Bollywood actor Sara Ali Khan recently invested an undisclosed amount in pop-culture brand, The Souled Store. A firm believer in originality and “comfort being as important as fashion, she sees the brand as a perfect fit.
Actor Sara Ali Khan has joined pop-culture brand, , as an equity partner. In 2013, three youngsters from Mumbai, Vedang Patel, Rohin Samtaney, and Aditya Sharma, turned their love for Star Wars into an online marketplace for pop culture merchandise.
The brand claims to be India’s largest fan merchandise destination with licences including Disney, Warner Bros, WWE, IPL teams, EPL Teams, and Viacom18.
The startup was bootstrapped for the first five years and received seed funding from RP-SG Ventures in November 2018.
Since then, the company has grown over 4X by focusing on data, customer insights, and feedback, and keeping customer satisfaction on top of everything else.