Nothing could have prepared Ola customers for the alarming notification that popped up on their mobile phones yesterday. The cab aggregator company — in a move that has been widely criticised on social media — decided to share a notification reading “8 missed calls from mom” with several of their customers. Needless to say, the clickbait not go down well. Where a single missed call from one’s mother is enough to induce anxiety, Ola’s notification had people panicking until they realised it was nothing more than a marketing ploy promoting a 40 per cent discount on certain services.
“‘8 missed calls from mom’, followed by a 40% off promo! This is a terrible clickbait by Ola,” one Twitter user wrote while sharing a screenshot of the notification.
'8 missed calls from mom', followed by a 40% off promo!
This is a terrible clickbait by Ola.
Pic via @kartik679 on LinkedIn. pic.twitter.com/QBzIF86510— Karthik 🇮🇳 (@beastoftraal) March 10, 2022
Source: https://www.ndtv.com/offbeat/8-missed-calls-from-mom-olas-marketing-stunt-draws-twitters-ire-2814844