Not long after the US imposed their tariffs on Canada, a local neighbourhood pub in Toronto began removing all American products off their menu.
That means nachos, wings – and of course, beer – must all to be made now with local Canadian ingredients, or wherever not possible, non-US products from Europe or Mexico.
For Leah Russell, manager at Toronto’s Madison Avenue pub, the boycott was a no-brainer. She adds that it is “pretty set in stone,” even if the tariffs themselves are not.
“I’m glad that we’re getting rid of American products and supporting local businesses,” Ms Russell told the BBC on Thursday. “I think it’s an important thing to do.”
This defiant stance in response to President Donald Trump’s tariffs and threats against Canada has been unfolding across the northern country.
Just ask actor Jeff Douglas, once the face of Molson Canadian Beer’s “I Am Canadian” advertisements, who has filmed and posted a light-hearted, but deeply-patriotic video on Youtube this week addressing Trump’s “51st state” rhetoric.
“We’re not the 51st anything,” declares Mr Douglas in the video, which has since gone viral in Canada.
Some of the backlash has been more symbolic, like one Montreal café changing the Americano on their menu to a “Canadiano” – a small gesture that the owners say is meant to display unity and support for their community and country.
Even the CBC, the country’s public broadcaster, is feeling the full force of this wave of patriotism, after it dared run a programme asking Canadians what they think about Canada becoming “the 51st state”, as Trump has suggested many times.
The show sparked intense backlash and accusations of “treason,” “sedition” and even “betrayal”.
Although Trump has since lifted some of the tariffs imposed this week and put others on pause until 2 April, many Canadians say the damage has already been done.
After Thursday’s reversal, foreign minister Melanie Joly told CNN that Canada has been shown “too much disrespect by the Trump administration at this point, calling us a 51st state, calling our prime minister ‘governor.'”
Meanwhile, Doug Ford, who is the leader of Canada’s most populous province, did not back down from his plan to slap export tariffs on electricity that Canada supplies some US states. The 25% surcharge will affect up to 1.5 million American homes.
“I feel terrible for the American people because it’s not the American people, and it’s not even elected officials, it’s one person,” he told a local radio show on Thursday in reference to Trump.
“He’s coming after his closest friends, closest allies in the world and it’s going to absolutely devastate both economies,” Ford said.
Canadians support their country’s reciprocal actions, saying they should remain in place until US tariffs are completely off the table.
“You go to bed every night and don’t have any idea where you stand,” said Andrew, a shopper at a Liquor Control Board of Ontario (LCBO) store in Toronto, which has stopped stocking US-made alcoholic drinks. Trump says he will delay the tariffs, “but what does that mean?” he asks.
“Let’s keep [American-made drinks] off the shelves until we know what things are going to be from day to day.”
The tariffs have been met with deep anxiety in Canada, whose majority of exports are sold to companies and clients in the US. Officials predict up to a million job losses if a 25% across the board levy went ahead, while economists warn that a recession is imminent if they persist.
The potential impact is devastating enough that the Canadian government has announced it will bring in relief measures, similar to those implemented during the Covid-19 pandemic, to help impacted individuals and businesses.
Even with the tariffs being scaled back temporarily, the uncertainty alone is hurting both American and Canadian economies, says Rob Gillezeau, an assistant professor of economic analysis and policy at the University of Toronto.
“The most sensitive thing to uncertainty is business investment,” Prof Gillezeau says, adding that firms are “not going to want to spend a dime anywhere” until they have some clarity.
Analysts suggest the mere whiff of a trade war is likely costing Canadian companies hundreds of thousands of dollars as they try to navigate through these changes, and are likely delaying deals and disrupting trade due to the confusion.
That trepidation is also seen in the stock market, which had erased virtually all its gains since Trump won the presidency in November.