Show how you overcame the challenges: The hero’s journey is ultimately about triumphing over adversity. For your brand’s story, this might be the moment when you finally found a solution to the problem you were trying to solve.
Reflect on the lessons learned: Every hero’s journey involves a transformation. For your brand’s story, this might be the lessons you learned along the way and how they shaped your values and mission.
By using the hero’s journey framework, you can create a narrative that resonates with your audience and creates an emotional connection.
Dive into the intersection of AI and finance! This article guides you to leverage AutoGPT for generating income, turning innovative tech into your personal wealth creator.
Auto Generative Pre-Trained Transformer (AutoGPT), the powerful artificial intelligence (AI)-driven language model, is revolutionizing the way we make money online. With its ability to autonomously perform tasks and generate content, it’s no wonder that entrepreneurs and businesses alike are turning to AutoGPT to boost their income.
In this comprehensive guide, we will explore the various ways you can harness the potential of AutoGPT to create a lucrative source of passive income.
Dive in and explore some of the game-changing AI tools here.
What is Auto GPT?
A visual representation of AutoGPT – Image via AutoGPT website
AutoGPT is an advanced AI model developed by OpenAI. It is an extension of GPT (Generative Pre-trained Transformer) that incorporates an automated process for fine-tuning and optimizing the model’s performance on specific tasks. AutoGPT streamlines the process of adapting the model for various applications by automatically exploring and selecting the most effective configurations.
By leveraging a combination of reinforcement learning and evolutionary strategies, AutoGPT can efficiently fine-tune itself for improved performance on tasks such as text completion, summarization, and question answering. This automated approach allows for faster and more effective customization of the model, making it a valuable tool for developers and researchers in the field of natural language processing.
To get started with AutoGPT, you will need an OpenAI API key and some programming experience. However, there are also user-friendly platforms and tools available that allow you to harness the power of AutoGPT without coding knowledge.
7 ways to make money with AutoGPT
Making money online may seem like an arduous task, but not when you can leverage the potential AI-backed tools like AutoGPT. We have curated 7 easy and lucrative ways in which you can use AutoGPT to make money and generate extra income in 2023. Stay tuned to find out!
1. Content creation machine
AutoGPT helping with content creation – Image via Unsplash
Blog posts, ebooks, and social media content
One of the most popular ways to make money with AutoGPT is by using it as a content-creation machine. This AI-powered tool can effortlessly generate engaging and informative blog posts, ebooks, and social media content, saving you hours of manual work. With the time saved, you can focus on marketing and expanding your online presence.
SEO optimization
AutoGPT can also become your very own search engine optimization (SEO) expert. It can research and analyze keywords, optimize your website and content, and even build backlinks. With your site climbing the search engine ranks, you’ll enjoy an influx of organic traffic that generates a steady stream of ad revenue.
2. The social media guru
Social Media Marketing using AutoGPT – Image via Unsplash
Growing your following
Social media platforms such as Facebook, Instagram, and Twitter have become essential for businesses and individuals looking to make money online. AutoGPT can be your personal social media guru, autonomously creating witty and shareable posts that go viral. Through its AI-driven analytics, AutoGPT can optimize your social media engagement, turning your online presence into a passive income machine.
Influencer marketing
As your following grows, you can leverage AutoGPT’s capabilities to create and manage influencer marketing campaigns. By partnering with influencers in your niche, you can reach a wider audience and drive more sales and conversions.
3. The master of SEO
AutoGPT making SEO easier – Image via Unsplash
Keyword research and analysis
AutoGPT can help you dominate the search engine rankings by acting as your personal SEO expert. It can research and analyze keywords relevant to your niche, ensuring that your content is optimized for maximum search visibility.
On-page and Off-page Optimization
In addition to keyword analysis, AutoGPT can help with on-page and off-page optimization, such as improving website structure, creating and optimizing meta tags, and building high-quality backlinks. With AutoGPT’s AI-driven insights, you can continually optimize your site for better search engine performance.
4. Affiliate Marketing whiz
Use AutoGPT for Affiliate marketing – Image via Unsplash
Identifying profitable niches and products
Affiliate marketing is a popular way to make money online, and AutoGPT can help you become a whiz in this field. It can identify profitable niches and products for you to promote, allowing you to focus on driving traffic and generating commissions.
Crafting persuasive content
Not only can AutoGPT help you find the best products to promote, but it can also craft persuasive content that converts readers into customers. With AI-generated reviews, tutorials, and promotional materials, you can streamline your affiliate marketing efforts and boost your earnings.
5. E-commerce extraordinaire
Product sourcing and inventory management
AutoGPT can revolutionize your e-commerce business by assisting with product sourcing and inventory management. By analyzing market trends and consumer preferences, it can identify the best products to stock and sell, ensuring that you always have a competitive edge.
Customer service and engaging product descriptions
E-commerce success isn’t just about having the right products; it’s also about providing excellent customer service and creating compelling product descriptions. AutoGPT can handle both tasks, managing customer inquiries and crafting engaging descriptions that drive sales.
WhatsApp has reportedly released a new chat transfer feature for beta users for Android with 2.23.9.19 update available on Google Play Store.
Meta-owned instant messaging platform is constantly working on new updates and keeps rolling out fresh upgrades to improve the user experience on the site. With new privacy tools and interesting features, WhatsApp is everyone’s go to messaging app.
So when the time comes to move your crucial data from your old device to a new one, it’s nothing less than a task. In most cases, users end up losing their data and have to start a fresh on their new smartphone. But that’s about to change.
WhatsApp allows Android users to move their data such as chats and media files to Google Drive, which makes them dependent on Google Drive. The Meta-owned social networking platform doesn’t have a dedicated feature on the app that makes the entire process smooth and easier.
However, if recent reports by WaBetainfo is to be true, that’s about to chance. According to the new report, WhatsApp has started trying and testing a new feature which easily transfers chats and data from the old phone to a new device without relying on Google Drive for backup.
WhatsApp has reportedly released a new chat transfer feature for beta users for Android with 2.23.9.19 update available on Google Play Store.
I don’t know the boss. I don’t know you. But, I’ll bet that there are a few things I could guess about whoever he or she might have been.
In fact, I’ll also bet that this boss could have truthfully answered “yes” to a short series of questions that just go to show how effective they were. Now that you’re the boss, it’s worth asking them of yourself.
If you say “yes” to each of these, someday one of your current workers will cite you as their best boss ever. Ready? Here are the questions:
1. Can you articulate your organization’s goal in one single sentence?
Let’s assume you lead an organization. It could be three people; it could be three thousand.
What are they doing? I don’t mean individually: Jane is in charge of marketing; Terry is in charge of production. I mean overall.
What’s their raison d’etre? Why does the organization exist? If there is one person in the entire outfit who absolutely needs to be able to explain this quickly, cleanly, and compellingly, it’s you.
Bonus points if everyone else in the organization can do it, too.
2. Do you go out of your way to express gratitude?
There are two key reasons why you should go out of your way to express gratitude.
The first is about your team. They want to be fairly compensated. Heck, maybe even more than fairly compensated.
But you know what else they want? All of them? They want to be appreciated.
You’re the boss; you’re the leader. It’s your job to make them feel appreciated.
But there’s another reason: the self-centered reason (in the most generous sense of the word).
The more you express gratitude, studies show, the better your mood, your health, and your ability to achieve success.
Try it; it works. (Thanks for reading, by the way.)
3. Do you respect other people’s time?
This meeting could have been an email. This email could have been a quick SMS or Slack message.
A fortunate, healthy human being gets about 29,000 days on this planet if they live to be 90. That works out to 700,000 hours. They spend probably half or more of those years working.
It’s not a lot of time, really, and it’s the scarcest resource that any of us have.
So, even if they never think to articulate it, people appreciate and work harder for leaders who respect their time.
Here, I’ll respect yours by not belaboring the point, and moving onto the next question.
4. Do you work to be aware of the power of your words?
Great leaders are great communicators, and great communicators understand that almost every time you communicate with anyone else, you send multiple messages, on multiple levels.
You might say, “Our top priority is customer satisfaction.”
Some people on your team might hear just that. But others might hear things like:
Hmmm, customers first; where does that leave employees?
OK, I guess that means we shouldn’t take risks on new products that customers don’t like.
Wait, last month our top priority was cutting costs; now it’s customer satisfaction?
Two ways to improve this: Think through what you want to say, and be consistent.
And, think carefully about the words you use, and the unintended additional messages you might be sending by choosing them. (I have an entire free ebook that focuses a lot on this second point: 9 Smart Habits of People With Very High Emotional Intelligence.)
Microsoft’s new Copilot feature overhauls Microsoft 365 apps and services. Image: Microsoft
Copilot is more than just a chatbot. Microsoft is gradually building an AI assistant that it has dreamed about for years.
Microsoft’s new AI-powered Copilot summarized my meeting instantly yesterday (the meeting was with Microsoft to discuss Copilot, of course) before listing out the questions I’d asked just seconds before. I’ve watched Microsoft demo the future of work for years with concepts about virtual assistants, but Copilot is the closest thing I’ve ever seen to them coming true.
“In our minds this is the new way of computing, the new way of working with technology, and the most adaptive technology we’ve seen,” says Jon Friedman, corporate vice president of design and research at Microsoft, in an interview with The Verge.
I was speaking to Friedman in a Teams call when he activated Copilot midway through our meeting to perform its AI-powered magic. Microsoft has a flashy marketing video that shows off Copilot’s potential, but seeing Friedman demonstrate this in real time across Office apps and in Teams left me convinced it will forever change how we interact with software, create documents, and ultimately, how we work.
Copilot appears in Office apps as a useful AI chatbot on the sidebar, but it’s much more than just that. You could be in the middle of a Word document, and it will gently appear when you highlight an entire paragraph — much like how Word has UI prompts that highlight your spelling mistakes. You can use it to rewrite your paragraphs with 10 suggestions of new text to flick through and freely edit, or you can have Copilot generate entire documents for you.
Copilot can even teach you Office features
This adaptability is what sets it apart from Microsoft just shoving ChatGPT into a sidebar in Office. Copilot doesn’t just offer up a chatbot interface — you can use it to command Office apps like Excel and PowerPoint. If you’re looking at a slide deck and wish every title were orange instead of blue, just ask Copilot instead of having to dig into PowerPoint features.
In Excel, you can have Copilot generate a PivotTable, create a graph, or just help you understand the rows and columns of data in front of you. “One of the ways we’re starting with Copilot is helping analyze and understand data,” says Friedman. “You can ask Copilot what it makes of the data, you can get graphs from Copilot based on trends it sees in the data, and you can insert those trends into a spreadsheet.” Excel even has a “show me” feature for Copilot that will let this AI teach you how it just completed a command so you can improve your Office knowledge.
It feels like Microsoft is slowly building on the vision it had for its Cortana assistant or even Clippy decades before. “I love that our heritage is full of products that try to adapt to people,” says Friedman. “Copilot shares some similarities with some things we’ve done in the past, but it’s far more capable, it’s humble, and it’s there to serve things up for you that help you save time.”
Microsoft has customized this Copilot system for every Office app, so there are different ways to command it. Friedman demonstrated to me how Copilot can help you write emails in Outlook, offering up short or long message drafts with options to change the tone. It even works in the mobile version of Outlook, which got me thinking about the ways this could speed up work on the go.
“Outlook mobile is the first place where we’re doing a big push,” explains Friedman. Outlook can summarize all your emails on the go, generate drafts, and generally make it easier to triage your inbox. But imagine creating entire Word documents from your phone without having to type on a tiny on-screen keyboard. “We’ll have more to talk about mobile in the coming months,” says Friedman. But you can imagine where things will go.
As impressive as Copilot is, we’ve seen the myriad ways that large language models can fail, including inserting racial or gender bias into text and simply making things up. Those traits are alarming enough in a search engine, but when you’re talking about Excel (which arguably powers the world’s economy) or your email inbox, it’s a whole different level of ethics, privacy, and data concerns.
“It gets things right a lot of the time but not all of the time,” admits Friedman. “In the user experience we do things like put in affordances to not send something until you’ve read it, or to encourage you to try again, edit, and discard.”
A biohacking Harvard researcher claims he has de-aged himself by a decade after taking up four simple daily habits in middle age.
David Sinclair, a molecular biologist, has now had 53 birthdays — but claims DNA testing suggests his body is still 43.
Biological age looks at the health of cells rather than how long someone has actually been alive.
He was prompted to start the healthy routine in his 30s after becoming overweight and drinking too much.
So what’s his secret?
Urging others to take action, he told The Insider: ‘My calculated biological age has been going down for the past decade or more to a point where I’m predicted to live at least a decade longer than I would have if I hadn’t done anything. It’s never too late.’
He added: ‘Nobody wants to be sick for a decade or have cancer that drags on or be frail.
‘What we’re really talking about is preventing those things, or squeezing them into the last bit of life.’
Dr Sinclair is well-known in the anti-aging space, having written a book on the topic and appeared on the podcast circuit in recent years.
He also runs a company, Tally Health, which sells testing kits that estimate someone’s biological age.
These are his four tips for reversing aging:
• Run three times a week
A cornerstone of almost all anti-aging plans is exercise.
It helps to maintain muscles, boost heart health, avoid obesity and reduce inflammation in the body — which can all drive age-related changes to cells.
Dr Sinclair said that he always aims to undertake aerobic exercise at least three times a week.
This can include swimming, cycling, rowing a brisk walk — or running.
The Centers for Disease Control and Prevention (CDC) recommends all adults should get aerobic exercise for at least 150 minutes a week, or 30 minutes a day.
Dr Sinclair made no mention of resistance training, such as weight-lifting, but the CDC also recommends this on two or more days a week.
But he did say that he uses a standing desk in order to cut back on the amount of time where he is sedentary.
Previous research has suggested that running for just 30 minutes a day could reverse cellular aging by nine years.
The scientists, from Brigham Young University, found that it slowed the shortening of telom
• Eat just a few hours a day
People should try intermittent fasting to slow aging, according to Dr Sinclair.
Limiting calorie intake to just a few hours a day can boost insulin sensitivity, protecting against diabetes, and allow time for cells to flush waste substances out of the body that could cause harmful changes — both helping someone live longer.
Piles of studies in mice have shown that intermittent fasting prolongs the animals’ lives considerably.
But there is less evidence of the benefit in humans, however, with some outlier studies pointing to the opposite.
Dr Sinclair revealed that to help avoid aging he always restricts eating to just a few hours a day.
He said: ‘I try to pack my main meal into a few hours a day, whenever possible. And that period of fasting has also had great benefits on my estimated biological age.’
Celebrities including Mark Wahlberg, Hugh Jackman and Jennifer Aniston have all reported using the habit in the past.
• Drink matcha green tea twice a day
Dr Sinclair drinks two matcha green teas every day without fail.
The teas — made from powdered tea leaves — are known to contain anti-oxidants, which can help limit damage to cells.
But whether or not they can slow aging in humans is yet to be backed up by rigorous scientific studies.
Dr Sinclair said the teas are made for him by his partner the nutritionist and celebrity chef Serena Poon.
He added: ‘That’s got molecules in it that will prevent cancer, among other things’ like anti-inflammatory properties.
Dr Sinclair also said that he also takes about two resveratrol tablets every day to help slow aging.
Research from his lab suggests that the compound — found in red wine, grape juice and cocoa — can reduce inflammation and activate proteins linked to longevity.
But other studies have failed to find the association, prompting some to dismiss the compound saying it does not help with longevity.
• Reduce stress and avoid ‘jerks’
Stress and being irritated by ‘jerks’ can all decrease someone’s life expectancy, the expert suggested.
This is because they can lead to chronic levels of stress, raising inflammation levels that put the body at risk of a whole host of diseases including heart problems, sleep issues and obesity.
In today’s digital landscape, many customers will first turn to a company’s social media platforms even before researching customer reviews. However, navigating and managing multiple social media profiles can be tough to accomplish independently, which explains why so many businesses are turning toward reliable social media management tools.
Social media management solutions make it easier for businesses to stay connected with their audience while saving them valuable time. Not only do these software programs allow users to automate processes, but they also provide insight into how businesses can expand their reach to drive growth.
In this guide, we review some of the best social media management software of 2023 so you can decide which is best for your business. We also share which metrics to focus on when looking for a social media management platform that can help you increase your reach and craft more relevant brand messaging. Read on to find out more.
Our Top Picks for the Best Social Media Management Software
Hootsuite – Best for Nonprofits
Sprout Social – Best for Agencies
Buffer – Most Affordable
Sendible – Best for Customer Support
Agorapulse – Best for Small Businesses
SocialBee – Best for Solopreneurs
Metricool– Best for Analytics
Why we chose it: We chose Hootsuite as the best social media management software for nonprofits for its wealth of educational resources and tools for small teams. It also provides discounts to non-profit organizations, allowing them access to helpful features like social insights and brand monitoring without breaking the bank.
For over a decade, Hootsuite has been the industry leader in social media management. As the world’s first platform of its kind, it has continued to stay ahead of trends by rolling out features such as ads analytics and reporting, a content and asset library, team productivity reporting workflows, research reporting and integration with over 150 tech platforms.
Some of Hootsuite’s standout features include mention alerts, an AI messenger and an easy-to-use dashboard for tracking customer conversations and interactions. Hootsuite Insights, powered by Brandwatch, provides users instant access to millions of online conversations in real time. Companies have the ability to search for any topic or keyword within those conversations and filter results by date, demographics, location and other geographical information.
Hootsuite’s data analytics features can help companies identify thought leaders within their industries and give them a better understanding of how they are perceived in the marketplace. Its mention alerts also allow businesses to react to comments on Twitter and Facebook without leaving Hootsuite, saving them valuable time.
Why we chose it: Sprout Social is our top pick for the best social media management platform for agencies due to its compatibility with multiple social networks, blog hosting sites and third-party applications. It offers a single unified solution for agencies managing numerous clients and brand partnerships, especially those that have an active presence on several different platforms and require one database to monitor KPIs.
Sprout Social is a powerful social media platform that provides brands and agencies with the tools they need to manage conversations and uncover useful insights through their Smart Inbox integration. This tool gathers messages across all social profiles into one community engagement workflow view. Agencies can also benefit from Sprout’s analytics capabilities, which provide insights on campaign performance, conversion rates, engagement and more.
Sprout integrates with all social media platforms and blog hosting sites as well as an assortment of third-party apps, making it an all-in-one centralized solution for social media management. It allows users to schedule posts in advance and track hashtags, mentions and content performance.
Sprout users can also measure engagement, identify publishing trends, monitor community participation and read customer feedback. With these features at users’ disposal, agencies can begin to make data-driven decisions to take their business operations to the next level.
Why we chose it: Out of the companies we reviewed, Buffer offers the most value for your money. Its introductory plan starts at just $6 per month and includes a 14-day free on any membership tier as well as a complimentary basic subscription — this makes them an ideal solution for independent creators with limited funds.
Buffer’s free plan allows users to connect up to three social media accounts and schedule a maximum of 10 posts. You can publish to all the major social media platforms, including LinkedIn and Pinterest, and access basic analytics capabilities to track the performance of your campaigns.
Those who need advanced analytics and insights or the ability to collaborate with team members will have to consider one of Buffer’s paid tiers. These also provide customers with additional features such as the ability to create, save, preview and schedule Twitter threads for their brand.
One of Buffer’s most advantageous features is its Composer tool, which enables users to draft and save ideas and create unique messages for each social network. Other Buffer features include a browser extension that allows you to quickly share content from any site and publish to multiple platforms simultaneously and integration with WordPress, Zapier and Canva, among others.
Why we chose it: Sendible is our top pick for live customer support thanks to its on-demand human advisors. Support is available to all membership levels and includes access to a help desk, live chat hours and even a one-on-one onboarding process customized to the users’ unique social media optimization needs. These features make Sendible a cost-effective and scalable social media management solution.
Sendible provides a range of support options so users can connect with a Sendible team member for assistance. Customer service is available between 8 am and 8 pm GMT, therefore, users in North America should remember to adjust their schedules accordingly. Users should also consider daylight savings time changes when using the platform’s scheduling feature for social media posts.
Sendible allows users to easily stay connected on a multitude of social media networks, such as Facebook, Twitter, Instagram and LinkedIn. They can also respond to comments on Facebook Ads directly from the Sendible dashboard and connect to blog platforms like WordPress and Medium.
Teams looking for a social media management platform will be glad to know that Sendible also features a team calendar view and task assignment feature. Users streamline workflows through integrations with Google Analytics, Google Drive and other tools.
Why we chose it: Agorapulse as our top choice for small businesses because it allows social media managers to gain valuable insights into their campaigns and accurately measure the ROI of their marketing efforts. With this tool, businesses can easily understand what works best for their brand and make more informed decisions when planning upcoming promotional campaigns.
Agorapulse also has a shared calendar that enables users to effortlessly share scheduled content across multiple calendars and grant editing access to collaborators via a “magic” link. Those with the link don’t need an account on Agorapulse to accept or reject scheduled content and provide feedback.
Agorapulse also offers users the option of either setting up an automated Instagram publishing workflow or getting push notifications that require them to manually publish content. These notifications can serve as a helpful reminder for users to edit their stories and review posts before they go live — they can even insert IG stickers as they would directly on Instagram.
Why we chose it: We selected SocialBee as the best social media marketing platform for solopreneurs because of its concierge services. These can be a great option for coaches, authors and freelancers who have limited resources for managing their social media campaigns. SocialBee’s concierge social media specialists are dedicated to specific tasks related to social media management, offering additional support to companies that don’t have a lot of social media expertise or manpower.
SocialBee’s concierge specialists can help users complete tasks from crafting posts for social media platforms to writing compelling copy and managing community outreach. Businesses can access these services without committing to a long-term subscription. Additionally, SocialBee offers month-to-month plans so businesses aren’t tied down by contracts and can sign up for services on an as-needed basis.
Besides offering concierge services that grant users access to content marketing specialists, SocialBee also integrates automation features that speed up content creation and publication. For example, you can automatically publish content based on specific triggers like the use of certain keywords or hashtags. SocialBee also uses AI to analyze your social media activity and provide customized content recommendations.
Why we chose it: We chose Metricool as the best social media management software for analytics because of its competitor analysis feature, which allows users to gain insight into what competitors are doing on different social networks. They can then use that data as inspiration for fresh content that has been tested and found to be successful. Moreover, analytics features and access to Instagram hashtags are available through Metricool’s “free forever” plan.
Metricool can help users simplify social media management through measurement and scheduling capabilities that work across various platforms. Besides adding new features every month, the company offers a comprehensive library of resources — including easy-to-follow guides with embedded videos and educational content on its YouTube channel — to help users get up and running with social media. Whether users are just getting started or want more advanced analytics training, Metricool has them covered.
Zoho Social
PROS
Canva integration
Create customer support tickets from social media comments
CONS
No CRM features with the basic plan
Premium Membership Required for video content
Canva integration not compatible with videos of GIFs
Zoho Social features a dashboard from which users can see their brand health across different social media platforms. This gives them better insight into their target audience through snapshots that display their engagement rate and traffic sources.
Additionally, the software integrates with Zoho CRM and Zoho Desk tools, which allow users to monitor customer issues on their social media accounts and create instant support tickets. It also connects with Canva, so you can design posts without leaving Zoho Social.
Despite Zoho’s vast array of software integrations, it’s not a budget-friendly option for those looking to create video content. Users are limited to static or carousel posts unless they upgrade to a Premium Membership. Furthermore, they are unable to create posts that incorporate videos and GIFs through the Canva button on Zoho Social.
Are you a procrastinator? You’re more likely to be depressed, unhealthy and broke, study suggests
• Researchers from Stockholm recruited 3,500 students from eight colleges
• Found those who regularly put off doing things had host of issues in their lives
• While some tend to procrastinate a little, for others it’s their ‘general disposition’
Charles Dickens famously wrote procrastination is the thief of time
Now scientists think it can also steal your sleep, damage your health and leave you worse off financially.
A study of 3,500 Swedish students found those who regularly put off doing things had an increased risk of poor sleep, lack of exercise and getting into financial difficulty.
Experts believe this is because although most people have the tendency to procrastinate a little, for others it is their ‘general disposition’ and can affect how well they do in life.
Those who often ‘delayed an intended course of action despite expecting to be worse off’, risk everything from poorer academic achievements to general health, the study suggests.
When Nir Barzilai specialised in anti-ageing science 30 years ago, it was an act of hope. Now, the Israeli-American scientist believes the world is on the cusp of turning hope into reality, finding transformational drugs that prevent the effects of ageing that used to be viewed as inevitable.
“We are done with hope and promise. We are at the point between having promise and realising it”, says the director of the Institute for Aging Research at New York’s Albert Einstein College of Medicine.
He plans to run a huge flagship trial to test whether a cheap generic diabetes drug — metformin — can extend lifespan by years, after a promising UK study of real world patients.
If regulators approve metformin to target ageing, he believes large pharmaceutical companies and biotechs would jump into the “longevity” field. “Once we prove it, I think it will be an earth-shattering moment for everyone”, he says.
The fantasy of living forever has endured for centuries, from finding renewal in a fountain of youth to gaining immortality from a philosopher’s stone.
Although we are still unable to elude death, we have learnt to forestall it: science has improved life expectancy significantly, initially with more mundane measures such as sewers and vaccines, and then with new drugs to tackle chronic conditions such as heart disease. In the UK, life expectancy at birth almost doubled between 1841 and 2011.
But as many people now spend their last decades in poor health, scientists like Barzilai are on a quest to further increase not just lifespan but also healthspan: the number of healthy years we live.
Longevity researchers reject the hype that they are “curing death” but their vision still has the potential to ease some of the biggest problems of our time: soaring healthcare costs for a population whose health is creaking as it ages, and lacklustre productivity as people become too sick to work.
And yet Barzilai is still searching for money to fund the trial, which could take four or six years and cost $50mn to $75mn. So far, he has $22mn, including $9mn from the US National Institutes of Health. “It is terribly upsetting but we are now on the hunt for the rest of the money”, he says.
Finding the key to prolonging life would benefit us all, but money to fund the search is hard to come by. Healthcare investors typically want to see short-term returns — unlikely, in metformin’s case, since its patent has long expired. Governments, meanwhile, prioritise research into diseases.
Into this gap have stepped tech billionaires including Amazon founder Jeff Bezos, Israeli entrepreneur Yuri Milner, and through Alphabet, Google co-founders Larry Page and Sergey Brin, who are funding new models that aim to combine the best of business and academia without the pressure for short-term returns. Barzilai hopes to pitch to some of this class of investors at an upcoming longevity conference.
The billions being made available to longevity researchers could be a gift to a humanity too distracted by today’s problems to fund a long-term revolution in healthcare. Their interest could be a “win-win”: billionaires tempted by the idea of living ever longer fund a longevity field that would not thrive without them.
But critics worry that if wealthy individuals dominate, future advances could create an elite not of designer babies but of designer elderly. Christopher Wareham, a bioethicist at Utrecht University who studies the ethics of ageing, says advances in longevity science risk widening the gaps between the rich and poor in health, wealth and power, including concerns that dictators could extend their lives.
“Suppose, for example, we had a kind of vaccine for the pandemic of age”, he hypothesised. “This is going to potentially exacerbate all the kinds of existing inequalities that we have . . . The longer you’re around, the more your wealth compounds, and the wealthier you are, the more political influence you have”.
Turning back the biological clock
As the field of longevity research began to expand, scientists convened to ask the most fundamental question: what is ageing? In 2013 an influential group laid out the “nine hallmarks of ageing”, genetic and biochemical processes that lead to impaired function and vulnerability to death.
Eric Verdin, chief executive of the Buck Institute for Research and Aging in California, says scientists have completely changed how they think about ageing, from presuming it was a passive process — if you wait long enough, things fall apart — to learning how to modify it.
Eventually, a breakthrough could simply prevent us reacting to the chronic illnesses that kill. “The biggest risk factor of all diseases is ageing: It is not cholesterol or smoking, it is your age”, he says.
In the UK, life expectancy at birth almost doubled between 1841 and 2011
James Peyer, chief executive of Cambrian Biopharma, which incubates and invests in longevity companies, says the “north star” for the field is creating a new generation of preventive drugs, which he believes will have as much impact on human health as vaccines and antibiotics.
Before developing drugs, scientists have to investigate what is happening on a cellular level. One important discovery was that the biological clock on cells can be turned back, using “rejuvenation factors” that create the potential to reverse disease.
Another was that senescent cells build up in older people — ageing, not dividing, but refusing to die — causing health problems. Scientists at the US Mayo Clinic discovered that if you engineer mice so the senescent cells die off, they became healthier and live 20 to 30 per cent longer.
But so far, the majority of these discoveries have been in animals, not humans. “It’s a great time to be a rich mouse. And you could live for a long time as a rich mouse, but I think we want to have human beings that live healthier”, jokes Vijay Pande, general partner at venture capital firm Andreessen Horowitz, which invests in longevity start-up BioAge.
Testing these hypotheses in humans presents huge challenges. It would take too long to wait to see whether humans on a drug live longer. So scientists must find “biomarkers”: signals that track the ageing process to see if it slows.
Researchers also have to contort their trials into the existing regulatory framework, which does not define ageing as a disease. They must target specific diseases, even though some hope the drugs will have broader applications.
While Barzilai thinks metformin has the potential to extend life, his trial will aim to show that the drug delays a basket of diseases, including stroke, heart failure, cancer and dementia, as well as death.
But by far the biggest hurdle is getting enough money to fund large trials, to accelerate this exploration, and find other factors that influence ageing.
Funding ‘engines of discovery’
When Rick Klausner began to raise money for Altos Labs, he created a deck for investors like no other. Instead of coming to potential shareholders with a list of projects and a timetable of milestones, the former director of the US National Cancer Institute hoped they would invest in what he called an “engine of discovery”.
His pitch was that Altos would hire the best minds in the business — including the former GSK chief scientific officer Hal Barron as chief executive — and set them free. Working in a way he hopes will be more collaborative than academia, they will tackle the big problems around rejuvenating cells with the ambition of reversing diseases.
The approach paid off: the company raised $3bn, a life sciences industry record, in a round led by Arch Venture Partners, and reportedly including funds from Bezos and Milner, the cofounder of Mail.Ru and founder of tech investment firm DST Global.
Barron says the money will allow them to fail multiple times in pursuit of their goal: an “incredibly novel way of thinking” about reversing disease. Pursuing such a “complicated, disruptive idea” needs $3bn, he adds.
“If you had a typical $60mn or $100mn investment, it wouldn’t really be thoughtful to try to tackle this problem”, he explains.
Billions of dollars has been raised thus far in this pursuit of science
Altos, which launched at the start of 2022, is now the best known of the well-funded experiments trying to turbocharge anti-ageing science. The first was Calico Life Sciences, an Alphabet company, founded in 2013, where Barron used to lead research.
Klausner and Barron criticise the academic funding model for creating an environment that doesn’t encourage tackling the biggest questions. Instead of putting pressure on their researchers to publish in the best journals, or placing a premium on being the first author on a paper, they will be judged on whether they are working on the hardest problems.
“It’s an experiment, but I think it is an experiment that’s worth all of us committing the rest of our careers to”, Klausner concluded.
Robert Nelsen, co-founder at Arch Venture Partners, says the company only wanted very long-term investors. His group can hold shares in Altos for 10 to 15 years if necessary, though he believes other investors will see the value long before it lands on a “Holy Grail”.
“If this works, it doesn’t matter if we’ve waited. If you cure disease in my business, you are going to make money”, he says.
Jonathan Lewis, chief business officer at Calico, says a “chunk of funding” from Alphabet, then known as Google, allowed the company to focus on early biology when it launched in 2013.
But since then, it has attracted funding from the pharmaceutical company AbbVie. The partnership has been renewed twice, and Alphabet and AbbVie have now both committed to investing $3.5bn.
The money is significant for the 275-person organisation, but small fry for Alphabet, with its $1.2tn market capitalisation, and AbbVie, at $292bn. Now, Calico has three potential drugs in early clinical trials.
More conventional venture capitalists are entering the field, but they focus on companies that are testing broader principles of anti-ageing science in specific trials that could produce drugs more quickly. However, the step-by-step approach could be slower, and if the first trial fails, a company may suffer, potentially undermining its larger vision.
The ethics of private research
The well-funded new kids on the block have ignited debates about whether governments have their scientific priorities right, and the consequences of shifting more early stage science into private institutions.
Government funding is growing but is still nowhere near matching the investment raised by organisations like Altos. The US National Institutes of Health has an ageing division, but a rise in its budget in the past decade was mainly devoted to Alzheimer’s. The UK has begun to take notice, but the money is spread thinly: the government’s national research funding body, UK Research and Innovation, spent £2mn setting up 11 networks.
James Wilsdon, director of the Research on Research Institute at the University of Sheffield, says public funds need to be directed where they can deliver benefits more immediately.
“The need is great enough as it is, without then taking on much longer term, more speculative questions”, he says.
He added that there is a suspicion that those who stress the need for “long-termism” are actually dressing up their “individual, narcissistic, selfish desires to find ways of extending their own life as long as possible”. “You can paint as much lipstick on a pig as you want, but it is still a pig of an argument for allocating health funding”, he says.
Wareham, the bioethicist, says we need to get away from the “disturbing image of these kinds of vampire-like billionaires, concocting extension potions and experimenting on themselves”, and realise that even if they are self-interested, they can “afford to make a lot of mistakes”, which governments cannot.
Governments are also contributing in less obvious ways. Lewis describes the UK as “prescient” for setting up the UK Biobank, a genetic and health information database of half a million participants. This proved so useful that Calico is helping fund more scans to improve its understanding of how disease progresses in older adults.
Excel is one of the most used and popular app from Microsoft as it is used widely around the world by users. Microsoft has brought new features to Excel to enhance the user experience. The new Excel features come for web users, Windows users as well as Mac users. Here are some of the key features rolled out for Excel:
Formula by Example In a blog post, Microsoft said that as users are performing manual and repetitive data entry in a column, “Excel will now suggest you to fill the entire column with a formula in case we identify a pattern.” In case anyone is wondering if that sounds familiar, then this is similar to the Flash Fill feature on Excel. However that was limited to static text, the new feature will suggest formulas. It will be available on Excel for web.
New Image function The Image function inserts images into cells from a source location, along with the alternative text. “Your images can now be part of the worksheet, instead of floating on top. You can move and resize cells, sort, filter, and work with images within an Excel table,” said Microsoft in the blog post. The feature will be available on Excel for Mac, Windows as well as web.Formula Suggestion Excel will now auto-suggest the best formula based on contextual insights from your data. As soon as a user types the “=” sign in a cell or the formula bar, Excel will automatically suggest formulas. For the time being, formulas that can be suggested are SUM, AVERAGE, COUNT, COUNTA, MIN, and MAX. The feature will be available soon for Web users.
Every 30 hours, the pandemic spawned a new billionaire, while pushing a million people into poverty. Here’s why.
[Nataliia Shulga/Al Jazeera]Death and devastation are not the only calling cards COVID-19 will be remembered by. The pandemic has also drastically widened inequalities across the globe over the past three years.
According to the Bloomberg Billionaires Index, 131 billionaires more than doubled their net worth during the pandemic. The world’s richest person, Louis Vuitton chief Bernard Arnault, was worth $159bn on December 27, 2022, up by around $60bn compared with early 2020. Elon Musk, the planet’s second-wealthiest man, boasted a $139bn fortune — it was less than $50bn before the pandemic. And India’s Gautam Adani, third on the index, has seen his wealth increase more than tenfold in this period, from approximately $10bn at the start of 2020 to $110bn at the end of 2022.
At the same time, close to 97 million people — more than the population of any European nation — were pushed into extreme poverty in just 2020, earning less than $1.90 a day (the World Bank-defined poverty line). The global poverty rate is estimated to have gone up from 7.8 percent to 9.1 percent by late 2021. Now, skyrocketing inflation is affecting real wage growth, eating into the disposable incomes of people around the world.
To curb rising prices, central banks are reducing the flow of money into the economy by increasing interest rates and withdrawing excess liquidity. But that has again boomeranged on workers, with companies — from tech firms like Amazon, Twitter and Meta to banks like Goldman Sachs — announcing layoffs at the end of an already tumultuous 2022.
Al Jazeera spoke to economists to understand why the rich keep getting richer even amid crises and whether that is inevitable each time there is an economic slowdown.
The short answer: Many countries adopt policies such as tax breaks and financial incentives for businesses to boost economies amid crises like the pandemic. Central banks flood the economy with money to make it easier to lend and spend. This helps the wealthy grow their money through financial market investments. But widening inequality is not unavoidable.
During economic crises, governments take measures to boost financial markets, like the New York Stock Exchange seen here, in turn helping the wealthy with major investments multiply their fortunes [Richard Drew/AP Photo]
Stock market boom
When the pandemic began, central banks across the world swung into action to protect financial markets that took a severe beating as governments started imposing lockdown restrictions.
To save the economy from collapsing, central banks slashed interest rates, thereby lowering borrowing costs and increasing the supply of money. They also pumped trillions of dollars into financial markets with the aim of encouraging companies to invest in the economy. Major central banks have infused more than $11 trillion into the global economy since 2020.
These interventions triggered a boom in the value of stocks, bonds and other financial instruments — but the rise in asset prices wasn’t accompanied by an increase in economic production.
“Instead of leading to more economic output, a bulk of the sudden infusion of money into the financial system led to a dramatic rise in asset prices, including stocks, which benefitted the rich,” Francisco Ferreira, director of the International Inequalities Institute at the London School of Economics (LSE), told Al Jazeera.
A year into the pandemic, capital markets had risen $14 trillion, with 25 companies — mostly in the technology, electric vehicles and semiconductors segment — accounting for 40 percent of the total gains, according to an analysis of stock performance of 5,000 companies by consulting firm McKinsey.
“The result is that this pandemic period has seen the biggest surge in billionaire wealth since the records began,” Oxfam America’s Director of Economic Justice Nabil Ahmed told Al Jazeera. “And we are still coming to terms about how extraordinary that rise has been.”
Billionaires saw their fortunes increase as much in 24 months as they did in 23 years, according to Oxfam’s “Profiting from Pain” report released in May this year. Every 30 hours, while COVID-19 and rising food prices are pushing nearly one million more people into extreme poverty, the global economy is also spawning a new billionaire.
India’s Gautam Adani, centre, is today the world’s third-richest man, and his wealth has multiplied more than tenfold since the start of the pandemic [Rajesh Kumar Singh/AP Photo]
Pre-pandemic factors
To be sure, both income and wealth inequalities have been on the rise since the 1980s when governments across the world began deregulating and liberalising the economy to allow more private sector participation. Income inequality refers to the gulf in the disposable income of the rich and the poor whereas wealth inequality deals with the distribution of financial and real assets, such as stocks or housing, between the two groups.
Among other things, the post-liberalisation period also resulted in declining bargaining power of workers. At the same time, companies increasingly started turning to financial markets to borrow money for their investments, Yannis Dafermos, a senior lecturer in economics at SOAS University of London, told Al Jazeera.
“It is the financialisation of the economy in particular that generated a lot of income for the rich, who invest in financial assets,” Dafermos said. “And whenever an economic crisis strikes, the central banks’ response is to save the financial market from collapsing because it is so much interlinked with the real economy. This helps stock and bond markets to thrive creating more wealth and inequality.”
This is what major central banks did during the global financial crisis in 2008-09 — injecting liquidity into the market through various tools and lowering interest rates to encourage companies to borrow and invest.
“The easy money policy that began after the global financial crisis led to really low to negative interest rates and big liquidity in the financial system,” Jayati Ghosh, professor of economics at the University of Massachusetts Amherst, told Al Jazeera. “So, in the past 15 years, corporations chose to reinvest the money into buying more financial assets chasing high returns, rather than increasing their production.”
As a psychiatrist and neuroscience researcher, I’ve spent 27 years studying the surprising connections between our mental health, physical health and brain health.
I’ve also learned a lot from my personal journey. In my 20s, I was diagnosed with metabolic syndrome, a combination of disorders that increases the risk of cardiovascular disease and diabetes.
But by making some lifestyle changes, I was able to overcome it in just a few months. To continue staying sharp, energized and healthy, here are six things I never do:
1. I never load up on high-carb foods.
Diet plays a role in obesity, diabetes and heart health, but most people don’t realize that it also has profound effects on the brain.
I reversed my metabolic syndrome by committing to a low-carb diet. Generally, low-carb diets eliminate or cut back on grains, baked goods, sweets and fruits that are high in sugar or starch.
I typically have eggs for breakfast. Throughout the day, I eat vegetables, fruits, and a good amount of meat, fish and poultry. This has helped me maintain a healthy weight and keep my blood sugar low.
2. I never take more than 2 days off from exercising.
A study of 1.2 million Americans found that exercise is good for mental health.
For me, the optimal workout is 45 minutes, three to five times a week. In addition to stretching and core exercises, I lift weights, run, cycle, swim and take brisk walks.
I don’t push myself to exercise every day, but I also never take more than two days off from aerobic activities.
3. I never get less than 7 hours of sleep a night.
Poor sleep can result in cognitive impairment that might lead to a greater risk of Alzheimer’s disease over time. It can also impact mood and contribute to depression.
When you sleep, your body enters a “rest and repair” state. The brain undergoes many changes in neurons that play a role in learning and memory consolidation. Without sleep, cells can fall into a state of disrepair and begin to malfunction.
The amount of sleep people need varies, but I always get in at least seven hours a night. I’m usually in bed by 8 p.m. or 9 p.m., and wake up at 4 a.m. The “early to bed, early to rise” routine makes me sharper and more focused throughout the day.
4. I never drink alcohol.
I used to drink regularly, and would sometimes have a glass of wine in the evenings to relax.
But in June 2020, I decided to give it up for one month. Within weeks, I noticed improvements in my sleep and productivity, so I decided to quit drinking altogether. What’s shocking is that I don’t miss it at all.
This doesn’t mean you should give up drinking completely, but the benefits that we once thought alcohol conferred are now being questioned. In a study of over 36,000 people, consuming even one to two drinks a day was associated with brain atrophy or shrinkage.
As we approach the end of the year, goal deadlines are coming up quickly. It is easy to feel the pressure as the number of weeks left in 2022 dwindles. Especially for the management team, days seem to get eaten up by meetings, emails, and calls. I know I’m not alone when the workday ends and I haven’t crossed off nearly enough of my to-do list. If only there were some steps I could take to increase my productivity.
I am a true believer in leading by example. I know I want my team to work efficiently and effectively, and I expect the same of myself. This time of year is the perfect time for a little reminder on how we can use our time better. Here are some tips on how to work the most efficiently to get those tasks crossed off of your to-do list and your team following your example.
Take the time to learn about yourself
This is such an important aspect of being both a leader and an employee. Everyone is different: Some of us learn through visuals, and others learn through listening. The same goes for productivity. I know that some people get up and get going, and their most productive hours are the first hours of the day. Whereas some of us take a while to kick off. If you can analyze and pay attention to the days when you feel best, and when you feel productive and effective, you might learn how to continue that success. Encourage your employees to do the same. Schedule calls, meetings, or out-of-office tasks to get done during the hours of the day you struggle with. Save your most important tasks for the hours you are confident to take them on.
Delegate
I almost made this title trust, because really delegation and trust go hand in hand. You need to trust the people you work with or you will never be able to delegate. And without delegating, you will become overworked and overwhelmed. Delegate anything and everything you can–this frees you up to do what matters most to you, and probably to your company. The other important piece of delegating is to remember that it doesn’t mean you are shrugging off your responsibilities. It means you are empowering your team to do what you hired them to do.
Schedule shorter meetings
There is nothing wrong with scheduling a meeting for 15 to 20 minutes! Having a quick turnaround time will force the conversations to get to the point quickly. To help keep the meeting on track and finish as scheduled, assign homework before meetings. If a list of action items is sent before the meeting, you don’t need to waste time with the initial explanation and can instead go right into answering questions and giving feedback. On this same topic would be to make sure a meeting is even necessary! Could this be accomplished with an email or a call? If so, let’s avoid interrupting the workflow.
Stop multitasking
Switching between tasks costs us time and energy. Multitasking can create chaos on your desk, on your screen, and in your mind. With your brain firing in several directions, it can be hard to actually start a task and see it through to completion. Schedule your day in boxes that are committed to one task each. To help you move on from one task to another, schedule breaks in between. Get up and walk around, go outside, grab a coffee, and call a loved one. Just five minutes will refresh you enough that you can get started on a new project with focus and energy.
Harvard Business Review published its first issue 100 years ago with a mission to help leaders put the world’s best management thinking into practice. To mark our centennial, we asked eight current and former CEOs from some of the world’s top companies to describe the ideas that have propelled their own careers and organizations. Two themes emerged: first, the need for constant innovation and out-of-the-box thinking as markets become more dynamic; second, the importance of purpose and a vision that encompasses all stakeholders. We look forward to many more decades of helping leaders build a better future for customers, employees, partners, and communities.
[ CEO / Moderna ]
Stéphane Bancel
Planning from the Future Back
Most people think about the future of business from the present onward. As humans we have a natural inclination to think linearly. However, this approach limits our creativity and inhibits our ability to achieve what was previously unimaginable.
Consider a better alternative. By thinking five to 10 years out and then “playing the movie backward,” you free yourself from the constraints of what is possible now. You can envision year 10 and then figure out what has to happen in year nine, year eight, and so on for the vision to become reality.
I used this approach as the founding CEO of Moderna in 2011. As a start-up, we had no past to anchor to, so it was natural to think big about where the company wanted to be in the next decade and plan backward from there. We made sure that all our stakeholders were aligned on our vision and gave people time to engage intellectually and emotionally with the path toward our goals.
In the early years, this way of thinking allowed us to successfully build robotics for preclinical research. Our aim was to industrialize Moderna’s ability to make mRNAs, or messenger RNAs, which teach human cells how to make a protein that triggers an immune response. We started by thinking about how many mRNAs we would need to produce (thousands) and with what turnaround time to enable scientists to rapidly experiment and learn (three years). We then worked backward to understand what needed to happen when, without relying on past models or assumptions, and designed the robotic platforms to meet those goals.
More recently, this tactic helped us envision the delivery of an mRNA Covid-19 vaccine in less than a year. At the time, it was a crazy idea on an accelerated timeline, but once again we did it by thinking backward. We started with the vision of an approved vaccine and mapped backward—month by month in this case—from government authorization to completion of clinical trials to vaccine manufacture to sequence selection—an end-to-end process that typically takes years.
Reverse chronology can be a powerful management tool for any organization. It fosters the kind of unconstrained thinking that leads to big and disruptive ideas that propel business, industry, and society forward. This approach is not foolproof, of course. It can stall for any number of reasons, including failing to unite stakeholders around a clear vision and creating a plan that lacks sufficient detail. You can achieve unreasonable things only by aligning people, giving them time to engage, and creating a sound plan of action.
A future-focused mindset will continue to be an important driver of Moderna’s growth over the coming decades. We want to become the most impactful life-sciences company on the planet, and playing the movie backward will help us get there.
[ CEO / Mahindra ]
Anish Shah
Purpose-Driven Strategy
On November 8, 1945, the Mahindra Group, then barely a month old, published an advertisement in India’s largest circulating English daily, The Times of India. It mentioned no product or service. Instead, it listed the fundamental principles with which the company would operate. It highlighted the role of the individual within the enterprise, and, printed as the Second World War was coming to an end and India’s independence movement was gaining steam, it emphasized the role of corporations in promoting a more cohesive society. It included a call to action—to “raise the standard of living of the masses”—and emphasized that “we must have the cooperation of those who will benefit the most—the general public.”
Today, we might call that advertisement a purpose statement. The principles laid out then still form the bedrock of the Mahindra Group’s purpose and the shorthand we now use for it: “Rise.” Our modern-day motto, refined over the decades, is “Driving positive change, enabling people to rise.” It is the reason I joined the organization, and it is the reason I have stayed.
I can only marvel at the prescience of Mahindra’s first leaders for their early commitment to guiding principles that emphasized not just business success but also the greater good. By 1962, Peter Drucker was also writing about “Big Business and the National Purpose” in these pages, calling for more corporate “social responsibility.” He asserted that a large company is not “a ‘private affair’ and the concern of only its stockholders, executives, and employees”; rather, it is “a community asset and ‘public’ in its conduct, in its mores, and in its impacts.” Further thinking on ethics in management, moving beyond strategy to purpose, corporate vision, what a business is for, and shared value followed from a host of management luminaries, including Jim Collins, Charles Handy, and Michael Porter.
All the while, Mahindra held fast to its purpose, and we’ve found that those founding principles have stood the test of time and guided us through unprecedented socioeconomic shifts. They have helped us excel at a range of businesses from automotive to farming to finance to travel, embrace cutting-edge technology, and spearhead a move toward improved environmental and ethical standards. For example, we started developing and investing in decarbonization well before the emergence of ESG funds and socially responsible investing. Adherence to our founding principles has allowed Mahindra Group not only to keep up with the times but to forge ahead of them.
There’s another line in that advertisement that I want to highlight: “Neither colour, nor creed, nor caste should stand in the way of harmonious working.” Even in the 1940s, those at Mahindra knew that for the organization to succeed and serve society, it would need to prioritize diversity and inclusion. We live in an unequal world that divides us from one another. Purpose-led businesses have the potential to create a more equal world. Only when we enable others to rise will we rise.
Last year, FTX CEO Sam Bankman-Fried was considered the richest person under 30 years old.
Now, he’s lost 94% of his wealth after the companies he founded, FTX and Alameda Research, went bankrupt. Bankman-Fried faces multiple investigations amid allegations that he misused customer funds.
Gary Wang, another co-founder of FTX, was on Forbes’ list of billionaires under 30 this year. However, his net worth was calculated before the implosion of the company he helped found, and he is likely no longer a billionaire.
The rest of the list of billionaires under 30 for 2022 includes some who inherited wealth from their families and some who are self-made, including two founders of DoorDash, the food delivery platform.
Check out some of the youngest billionaires, according to Forbes, and where they made their wealth:
Alexandra Andresen
Alexandra Andresen Instagram
Net worth: $1.1 billion
Andresen, along with her older sister who is also on this list, is one of the richest young people in Norway. She is a part owner of the Norwegian holding company Ferd AS after her father transferred stakes to both of his daughters. She is 26 years old.
Do you ever feel you’re not accomplishing everything that you want to get done? Maybe you wake up every day feeling inadequate and like you should be further along in your life.
These feelings of inadequacy can happen at any age and stage of life. For instance, on my 16th birthday, I ran into my bedroom, closed the door, and cried for an hour.
Why? I thought I had turned 16 and had accomplished nothing in my life.
Seriously. True story.
I remember it so vividly. In retrospect, that notion seemed ridiculous.
I was only 16. I was very young. Then again, similar thoughts ran across my mind when I turned 18, 21, and so forth.
With any milestone birthday, it is natural to think about your accomplishments or lack of accomplishments.
Have you ever felt inadequate with where you are in life?
Even the most accomplished people can fall into this trap of feeling like a failure. Maybe not everyone sits in a corner and cries about it.
However, the feeling is common. Goals, and the desire to accomplish great things in life, are not bad things on their own.
Mostly, that’s a positive thing. Our world would not be where it is today if we didn’t have people who achieved great things.
However, if we become consumed by feelings of failure and not accomplishing enough regularly, this can lead to unhealthy thoughts.
Through experience and an attitude change, I have been able to keep those negative feelings at bay. It doesn’t mean every day I wake up feeling like a sensational success, but I can move forward with my life and goals in a healthy manner.
Here are some helpful tips to help you overcome those feelings of inadequacy.
1. Make a list of things you have accomplished
We often forget our successes and probably have done more than we realize. A visual reminder of these accomplishments can do wonders for one’s confidence.
Write down the small accomplishments.
Including things, you might take for granted, like graduating from high school or owning a car. Write it on a piece of paper and post it on your wall.
When you see all the things you have actually done, you won’t ever say, “I have accomplished nothing.”
Another great way to reflect on your life is by writing your bio. When I feel like I’m not accomplishing enough, I will go to my website and read my bio again.
It refreshes my memory that there have been noteworthy achievements in my life and career.
2. Comparing yourself to others will contribute to feeling inadequate
I always tie those feelings of not accomplishing enough to measuring yourself against others.
There will always be someone more successful than you, who makes more money than you, who is better looking than you, and so on and so forth.
Letting envy rear its ugly head is unhealthy and detracts from your own accomplishments. Remember that your journey in life is unique and that other people’s success should not define you.
You can spend a lifetime trying to top someone else’s accomplishments and never take the time to appreciate your own.
When I started my business six years ago, I didn’t know where to start. Here’s what I learned that can help other aspiring entrepreneurs.
At the very beginning of my entrepreneurial career, I remember wondering how to begin and what steps to take in order to kickstart my business. My niche was, and still is, software development and WordPress — while I had plenty of skills and knowledge in the field, I figured out I had to upgrade my business establishment education.
Now, six years into business ownership, I decided it’s time for me to share some useful tips on starting a small-to-medium enterprise. I hope this enlightens an aspiring entrepreneur’s path, making the whole process of running a business smoother and a lot less turbulent.
Establishing a business can be a lot trickier than you expect
Once we feel confident enough in our skills and expertise in any given business niche, it’s quite normal for the entrepreneurial planning to hit in:
What if I manage to deliver dazzling services and products for the customers?
What if I succeed at establishing a company that will quickly create a name for itself in the industry?
How hard can it be exactly?
Those are all common questions the majority of aspiring entrepreneurs have at the very beginning of their exciting yet challenging business journey. My job here is not to discourage you by stating that owning a business is tricky — quite the opposite, actually. The tricky part of the process makes it even more enticing and worth your time and energy. It all comes to having the proper mindset and a good plan, to begin with.
We must have in mind that sometimes the excitement can blur our judgment for a moment and make us underestimate the business establishment process. And while I believe the trial-and-error approach to things is quite valuable since we learn from our mistakes, I also think that having the fundamentals in mind can help us improve from the get-go and kickstart our company in the best way possible.
I often hear a rather peculiar misconception: A small business is easier to be maintained than a big one. But that’s not the case.
A business is a business, regardless of its employees or subdivisions count. You’d still have clients, interviews, projects, need for finding the perfect leadership style, meetings, workshops, workload distribution, etc. My advice would be not to fall victim to the idea that a small company does not require a lot of work — it does and, more often than not, it requires even more.
So, without further ado, let’s discuss five smart business tips that would help you establish your enterprise successfully.
1. Craft your name, purpose and mission first
Come up with a great business identity first. You’d want to start working on your brand’s credibility right from the start — that’s important so that clients would soon link your company directly to professionalism and success.
But in order for you to do so, you need to be very clear about what your company represents. So take a moment (or months) and come up with a detailed vision of your future company. Does its name tell the potential customer what this business is all about? Or is it short, precise and easy to remember? What your business’s message to the people would be? Have you thought about a logo? How would you communicate your brand’s identity with your potential customers?
Those are all questions you absolutely need to find the answer to prior to starting your business. It’s called business strategy.
2. Think in advance about your digital presence
Nowadays, almost every business establishes a place for itself online. Don’t miss your chance to receive all those likes, shares and mentions. Besides, the majority of clients these days look up a business online first — buy a domain, find an expert to build your website and hire marketing professionals to come up with a great social media plan.
3. Pay attention to your initial investments
Don’t forget that a business always requires investing: money, effort and energy. When we refer to the financial aspect of this, it’s important for you to prepare in advance — engage in thorough research so you know the money you’ll be needing, at least in the very beginning.
We asked our network of marketing experts to share their best SEO tips for small businesses in 2022, and here’s what they had to say.
6 Expert Tips For Small Business SEO Strategy In 2022.
If you’re still scrambling to formulate a strategy, you’re not alone. The uncertainty of ongoing pandemic-related business interruptions and changes in consumer behavior are keeping marketers and SEO pros on their toes.
To help SMBs and marketing professionals, we asked our network of experts, “What’s your best SEO tip for SMBs as we kick off 2022?”
From business networking to sharing customer stories, here are the top tips for small businesses that want to improve their search rankings.
1. Tap Emerging Search Trends
Jeff Riddall, Senior Product Manager at OneLocal, advises all businesses to focus on optimization around topical groups of intent-based keywords at each stage of their customer’s journey, as Google continues to refine its algorithm and ability to determine what content searchers are really after.
“Small businesses should look for keyword opportunities and content gaps where they can add value by answering specific questions that their customers have,” he says.
In addition, Riddall advises small businesses that are introducing ecommerce via Shopify, Amazon, or other such platforms to become aware of what is necessary to optimize their product pages in these environments and the content required to complement and support their products.
“Modern SEO is all about optimized content marketing; and those who are able to provide their customers with timely, relevant content and answers to their product-related questions are most likely to improve their visibility in search,” he adds.
2. Plan Your Content Wisely
Clarentino Aduk, Managing Director at Clarini Online Marketing, recommends that local businesses start producing content on their website on a regular basis, if they aren’t doing so already.
“They need to start thinking less as a local business and more as a media company,” she explains.
SEO consultant Anatolii Ulitovskyi says, “SEO is a long game but it’s possible to increase the speed with the right strategy and implementation.”
“Go deep and not wide in your content strategy. Build authoritative content. Localization is key for discoverability,” says Sigharth Iyer, Head of SEO at resulta.
He adds, “Be the thought leader in your niche and showcase your expertise. Trust signals will be instrumental for dominance. Get those reviews, testimonials, and industry recognition. Prioritize accessibility, inclusion, and user experience in your messaging, sales process, and customer’s journey.”
Rebekah Conway, Content Executive at Sweet Digital, recommends that small businesses take a holistic approach.
“Link your email, social, PPC, and content strategies together to increase reach and engagement, and increase the chances of campaign goals being met,” she says.
3. Use The Right Keywords
Shiva Kumar Vogalaboyina, Sr. Digital Marketing Analyst (PPC Expert) at Visaka Industries Limited, suggests small businesses to focus on long-tail keywords when creating content. This strategy will help you earn more featured snippets that will drive a good amount of traffic to your website.
Ulitovskyi agrees and adds, “Content and links are still the main ranking factors. So, covering these keywords helps to get ranking positions faster. Paid tools provide a good job of finding such keywords. Then check out manually and filter out irrelevant topics.”
The time has come to have brave new ideas about time itself. If you want to make a breakthrough in human lifespan or prove the existence of higher consciousness or reach the mysterious region beyond the physical universe, all these possibilities require our concept of time to be reshaped in a new way.
Everyone knows the old ides, which have sufficed reasonably well until now. Time puts events in order by cause and effect. Time measures the distance from birth to death, for people and the universe as well. Time emerged at the Big Bang, and it has ticked away ever since, for 13.8 billion years.
Yet as familiar as these ideas are, human beings have also lived with the timeless, a region outside creation where God or the gods exist, where we might possibly spend an eternal afterlife. Leaving all spiritual notions aside, the timeless might be the womb of creation, because time didn’t create itself—something like a timeless origin is necessary.
The new view of time holds that both aspects, time and the timeless, are real. In fact, you can view time as a code that the timeless uses for specific purposes. Your DNA is time-encoded, which is why your baby teeth fell out on schedule and you went through puberty or menopause. Cells divide on another schedule, and voluntarily die in the future. There are dozens of biological clocks inside you, governing thousands of chemical reactions at the microscopic level along with master cycles like sleep and monthly menstruation.
Yet the whole scheme of biological time cannot be understood without the timeless, or to give it a simpler name, nonchange. You are the product of both change and nonchange. For example, your brain chemistry is stable and nonchanging, yet thoughts form a whirlwind of change. Your body temperature is aligned with a balance point, homeostasis, that is preserved in the face of change when outside temperatures are torrid or freezing.
Your DNA is fixed and unchanging when it comes to the genes you were born with, yet no two people exhibit the same genetic activity, which dynamically changes with every experience. Having grasped how change and nonchange are both necessary, the big question is “who controls them? How does all this change occur without throwing the body off?” If you know who or what governs time inside us, nonchanged isn’t enough. Amazingly, there has to be a common connecting X factor that is neither in time nor timeless.
Advertisers and brands are leaving a significant amount of super impactful reach and brand awareness on the table. You’ve guessed it, I’m talking about audio advertising. Remember the early days of Facebook, when you could reach thousands of audiences for ridiculously low costs? Now are the days of the audio momentum.
Koh Sze Kiat | Getty Images
According to WARC (World Advertising Research Center), there is a big gap between time spent with audio and its ad spend, as only a fraction of the overall marketing budget is spent compared to other media. Audio is an under-utilized opportunity, and that’s going to change.
In 2021, digital audio advertising captured the highest YoY growth with an increase of 57.9% to the tune of $4.9 billion in the U.S. alone. No other digital advertising channel grew faster. What’s more, gains were twice that of display advertising. Globally, the entire segment is projected to reach $6.78 billion by the end of the year.
Why audio?
Audio advertising works amazingly well due to its inherently intimate and immersive nature. It easily leverages storytelling so people don’t feel like they are being bombarded with promotional messages as is the case with other media.
Data shows that audio is the most immersive media that triggers memorability, trust and connection (yes, ahead of video). It’s also widely considered trustworthy across the spectrum — trusted more than other media sources.
Digital audio ads generate more engagement and emotional activation than other forms of media. A study by Spotify and Neuro-Insight found that digital audio was more likely to engage long-term memory for both details and memories, as well as increase emotional intensity — more than radio, TV, social media or digital video.
A recent study discovered that ad engagement climbs with each audio exposure across industry categories, platforms and genres. Even after 10 or more exposures within a week, the immersive experience grew without erosion, making every audio impression count.
So, exposing audiences to audio messages consistently offers major benefits in brand equity and sales. As immersion increases with additional ad exposures, so do purchase consideration and positive brand opinion. This is more proof that audio is a very effective tool when it comes to driving people through the funnel and pulling them closer to the point of purchase. Furthermore, the strong emotional impact and drive to take action have a universal appeal, too, when it comes to different platforms and devices.
For example, around half of smart speaker owners are likely to respond positively to advertising through these devices, according to the 2022 Smart Audio Report from NPR and Edison Research. Of those who have heard ads on a smart speaker, 53% said they would respond, while 48% said they respond better to smart speaker ads compared to hearing an ad in another place and would likely consider the brand in question.
Whether you’re creating a new company or refreshing a business, make it a practice to assess your company’s core values and traditions.
Pic : https://finance.yahoo.com/
Values and culture are the foundation upon which your entire business is built. Your company values will directly influence your company culture, impacting every decision you make as a business. Defining clear and cohesive values will help align your entire organization — from entry-level to senior management — unifying employees as a team and ensuring that your company is working toward the same bigger purpose. Here are four steps to help this process.
Step 1: Define
Values will help your company make decisions and drive your brand, culture and reputation. Start these crucial conversations by exploring why your business exists and its purpose. Take the time to get the answers to these questions just right. Make a list of what is important to you and what is essential to your customers. Hopefully, you’ll be able to see where these goals intersect and use this as a starting point for developing your company values.
My software company has several values specific to our clients (customer service, data protection, personal connection) and several particular values specific to how our business operates (automation and organic growth). Every decision is based on what’s best for our client’s experience instead of making a board or investor-based decision. Your values will (and should) be unique to your business, customers and future goals.
Internally, company values should not be a decision made in a leadership vacuum but should involve employees at all levels of the organization. Depending on the size of your company, this could be a cross-functional, representative small group of individuals or your entire team.
Step 2: Align
Purpose, goals and values are vital to attracting and retaining the right employees and overall employee satisfaction. Building a long-lasting and motivating workplace that drives results starts with your core values. Start at the top and prioritize a leadership team that aligns with your company values. It is quality over quantity in this situation.
When building your team or hiring new employees, share your company values; ideally, they will become a core piece of your brand and reputation. Values should be well-known and referenced often, and candidates should know your company values before joining the team. They’ll learn about your values through your website and job postings before an interview. During the interview process, share your values and frame questions highlighting specific values so you can accurately evaluate candidates.
Your current employees should also have access to company values and understand them to best perform their jobs. You’ll want to ensure internal values can align with company values in one way or another to create a team working toward the same end goal.
Step 3: Share
Once you’ve clearly defined your company values, consider publishing them as a final step to hold your company and your team accountable. Write them down, pay close attention to your words and phrasing, and post them. You might consider a version of this document internal to your company — more descriptive and tactical — as well as a public-facing document that might live on your website. Not only will these serve as a reminder to hold your company accountable, but they will also show your customers and external audiences that you have made this formal commitment.
Step 4: Maintain
It can be helpful to reevaluate your company values every few years as you continue to define and adapt your goals. When company values are at your company’s core, you will find yourself referencing them daily and thinking about how your conversations, decisions, and actions are related to your values. If this isn’t the case, it might be time to reevaluate.
If you’re still skeptical about the metaverse, you certainly aren’t alone. According to a recent survey, 55 percent of adults with yearly incomes over $100,000 said they were not interested or excited about the concept, while 37 percent said they were primarily worried about it. Only 6 percent of respondents claimed to be excited about the metaverse.
Those numbers might not seem encouraging, but it’s important to remember that one of the most popular metaverse platforms currently available, Roblox, averages more than 54 million daily users, the vast majority of whom are Gen-Z or younger. Those users have cumulatively spent more than $1 billion on digital items such as outfits or accessories designed to be worn by player avatars.
Kids and young adults nowadays are incredibly literate in social media and technology, and they’ve already made their interest in the metaverse clear, says Winnie Burke, senior director of global partnerships at Roblox. In the platform’s “Creator Mode,” players can use Lego-like digital “blocks” to build virtual worlds from scratch, and then share those worlds online or jump into other environments with their friends. Over 30 million of these virtual worlds have been created so far.
We’ve all been there. You are in the middle of an interview. You may be in a coffee shop, a conference room, or in front of your computer discussing your interest in a role with a team you have never truly met. You have been researching the brand as holistically as possible in preparation. You know their mission and have memorized the job description for the position you are interviewing for. Maybe you did some digging around social media to find out more about the hiring managers or people who are interviewing you. Everything is going well.
And then they hit you with the dreaded question. “Why are you applying for this position?”
Why Do Interviewers Ask This Question?
Equal parts invigorating and heart attack-inducing, this question allows for so many different types of answers. Is it a job you have always been fascinated by? Is it a company whose beliefs align with yours? Are you looking to make an impact in a different way from what you did at a previous job? Was it for the money, and is that something you admit to your interviewer?
Ultimately, your interviewer is asking you this question because they are gauging how well you understand the position you have applied for. Have you done the necessary research? Did you read the job description carefully and thoroughly?
Maybe you have held a similar position within a different industry, and they want to see if you will be able to convert your skills into the new industry seamlessly. The way you phrase your answer could give them clues on if you truly are the right fit, regardless of any amount of experience you may have.
How to Respond
Prepare Accordingly
If you have ever been in this situation and have not felt prepared to respond, this is your cue to work on it. Prepare a genuine, open, intelligent response in advance. Research the tasks that are listed in the initial job description. Understand any specifics that can go into those tasks, as they may not be listed upfront.
For example, a marketing role may list that you need to adhere to deadlines and be available for launches. It might not, however, detail what days of the week launches are focused on or what your schedule may look like during that time. This is a great time to look to friends who hold similar positions or to do a deep dive on Linkedin regarding people in similar fields.
Are you going to be responsible for customer or client-facing interactions? Perhaps you have experience in an accounts role at a former company but have not been in charge of presentations previously. Come to understand what skills you do possess, and learn about the ones you may be questioning. Understanding the role is key to how you approach the interview. There is no such thing as over-preparing.
Focus On The Role
You may feel compelled to speak at length about the company and how its values align with yours. However, this question alludes to the position itself. In this instance, it is important to focus on the role within the company.
This is where your prep work comes in handy. Got a real feel for their list of desired skills in a worker? Mention those skills, even verbatim, if you would like. For example, a position as a copyeditor may require a response similar to the following.
“This job caught my eye because I am looking for a writing-heavy opportunity that will allow me to create processes and balance my creative and analytical minds. My interpersonal skills have developed well over my last 6 years as an editorial assistant, and those will come in handy when handling an international team of writers.”
You can go on to note some specific ideas you have that align with the job description and branding if you would like. Ultimately, just let them know you did the legwork and believe in the work you will be engaging with on a regular basis.
See how you can make money online, plus more details on how to bring in the bucks quickly.
Some day you won’t have to worry about rent money and credit card debt. But in the meantime, you have to take control of your financial situation.
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In a bind? Need to earn money fast? We’re talking about small bursts of capital, not millions of dollars, but enough to satisfy your monthly obligations or get that nagging creditor to stop calling you.
Below are 32 different ways you can earn some extra money online, through apps, and offline, too. And luckily for you, nearly all require very little to no capital. Keep scrolling to learn more.
1. Drive for Uber or Lyft
Companies like Uber and Lyft offer a great opportunity to make some extra cash. You’ll need a clean driving record, a fairly new car, and the authorization to work wherever it is that you live. If you have all of those things, you can work when it’s feasible for you, whether that’s in the middle of the day during rush hour or the wee hours of the night on a weekend. The choice is yours.
2. Become a market research participant
One way you can earn real money without the hassle is by participating in market research. It’s fairly easy money for not a lot of work, like completing an online survey with your thoughts on a company’s products. Or companies may ask you to join a focus group to simply share your opinion and will compensate you with cash or a gift card.
This often involves writing or stating your opinion in polls or paid surveys. Since participating in the research isn’t too time-consuming, it’s a great way to earn extra income. Focusgroup.com is just one company that is looking for participants, and Survey Junkie as well.
3. Sell old books and games on Amazon
Amazon makes it fairly easy to list and sell old books, games, and devices on its marketplace. You can make more than just a few bucks If you have pricey textbooks from college. Be sure the books are in good condition. You’ll get negative reviews if you attempt to sell books that are falling apart or games that are scratched up. Remember, be upfront about any defects, no matter how small they might be and no matter how few people might readily notice them.
It’s also important to note, that in addition to selling on Amazon, you can earn passive income through Amazon’s affiliate marketing network as an Amazon Associate.
For those who may be unfamiliar, affiliate marketing is an advertising model which allows a company to sell their products through a third party or affiliate, who markets the product for a commission.
So for example, if you own an online business blog, you could earn a commission for including an Amazon affiliate link in one of your posts. Other companies that offer an affiliate program include eBay Partner Network and CJ Affiliate.
4. Sell, or resell, used tech on Craigslist
The market for used electronics is vast. You can use Craigslist to part ways with your old iPhone or your MacBook. You can grab a premium for these types of electronics. Some people even flip items by buying them and reselling them.
You could also use a website like Gazelle to sell your used phones, no matter what kind you have. Companies like that have made an entire business model out of buying used phones and refurbishing them. Either way, you can expect to get a fair bit of money relatively quickly if you have these items lying around your house.
5. Do tasks with TaskRabbit
TaskRabbit lets you tap into an existing marketplace of people looking for help locally with chores. The tasks aren’t always small. This platform (along with others) offers bigger tasks, such as home renovations, as well.
Amazon is getting into the task business with Amazon Home Services. The services listed range from very small repairs to larger and more involved tasks that would take considerably more effort.
6. Deliver for PostMates
You can earn some cash when you’re in dire straits by using PostMates, and you don’t even need a car, just a bike for deliveries in busier cities and downtown centers. I’ve used it often to get food from specialty places that don’t deliver themselves, but it can be used for many things.
PostMates states on their website that you could earn up to $25/hour doing deliveries. You could also earn some tips in the process so it’s a great option for people that are looking to do something in their spare time, similar to the big ride-sharing apps that are hogging up app stores everywhere.
7. Flip real estate contracts
If you’re thinking this is cost-prohibitive, it’s not. You can flip real estate contracts without ever taking possession of the property. This isn’t a fixer-upper endeavor, just securing a contract and selling it to any interested party. That’s it.
You can do this with just a few hundred dollars in most cases to open up escrow. There are companies dedicated to teaching how to do this like REWW. It’s good for making a little bit of money but is also potentially something more long-term as well.
8. Sell on CafePress or Etsy
If you can design digital items, you can sell them for a share of the profits on a site like CafePress. You can do this with nothing more than some design software. They can include custom logos, inspirational sayings, and other topical or trending designs appealing to the masses.
You could hire a designer to assist you with this, but you still need to come up with the ideas. This works best if you understand design yourself but requires no overhead. Items are printed and delivered on-demand. You simply receive a share of the proceeds. Similarly, if you’re a business owner, you could sell items on Etsy as well and utilize the platform as an online store.
9. Answer questions on JustAnswer
Be a resource for people looking for expertise online. JustAnswer (and several sites like it) allow doctors, lawyers, engineers, and others with enhanced knowledge to earn a small income merely answering questions from people who would otherwise have to pay a hefty sum for those answers.
While all you need to get started is an internet connection and expertise in a specialized field, it’s also lucrative (for the time spent) if you’re looking to earn a bit of cash in a hurry. Don’t expect to get rich answering questions, but you can generate a few bucks here or there if you’re in a bind.
10. Money-making strategy: Grab gigs on Fivver
No matter what type of service you offer, you can likely offer it Fivver. Fivver connects freelancers in the digital space with people looking for their services for a price.
Whether you need help with your graphic design, are looking for a freelance writer, or are in the market for a virtual assistant, Fivver can connect you to the right people.
Starting at as little as $5, you can find talent to help you with specific projects, like setting up Google Analytics or help with Google Play. Or you can offer your expertise as a seller, and through marketing yourself as a digital product, you can earn upwards of $10,000.
11. Walk dogs
There are networks devoted to connecting dog owners with dog walkers. Rover is one of the largest networks of dog walkers out there. Of course, you could also use social media or just knock on neighbors’ doors to advertise your services, but you can easily use one of these services.
Do a great job if you’re serious about building a track record of solid reviews. That will help you make money in the future when you’re in desperate need of it.
12. Babysitting with Care.com
You can easily do some babysitting when you need to make a few bucks quickly. Parents everywhere are always in need of babysitting and nanny services.
Websites like Care.com connect parents with babysitters. The company does all the background checking and other due diligence to put parents’ minds at ease. Of course, you can appeal directly to people in your personal network, but if you’re looking to generate recurring revenue sign up with a site marketing to parents looking for child care services.
13. Sell your photos
Have an eye for photography? Of course, you need to be good at this to earn any money but if you are, you can sell photos on ShutterStock or iStockPhoto (along with many others) to generate a passive income from something you might be very passionate about.
For a quicker way to earn by taking photos, solicit people looking for photographers to cover their wedding, engagement, child’s birthday, or any other life event. You’ll need a good camera and some experience, but you can earn some must-needed income this way no matter where you live.
14. Become a personal training
If you understand fitness, you could be a personal trainer. People pay good money for personal trainers if only to have someone keep them on track towards their goals. You can add value while also helping yourself financially.
This could also break off into nutrition and assisting people with meal plans, and so on. You could solicit clients in your local gym, but depending on where you live, you might need some certification to do this (not to mention the gym’s approval). You could also use a site like FitnessTrainer to advertise your services.
15. Tutor students
Parents are always willing to invest in their children’s future. If you have a great deal of knowledge in subjects such as math, science, or computers, you could tutor for cash or offer an online course.
Both Indeed.com and Care.com offer opportunities for tutoring local students. You could opt for either of these platforms or simply find your clients through your network or social media.
16. Advertise for companies with a car wrap
Platforms like Carvertise connect brands and companies with drivers. The process is simple — agree to turn your car into a roaming billboard for a price. If you qualify, you can earn a set monthly fee for advertising your car. You won’t have to pay anything to do this, but you’ll need a clean driving record and a fairly new car.
Mastering these seven natural laws takes work and practice.
Ruben Earth | Getty Images
Many entrepreneurs are continually struggling to build their businesses with little to show for it. That could change in a flash for those who know and apply seven natural laws that work behind the scenes to determine whether a business endeavor will succeed or fail. Just as a sailboat must work with the winds to reach its destination, so too must business leaders work with these natural laws to achieve their goals. For businesses that are not performing at their best, consider which of these laws you might be missing.
1. The law of oneness
In the Western world, many think that people are separate from those around them. This false belief causes individuals to engage in anxiety-inducing rivalry and comparison with others. In this context, businesses fail when they focus on beating the competition, rather than creating the best possible product or service.
Even the phrase “beating the competition” is misguided. It requires believing that there is a limited or fixed amount of success in the first place. The truth is that there’s plenty enough to go around.
The primary goal should be to serve as the rising tide that lifts all boats. Always search for the win-win scenario, not the one in which we win at the cost of others.
2. The law of cause and effect
As Isaac Newton noted, “For every action there is an equal and opposite reaction.” Every decision individuals make, everything they create, everything they do, will have some effect. Every problem encountered and every success achieved are the result of a series of causes.
Simple, right? In theory, of course. But, in practice, individuals need to work in order to refine their filters. Seek to build the skill of being able to identify true root causes — of good and not so good outcomes. Commit to testing and tinkering to figure out what “causes” create the “effects” desired.
Amazon is a trailblazer for collecting and using data to create the outcomes it wants. Rather than resting on its laurels, it continually tests and analyzes past data to grow its online presence and uses predictive analytics to keep itself at the market forefront.
3. The law of giving
The proverb “give and you shall receive” communicates one of the most important truths in life and in business. To succeed in business, especially in competitive spaces, give more than anyone else. Business leaders must ask questions such as:
How can I deliver more value today?
How can I give more than I did yesterday?
Instead of:
How do we increase views/leads/sales?
How do we capture more of the market?
The paradox here is that the law of giving requires giving for giving’s sake, not in order to receive something in return. Give from a deep place. Give from the heart because it’s the right thing to do, without expectation for what karmic forces will come back your way.
Companies like Starbucks and Whole Foods are known for giving back to their own communities and to the communities from whom they source their products.
4. The law of non-resistance
When people resist anything in life or business, they can feel it both physically and emotionally. They become lethargic. They feel tight. They feel pain. Nothing seems to feel “right.”
When they learn to operate within the flow of the universe, they are bound to be more successful. This can be difficult to do, because to some extent people must learn to “let go,” and allow things to unfold, rather than as result in the outcome they seek.
Kodak, the industry leader in camera and film for 100 years, was forced to file bankruptcy in 2012 not because it lacked the digital photo technology, but because of its inability to “go with the flow.” Though Kodak created the digital photo technology and one of the first online photo sharing sites, it did so only with an eye to sell more film and print photos. Because of its white-knuckled grasp on print photography, it could not envision a future beyond it. Meanwhile, its distant competitor Fuji gained market share by fervently explored new opportunities, branching into film, videotape and copy machines.
Want to know the best skill to learn to make money?
Well, in this article I’m sharing the best high income skills for entrepreneurs, freelancers, or virtual assistants.
Learn any of these skills and you will have a prosperous career ahead of you.
I will also point you in the right direction to learn some of these skills, so that you can get started right away.
BEST SKILL TO LEARN TO MAKE MONEY: 17 TOP CHOICES
If you want to increase your salary or become your own boss, then these contenders for the best skill to learn to make money should help.
Learning any of these skills will get you on track to a higher earning potential.
1. COPYWRITING
Copywriting is the art of sales and persuasion using the written word. It’s an essential component of any successful business.
This high-demand skill is required for businesses to communicate the value of their products and services.
Without it, selling can only be done verbally, which isn’t ideal in today’s economy.
Making money as a copywriter can be achieved in several ways.
As a freelancer
Within a marketing team for a company
Or with your own business
The average copywriter’s salary in the US is around $69,000 annually.
And freelancers can make anything from $15 to $160 per hour.
If you want to make money as a copywriter, first you’ll need to learn the basics, which can be found on YouTube or through reading the best copywriting books.
You could also learn everything you need to know through an online course.
Udemy has some excellent courses on copywriting.
Then you’ll want to offer your services to business owners and get some testimonials.
A good place to find work is Upwork or Fiverr, but you’ll be starting with a blank profile, so start with lower prices and increase your rates as you gain experience.
2. WEB DEVELOPMENT AND WEB DESIGN
Building websites for businesses is a common way for people to make money online.
It’s also one of the easier skills to learn to start an online business. That’s because technology has come a long way in this industry.
Many people get into web development by watching tutorials on YouTube, then building sites for their friends or relatives.
Other ways to make money as a web designer and developer are through freelancing sites such as Upwork or Fiverr.
If you want to work for a company, you might need formal training or a certification, depending on where you live. Otherwise, you’ll need a decent portfolio and experience to land a high-paying job.
Web developers can expect to make around $77,200 on average working within an agency.
And freelance web developers are making anywhere between $45 to $120+.
To get started in this field, watch some tutorials or take an online course. The best way to learn with web design and development is through practice.
Build your own sites or build up a portfolio for local businesses.
3. BRANDING
Branding is the creative art of helping a business stand out from the crowd.
It involves anything from simple logo design to complete business identity, messaging, positioning, company values, and tone.
Successful brand specialists are experts at helping businesses connect with their audience on a deep level.
As a brand manager within a company, the average salary is over $100,000.
Depending on your level of experience or area of expertise, your income will vary if you pursue this best skill to learn to make money.
To get involved with this industry as a freelancer or entrepreneur, start by learning the fundamentals.
This Skillshare course is a good place to start.
4. EMAIL MARKETING
An email marketer is someone who helps businesses build and grow email subscribers and nurture leads.
They will create email campaigns, send newsletters, and work with marketing automation software.
This high valued skill is said to bring in the most ROI in any business. The common phrase in the marketing industry is that “the money is in the list.” In fact, the average ROI with email marketing is $36 for every $1 spent.
Email marketing specialists make an average of $76,734 annually.
If you’re a small business owner looking for the best websites to help you start or manage your business, check out our list of the top 11 sites.
Starting a business isn’t easy, which is why it’s important to educate yourself before diving into the world of entrepreneurship. And it appears that more and more of us are making the plunge from the 9-5 to going into business for ourselves.
According to Google’s Year in Search 2021, last year, more people searched for “how to start a business” than “how to find a job.” During the Covid-19 pandemic, business applications in the U.S. surged. While new business formation numbers appear to be leveling off recently, numbers overall remain consistently higher than in the years before, according to Census Bureau data.
Small business owners need to execute a variety of tasks, from project management to accounting. Whether you’re unsure of where to begin, are looking for information to help you scale and grow, or want access to online tools to help you more efficiently manage your business, there are plenty of resources out there for businesses of all kinds. But not all of them are created equal. We’ve broken them down by category, so you can get right to what you need.
Online tools will be your new best friend
One of the most popular types of websites for small business owners are for tools. These are things such as accounting software, website building, etc. These websites are useful at filling the practical aspects of starting and running a business. While many require a paid subscription in order to access full features, there are often free options that let you try the product before you buy, or offer basic functionality. Many of these tools have information centers that describe not only how to use the product, but also how to tackle certain areas of business ownership.
The internet can be your biggest teacher
Another common type of website for small business owners is the informational website, usually best thought of as an educational resource. These websites are vast repositories of information about nearly any aspect of starting and running a small business. That said, they frequently center around one particular topic, although generalist websites are also common. A lot of these websites are 100% free, making them appealing to those working with a limited budget. Because of this, however, they can sometimes be difficult to navigate. The same goes for websites with a deep well of content – it can be easy to get distracted or become overwhelmed by the sheer volume of information. Take things one step at a time, and stay focused on whatever it is you’re working on in order to be successful.
Invest in building your community
Being an entrepreneur can be a lonely road, especially if you’re going down the solopreneur path. Having access to a community of other small business owners can provide you with the opportunity to discuss challenges and successes with those who get it. It also provides business connections that you might not otherwise have. This type of community can be a source of support, inspiration, and practical business connections that is invaluable for small business owners.
With the above information in mind, if you’re one of those people who has a business idea they want to run with, and are looking for the best websites to glean insights from to start your business, check out our list below.
Specs
Free templates and guides take you through all aspects of starting and running a business
Tips from business planning expert Tim Berry
Access to pitch deck examples for various industries
Price: Free
Once you’ve settled on an idea for your business, you’re going to want to flesh out a business plan to help keep you focused. A good business plan will help you chart your progress, and remind you of why you started your business in the first place when times are tough. Bplans has sample business plans, including templates, to help you get started. The website also includes access to plenty of practical advice about starting and running a business written by entrepreneurial guru Tim Berry.
Specs
Integration for e-commerce and appointment scheduling
Access to Experts who can help at any stage of development
Free custom domain with unlimited bandwidth
Personal plan: $19 per month
Business plan: $33 per month
Commerce plan: $36 per month
Advanced Commerce plan: $65 per month
If you want to get the word out about your new business, you’re going to need a snappy website. A website builder site like Squarespace makes it easy to get started with a DIY solution, or, you can hire one of their experts who’ll handle the nitty gritty for you. When you create a website with Squarespace, you get free unlimited hosting, security, and 24/7 support, along with access to their extensive library of resources to help you be successful. If you’re building your site yourself, check out our roundups of the best Squarespace templates overall and for mobile sites.
Specs
Knowledge bank via HubSpot blogs and Academy
Plenty of free tools to help organize your data
Connect your favorite apps to HubSpot
Free plan: Free
Starter plan: $45 per month
Professional plan: $800 per month
Enterprise plan: $3,200 per month
If you aren’t familiar with a CRM, or customer relationship management tool, you’ll soon become very familiar after you decide to start a business. A CRM like HubSpot offers a sales, marketing, and service hub all in one spot so you can keep track of important customer information and interactions. There are both free and paid versions of the software available, both of which include access to award-winning customer support. You can also learn more about the tool and business in general on the HubSpot blogs and Academy.
A tale of resilience, determination, courage, sheer will and focus: PW becomes India’s sixth edtech Unicorn
Entrepreneur India
Alakh pandey is not your quintessential physics teacher. He starts off his classes by singing “Hum honge kamiyaab” for maximum hard-core motivation. Pandey, a physics fanatic at heart, sports tattoos of Pi, E=mc2 and the face of Albert Einstein etched on his arms. Contrary to popular belief, Alak Pandey is not an IIT graduate. He dropped out of an engineering college in Kanpur and decided to return to his native town of Allahabad (renamed Prayagraj) Uttar Pradesh and joined a coaching institute, where students loved his coaching style.
HUMBLE BEGINNINGS
Alakh Pandey’s relationship with teaching started when he had to shift to a slum and live out of a rented house. He started giving tuitions to 4th standard students while being a 6th standard student himself. Pandey saved enough money to buy a cycle that he used to ride to other places for taking home tuition. Being an 11th-grade student, he went for a demo class in a coaching institute. The outcome of the demo class was not expected by anyone. The students at the end of the class were clapping for Alakh and his unique style of teaching.
Following these events, Pandey believed that he was on the right path and he had to take up teaching as his profession. Pandey taught for four years in brick and mortar coaching. The owner of the coaching witnessing his growth congratulated him and said that he would be teaching 5000-6000 students 10 years down the line. However, Pandey wanted to expand his reach further and gradually came on YouTube with his will to reach more students in 2016. He posted full educational content for one year starting from 2016 itself and got a respectable 10,000 subscribers.
In January of 2018, a friend of his advised him to monetize his YouTube account and he received INR8000 and decided to leave the brick-and-mortar coaching to focus completely on YouTube in an attempt to reach more students.
These slang terms were popular in the 21st century. ADRIENNE BRESNAHAN/GETTY IMAGES
Every generation has its slang — new words and phrases that allow kids to communicate without their parents understanding. Read on to learn some of the most popular slang terms through the decades.
1: 1920s Slang Terms
23 skiddoo — to get going; move along; leave; or scram
The cat’s pajamas — the best; the height of excellence
Gams — legs
The real McCoy — sincere; genuine; the real thing
Hotsy-totsy — perfect
Moll — a female companion of a gangster
Speakeasy — a place where alcohol was illegally sold and drunk during Prohibition
The bee’s knees — excellent; outstanding
2: 1930s Slang Terms
I’ll be a monkey’s uncle — sign of disbelief; I don’t believe it!
Gig — a job
Girl Friday — a secretary or female assistant
Juke joint — a casual and inexpensive establishment with drinking, dancing, and blues music, typically in the southeastern United States
Skivvies — men’s underwear
3: 1940s Slang Terms
Blockbuster — a huge success
Keeping up with the Joneses — competing to have a lifestyle or socioeconomic status comparable to one’s neighbors
Cool — excellent; clever; sophisticated; fashionable; or enjoyable
Sitting in the hot seat — in a highly uncomfortable or embarrassing situation
Smooch — kiss
4: 1950s Slang Terms
Big brother is watching you — someone of authority is monitoring your actions
Boo-boo — a mistake; a wound
Hi-fi — high fidelity; a record player or turntable
Hipster — an innovative and trendy person
Daddy-o — a man; used among hipsters or beatniks
5: 1960s Slang Terms
Groovy — cool; hip; excellent
Hippie — derived from hipster; a young adult who rebelled against established institutions, criticized middle-class values, opposed the Vietnam War, and promoted sexual freedom
The Man — a person of authority; a group in power
Far out — strange or groovy (or both)
Bread — money
6: 1970s Slang Terms
Catch you on the flip side — see you later
Dig it — to like or understand something
Get down/Boogie — dance
Mind-blowing — unbelievable; originally an expression for the effects of hallucinogenic drugs
Pump iron — lift weights
Workaholic — a person who works too much or is addicted to his or her job
7: 1980s Slang Terms
Bodacious — beautiful
Chillin’ — relaxing
Dweeb — a nerd; someone who is not cool
Fly — cool; very hip
Gag me with a spoon — disgusting
Gnarly — exceptional; very cool
Preppy — one who dresses in designer clothing and has a neat, clean-cut appearance
Wicked — excellent; great
Yuppie — young urban professional; a college-educated person with a well-paying job who lives near a big city; often associated with a materialistic and superficial personality
Do you have what it takes to make it as an entrepreneur? Ask yourself these 10 questions.
Younger generations are increasingly looking for meaning in their work. Aside from a promising big exit at the end of the road, entrepreneurship is attracting young talent in search of purpose and fulfillment. These young leaders want to become independent but also want to have a positive impact on society. Although they have a vision and a goal to bring innovation and change, creating a business is not a walk in the park. It requires a lot of preparation. Try answering the 10 questions below before starting your entrepreneurial journey:
1. Why do you want to start your own business?
Entrepreneurship is over-glorified and misrepresented on social media. In reality, it is about building a business that solves a problem for a consumer. It’s not about driving nice cars or posting nice pictures on social media. In fact, real entrepreneurship looks quite contrary to what we see on social media.
Do we require a certain level of luck, genetics and an environment around us to be an entrepreneur? Yes — somewhat, for sure. But also, anyone can solve problems anywhere in the world. That is true for both small problems and big problems. The choice comes in the decision to find people who have needs, wants and issues that you can offer a solution for.
It is also a choice that each of us gets to make on how well we wish to solve that issue — how obsessed we are willing to become with that solution and how above and beyond we are willing to go with servicing the customers well.
2. What is the problem that particularly affects you?
If you want to have a viable business, it is important to have a clear mission. Given the purpose of your project, you will have to learn about the real needs of your territory. Start by doing market research to understand what people face daily and expect as solutions.
Beyond the business solution also comes the personal and emotional responsibility — shaping and growing ourselves to be able to handle and maneuver through constant stress and difficulties. That means developing personal awareness to see our shortcomings and making up for those with intelligent business decisions. It means balancing planning and strategizing with actual, excellent execution.
3. What do you want to achieve?
Describe your ideal project. Imagine your project in the way that it could fully blossom, ignoring the current constraints. Through this exercise, project yourself one year from now and then two to three years from now. Identify as precisely as possible what you would like to achieve through the realization of this project. Even if you are in the early stages of creation, it is very important to reflect on your vision, your mission and your goals.
4. Do you have the skills to implement your project?
Let’s face it, you can’t make an impact on the world with beautiful values alone. Daring to go through this path means changing your way of life, sometimes in a radical way. It is essential to identify your strengths and talents. These are the skills you have at your disposal.
On one side of a list, keep these skills you already have. On the other side, go through the overall skills needed to complete the project. From that point, you will be able to know if you need specific certifications, the ways you can gain those skills or even how you will train.
Farizan d’Avezac De Moran is shaping more sustainable cities of the future through her building company GreenA Consultants. CNA Women speaks to her in this instalment of our women in sustainability series.
What if we could continue developing cities and homes without wrecking the environment for future generations – this is the question Farizan d’Avezac De Moran has spent more than a decade trying to answer. (Photo: Farizan d’Avezac De Moran)
Many of us have seen climate change projections. With temperatures expected to rise between 1.1 and 5.4 degrees Celcius by 2100 according to some reports, melting glaciers, rising sea levels, coastal flooding, heatwaves, droughts, famine, rampant disease and mass extinction are sobering possibilities.
Urbanisation has been largely blamed for this. Cities are well-known to be massive energy guzzlers and carbon-producing factories.
But what if we could continue developing cities and homes without wrecking the environment for future generations? That is the burning question Farizan d’Avezac De Moran has spent more than a decade trying to answer.
“We need buildings and houses to live in. We need cities. But we must also be aware of the environmental cost. We need a mitigation plan. We need to adapt and change the way we live,” said the Singaporean entrepreneur who founded homegrown sustainable building company GreenA Consultants.
From Africa to China, Southeast Asia and Singapore, the 52-year-old has spent the latter half of her career greening one building at a time. From airports to seaports, offices, schools, malls and homes, she has helped to shape a new generation of sustainable buildings that conserve energy, water and other materials. Her vision: Cities of the future that are low, zero or positive energy.
OUR FUTURE CITIES
“This planet is our home. It gives us life and supports everything around us from the weather to the people. It is only natural to care about sustainability,” said Farizan.
“When it comes to the building industry, there is so much we can do from innovation to design that is not only more sustainable but will have a positive impact on how we live and feel. I don’t understand why we are not looking more deeply into it,” she reflected.
Sustainable buildings may sound rather technical, but to cut all the jargon, they simply refer to more environmentally responsible and resource efficient designs.
By David Henzel, co-founder of TaskDrive—we support sales and marketing teams with personalized lead research and outbound campaigns.
Smiling businessman leading client meeting in office conference room
Those with successful businesses know that operating according to a set of core values is vital if you want to be on the fast track to realizing your company’s vision and not get derailed along the way. Having core values ensures your business operations are always aligned with your company’s vision and that they have a positive ripple effect of bringing team members together and ensuring all transactions are transparent. Values serve as both a compass to take your company where it wants to go and a filter to weed out whatever is holding back growth.
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What are core values?
Core values are the principles that a business aims to operate by. They should represent the reason and the purpose you are in business. They should also be the mindset that guides all relationships, whether internal or how you handle your customers. Core values should also serve as a compass and filter to navigate through any decision-making process.
Why have core values for a company?
Core company values establish a clear direction for where you want your business to go. This is because core values are literally the answer to our purpose in life, they are the answer to that very important question of “why are we here and how do we want to provide service to others”—whether it be in business, our personal lives or who we show up as socially.
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Using core values as guidelines ensures that every interaction, decision and move that is made has a purpose. When the values of your business are clearly outlined, it results in greater clarity and integrity. Values also ensure that every exchange is transparent and calls for accountability when anything is not aligned.
How do you define company core values?
So how does one go about accurately defining the core values their company is going to stick by? Well, you start with the questions: “Who are we?” “What do we want to provide?” and “How are we going to do it?” Ask questions for clarity such as “Are we growing efficiently and moving forward in the direction intended?” and last but not least, “Where are we falling short?”
The core values you define are not set in stone; they can be refined and reshaped at any time. The way to define core values is to start with a collection of meaningful words, which becomes a statement that then evolves into a catchy tagline. I always like to have a phrase or two explaining what each value stands for and a catchy slogan or motto that we can easily recall whenever we need to.
One of the main personal core values that I also have at the companies I run is: “Love, Not Fear. Make decisions out of love and not fear.” For an example of how this value was once applied, I had an assistant who was not doing a good job with company newsletters. But when I sat down and told her that if she did this job with love, the quality of her work would surely improve.
“Own it: Build trust through total accountability,” is another core value that I apply to all of my personal and professional endeavors. At work, we have our core values ingrained and, in many cases, actually written on the wall. So any time one of the members of my team dropped the ball, I just had to point at the wall and say, “Hey man, own it,” and the discussion was over. All my staff can say is: “Yeah, you are right.” Having values memorized as well as written out and ready to refer to makes things a lot easier when communicating with team members.
Other core values I like to live and work by are, “Keep it simple: Only do and buy things that matter as simplicity is the highest form of sophistication,” and “Keep it real: Be authentic and yourself, and if it’s not a ‘hell yes!’ then it’s a ”no.'” The most important core value that is the guiding principle for each of my businesses is, “Deliver value: Enrich the lives of everybody we come in touch with.”
Let values do the weeding out.
Core values in business also serve as a filter to weed out whatever is not truly in line with the company vision. Take Jack Ma, the founder of Ali Baba as an example. His mission is to make doing business easier. Every day he has ideas and people come to him with ideas and say, “Hey, why don’t we do this in your business? It will make a lot of money.” But Ma always runs the idea through the filter of his values asking the question, “Will this make doing business easier?” If so, he says, “Yes, I’ll consider it” or “No, go away.”
Having clearly defined values enables a business to solely focus on what matters most. These ingrained values create a shared mindset among staff, which results in mitigating stressful situations and friction. The same can be said for our personal lives and for how we interact with our family and community. If people, like businesses, know their values and live accordingly, then efforts aren’t wasted on random things and time is actually spent doing what you truly want to do.
Far too often, we’re led to believe at a young age that there’s a limit to how much we can earn … and it’s high time to shake that idea.
Opinions expressed by Entrepreneur contributors are their own.
If you’ve Googled “how to become a millionaire”, even in half jest, you’re one of tens of millions who dream of becoming financially independent, yet may not be sure where to start or whether you have the capacity. I was at that place — doubting my ability to break through the mental barriers that kept me from my goals. In early days of becoming financially independent, one of the things I had to work hardest at was creating a better mindset… quieting that negative voice in my head (or the voices of those around me) that injected doubt.
The simple and happy truth is that we are all capable of becoming rich in our own way, and it’s not as daunting a task as many are raised to believe. But first, it’s vital to develop the mindset of a millionaire and to start thinking about financial independence as something already created — all that’s needed is the time and focus required to get there.
Here are a few tips to help you train your brain to that end.
Think about “future you”
The majority of people live in the now. World-changing traumas such as the pandemic added fuel to this outlook as billions shifted into survival mode, but if you want to become wealthy, it’s vital to consider where you need to be five, 10, 30 years from now. A 2017 Institute for the Future survey found that a staggering 53% of respondents didn’t think at all about what will happen to them in 30 years, and that 60% thought only about the close future (one month). Such an approach makes building wealth virtually impossible.
Shake off society’s thoughts
There are a number of assumed prerequisites about becoming wealthy, including that the process must feature a formal education (a Ph.D. or Masters in Business, say). But a significant percentage of world’s wealthiest people taught themselves how to earn money without the assistance of a textbook, or via avenues that had nothing to do with prior schooling. Jeff Bezos graduated with degrees in electrical engineering and computer science, yet grew a giant online retail business from his garage and became the world’s wealthiest man. Steve Jobs, meanwhile, was a university dropout who often said that leaving higher learning was one of the best decisions he ever made.
Taking orders from customers for products before they become available for public purchase is a clever tactic used to drum up interest and create a buzz in the build-up to a new product launch. Customers love pre-orders because it means they can get their hands on a product before anyone else.
Pre-order sales can boost your business GETTY
But pre-order sales aren’t just about getting the customer excited. They can be a powerful tool for securing the funds needed to develop a product or service for the market. And for early-stage startups, especially in the current climate, revenue from pre-orders could be key to kickstarting their new business.
A pre-order sales strategy helped U.K.-based nail-tech startup Glaize to get off to a flying start. Founder Gina Farran says: “Because we manufacture everything in-house, we didn’t have full visibility on which colors would sell well and which wouldn’t. With pre-orders, we can model our production runs based on actual customer orders, which reduces wastage and ensures we use only necessary amounts of raw materials.”
Taking orders from customers for products before they become available for public purchase is a clever tactic used to drum up interest and create a buzz in the build-up to a new product launch. Customers love pre-orders because it means they can get their hands on a product before anyone else.
But pre-order sales aren’t just about getting the customer excited. They can be a powerful tool for securing the funds needed to develop a product or service for the market. And for early-stage startups, especially in the current climate, revenue from pre-orders could be key to kickstarting their new business.
A pre-order sales strategy helped U.K.-based nail-tech startup Glaize to get off to a flying start. Founder Gina Farran says: “Because we manufacture everything in-house, we didn’t have full visibility on which colors would sell well and which wouldn’t. With pre-orders, we can model our production runs based on actual customer orders, which reduces wastage and ensures we use only necessary amounts of raw materials.”
One of the most effective ways of securing pre-orders is through crowdfunding. Alan Mosely and his wife are the founders of smart baby sleep aid SleepaSloth, which they’ve been self-funding and overseeing the development of the idea and prototypes since 2019. They are now working on a Kickstarter crowdfunding campaign for September to secure pre-orders, get feedback and create a community.
“Pre-orders help you secure the funding you need to move forward with the manufacturing of your product,” says Mosely. “Creating a hardware product or device requires a significant amount of capital upfront to create the tools used by your factory to create your product. Factories also require a minimum order quantity, typically 1,000 units or more, to even begin building your product. You will need to pay half of this upfront, which is where you can put your pre-order sales to good use.”
The Turning Point is a series of short articles that focusses on the moment when an entrepreneur hit upon their winning idea. This week, we feature insights-led customer engagement platform MoEngage.
Last month, Bengaluru-based insights-led customer engagement platform Moengage raised $77 million funding in a round led by Goldman Sachs Asset Management and B Capital, with participation from its existing investors Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, and Matrix Partners India.
This was the third round of funding raised by the company in the last 12 months, with $32.5 million raised in July and $30 million in December 2021. This was also the first investment by Goldman Sachs Asset Management in an Indian SaaS company.
Founded in 2014 by Raviteja Dodda and Yashwanth Kumar, MoEngage is an insights-led customer engagement platform for consumer brands that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love. It works on a customer-centric approach and enables personalisation at scale across mobile, email, Web, SMS, and messaging channels using AI and in-built analytics.
“When MoEngage started out, we had only one guiding light—to build the world’s most trusted customer engagement platform,” shares Raviteja Dodda, CEO, MoEngage.
But this was not the first venture started by the co-founders. Raviteja Dodda and Yashwanth Kumar were classmates at IIT Kharagpur, where they experimented with small scale startups in the SMS marketing space. But after graduation, they parted ways.
In 2011, Ravi and Yashwanth came together again to set up Delight-Circle, a mobile-first local offers and coupon network. The company saw great success initially, but soon found out that engaging and retaining consumers proved to be challenge.
When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite.
When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite. So, what’s the secret to choosing brand colors that lead you to the C-suite and closing bigger deals?
The first step in figuring this out is understanding the psychology of color. Color has the power to influence human behavior. It can be utilized to induce a desired mood or emotion in someone and elicit a desired response (Masterclass Staff, 2022).
Colors are broken into several categories, the most common being primary and secondary colors. The primary colors are defined as colors from which all other colors can be created by mixing. The primary colors are:
Red
Blue
Yellow
Secondary colors are created by mixing two primary colors, with the most common being:
Green
Orange
Purple
psychology of color
Each color can vary in intensity, also known as chroma (think, electric blue vs. navy blue) and its value (lightness or darkness). Here is a quick reference guide:
Red is passionate and energetic. Brands that use red in their branding are trying to communicate excitement, vibrancy and action.
Blue is calming and trustworthy. This is why many financial and healthcare services use blue in their branding.
Yellow is cheerful and optimistic — perfect for brands that want to communicate happiness and positivity.
Green is refreshing and natural, making it an excellent choice for eco-friendly and health-focused brands.
Orange is energetic and playful, often used by brands targeting younger audiences.
Purple is associated with royalty, luxury and mystery. If you want to convey a sense of sophistication and elegance in your branding, purple is the way to go.
Black, white and brown are considered neutral colors, but they also evoke emotions:
Education often biases us towards immediately trying to solve well-framed problems. An algebra test poses solvable algebra problems, and a physics test poses solvable physics problems. Real world problems are much more ambiguous — it may not even be clear that there is a problem to be solved. Even if it is, it may not be clear what sort of problem it is, it may not come with sufficient information to be solvable, or in some cases it may not be solvable as given.
For this reason, it is important that strategy makers postpone the urge to immediately start analyzing and deciding and instead begin by asking two basic questions: Is there a problem to solve and what sort of problem is it?
Is there a problem to be solved?
Many companies get started on strategy-making too late because of a lack of awareness or sense of urgency that there is a challenge to be addressed.
This happens for several reasons. If there is no obvious threat to current performance, it may appear that there is no challenge to be solved. This can be reinforced by common accounting metrics like sales, growth, profitability, and productivity which provide delayed views of past performance, but indicate nothing of future potential. In a dynamic environment where current success can be entirely uncorrelated with future success, it may even be the case that high levels of profitability are an indicator of insufficient levels of investment in future success.
It takes active work to break the mirage and see reality as it is. Mental models are sticky and tend to persist without conscious efforts to challenge them. Our current model of what a business is and how it works may come to be seen as a fact rather than a choice, even though there are always alternatives.
The antidote is to be aware of and continually challenge the hidden assumptions underpinning past success. Jeff Bezos has often stressed that Amazon will fail one day and has written about the importance of maintaining the humility and hunger of a “Day 1” mentality. Other companies constantly “Red Team” by having a group dedicated to challenging current strategies and proposals. Cyber security is often tested by hiring a group of hackers to probe and attack a company’s defenses.
The passive default is towards complacency and consensus — therefore an active hand is required to create and protect critical dissension. Some CEOs personally play a role in protecting mavericks and skeptics, who otherwise tend to attrit through active removal by line managers or through lack of appreciation for the contentious role they play.
Finally, strategy processes can become rote and ritualized — in some cases little more than exercises in financial planning or negotiation of performance targets. The freshness and essence of the strategy process can be restored by involving outsiders, by deliberately exploring alternative viewpoints, or by leveraging executive games designed to stretch the imagination.
In short, it’s unlikely you’ll identify the problem to be address or take it seriously when you do, unless you actively seek it out.
What sort of problem is it?
Before a problem can be solved it must first be framed. Business problems in their initial conception are almost always ill-framed and strategy can be seen as a process of iterative reframing. The initial problem’s framing should not therefore be the same as the eventual problem’s framing. Each attempt to frame the problem directs the data gathering and analysis that leads to a better framing.
We apply the idea in our book Your Strategy Needs a Strategy, when we proposed five distinct approaches to strategy (Classical, Adaptive, Shaping, Visionary and Renewing), each of which is appropriate in a different competitive context, as a function of its predictability, malleability and harshness. Before developing a strategy, it is necessary to understand the nature of the competitive context, and then to develop the right sort of strategy to match. For example, the analyze-plan-execute algorithm of the classical planning process has little in common with the vary-select-amplify algorithm of adaptive strategy.
To get at what kind of problem we’re facing, therefore, is an exercise in framing, which scientific research shows is actually a natural human approach to solving problems. For example, in trying to find a path through a maze, people will remove structures which do not affect the solution, but which simplify the representation of the problem to be solved. Despite this natural propensity to reframe, however, the tools and techniques of strategy often tempt us to immediately apply them rather than go through that framing process of asking what the problem to be solved is and then selecting the right tools.
After work, you probably want a relaxing, stress-free night. And that makes sense. Planning activities like reading or meditating can help relieve stress when things get tough at work.
In addition, you can use this time to expand your knowledge or develop your skills. Additionally, you can engage in new experiences or pursue a passion.
The benefits of participating in these activities can range from increasing your productivity to improving your health and general well-being.
With that said, here are 10 practical ways to maximize your after-work time.
1. Tie up loose ends.
My mom had a tradition that she followed every evening when I was a child. As soon as we got home from school, we had to clean up the house. It wasn’t a long bit of cleaning — usually, she set a timer for 20-minutes. Obviously, we whined about this and the time trying to get out of it was likely longer than the actual time spent. But this effort and habit kept the house tidy and saved us from major cleanings if the cleaning had waited until the weekend.
After I finish working for the day, I will set a timer for 20-30 minutes and tidy up. Or, I can handle items on my to-do list I couldn’t do during the day. Even though that’s not a lot of time, you’d be surprised at what you can actually accomplish.
You can clean dishes, fold laundry, make a grocery list, clean your calendar, or send an important email. In addition, a timer can be a great way to tie up the day’s loose ends and help your transition from work.
2. Get a weeknight hobby.
Commit to an out-of-the-home activity after work. Some ideas could be an exercise class, volunteering, or a night out with friends. Then, rather than spending your time at home, you’ll have more time to do what you care about.
“By scheduling your time after work, you are more likely to stick to your most important ‘to-do’ items. Many people find that they are most productive when they have more to do,” says Dr. Lisa N. Folden, licensed physical therapist and naturopathic lifestyle coach, owner of Healthy Phit Physical Therapy & Wellness Consultants. “By having a scheduled event after work—especially one that can double as exercise—you have more accountability to avoid sitting around aimlessly scrolling through your phone or watching TV.”
3. Sweat it out.
Yes, I am aware. You’re well aware of the importance of physical activity. However, this still can’t be stressed enough. There is no doubt that a regular exercise program boosts your creativity, confidence, and resilience — whether in the workplace or the home.
In short, moving your body is one of the best things you can do to boost your productivity. After all, exercising relieves stress and relieves mental strain. The result? You’ll sleep better and be more energetic.
So, block out time at the end of the day — to go for a run, ride a bike, or join an exercise class. Other ideas would be playing with your pet or kids, dancing, or getting caught up on a chore.
4. Enjoy the company of those you love.
Spend quality time with those who are important to you, such as family, friends, and colleagues. Not only does it make life worthwhile, but it’s good for you too. It releases endorphins and lowers stress when you talk to your spouse, kids, siblings, parents, or friends. Even a simple phone call with a loved one can benefit your well-being.
What’s more, with friends and family, there are lots of fun things to do, such as;
Whether it’s something in your business, your relationships or your finances – here are four steps to change anything in your life and make it last!
I talk a lot about integrity in helping people to establish themselves in business, and for good reason. One of the main things that led me down a very dark path and almost took my life, was living without it. That realization, along with many others, helped me develop these four steps to change anything (and I do mean anything).
I had gotten so wrapped up in being a millionaire above all else, that I had stopped living in integrity with myself and why I wanted to do that. “Because I can” isn’t a reason to do anything, and more toxic is, “to prove to everyone that I can.”
It was that last one, especially, that led me to build and lose two multi-million dollar fortunes by my mid-twenties. I ultimately had myself convinced that I had nothing left to live for, except more failure.
But I was wrong!
If my story can be an example to teach you anything, it’s that there is purpose to your life. Any darkness or sorrow that you might be experiencing right now, is part of what is going to make you valuable to the world.
Now, all that highfalutin, “climb the mountain and tame the beast” talk is great, but the rubber has to meet the road sometime. You have to dream, but dream with your eyes open.
I’m a big fan of mindfulness, but it’s only of any use in service of taking better actions. You can meditate, pray and spend time on an ethereal plane convening with the space elves all you want. But unless you use that to inform your actions back here in the real world: You cannot experience any real-world benefits from it. So, to that end, here are my four steps to change anything. These are about going beyond intention and creating lasting change in any area of your life:
1. Accept
Acceptance is about taking an audit of how things are and then accepting them, wholesale and without judgement.
You can’t set a course for new lands without first knowing where you are. But more than that, you need to know exactly where you are. Looking at your current situation through a fog of judgement and regret is no good.
Subjectivity be damned! You need to know where you are and then accept it. For better or worse, you are where you are because of the choices you’ve made. And I’m pretty sure that the vast majority have been made in good faith, in the moment. Nevertheless, new experiences require new choices.
2. Clear
The present moment is all that’s real. We can’t create a new future from the past, and we certainly can’t do it in the future. It’s all about what we do right now.
This is not to say that we can’t learn from past mistakes and use our desire for a better future to motivate us. Don’t misunderstand me. As far as the actions we take, though, we can only do that in the present. So, we need to do so, free of baggage. That’s what I mean by “clear.” You need to neutralize yourself energetically.
Emotions are just energy in motion. They are only in your body for a maximum of 90 seconds. It’s how we interpret them that determines whether the impact lingers on beyond that. The energy of an emotion is like a fiber optic connection to your subconscious … only faster. It’s the language that it speaks! So, it can be very hard to consciously intercept transmissions before they hit your subconscious and provoke a reaction.
This is where practices of meditation or guided visualization really can help. Make time throughout your day to spend five minutes (or however much you can spare) just sitting quietly, observing your thoughts and letting them go by — no judgement and no emotional response.
Persistent or intrusive thoughts are just wanting to be heard. Hear them, so that they can move on. Rid yourself of the background chatter, so that you can make choices from an informed, neutral place.
3. Practice gratitude
It took me a long time to realize the utility in practicing gratitude. It was always part of my model, but it came in response to an achievement or experience. I never got why you would feel grateful for something that hasn’t happened yet.
There are two things to unpack here:
We experience more of what we feel. Yes, you could call that “The Law of Attraction,” but you don’t have to believe in that in order to recognize that how you feel impacts how you experience the world.
If you’re already stressed about money, for example, then a parking ticket is going to send you over the edge. If you’re an already abundant person (notice I didn’t say “wealthy” or “rich”), then it won’t phase you.
In order to physically experience a desired outcome, we need to create internal alignment with it. We have to become a vibrational match for the future self we want to be.
You can’t sit around saying that you want to run a successful business, all the while looking at others who are, and thinking of them as “other” in some way. Work on becoming that person first, and the universe will fill in the gaps. And no, I’m not talking about “fake it ’til you make it.” I’m saying: Become it, and you will make it.
Here’s a life hack for you around gratitude: You can practice it with anything, and you’ll still create a seismic shift in your experience. Like we said earlier, your subconscious speaks the language of emotion. This is a beautiful language, but not a particularly nuanced one when it comes to the enormity (or lack thereof) of a given situation. So, you practicing feeling grateful for your shoes, is just as impactful as winning your first $1M contract. You just have to turn up the dial.
It sounds silly, but have a look at your shoes and pay attention to the physical sensations that occur when you think about how grateful you are for them. Then start acting out the physical motions that you would, were they (somehow) representative of your first $1 million contract.
Jump up and down! Dance! Punch the air!
Don’t worry about what other people think (or better yet, do it in private). Once you’ve physically gone through the motions of celebrating those two wing-tipped wonders, pay attention to your emotional state.
Different, isn’t it? Imagine if you could cultivate a consistent state of being grateful for all you have. How much better would your life be? Remember: Everything that shows up in your life is the result of expectation.
Your personal brand reflects more than what people think of your product or service, it’s what they think of you, and will determine what your business will really be worth in the end.
Your personal brand is your calling card for attracting like-minded people who will believe in your message. Whether you are a freelancer, startup or you just received your first round of financing, the effort you put into your personal brand directly affects how others perceive the value of your business.
Brazil Photo Press/CON | Getty Images
A third of people trust messages from a brand, but 90 percent trust messages that come from someone they know. While it may not be possible for everyone to know you on a personal level with direct interaction, a personal brand can give people an idea of who you are and what you’re all about. The easier others can assess your personal brand, the easier you will find it is to improve your deal flow.
Your personal brand should answer several questions.
What personal values are most important to you, and how does your company reflect this?
What’s your story behind your business?
Do you have the skills and knowledge that ensures quality others can trust?
What is it about you that others can relate to on a personal level?
Here are a few examples of how successful entrepreneurs have leveraged their personal brands to increase their deal flow.
1. Jessica Alba, The Honest Company
We first knew Jessica Alba as an actress, but motherhood defined her mission as founder of The Honest Company. Alba’s story behind her company came from a common struggle that parents face, searching for non-toxic and pure household ingredients and childcare products.
“I did research when I was pregnant with my first daughter and was horrified by the chemicals in products, even those meant for babies. I would have to go to 50 different places just to get my house and my kid clean,” Alba told Parade in 2012.
As the ideal customer of her own company, Alba’s mission to fulfill a gap in clean products for parents has led to a deal flow that has given The Honest Company its value at nearly $2 billion.
2. Richard Branson, Virgin Group
The decision-maker and visionary behind a leading travel and leisure empire shouldn’t be boring. Richard Branson’s playful and fun personal brand has helped the Virgin name extend across over 200 companies.
Branson describes himself on Twitter as a “tie-loathing adventurer, philanthropist, and troublemaker … Dr. Yes.” Branson’s down-to-earth persona has been consistently reflected in all of his ventures.
This is a man who once gave all of his employees his personal phone number. Branson’s brand has built trust through customer-centric values, and his deal flow comes largely from our belief that that Virgin is friendlier and more human than companies of this size.
3. Daymond John,share your journey
Daymond John has truly earned his credibility from the dues he paid by starting FUBU. His personal brand is built on his story of hard work that led to the success of his clothing line. Daymond rolled up his sleeves and with the help of his mother, he learned how to sew and make the first FUBU prototypes in his home.
Improving sales and marketing often comes down to speed and convenience, which makes text messaging a great asset for growth. Here’s how.
You need customers’ attention, and text messaging is one of the best ways to get it. Most texts are read instantly, and typical response times are within a couple of minutes. No other channel has that kind of consistent engagement.
Once you have customers’ attention, you can do myriad things to improve your sales and marketing and grow your business. Below is a breakdown of five:
1. Capitalize on inbound marketing and lead generation
You spend time and money driving people to your website or into your physical location. Make sure you can turn those people into paying customers.
Website viewers tend to have questions they need answered before they can purchase, and they’d often rather ask someone than do the research themselves. An SMS chat (web chat widget for texting) solves this.
The visitor starts a conversation on your site through the chat, and your response goes to their text messages. This gives you their cell phone number — ideal for future follow-ups — and also keeps the conversation going once they’ve left your website.
Aside from SMS chat, you can prompt customers to “Text us at this number.” Providing a keyword customers can text to get some perk or discount also works well, both in-store and online (e.g., “Text FREE to number to get …”). This will bring you first-time customers and set you up for SMS promotions later.
2. Follow up before competitors to win more sales
Prospects tend to reach out to multiple businesses when trying to buy. The business that responds first wins most of the deals. Texting helps you respond first.
Ask for a prospect’s cell phone number on any web form, and send an automated text confirming you got their request upon submission. This is a great customer experience and opens up texting as a communication channel for when your rep has a moment to personally respond.
Depending on your sales motion, you may be able to schedule an appointment, provide an estimate or close the deal entirely through text. If you need more info first, text to find a couple minutes for a phone call. Texting is also great for getting quick updates on prospects’ decision-making process and for getting them to take action so you can finalize a deal.
3. Tap past customers with new, seasonal and additional offers
SMS promotions tend to give any company a quick boost. Use them to upsell existing customers, bring past customers back and to re-engage cold leads. New products, additional services and seasonal discounts are all great offers to promote.
Pull your list of customers or a particular segment of customers you want to reach. Your customer relationship manager (CRM) or texting service may already make this easy for you. Keywords, mentioned in point one, also help you build a subscriber list ongoing.
Email marketing can do more than help you find and engage with new customers. It can also improve your search engine rankings.
It’s the bread and butter of your career, but possibly also the bane of your existence.
Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s nearly inescapable. And, the modern world couldn’t function without it.
Of course, we’re talking about email marketing.
Typically a softer sell than other types of marketing, it offers incredible ROI, returning on average $36 for every dollar spent.
But, what is it exactly?
According to Wikipedia, email marketing is “the act of sending a commercial message, typically to a group of people, using email.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.”
For digital marketers, this means primarily one thing: directing recipients to a website, either for more information, to make a purchase, or to perform some other action.
In other words, traffic is the name of the game.
But, can you really use email marketing to boost your organic traffic? Of course!
A key part of search engine optimization (SEO) is off-page factors, including social media shares and backlinks.
High-quality traffic will also affect how your site is ranked by Google and other search engines.
And, one way to encourage all of these is through effective email marketing.
So, let’s look at the $10,000 question: HOW do you use email marketing to drive traffic?
Here are seven ways you can increase visits to your website:
1. Target With Accuracy
Bounce rate – it’s a dirty word in online marketing.
And while there is such a thing as email bounce rate (that is, emails that were returned by the recipient’s server), what really matters to digital marketers is website bounce rate, i.e., the percentage of visitors who leave your site without taking action.
This is where email marketing can really shine. Whether you’ve bought your list or compiled it on your own, you should be equipped with some basic information about your audience, which will allow you to run highly targeted campaigns.
To improve traffic, your email campaign should go to people who are genuinely interested in your content, whether because they’ve expressed some interest in the past or your content can help solve a current pain point.
These types of visitors are likely to spend a longer time on your website, which signals to search engines that your website is a good resource. Google will recognize your site’s authority and increase your ranking accordingly.
2. Understand User Intent
Why are your email targets opening your messages? Because you’re offering them something of value and they see some relevancy in what you’ve sent them. (Or maybe you just write the world’s best subject lines.)
There are three main types of user intent and email marketing can be used for all of them:
Navigational – in which a user is trying to get to a certain site, in which case, congratulations, job done.
Informational – where a user is looking for information.
Transactional – when a user is prepared to buy or take another online action.
The Fastest Way to Check Your Core Web Vitals
Are you optimizing for user experience? Enhancing site speed, content stability, and interactivity can boost organic rankings, brand awareness, and sales.
If you’re also running your organization’s SEO, you’re probably familiar with this concept.
If not, get with whoever is and ask them for the long-tail keywords or descriptive searches that are driving people to your site.
Then, use these to craft email messaging that will connect with your audience.
By providing content that addresses user needs, you’re weeding out low-quality visitors, enhancing your SEO via an improvement in quality visits.
3. Use Newsletters With Exclusive Content
Once you know what your target audience is looking for, you can create content to address it.
And, regular newsletters with exclusive content are a great way to keep your brand at the top of a consumer’s mind.
Show your audience your brand’s value and establish a reputation as a thought leader in the field by sending out a weekly or monthly email with relevant information.
If you have a company blog, this is a great source you can mine for content that your audience won’t get anywhere else. And by clicking on the “read more” in your newsletter, they’re doing exactly what you want – visiting your website.
4. Integrate Email And Social Media
On their own, both email and social media marketing are useful tools. But when combined, the effectiveness of both grow exponentially.
Use your social media presence to invite followers to subscribe to your email list and vice versa.
This will not only build rapport, but will also let you develop more personalized communications.
Why we chose it: We selected SocialBee as the best social media marketing platform for solopreneurs because of its concierge services. These can be a great option for coaches, authors and freelancers who have limited resources for managing their social media campaigns. SocialBee’s concierge social media specialists are dedicated to specific tasks related to social media management, offering additional support to companies that don’t have a lot of social media expertise or manpower.
SocialBee’s concierge specialists can help users complete tasks from crafting posts for social media platforms to writing compelling copy and managing community outreach. Businesses can access these services without committing to a long-term subscription. Additionally, SocialBee offers month-to-month plans so businesses aren’t tied down by contracts and can sign up for services on an as-needed basis.
Besides offering concierge services that grant users access to content marketing specialists, SocialBee also integrates automation features that speed up content creation and publication. For example, you can automatically publish content based on specific triggers like the use of certain keywords or hashtags. SocialBee also uses AI to analyze your social media activity and provide customized content recommendations.
Why we chose it: We chose Metricool as the best social media management software for analytics because of its competitor analysis feature, which allows users to gain insight into what competitors are doing on different social networks. They can then use that data as inspiration for fresh content that has been tested and found to be successful. Moreover, analytics features and access to Instagram hashtags are available through Metricool’s “free forever” plan.
Metricool can help users simplify social media management through measurement and scheduling capabilities that work across various platforms. Besides adding new features every month, the company offers a comprehensive library of resources — including easy-to-follow guides with embedded videos and educational content on its YouTube channel — to help users get up and running with social media. Whether users are just getting started or want more advanced analytics training, Metricool has them covered.
Zoho Social
Zoho Social features a dashboard from which users can see their brand health across different social media platforms. This gives them better insight into their target audience through snapshots that display their engagement rate and traffic sources.
Additionally, the software integrates with Zoho CRM and Zoho Desk tools, which allow users to monitor customer issues on their social media accounts and create instant support tickets. It also connects with Canva, so you can design posts without leaving Zoho Social.
Despite Zoho’s vast array of software integrations, it’s not a budget-friendly option for those looking to create video content. Users are limited to static or carousel posts unless they upgrade to a Premium Membership. Furthermore, they are unable to create posts that incorporate videos and GIFs through the Canva button on Zoho Social.
Source: https://money.com/best-social-media-management-software/?xid=flipboard&utm_source=flipboard&utm_medium=rss_synd