Indian creators and fans on YouTube didn’t just break the internet, but rebuilt it with their unique voice and brand of creativity, YouTube said in its India blog on Thursday, which revealed the top trending takeaways of the year.
New Delhi: The big fat Indian wedding of Radhika-Anant Ambani, cricket lovers’ festival IPL, gamer Ajju bhai — whose amusing commentary entertained audiences — and ‘moye moye’, a catchy melody by a Serbian artist that internet users widely used to take a funny take on adversities, grabbed spots in the chart of most-trending topics on YouTube in 2024.
Indian creators and fans on YouTube didn’t just break the internet, but rebuilt it with their unique voice and brand of creativity, YouTube said in its India blog on Thursday, which revealed the top trending takeaways of the year.
Videos featuring “Ambani” and “wedding” in their titles amassed over 6.5 billion views in India, as fans analysed every aspect of the event, including international performances, stunning outfits, and a guest list filled with celebrities, according to the blog.
“From armchair fashion critics to wedding planners offering their hot takes, this year, the after-party was online, and everyone had a VIP pass,” YouTube wrote.
Ajju bhai, known as Total Gaming, who commands an impressive subscriber count of 43.9 million, also grabbed a spot on the charts.
The song “moye moye,” which quickly gained popularity for its entertaining tone and catchy melody, has been featured in numerous videos, garnering over 4.5 billion views, it said.
The cricket fever in India did not fail to surprise, with 7 billion views generated by content related to the ICC Men’s T20 World Cup and the 2024 Indian Premier League.