India might not be the first country that springs to mind when someone mentions video games, but it’s one of the fastest-growing markets in the world.
Analysts believe there could be more than half a billion players there by the end of this year.
Most of them are playing on mobile phones and tablets, and fans will tell you the industry is mostly known for fantasy sports games that let you assemble imaginary teams based on real players.
Despite concerns over gambling and possible addiction, they’re big business.
The country’s three largest video game startups – Game 24X7, Dream11 and Mobile Premier League – all provide some kind of fantasy sport experience and are valued at over $1bn.
But there’s hope that a crop of story-driven games making a splash worldwide could inspire a new wave of creativity and investment.
During the recent Summer Game Fest (SGF) – an annual showcase of new and upcoming titles held in Los Angeles and watched by millions – audiences saw previews of a number of story-rich titles from South Asian teams.
One of those was Detective Dotson by Masala Games, based in Gujarat, about a failed Bollywood actor turned detective.
Industry veteran Shalin Shodhan is behind the game and tells BBC Asian Network this focus on unique stories is “bucking the trend” in India’s games industry.
He wants video games to become an “interactive cultural export” but says he’s found creating new intellectual property difficult.
“There really isn’t anything in the marketplace to make stories about India,” he says, despite the strength of some of the country’s other cultural industries.
“If you think about how much intellectual property there is in film in India, it is really surprising to think nothing indigenous exists as an original entertainment property in games,” he says.
“It’s almost like the Indian audience accepted that we’re just going to play games from outside.”
Another game shown during SGF was The Palace on the Hill – a “slice-of-life” farming sim set in rural India.
Mala Sen, from developer Niku Games, says games like this and Detective Dotson are what “India needed”.
“We know that there are a lot of people in India who want games where characters and setting are relatable to them,” she says.
Games developed by South Asian teams based in western countries have been finding critical praise and commercial success in recent years.
Venba, a cooking sim that told the story of a migrant family reconnecting with their heritage through food, became the first game of its kind to take home a Bafta Game Award this year.
Canada-based Visai Games, which developed the title, was revealed during SGF as one of the first beneficiaries of a new fund set up by Among Us developer Innersloth to boost fellow indie developers.
That will go towards their new, unnamed project based on ancient Tamil legends.
Another title awarded funding by the scheme was Project Dosa, from developer Outerloop, that sees players pilot giant robots, cook Indian food and fight lawyers.
Its previous game, Thirsty Suitors, was also highly praised and nominated for a Bafta award this year.
Games such as these resonating with players worldwide helps perceptions from the wider industry, says Mumbai-based Indrani Ganguly, of Duronto Games.
“Finally, people are starting to see we’re not just a place for outsource work,” she says.
“We’re moving from India being a technical space to more of a creative hub.
“I’m not 100% seeing a shift but that’s more of a mindset thing.
“People who are able to make these kinds of games have always existed but now there is funding and resource opportunities available to be able to act on these creative visions.”